Marketing de contenidos, artículos seleccionados por Eva Sanagustin

It's an exciting time to be in the digital marketing space. Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

Social Media Marketing Podcast 211. In this episode Donald Miller explores how to use story to sell.

Is your content once and done when it comes to content distribution? Add content repromotion plan to your content marketing to improve your content ROI.

Te explicamos de manera pormenorizada el secreto detrás de un customer Journey

If your company takes two weeks to get out a tweet, you need to learn about the traffic-signal approach to content – Content Marketing Institute

Gaining traction with a new content marketing strategy might be hard, but here are four ways to help you get started.

Managing content production and media outreach without an editorial calendar it's fairly difficult. Here’s how to get organized with an editorial calendar

Marketing Strategy - Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal brand newsroom. Here are five o

By thinking differently about collaboration and workflow, content strategy makes everyone’s job easier. Author Carrie Hane Dennison explores practical content-first thinking in part 1 of a 3 part series.

Upcycling is described as the process of converting older or discarded materials into something useful and often beautiful. Let’s discuss new ways to upcycle current content, and turn it into somet…

Brands need content. It’s at the heart of the ‘brand as publisher’ concept.

With content marketing on the rise, it's difficult to know which efforts are effective. Tuning into a few key metrics can provide the information needed to move forward with your marketing campaign confidently.

How are your content marketing campaigns going? If you’re like most businesses, you’re finding it difficult to create quality content at the level needed to maintain the momentum of your marketin…

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]

How much does content marketing cost and what factors do you need to keep in mind? In this post, Barry Feldman outlines some of the most common factors. 

Want to write your own epic story? See how the Hero's Journey is used in these six iconic movies.

Give our VP of content $500K, and he'll give you the world.

Our friends at JBH Agency have designed a beautiful step-by-step infographic showing you exactly how to build out a comprehensive data-driven content strategy: all you need is 24 hours, a few free tools and one clever human.

According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.