Marketing de contenidos, artículos seleccionados por Eva Sanagustin

Without a content strategy, you’re effectively blogging at random. Here’s how to create a simple plan for aligning your content to your blogging goals.

In today’s training, I’ll guide you through the only process you need to follow in order to get the most out of content promotion.

In a collaborative process, it’s not just working together that is important. The documentation itself needs to be collaborative. In this article, content strategist Carrie Hane explains how a single piece of documentation can save teams time, money, and pain.

Habréis observado que durante los últimos meses se ha popularizado el término “Native Advertising”. Tras debatir con algunos compañeros de la nueva Asociación Española de Branded Conten…

Buyer personas + marketing automation + content = Buyers who are blown away! Here are 5 steps to get started.

Content strategy is the epitome of easier said than done. Translating the idea of content strategy into meaningful action and results is a struggle, which is why Joseph Phillips has identified a methodical process for devising, carrying out and measuring content strategy projects.

"What are the best marketing channels to invest in?" It's a question you're probably all too familiar with. This post deals with navigating marketing ROI.

It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing

The dirty secret of content curation is that it doesn't work for everyone. It works only for people who've factored the following concerns:

How to create an effective editorial calendar for yourself, including the exactly Google Sheets spreadsheet template that I use for my own blog!

Is your content marketing strategy working? Here’s how to simplify the complex task of determining the ROI of your content marketing.

New to content marketing? Here's what to budget for...look at the indicative content marketing cost.

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build.

If you want to capture an active audience and keep them coming back to your site, you should incorporate storytelling content into your marketing strategy.

audience personas would find valuable and that the organization, a healthcare non-profit, could credibly address. The client is a non-profit focused on

Promoting any business through content is a challenging role that is left to content marketing managers. Here's their list of responsibilities.

Many people confuse content with content marketing. Content is not content marketing. Content is everywhere. Content marketing, on the other hand, is about building and attracting an audience to the branded content destination you own to help you better reach, engage and convert new customers for your brand.

There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?

Many companies don’t want to hire a marketing agency. There are many reasons for this. It could be a budget issue or fear of losing…