Marketing de contenidos, artículos seleccionados por Eva Sanagustin

You may have heard that buyer personas are a vital tool for salespeople, and wondered if you should feature them in an upcoming launch or sales kickoff. The first point is that although personas can…

To start with this content curation 101 guide, let’s focus on what exactly this approach is. When you think of content curation, how would you describe it? Is it the process of collecting other peo…

Learn how to organize your social media strategy with these helpful calendar tools.

Learn about the eight personalities you need to make your content team and projects successful.

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today's Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.

Here are four compelling brand stories you can and should tell, on social media, on your blog, and within your advertisements.

As content marketing matures, companies find themselves needing someone to run the content show. Here's how to know it's time and a sample job description.

I walk through 3 simple steps for creating an editorial mission statement that will focus your brand's content marketing program on your target audience.

Talk to those who want to listen and market to who matters. Five dangerous buyer persona mistakes and use them to avoid relying on incorrect data.

Learn how to transform a single research report into a full-fledged content marketing campaign in this case study – Content Marketing Institute

Here are 10 modern marketing roles necessary if you truly want to create and grow your owned audiences – Content Marketing Institute

Buenas noticias: podemos dar por terminada la discusión de si es mejor calidad o cantidad en cuanto a la publicación de contenidos (la solución está en el título de este post).

Content marketers work hard at content promotion. Here’s a checklist of 50 content promotion strategies that will make your life easier. 

Don't have a clue on how much content marketing strategy should cost you? Read on to find out what is involved and what investment is needed to be successful.

34%. That’s the percentage I increased my pageviews by using Medium and LinkedIn Pulse to syndicate my content from Search Engine Journal.

If once useful, usable, consistently created content has turned into a mess, create a content template to rescue you from the mess – Content Marketing Institute

Explaining a concept that’s formed around the written-word through pure numbers is a hard game to play. Better yet, it’s challenging to excite others around

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share.

Download your free copy of the Content Strategy Risk Canvas, and learn how it works.