Valuable audiences are more than just buyers. That’s why we must change the way we develop our personas – Content Marketing Institute
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Scooped by
Andrew Gerkens
onto HR, L&D Capability and Role April 15, 2018 8:03 PM
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A good article I received via David Kelly, which explores a different approach to developing 'personas' as marketing tools. In the HR/L&D context we can use these as part of a human centred design approach.
The use of the below sentence structure is a great way to capture the need and benefit:
When I am ________ I need ________ so I can ________.
For example:
'When I’m working, I don’t need more marketing software, I need tools that give me freedom, so I can have peace of mind and spend more time on my business'.