Mobile technology has changed the nature of the modern workforce beyond all recognition. Local businesses play on a global stage and employees are no longer restricted to working in one location. Widespread adoption of technology has also had significant effects on how businesses communicate, changing the way they converse with consumers, stakeholders, and third parties."
"The rapidly changing landscape presents a unique challenge to communication students. Although most will already graduate with skills ranging from demonstrable creativity to negotiation and critical evaluation, the rise of mobile technology forces majors to adapt and broaden their skill set to take on the challenge sufficiently. While businesses do not expect communication majors to graduate with the same skills as a computer science or information technology major, they do expect an understanding of the drivers in the trend toward mobile."