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Rescooped by
Alessandro Rea
from Social Media Useful Info
February 7, 2013 12:37 AM
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This is a fairly recent term used to describe "the creation and sharing of content in order to engage current and potential consumer bases", which is really just a lofty way to say intelligent content development.
Content Marketing is a term used to describe “the creation and sharing of content in order to engage current and potential consumer bases”, which is really just a lofty way to say intelligent content development. Basic premise is to: - Understand your audience (their likes, dislikes, behaviour, personality, etc.)
- Understand their content platforms preference (Facebook, Twitter, YouTube, etc.)
- Create compelling pieces of content (videos, posts, articles, stories, etc.)
- Release relevant pieces of content on appropriate channels (platforms)
- Engage consumers in order to have them interact with the content (read this)
Via Ivo Nový
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Rescooped by
Alessandro Rea
from Social Media Useful Info
February 5, 2013 12:35 AM
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If B2B marketers struggle to produce enough engaging content, why aren't brands outsourcing more? Here are 7 tips for choosing a content marketing agency.
Via Ivo Nový
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Rescooped by
Alessandro Rea
from Lean content marketing
February 3, 2013 3:22 AM
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Genevieve Walker / Staff Writer -
Chris Seper is the CEO of MedCity media and co-founder of MedCity News, the Cleveland, Ohio-based startup covering life science innovation and the B2B medical health community.
Via Ally Greer
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Scooped by
Alessandro Rea
January 30, 2013 10:27 PM
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This guest post is by Ahmed Safwan of To Start Blogging. Do you have hundreds of posts in your archive? ...
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Rescooped by
Alessandro Rea
from Extreme Social
January 29, 2013 1:14 AM
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Content Marketing: It can be easy to get anxious or even a little freaked out, if you are involved with any kind of content or social media marketing. (Social Media Moment of #Zen.
Via Rami Kantari
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Scooped by
Alessandro Rea
January 26, 2013 2:46 AM
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How to do SEO (Search Engine Optimization) in 2013. Proven and working techniques, tips&tricks, most valuable links and resources to get you to Page1 on Google!
Via Level343
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Rescooped by
Alessandro Rea
from Mobile Marketing | News Updates
January 24, 2013 11:48 AM
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Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year.
Via Level343
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Rescooped by
Alessandro Rea
from Social Media Specialist JLS
January 22, 2013 12:13 PM
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What is Author Rank? How will it affect my Content? How do I build my Author Rank?Get all the answers in this extensive post on AuthorRank
Via Janet Louise Stephenson
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Rescooped by
Alessandro Rea
from Lean content marketing
January 19, 2013 4:47 AM
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As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Via Ally Greer
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Rescooped by
Alessandro Rea
from Content curation trends
January 9, 2013 8:58 AM
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Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...
Via Guillaume Decugis
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Rescooped by
Alessandro Rea
from Digital Marketing Digest
January 5, 2013 5:40 AM
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"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."
Could good content take over keyword advertising?
Via Ally Greer
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Scooped by
Alessandro Rea
December 28, 2012 5:39 AM
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Less presents, more presence. Merry Xmas and Happy New Year.
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Scooped by
Alessandro Rea
February 6, 2013 3:51 AM
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So you're a happy content marketer, writing awesome relationship-building content to promote your business. Today I want to suggest a quick, simple promo
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Rescooped by
Alessandro Rea
from Software, tools & website
February 4, 2013 1:04 PM
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Scooped by
Alessandro Rea
January 30, 2013 10:46 PM
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One of the best tools you can use to analyze your online business is Google Webmaster Tools, and thankfully it's free. But seeing all those stats and knowing
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Scooped by
Alessandro Rea
January 30, 2013 9:28 AM
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In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions.
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Rescooped by
Alessandro Rea
from Content curation trends
January 26, 2013 11:47 AM
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How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?
Via Guillaume Decugis
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
Via Robin Good
Author Rank is a popular concept in the SEO industry and one of the hottest topics in 2012. But does it actually exist? We ask John Mueller from Google.
Via Level343
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Rescooped by
Alessandro Rea
from Interesting Reading
January 22, 2013 1:00 AM
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It is the most miserable day of the year, we are told, but is there any data to supports the claim?
If you haven’t yet heard, 21 January is Blue Monday, supposedly the most miserable day of the year. For the past few years, companies have found ways to link this day – the third Monday in January – to their products for press releases in the hope of getting coverage. Meanwhile, the media keenly discusses why this particular day is so wretched, often accompanied by pictures of people looking unhappy in the rain.
Via Ivo Nový
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Scooped by
Alessandro Rea
January 14, 2013 3:08 AM
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Rescooped by
Alessandro Rea
from Lean content marketing
January 7, 2013 7:05 AM
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Here are some rough guidelines what kind of updates I expect from startups on Facebook. If you prefer images: a Pinterest board with good examples and another with bad ones.
Via Ally Greer
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Rescooped by
Alessandro Rea
from Content curation trends
January 2, 2013 10:04 AM
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Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.
While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.
Useful. Resourceful. 8/10
Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/
Via Robin Good, Guillaume Decugis
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![SEO: The YouTube Ranking Factors [Infographic] | Writing_me | Scoop.it](https://img.scoop.it/0q9ZYogIFvVRhfVH9-ZCyzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
