This is a fairly recent term used to describe "the creation and sharing of content in order to engage current and potential consumer bases", which is really just a lofty way to say intelligent content development.
Content Marketing
is a term used to describe “the creation and sharing of content in order to engage current and potential consumer bases”, which is really just a lofty way to say intelligent content development. Basic premise is to:
- Understand your audience (their likes, dislikes, behaviour, personality, etc.)
- Understand their content platforms preference (Facebook, Twitter, YouTube, etc.)
- Create compelling pieces of content (videos, posts, articles, stories, etc.)
- Release relevant pieces of content on appropriate channels (platforms)
- Engage consumers in order to have them interact with the content (read this)
Via Ivo Nový
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