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Q&A with Jason Ogle, host of the User Defenders podcast, and Senior UX Designer at NCM. 
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Search ranking factors are about to change again. Find out why properly written titles and descriptions could be the saving grace for your site's rankings.
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From
adage
Companies are under a lot of pressure to find the right name -- particularly in tech, writes Jeff Schulz.
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Learn how to properly cite internet sources to avoid stealing people's content.
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Content curation is necessary for finding relevant information for your audience and sharing it through your communication channels. Whether you are a beginner or advanced, check out these tools to help you stay on top of your content.
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“ You want to land lucrative copywriting jobs, but how much experience do you need to have to land them? Find out what it takes to get the work. Read on...”
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“March is around the corner and we know it can seem like a challenging content month (feel free to use the St. Patty’s bulldog above). Fear not. We also have some other ideas for you! Spring Break – (whichever kind of spring break suits your brand) Continuing with our travel theme from February, March is …”
Via Eva Sanagustin
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Per mettere in pratica un piano di marketing Inbound sono necessarie diverse attività, per questo può essere utile questa guida pratica.
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“Although many of us have been stubbornly linking out to authority sites for years now, previously there has been no actual evidence of the positive effect this may have on your site. It has always been one of those unproven ‘tactics’ that felt natural to more progressive SEOs.”
Via Nick
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In Organic Search with SEO or Paid with Adwords, getting the traffic you want from Google and keeping it profitable is far from simple...https://kercommunications.com/seo/google-search-success-complicated/
Via Nick
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“ Although certain industries may be conceded as dull or ho-hum, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications for example, have flooded the marketplace with day-to-day products and services that each of us consume. With such a lucrative opportunity to target the masses, how do these industries create captivating content that is interactive and conversion driven? Understand & Engage Your Audience It is vital to understand and… Read More”
Via La Super Agence
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Empathy and mindfulness are hot topics because they speak to glaring needs in today’s workplace. As is often the case, the popularity of buzzy phrases tells us a lot about today’s workplace. And although both empathy and mindfulness could be dismissed as soft stuff, they have been brought to the fore by hard realities.
Saadia Asif's curator insight,
February 25, 2016 12:56 AM
Buzzwords are all around us, they make us feel smarter or give us that little boost of confidence when we want to create an impression. But there are a few words out there that are considered buzzy but also have a real world impact on how we consider the world - Empathy and Mindfulness. So have a read and then consider how you might want to practice these essential skills.
Saadia Asif's curator insight,
February 25, 2016 12:57 AM
Buzzwords are all around us, they make us feel smarter or give us that little boost of confidence when we want to create an impression. But there are a few words out there that are considered buzzy but also have a real world impact on how we consider the world - Empath and Mindfulness. So have a read and then consider how you might want to practice these essential skills.
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“ l compito delle parole è semplice: descrivere nel miglior modo possibile e far emergere le qualità per un determinato target. Ecco perché hai bisogno di professionisti per scrivere post, landing page, schede prodotto. E per curare i microcontenuti che possono fare la differenza.”
Via Riccardo Esposito
Riccardo Esposito's curator insight,
February 24, 2016 2:57 AM
Cosa succede quando inizi a migliorare i dettagli di un blog che sembrano inutili, ma che alla fine ti permettono di migliorare di molto le prestazioni della piattaforma? Ecco la mia opinione, e per approfondire: Come diventare copywriter http://bit.ly/1vf9zhD |
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There's no easier way to better website content writing than by following these 28 ridiculously easy tips from the best of the best in online web writing
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HubSpot è una piattaforma di web marketing all-in-one: niente più plugin SEO, ma contenuto ottimizzato.
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HubSpot takes a look at the most popular blog articles published by HubSpot since 2006 to discover what eye-catching content ideas work best on a B2B business blog.
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![How Long Should It Take You to Write a Blog Post? [New Data] | Writing_me | Scoop.it](https://img.scoop.it/HxfNix2qaEXoqO7r2FDHmzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We asked thousands of marketers from all over the world how long it typically takes them to write a typical blog post. Check out what we found.
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“ Make sure your copywriting portfolio and portfolio site are both keeping up with the times and showing off your skills as best they can. Here are four new trends to help you meet that goal...”
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“ User metrics influence Google rankings. Discover 7 ways to create content that attracts more searchers to boost your ranking – Content Marketing Institute ”
Via Kamal Bennani, Marco Favero
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Peg Corwin's curator insight,
February 22, 2016 9:19 AM
Turn blog posts and articles into video without complicated software. It's like Powerpoint, but more tailored to this use, complete with music, screen by screen voiceovers, etc. Worth a look if you have content but no video budget or expertise.
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Content marketing takes budget. Here are 10 tips to help you bring down your content marketing spending significantly, without sacrificing results.
Via Christelle Austruy
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“ Inbound marketing gives you the road map for search engine optimization, helping turn your get-found search strategy into a lead gen machine.”
Via La Super Agence
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“Promos, interviews, demos, presentations and user generated content. 5 video types that marketers should master to nail their YouTube marketing strategy.”
Via Christelle Austruy
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Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they're ready to make a purchase you'll be one of the first ones they'll turn to.That entire process of finding and sharing relevant content is known as content curation, something the best content marketers do regularly; in fact, on average, 25% of their content is curated content.A key component of content curation is identifying the ideal topics to curate that will most engage your audience and support your own content marketing strategy.In many ways, picking a topic is a lot like selecting a market for a product: It's a matter of consumer demand for it, with you providing the supply. So how can you identify a winning topic area—one that will fulfill a need and for which there's a demand?...
Via Jeff Domansky
Jeff Domansky's curator insight,
February 24, 2016 7:49 PM
Here's how to find the content sweet spot for your curation strategy. |
