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Rescooped by
Alessandro Rea
from Digital Marketing Digest
onto Writing_me January 5, 2013 5:40 AM
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"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."
Could good content take over keyword advertising?
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Domanda importante per scrivere in modo professionale, perché la lunghezza del post ne influenza la riuscita.
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Free plagiarism checker for avoiding plagiarism, best anti plagiarism detection tool for detecting plagiarism online. Via Nik Peachey
16s3d's curator insight,
October 28, 2016 5:05 AM
Un outil en ligne et gratuit pour détecter les plagiats
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At the same time, Twitter is also one of the best platforms for getting in touch with celebrities, YouTube stars, marketing experts and of course, influencers within any industry. Twitter is usually my platform of choice for getting in touch with many big names in the online marketing space, while also grabbing their attention when promoting each of them through expert round up posts or online interviews. Not only does it grab their attention, it also makes the process of continued social sharing even easier. Via Jeff Domansky, massimo facchinetti, Marco Favero
Jeff Domansky's curator insight,
October 26, 2016 11:39 PM
Need some content marketing inspiration? Here are 15 experts to follow.
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B2B marketers are placing their B2B marketing budget squarely on lead generation. B2B lead generation is the biggest priority and many brands are struggling
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Learn how to make your content marketing interesting, even if your industry isn't.
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Do you know what sensory words are? Follow this quick tutorial to see how you can write more powerful web copy by evoking the five senses.
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Just like employee engagement, the concept of employer brand isn’t new. These days, we just talk about it differently and with a renewed focus. In fact, it’s been around for quite a while.
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How do you find an SEO strategy that actually works? Today on SEJ, Anna Crowe answers the question on how to build a cohesive SEO strategy. Find out more!
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"In any art you're allowed to steal anything if you can make it better."
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When it comes to value what is your brand delivering?
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How do you keep innovating your brand experience to stay ahead? Here are seven things you can do:
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Incredible copywriting formulas to be used by one and all for to make content and online marketing a success. Pick yours and boost sales.
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Always check that your verb agree with the subject. I hates this mistake with a a passion.
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Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education Via Ariana Amorim, massimo facchinetti, Marco Favero
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Today’s recruiting is different. The old transactional models aren’t necessarily gone, but they’re augmented by an entirely new set of approaches and platforms borrowed from marketing. That’s right; recruiters are now marketers.
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Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive.
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I hear lots of talk about how content marketing is great to acquire new customers for businesses or patients in healthcare. But one thing that is easily (and often) forgotten is that content marketing can also help us retain current customers. Some experts and thought leaders out there even compare content marketing to dating. We …
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Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue i
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Color-coded muses, rotten apples, self-imposed house arrest, and other creative techniques at the intersection of the superstitious and the pragmatic.
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From
andilit
Writing takes commitment and sacrifice. . . and if we are called to it and don't commit, our refusal will taint everything else in our lives. Via Penelope
Penelope's curator insight,
July 18, 2016 10:02 PM
Every once in a while, writers need a pep talk. This beautifully written post is an invitation to do what you love. That is, write! ***This review was written by Penelope Silvers for her curated content on "Writing Rightly" *** Link to the original article: https://andilit.com/2016/07/07/the-weight-of-not-taking-our-writing-seriously/
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Gary Bencivenga is considered a formidable powerhouse in the copywriting and persuasion field. Several years ago Gary wrote 29 'bullets' to share with his
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This article talks about why you should clone hard drive in Windows 7 and how can you clone a hard drive in Windows 7 Via MiniTool Software
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Email is the preferred mode of communication for consumers and is the biggest driver of new leads. Here are six tips to drive email marketing ROI.
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SEO Muscle Memory
I'm a former SEO. I guess that definition applies since organic SEO was worth millions when I was a Director of Ecommerce. I spent a week in Mill Valley CA with SEO Guru Bruce Clay and know the tricks Alley's Scoop refers to and I agree. There was a time when optimization alone could win. That was a different time in important ways:
* Less noise, less competition for top listings.
* SEO "Tricks" weren't known by a large population.
* That was the way Google structured the game.
What Navneet Panda, Google's brilliant engineer, did in modifying Google's algorithm changed everything. Google was in danger of being flooded by social signals and User Generated Content. Not so much now.
Social signals + the Google float, an innovation Google originally created to expand ad inventory, became a lifesaver and a heart breaker. It is or will be impossible to optimize a website into Google top listing now (or soon).
People think of Google as this monolith, the all-knowing OZ. Not so much. Google indexes pages and keywords. I was asked the other day to win a tit for tat keyword battle and it was winnable NOW in the old way. Soon, as that vertical gets more sophisticated over time (and they all do), the ability to optimize into a SEO win will disappear.
There is the tricky rub. Muscle memory says, to the person who asked for the old kind of help, we should be able to optimize to victory. Sorry, not so much anymore. Time to learn a new dance. Time to tell great stories. Time to win hearts and minds because that is the only way to SEO now.
I wrote about the end of one approach, something I called "small ball SEO" and the beginning of another (great stories well told on a User Generated Content rich social platform) recently:
Imagination, Money And Internet Marketing
http://scenttrail.blogspot.com/2012/12/imagination-money-and-internet-marketing.html
BTW, I turned down the tit for tat SEO job. Life is way too short for such nonsense. Teams I've managed have profitably made more than $30M online with Average Order Values (AOVs) of around $60 so LOTS of transactions.
I share that stat because if you were to ask me the most important idea in creating so much value here is my answer:
DO WHAT GOOGLE TELLS YOU TO DO!
I´m just a messenger;)