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How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs? If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....
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Scooped by
Jeff Domansky
April 17, 2013 9:53 AM
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Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
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Jeff Domansky
April 16, 2013 1:04 AM
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Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction....
Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard. Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over!
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Jeff Domansky
April 13, 2013 11:14 PM
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Scooped by
Jeff Domansky
April 13, 2013 12:34 PM
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Marketing alert: Ah, life without a mortgage, insurance, or savings. Okay, maybe that complicated (but colorful) graph doesn't provide the easiest comparison. So I broke out the numbers from the BLS and compared a typical middle-class adult to a typical teen. I can't show dollar figures, since the study looks at percents only, so this graph compares the share of spending between teens and adults. Teens spend 14X more of their money on food; 8X more on books and clothes; and twice as much on the entertainment super-category, which includes electronics, movie tickets, concerts, and video games....
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Scooped by
Jeff Domansky
April 13, 2013 2:17 AM
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Building a following on social media is not as difficult as it once was. But maintaining that following is a different story. As brands continue to strive to strengthen their social communities, many seem to be missing out on one of the best opportunities to provide value to their fans and followers: customer service. Customer Service: Left Out of the Picture A recent Ragan/NASDAQ OMX Corporate Communications survey of 2,714 communications professionals, marketers, public relations and other employees found that customer service has generally remained a low priority when it comes to the social media strategies of organizations....
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Jeff Domansky
April 11, 2013 10:38 PM
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Carnival cruise experiences multiple technical problems resulting in negative media coverage based on MediaMiser's monitoring and analysis.
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Jeff Domansky
April 10, 2013 11:09 PM
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With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an infographic submission website, I've seen my share of promotion wins and promotion flops. While not all infographics have what it takes to make it in even the best of promotion circumstances, here are some tips for success....
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Jeff Domansky
April 10, 2013 9:58 AM
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Producers of the best information graphics are as much researchers as they are designers.... Infographics have never been more popular thanks to social media and sites like visual.ly. But popular and credible do not always go hand in hand, and the majority of contemporary data graphics are actually big on graphics, but small on data. There are really two different kinds of visuals that are considered infographics. The first use minimal means to express maximal data. These are actual data visualizations. The other are really just graphic designs — the aesthetic arrangement of factoids from diverse sources. Yale professor Edward Tufte, one of the leading experts in data visualization and the author of four of the most important books on every information designer’s bookshelf, is clearly in favor of the first kind. “Graphics are at their best for really large data sets,” he told Matt Carmichael of AdAge. But not all meaningful data is big, so Tufte advises, “Sensibly designed tables usually outperform graphics for data sets under 100 numbers.”...
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Jeff Domansky
April 8, 2013 2:37 AM
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An infographic is a fun way to communicate data and survey findings. Browse our small business infographics collection of data visualizations today.... We’re excited to introduce the new Small Business Trends infographics gallery. It’s a free resource of data visualizations –i.e, infographics. Infographics are visual images. They are usually lengthy images with statistics in them, to help you understand a subject by presenting the data in a visual format. We like them because they are informative, interesting and fun. If you need a fast statistic or set of statistics for a PowerPoint presentation or article you’re writing, infographics can be extremely helpful. Or they can simply help you to better understand a topic. We’ve included a thumbnail of the infographic and a few representative statistics. You will also find the embed code so you can quickly use one of them online.s
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Jeff Domansky
April 7, 2013 1:18 AM
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As a company, if you can learn to use social media for more than just marketing, you'll benefit more from your social efforts. This infographic explains. Consider this…instead of using social media for primarily marketing; why not integrate it into your entire company culture? Why not use it so you and your customers benefit more throughout the entire customer life cycle? Businesses on the cutting edge of technology are already doing this effectively and experiencing the results. In this infographic called How A Social Business Can Benefit From A Single Social Signal by Rignite, you will see how you can benefit more from your business social media efforts. According to their website, the ways you can benefit more are (but not limited to): Increasing brand awareness, getting more customers, increasing the lifetime value of customers, keeping customers happy, finding new marketing opportunities, getting your pricing strategies right, increasing operational efficiencies, attracting and retaining talented employees and getting industry insights to make better informed business decisions....
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Jeff Domansky
April 5, 2013 11:58 AM
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Since each social network is unique in its design and its features, each tends to attract a certain type of user. Taking this idea a step further, you are the social media you're using. It's sort of like food: you eventually become what you put in your mouth and swallow. So whether you like to stalk people on Facebook, follow intellectual discussions on Twitter feeds like IloveBieberCause and myLovelyKitty, use Foursqaure as a diversion tactic, butcher scenery with Instagram, or just reminisce about the good old days on Myspace, there is a social network that is right for you!...
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Jeff Domansky
April 18, 2013 1:02 AM
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A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves. The trouble is, no matter how much time they spend, they’re simply not seeing a return on investment. Social media use is trending upward according to the survey of more than 1,235 small business owners, no surprise given the attention paid to the various social platforms by big businesses and media outlets. Nearly 50% have increased time spent on social media this year and nearly 55% say they’re using platforms like Twitter and Facebook as a primary tool for either acquiring new customers of generating sales leads. It all sounds promising until this head-scratching result: despite their dedication and belief that social media is the Hail Mary of small business owners everywhere, more than 60% of small business owners say they haven’t seen any return on investment from their engagement online. None....
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Jeff Domansky
April 17, 2013 1:39 AM
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Americans are using social networks as a primary source of news more than ever before. Compared to all other news sources, Social Media News has shown the highest rate of growth by nearly tripling in size between 2010 – 2012 (Pew). Many factors have contributed to this growth, including constant connectivity via mobile devices. Today, 50% of all American adults own a mobile device, which has added fuel to the social media news fire (PEJ). News is also the topic of choice when syndicating content on social networks. Dan Zarrella, Social Media Scientist at Hubspot, found that News was the most Retweeted topic among survey respondents in a recent study. Adaptation to the social media news channel by a mainstream and pragmatic audience indicates that this technology has already ‘crossed the chasm’ in the innovation adoption lifecycle. Simply put, the social media news channel is poised for majority adoption. These trends have not gone unnoticed. Savvy marketers are flocking to curate real-time industry news for their respective audiences on social networks. A successful social media news strategy has the potential for long-term target audience community growth on social networks....
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Jeff Domansky
April 15, 2013 1:07 AM
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In my opinion, the “Get a Mac” ads were some of the best advertisements I’ve ever seen. They were simple and put a human face on computers. All other advertisements were stuck telling about features (i.e., processor speed, RAM, graphic card, etc.). Apple gave its ads a totally unique spin. The advertisements were simple, funny, and enjoyable. However, others may see this as bad marketing. Some experts advise against denigrating competition. And sometimes consumers want to learn about the features of a product, and/or want numbers thrown in front of them. So what lessons can we count on to lead us successfully through the uphill battle of marketing? Well, let’s take a look at 10 of them…
Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.
Via Martin (Marty) Smith, Jeff Domansky
Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo. The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.
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Scooped by
Jeff Domansky
April 13, 2013 2:23 AM
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... I love the comparison between personal and professional use of social media. Yes, the professionals still have a lot to learn from talented amateurs. No matter what your background social media is a great leveler and 10 years in PR won’t make you a natural at Twitter or Facebook marketing. The sooner professional marketers realise this, the easier it will become for them to bridge the divide – and yes, I do think there’s a divide. Also notice where users congregate based on personal or professional…
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Jeff Domansky
April 13, 2013 1:08 AM
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Did you know that three-quarters of small businesses (74 percent) employ nobody to manage their social media marketing? 12 percent employ somebody full-time, and 6 percent outsource to a consultant. The latter is quite the luxury for these firms, as more than four in ten (42 percent) have a social media budget of exactly zero. Indeed, more than 70 percent of SMBs spend less than $500 per annum on social media marketing, and that fact – that it’s inexpensive – is the number one reason why these firms turn to social media. Ease of use and access to customers already using these platforms were also cited as important benefits....
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Scooped by
Jeff Domansky
April 11, 2013 8:23 AM
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What can you do as a small business owner to grow your visibility and become active in social media? By using the acronym R.A.C.K, I want to share a few suggestions of how you can rack-up social media cred....
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Scooped by
Jeff Domansky
April 10, 2013 10:48 PM
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Infographic looks at the impact of a single social signal in various social channels and varied responses by the recipient.
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Scooped by
Jeff Domansky
April 10, 2013 9:51 AM
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Helping companies move from Social Media to Social Business (by Sandy Carter)
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Scooped by
Jeff Domansky
April 7, 2013 10:47 AM
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I found this Great socialmedia marketing mindmap, clearly defining the key elements and components of social media built up around your brand.
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Scooped by
Jeff Domansky
April 6, 2013 7:48 AM
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Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users. But how can you take advantage of the insane virality of this social network?
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![Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | World's Best Infographics | Scoop.it](https://img.scoop.it/WUevDUaAf0ejMWF_x_K__zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![The Internet In 2015 [INFOGRAPHIC] | World's Best Infographics | Scoop.it](https://img.scoop.it/yJZL6x-wAVCYuZq92sEevTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![News on Social Media is Ready for Prime-time [INFOGRAPHIC] | Social Media Today | World's Best Infographics | Scoop.it](https://img.scoop.it/gVnSfHg--pCfesEZ6yX5iTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Top 20 SEO Hacks For Your WordPress Site [Infographic] | World's Best Infographics | Scoop.it](https://img.scoop.it/td5-h4FAP3rXTedC8KlN_zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![The State of Social Media [infographic] - Blog-centric social media | World's Best Infographics | Scoop.it](https://img.scoop.it/MGKZu7SdmTRcjbPGiJVMVjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This grid is helpful tool to make your content marketing more effective.