 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
May 14, 2013 8:59 AM
|
HR and communication challenge s ahead... What do Millennials want? Flexibility and independence top the list, according to a new study, “Millennials and the Future of Work,” from oDesk.... Millennial workers want freedom and the flexibility to work how they want. Many Millennials have a “freelance” attitude. Almost nine in 10 (89 percent) say they prefer to work when and where they choose (compared to a corporate, 9-to-5 job). When comparing freelance work to “regular” jobs, Millennials say freelancing gives them more freedom to: - Work wherever they like (92 percent). - Work whenever they like (87 percent). - Work on more interesting projects (69 percent). - Travel while working (half say they’d prefer this to taking vacation time). You Might Have a Closet Freelancer on Your Staff Many Millennials are biding their time at regular jobs and freelancing on the side until the time is right to leave. Nearly three-fourths (71 percent) of those who work regular jobs want to quit to be entirely independent; 61 percent say they likely will quit within two years, and 17 percent say they definitely will....
Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online. If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....
|
|
Scooped by
Jeff Domansky
May 10, 2013 9:55 AM
|
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online...
|
|
Scooped by
Jeff Domansky
May 8, 2013 2:41 AM
|
Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile. However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....
|
|
Scooped by
Jeff Domansky
May 7, 2013 3:10 AM
|
Quality is of paramount importance when producing a video for your business. A lackluster production, or just a poorly inspired concept for either a training or a sales enablement video can mean more than just a lost opportunity for business or growth, it can also be a public relations liability. Case in point is the now infamous Star Trek inspired training video created by the Internal Revenue Service. Produced to the tune of a 60 thousand dollar tax payer funded price tag, that video should serve as the gold standard of what NOT to do when creating internal training videos or marketing collateral that uses video....
|
|
Scooped by
Jeff Domansky
May 4, 2013 2:16 AM
|
The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to where “lazy marketing” is no longer a valid excuse. Do you know which of your marketing channels are bringing in the most customers? In today’s multi-channel world, it can be tough to tell. Generating engaging content marketing media is already tough enough – we need tools and processes to know what’s working and what’s not in order to maximize ROI. Savvy marketers know and use closed-loop analytics tools to measure, analyze, and act on the performance of all the elements of their marketing, from blogs to social media, landing pages to leads, and calls-to-action to email marketing and more. Take a look at the infographic/study below, conducted by the gurus at SEOmoz. The standout takeaway: “….lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools”. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue….” …and how do your social media channels stack up against your blogs, videos email touches and landing pages?
In this MarketingSherpa blog post, we analyze an infographic discussing customer service in the digital age. Learn how only 7% of marketers felt their brand experience was affected by social networks, and why that may or may not be the case.... ... MarketingSherpa: What were some of the key findings? Thom Robbins: Company websites were second (25%) behind word of mouth (28%) in weighing most heavily on impacting brand affinity. In-store experiences factored [at] 18%. Perhaps most surprising was the discovery that only 7% of respondents felt their brand experience was affected by social networks such as Facebook or Twitter, but I think this may be misleading. People may be influenced by social media a lot more than they think they are, through both direct and indirect interactions. MS: Did any results come as a surprise? TR: Other than the small role social media seemed to have, which I think merely shows us it’s a channel still on the rise, I was most surprised to see that 69% of those surveyed said they were willing to give up personal data in exchange for more customized service....
|
|
Scooped by
Jeff Domansky
April 29, 2013 11:42 AM
|
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week....
|
|
Scooped by
Jeff Domansky
April 29, 2013 12:55 AM
|
Historically (and statistically), social media has always skewed slightly favourably towards women, and recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sites, compared to slightly less than two-thirds (62 percent) of men. Typically, women are more likely to use Twitter (which has a 62 percent female populous), Facebook (58 percent women) and, of course, Pinterest (70 percent women), whereas men dominate Google+ (64 percent men), LinkedIn (54 percent men) and YouTube (54 percent men). Of course, collectively both genders add up an awful lot of social networkers. Indeed, there are more combined social media users in the U.S. than there are people in Japan. The infographic below takes a closer look at how men and women are using social media....
|
|
Scooped by
Jeff Domansky
April 27, 2013 2:49 AM
|
Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...
|
|
Scooped by
Jeff Domansky
April 26, 2013 9:59 AM
|
So how are brands capitalising on this social smorgasbord? The results are in, and they’re somewhat mixed. While 87 percent of Fortune 100 companies have a presence on at least one social media site, with Twitter leading the way, only 26 percent of businesses regularly include a call to action in their tweets. Moreover, less than half (44 percent) of customer questions sent on Twitter are answered within 24 hours, and 56 percent are ignored altogether. Overall, less than 20 percent of U.S. companies have integrated social media with their customer service, sales or product development processes. This, and more, can be found in this infographic , which takes a closer look at how businesses are using social media....
|
|
Scooped by
Jeff Domansky
April 21, 2013 12:26 PM
|
This infographic is a collection of the rules published in the September edition of the magazine. I still wouldn’t call these rules as I’ve broken a few of them and still gotten results… but I would highly recommend this as a great collection of tips to improve your social marketing efforts....
|
|
Scooped by
Jeff Domansky
April 20, 2013 2:11 AM
|
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
|
|
|
Scooped by
Jeff Domansky
May 13, 2013 3:42 AM
|
Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move..?.
...The infographic is a vertical timeline. Various different kinds of bloggers are introduced with some subtle humour throughout. My favourite quote from the infographic is: “The next generation of bloggers is believed to be the micro-blogging bloggers. These bloggers, mostly seen on Twitter, have taken what old bloggers would see in 12,000 words and condensed it down to 140 characters of pure emotion.”...
|
|
Scooped by
Jeff Domansky
May 8, 2013 9:32 AM
|
Valuable insight, trends, impact on business in the future. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and services to customers, or even further, allow customers to lend, trade, or gift branded products or services to each other. This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce. Customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools –some of these are disruptions and opportunities to brands. The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies....
|
|
Scooped by
Jeff Domansky
May 8, 2013 2:34 AM
|
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist....
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...
|
|
Scooped by
Jeff Domansky
May 2, 2013 9:53 AM
|
For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love....
|
|
Scooped by
Jeff Domansky
April 30, 2013 9:39 AM
|
One has to look no further than the pages of a USA Today to see just how the charticle has taken its rightful place as a journalistic vehicle for today’s time and attention-starved news consumers. A few minutes with quick visual coupled with scannable text and we know just about everything going on in the world. In fact, some writing sites even advise would-be writers to skip the feature article and submit a quick-impact charticle for consideration. What is a Charticle? Charticles – as defined by Omaha World-Herald Deputy Presentation Editor Josh Crutchmer – are combinations of text, images and graphics that take the place of a full article. They are often used by bloggers and journalists alike to express one big idea with a bit of narrative provided by the supporting text that follows or sets up the big visual or chart that’s usually the feature in the post. In many cases, the chart featured in the charticle could likely stand on its own, as in, the data is typically that compelling. Moreover, that’s also what makes it worth writing about. The charticle is singular in focus and offers a great opportunity for expressing a succinct thought leadership point of view on a relevant bit of data....
|
|
Scooped by
Jeff Domansky
April 29, 2013 1:03 AM
|
The map displays the context in which most SMOs will use these apps. This isn't a guide to social media strategy, but more of a visual way to hone in
|
|
Scooped by
Jeff Domansky
April 27, 2013 10:48 AM
|
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away....
|
|
Scooped by
Jeff Domansky
April 27, 2013 2:28 AM
|
First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....
|
|
Scooped by
Jeff Domansky
April 24, 2013 9:59 AM
|
Did you know that 95 percent of businesses throughout the world use social media as a networking tool, and that fifty percent of these companies have noticed a significant improvement in their visibility, website traffic and sales, accordingly? Used correctly, social media platforms such as Twitter, Facebook and LinkedIn allow brands of all shapes and sizes across almost every industry worldwide to attract and engage with customers (old and new), convert enquiries into strong leads and deliver first-class customer support and service. It takes work, and it takes time, but the road is there for everyone. You just have to take those first steps – and then keep putting one foot in front of the other. This infographic takes a closer look at some key social media facts, figures and statistics....
|
|
Scooped by
Jeff Domansky
April 21, 2013 1:34 AM
|
As a small business you may find you are very limited on funds and need to find affordable ways to market your business. One of the top choices these days is social media.
|
![How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] | Social Media Today | World's Best Infographics | Scoop.it](https://img.scoop.it/I2l7HNV3dVeBpUMjTU3-Czl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Small Business Success Using Social Media [Infographic] | Business 2 Community | World's Best Infographics | Scoop.it](https://img.scoop.it/NCYXwGlWwJcmPRXTSL7c2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Very interesting, the technology certainly exists to make this real. Organisational structures however, are slower to change. The move to flexibility I think is a good one, affording a better work life balance.