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When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says....
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Looking for ways to build customer engagement? Check out these insights and tactics from 5 brands that do it right. Maybe you’ve bought into content marketing and social media for just that reason. But it’s important to realize that simply posting articles and tweets isn’t enough. Content marketing needs more than great writing to yield results. As much as you focus on blogging, producing videos, and publishing e-books, you need to strengthen the path from pageviews to sales. This path can span a period of days, weeks, or even months. That’s why you need a well-developed retention strategy to keep your prospects engaged. Here’s where social media enters your marketing mix...-
Linda Dap's curator insight,
June 11, 2013 3:35 AM
Customers are demanding different kinds of relationships. Nice post on best ways to engage with your customers.
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SMS marketing has exploded in popularity over the last few years. It’s becoming one of the most effective methods of marketing for businesses who have repeat customers and need to reach them at specific times. If you’re unfamiliar with this stream of marketing, it allows businesses and organizations to send targeted, opt-in text messages to people who have subscribed to a particular list. Here’s the skinny on how it works…
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Just an excellent guide to visuals in the major social media channels. ...Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online. For that reason, we put together ‘The Ridiculously Exhausitive Social Media Design Blueprint’. It features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram. Bookmark this page, download it and share it on your own blog, give it to your designer, agency or whoever is involved in your social media efforts. Trust me, you will come back to this over and over again....
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Among major U.S. corporations, who’s winning and losing in the creation and protection of their reputations online? A new infographic from MGD Advertising in Southern Florida provides some surprising results. First, the trends: Currently, 94% of Google GOOG +0.27% search results are organic–not paid ads. Yes, your online reputation is that important. Forty-two percent of adults have scoped someone out on the Internet before doing business with them (I would count myself among those numbers). Of those, 45% have changed their minds about doing business with someone based on something they found....
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Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But Now a days email marketing are getting a negative reputation, ending up discarded in spam inbox. INFLUENCE OF THE VIDEO According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience. HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN Sure, including glittery moving pictures in your strategy can gain attention but does it gainer any value? Here is a checklist to incorporate videos the right way....
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So the best time to post your tweets and Facebook updates, if your a business what are they? This is an interesting question and the best times can vary dependent on your desired audience. Now nobo...
Jeff Domansky's insight:
Useful resource for social marketers though your results may vary.
Bernard Boulanger's curator insight,
May 27, 2013 7:10 AM
A quel moment publier sur sa page Facebook ?
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon
janlgordon's comment,
June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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![What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC] | World's Best Infographics | Scoop.it](https://img.scoop.it/jzNU5UfoBqAYihTnYqWrzjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media should be all about relationships, but lately, not so much. Here's how businesses can bring back that personal touch. Now we know that these examples are both from literature, not real life, so you must be wondering ... are genuine social media relationships even possible today? The answer is yes -- and we've got a real-life example to prove it. By truly engaging with someone in social media, one company was able to turn a happy customer into a passionate evangelist....
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This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
Zeebric's curator insight,
May 22, 2013 3:52 AM
Wow...never really considered colours! This infographic makes perfect sense, though 
WEDCBiz's curator insight,
May 22, 2013 10:21 AM
Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses. 
Ali Anani's curator insight,
May 23, 2013 12:16 AM
A must reading to know your feelings and feelings of others
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I've worked as a barista on and off for a few years now, and I couldn't agree more with today's infographic on the categorization of coffee consumers.
...A comic collection of characters pass in and out of coffee shops everyday, and the drink you order may say something about the kind of person you are. But don’t take coffee so seriously! However you order your cup of joe–personally, I like mine black–I think you will find that it goes perfectly with today’s infographic.
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Mobile-first teens present quite a challenge for marketers... The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry's future. In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry. We specifically dig into how established Internet companies like Facebook are threatened by teen audiences and their tendency to fragment across platforms....
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What will the next fifty years bring in the world of social media, mobile, robotics and more? Our fifty year timeline shows you just what could be in store
Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us. So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.
The timeline covers expected growth in key markets including spend on digital and mobile, as well as big data so we can start to see exactly where this emerging industry will head. Data for the timeline has been gathered from a wide range of sources, in specialist areas to give as wide a view as possible of what’s coming up....
Push ! Agencia de estrategia digital's curator insight,
May 16, 2013 7:18 AM
Las mejores predicciones sobre tecnologia digital, mobiles, redes sociales, ... para los próximos 50 años (Infografia) 
MTD's curator insight,
May 17, 2013 5:15 AM
Fantastic look at how technology will develop, drive new advances, interact, and push the development of business and society in the medium future. |
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3 crucial pieces of social media advice for small business owners - providing you with the statistics and facts needed to make informed marketing decisions. Social media is taking over the world, literally. Facebook currently has over one billion members and counting. To better put this figure into perspective, if Facebook were a country, it would be the third largest country in the world! Every minute, LinkedIn gains 120 new users. Approximately 175 million tweets were sent from Twitter on a daily basis in 2012. Businesses that are not currently taking advantage of social media to market their brands are really missing the boat..--
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Digital marketing as a whole has become one of the biggest and most focused on streams of marketing in the last few years. Businesses of all sizes are finally catching on that if their marketing efforts are going to be successful, they need to have a strong digital arm. 3 of the biggest digital marketing streams today include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each….
Louis Postel's curator insight,
June 10, 2013 11:30 AM
I like the graphs, but would like to see one more: The Relationship Marketing Trio of 2013. How does the the breakfast meeting stream, the hand-written notes stream, and the charity event stream stack up in terms of keeping customers?
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...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs.
Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat.
Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....
Jeff Domansky's curator insight,
June 4, 2013 11:23 PM
This intographic highlights differences between "old" public relations and "new" PR.
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SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.
Having said that, I found it necessary to compile a list of 200 ranking factors. As you’re reading it, make a list of the things you need to implement into your marketing strategy. Remember, this is all white hat and I would never recommend you participate in spammy or black hat techniques. I can tell you business owner after owner who struggled in the major updates in the past year and a half. They were toying with the dark side and Google caught onto them....
Jeff Domansky's insight:
Pretty outstanding tips not to mention an impressive infographic.
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What is digital marketing? It’s a pretty expansive question, but let’s try and sum it up... t’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media. Without digital marketing, it’s almost impossible for any brand to make any kind of impact on the web. And while these tools aren’t difficult to learn per se, they do require time and effort to make them work well and efficiently. Moreover, it’s likely that they will never be mastered, as they’re shifting and evolving all of the time. All you can really do is borrow as much knowledge as you possibly can for this moment… and then keep on learning. The infographic below takes a closer look at digital marketing....
Caroline Christalleyes's curator insight,
June 1, 2013 11:07 PM
the use of new media to market a brand/product/organization and so on. 
Chandan Gupta's curator insight,
June 2, 2013 10:34 AM
It is found that one gets maximum coverage within the limited budget once we switch to the digital marketing. Most of us think that it is useless, But once the switching is done in web there is drastic change. Moreover S/He has to choose the good social media.
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I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action, and this Friday on #SciChat we’ll be talking all about sCTAs....
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![Facebook, Twitter, Google+, Pinterest, Email – How Social Sharing Drives Sales [INFOGRAPHIC] - AllTwitter | World's Best Infographics | Scoop.it](https://img.scoop.it/EcRK3hFu4X8VPeAsufO4FTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Facebook, Twitter, Google+, Pinterest, Email – How Social Sharing Drives Sales [INFOGRAPHIC] Via Kelly Lieberman
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Jeff Domansky's insight:
Lots of useful tips in this infographic.
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Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services).
Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong? Reputation management today requires taking control of your brand’s message before somebody else does. Check the infographic for a guide in how to manage your business presence online....
Jeff Domansky's curator insight,
May 26, 2013 11:38 PM
Reputation management requires a selection of activites including monitoring and quick response.
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The infographic gives an overview of how busy the social media ecosystem has become by picking out some top stats for the 8 main social networks including Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Instagram, and Tumblr.
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When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?
Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
Check the infographic below for a very useful overview of the top social media platforms for brands....
InfinityRT's comment,
May 20, 2013 12:08 PM
Love the addition of "skills you need" at the end of the graphic. How often do students just simply leave college without focusing on a "skill", whatever it may be. Just be good a something!
Jeff Domansky's comment,
May 20, 2013 2:40 PM
Agree Infinity. The "skills you need" caught my eye too.
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How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at metrics to evaluate your increased sales as a function of expenses to drive those sales. But, that’s really hard to do since there really isn’t a direct link between social media and sales. In the infographic below, see some of the surrogates for return firms use to evaluate their social media marketing campaigns....
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Lots of reasons why social marketing works along with a look at the top three social channels: Facebook, Twitter and Linkedln.