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Scooped by
Jeff Domansky
July 19, 2013 10:18 AM
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A vast majority of Fortune 500 companies found the use of all forms of social media to be an effective use of time and resources...A vast majority of Fortune 500 companies surveyed by the Center for Marketing at the University of Massachusetts at Dartmouth found the use of all forms of social media -- Facebook and Twitter, but also podcasting, blogging and more -- to be an effective use of time and resources. Socialcast built that survey into an infographic that more broadly examines the role social media can play in helping businesses to reach their customers and build brand loyalty."Social media is rapidly transforming the way organizations communicate with customers," according to the introduction to the infographic. "As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication methods like email. With a simple post or tweet, businesses can promote products and services, provide instant feedback or support, creating an online community of brand enthusiasts. Staying competitive in today's fast moving business landscape requires a solid social media strategy."...
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Scooped by
Jeff Domansky
July 18, 2013 1:20 AM
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Every once in a while, it's good idea to review our history and see how we got to where we are today. The Internet is no different. Started in 1969, it's come a long way!The Internet and Social Media is a part of our daily lives, but it wasn't always like this. Facebook has only been around for 9 years, and "googling" wasn't a thing until Google launched in 1998. Even email has only been a possibility for just over 30 years. So where did it all start? Interestingly, the "Internet" started as a research tool for the U.S. military. Originally called Arpanet, it was designed to connect just four computers at university research labs to aid information sharing and transfer. At the time, gas cost just $0.35 a gallon, the first man landed on the moon, and Woodstock happened....
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Scooped by
Jeff Domansky
July 16, 2013 11:56 AM
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Content - As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...All those product video views translate into more sales for businesses.Shoppers who view video are 174% more likely to purchase than viewers who did not, according to Invodo. And almost 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device....
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Scooped by
Jeff Domansky
July 15, 2013 9:52 AM
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Neal Cabage is only the most recent writer to use the words “SEO is dead” in a headline. His article joins a long line of other articles and even a tongue-in-cheek website dedicated to the topic; see here, here, here, and here.There are also many well-worded refutations of the idea that SEO is dead, of which Danny Sullivan’s 2009 post is a prime example. Most articles with that headline or a variation thereof are actually writers trying to stir up some controversy so they can then explain why SEO in fact is not dead. Whatever the reason, the phrase has become cliché and tired, and I say that with this post, let us never see the words “SEO” and “dead” in a headline ever again. Let’s move on. But first, this final explanation of why SEO is not dead, and will never die.
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Scooped by
Jeff Domansky
July 9, 2013 9:52 AM
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Deep impact...The world of SEO has changed a lot over the past few years. Everyone knows that being active on Twitter, Facebook, and other top social networking sites can lead to more traffic. But could shares and likes help your rankings? That’s what a study by Searchmetrics suggests...
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Scooped by
Jeff Domansky
July 7, 2013 10:10 AM
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Not a day goes by where I do not see a new infographic being tweeted, shared on Facebook, or posted on LinkedIn. The topics range from data visualization to education to humor — and everything in between.It’s obvious that infographics have become a popular vehicle for content marketing, as visual content can often get shared more than links or text. But, due to the rapid growth of infographic-style content, will the allure of infographics last? I’ve asked six experts to share their perspectives on what may be in store for infographics in the future.Here is what they had to say...
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Scooped by
Jeff Domansky
July 6, 2013 11:04 AM
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Taking a look at PR and communications changes in recent years - a very interesting infographic.
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Scooped by
Jeff Domansky
July 1, 2013 2:35 AM
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Content - Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...Generates approximately three times as many leads as traditional marketing (per dollar spent).Increases direct sales.Costs 62% less than traditional marketing.Keeps reader attention.Improves brand loyalty....
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Scooped by
Jeff Domansky
June 26, 2013 9:20 PM
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How are brands using Twitter to drive sales?
Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going....
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Scooped by
Jeff Domansky
June 25, 2013 4:06 PM
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While I greatly appreciate my iPhone and its many self-computing functions, I have never taken the time to trace my gratitude back as far as Leonardo da Vinci or even as far as prehistoric cave drawings. According to this awesome infographic put together by The BOSS Group, I have many more to thank than just Steve Jobs.
The creative process would not have begun had people not had an intrinsic desire to communicate with one another. Over time we have discovered and invented new ways to relay information to increasingly larger groups of people. By inventing printing and computing methods we have increased the need for creative workers in virtually every field. Without the creative side of organizations, the first Macintosh would not have been introduced, brand management would not be possible, and communication through beautiful imagery would cease to exist.
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Scooped by
Jeff Domansky
June 20, 2013 11:32 AM
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The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.
Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers.Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....
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Scooped by
Jeff Domansky
June 18, 2013 2:01 PM
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...The infographic I’m featuring today is pretty sweet because it gives you ways to keep your creative juices flowing. By trying even a handful of these things, you’ll start to notice the creative beast in you coming out to play a little more often. When good ideas come your way, hold on tight to them–write them down if you have to. Ideas tend to slip from our memory as easily as our dreams do. Once you have a good grasp on your idea, dive in and watch it evolve....
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Scooped by
Jeff Domansky
June 11, 2013 1:43 AM
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Research shows that all the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013. Why is content marketing so important? The top three reasons that companies use content marketing are to engage customers/prospects (82%); drive sales (55%); and educate the market (44%). To achieve those objectives as well as to build thought leadership, increase Web traffic, achieve SEO, and stay up to date with competitors, companies are using the following tactics: 1. Social media (87%) 2. Articles on their website (83%) 3. E-newsletters (78%) 4. Blogs (77%) 5. Case studies (71%)...
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Scooped by
Jeff Domansky
July 18, 2013 2:20 PM
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Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses.
Add to that the fact that your audience is all but guaranteed to be both talking about and searching for information on your crisis via social media, and the question of whether to use social for your next crisis management campaign becomes a no-brainer.
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Scooped by
Jeff Domansky
July 17, 2013 2:18 AM
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Mobile warming is real. You can see its effects every day. From the incessant need to share photos to skimming the news, mobile phones are our digital lifelines. And mobile warming – society’s growing addiction to mobile devices – is projected to grow exponentially.Here’s a simple fact: more humans on this earth own a mobile phone than a toothbrush. While this might be a sign that we need to focus on our dental hygiene, it’s also a signal business owners can’t ignore....
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Scooped by
Jeff Domansky
July 16, 2013 1:57 AM
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Content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. These 5 infographics offer a great introduction to the topic....Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity.Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initative. At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog posts and website content — ordered by descending degree of effort and frequency. As you can see, curated content is the low-hanging fruit....
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Scooped by
Jeff Domansky
July 12, 2013 11:37 AM
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Does spending a boatload of money on advertising automatically yield a powerful brand? It's doubtful....Big Ad Spend Listers and No Shows on Brand Power Lists inShare5by Frank StrongDoes spending more on advertising translate into brand power?Advertising Age released an infographic this week showcasing the America’s 25 biggest advertisers and the first thing I noticed was which brands were not on the list.For example, where is Coca-Cola? This legendary software maker — the undisputed market leader in their category of products — and an iconic brand with a history of equally iconic advertising wasn’t on the list (Coke was the Cannes advertiser of the year this year)....
Cool advice...Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel....
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Scooped by
Jeff Domansky
July 6, 2013 7:35 PM
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I follow two rules in life:
1. Never trust a dog wearing a hat.
2. Never (completely) trust everything you read in a social media infographic.
However, infographics based on legitimate research and insights can be a form of digital gold dust too.
A couple great examples have surfaced recently and it prompted me to pull together 10 of the best social media and content marketing infographics I've seen in 2013....
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Scooped by
Jeff Domansky
July 4, 2013 11:31 AM
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Great case study... As an example, Audi ran a campaign on Twitter using the #WantAnR8 hashtag. The Audi R8 is their gorgeous $150k super-car for you non-car buffs. The goal was to increase awareness and desire for the R8. They ended up creating a viral Twitter campaign utilizing twitpics of a random girl getting an R8. The results: The Audi Twitter account grew over 200% #WantAnR8 received over 100 million impressions and currently stands as the best performing promoted trend ever, receiving an amazing 50.4% engagement. (Shorty Industry Awards)...
Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to SEO success in 2013. However, Content Marketing should be done correctly by following certain guidelines. Below is an infographic which shows the Do’s and Dont’s of Content Marketing....
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Scooped by
Jeff Domansky
June 25, 2013 10:59 PM
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I’m happy to share my new infographic to offer insights on businesscommunication.
Only 2% of people have had any kind of education in how to listen. Do you know the impact that images have on marketing? Take a look....
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Scooped by
Jeff Domansky
June 21, 2013 10:09 AM
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Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?...
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Scooped by
Jeff Domansky
June 20, 2013 2:48 AM
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The observers at Logo Lounge have compiled 15 distinct logo design trends of 2013. By analysing more than 204,000 logos from more than 100 countries in their database, they were able to observe the types of logos which have emerged during the year. From logos which look like GPS markers to more ‘sciency’ ones which look like molecules, this report traces the evolution of each logo trend. The article also explains why recent logo types have emerged—mostly due to technological developments and trends present in society....
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Scooped by
Jeff Domansky
June 12, 2013 3:09 AM
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How popular has branded content marketing become this year? In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. According to the following infographic, 70% of brands and 77% of agencies have used branded marketing for advertising purposes. Some 32% of brands said an increase in sales was "their preferred method of content marketing measurement," and some 30% of agencies said brand lift was theirs....
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![29 Ways to Stay Creative [infographic] | World's Best Infographics | Scoop.it](https://img.scoop.it/nKUKe9NOcfB7Uyp2JoVB0zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
