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January 19, 7:42 AM

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Interactive CTV Ads Were Mostly Talk – Until Now

From www.adexchanger.com - January 9, 7:16 AM

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

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TV Press Review
Selection of articles worth reading about multiplatform TV and video
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February 2, 10:44 AM

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Campaigns see better business effects when they increase brand trust

From www.warc.com - January 28, 10:42 AM

UK advertising body IPA finds campaigns building brand trust achieve 65% more business effects than average, with notable gains in customer acquisition, sales, profit, and market share across 812 campaigns studied.

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February 2, 7:56 AM

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Open questions for the year ahead

From uk.themedialeader.com - January 26, 5:00 AM

Industry leaders discuss 2026 media outlook: consolidation trends, AI search impact, European-American relations, brand building resurgence, World Cup opportunities, and valuing trusted journalism amid AI-generated content challenges.

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February 2, 7:41 AM

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Google hands cease-and-desist letter over YouTube measurement

From uk.themedialeader.com - January 28, 5:00 AM

Barb and Kantar Media have suspended their service, set up last year to measure specific YouTube channel views on smart TVs. The move follows receipt of a cease-and-desist letter sent by Google.

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February 2, 7:39 AM

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What Google's legal threat really means: stop treating YouTube like it's TV

From omaroakes.substack.com - January 29, 1:40 AM

Media analyst Omar Oakes reports Google threatened UK's TV measurement body BARB to stop measuring YouTube on TV sets, arguing this reveals fear of regulatory oversight.

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February 2, 7:35 AM

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You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now

From www.adexchanger.com - January 22, 12:00 PM

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns.

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February 2, 7:34 AM

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"If I Ask CTV Publishers About Their Content I Get Lots of Blank Looks" - Buy-Side View with Havas' Rebecca Smithson

From videoweek.com - January 26, 6:23 AM

The long tail of CTV is often associated with low-quality inventory, but Rebecca Smithson, Head of AV Strategy & Planning at Havas Media Network, says some CTV publishers do little to help that reputation when they pitch to agencies.

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January 19, 8:00 AM

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‘Prove the value’: ITV takes ‘soft approach’ to generative AI ads strategy

From uk.themedialeader.com - January 19, 5:00 AM

ITV’s approach to using generative AI to create ads on behalf of SMEs has pivoted “a couple of times” since it launched its GenAI Ads Manager product. That is according to Jason Spencer, Business Development Director, ITV.

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January 19, 7:42 AM

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OpenAI Says It Is Bringing Ads to ChatGPT

From www.adweek.com - January 16, 2:07 PM

OpenAI will start testing ads in ChatGPT’s Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.

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January 19, 7:42 AM

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Interactive CTV Ads Were Mostly Talk – Until Now

From www.adexchanger.com - January 9, 7:16 AM

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

more...

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January 19, 7:41 AM

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Channel 4 claims streaming tipping point for 16-34s

From www.broadbandtvnews.com - January 16, 6:18 AM

Channel 4 says it led the shift of younger audiences to streaming in 2025, with 16-34 viewers watching the majority of their Channel 4 consumption via streaming for the first time across a full year.

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January 19, 7:40 AM

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Agentic AI comes into play for CTV ad planning, buying

From www.streamtvinsider.com - January 9, 12:22 PM

During CES week, NBCUniversal drew attention by announcing agentic AI that lets buyer and seller agents automate and optimise premium video buys across linear TV and streaming.

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January 19, 7:32 AM

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FTVA Global in review: The movement has started

From uk.themedialeader.com - January 16, 5:00 AM

Adwanted Events’ co-founder Justin Lebbon shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.

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January 19, 7:29 AM

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RTL AdAlliance Sees Broadcaster Cooperation Rising as Tech Dominance Bites

From videoweek.com - January 8, 6:25 AM

RTL AdAlliance CEO Stéphane Coruble explains why European broadcasters are finally choosing cooperation over competition to reclaim ad spend from Big Tech.

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January 14, 7:20 AM

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Beyond the hype: Teaching the machines about TV

From uk.themedialeader.com - January 14, 5:00 AM

Adtech AI consultant Jon Block argues that, unless AI bias is addressed, autonomous agents will systematically defund premium media in favour of performance marketing.

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January 6, 3:46 AM

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NBCUniversal Bets On Ads That React In Real Time

From www.adexchanger.com - December 17, 2025 11:00 AM

Comcast-owned NBCUniversal is investing in real-time, context-aware advertising, enabling campaigns to dynamically adapt to live events, signals and audience conditions across its TV and streaming inventory.

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January 6, 3:37 AM

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MrBeast said YouTube alone does not support his Studios

From www.linkedin.com - December 26, 2025 11:44 AM

British media executive Jamie Branson points to MrBeast as evidence that YouTube functions primarily as a marketing channel rather than a standalone profit engine.

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January 6, 3:33 AM

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No Waiting for May – CES Is Where The TV Upfront Season Starts

From www.adexchanger.com - January 5, 1:00 AM

CES has become an informal start of the TV upfront season, with broadcasters and platforms using January to preview strategies, shape narratives and influence advertiser budgets.

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January 6, 3:31 AM

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Meta’s Instagram Reels come to connected TV

From www.streamtvinsider.com - December 22, 2025 11:35 AM

Meta is the latest Big Tech giant looking to capture consumer consumption on the living room’s largest screen, announcing last week that Instagram Reels short-form videos would be available on connected TV.

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January 6, 3:19 AM

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WBD, Canal+ Reach New Multi-Year Distribution Deal

From www.thewrap.com - December 31, 2025 11:58 AM

The pact will bring HBO Max to two new international territories and see Warner Bros. films land on Canal+ six months after releasing in theaters.

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January 6, 3:18 AM

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Here's What Amazon Is Telling Advertisers Behind Closed Doors

From www.adweek.com - January 4, 12:00 PM

Alan Moss, VP, Global Ad Sales, Amazon Ads, noted that CES is the kickoff point for upfront conversations, where Amazon does “more listening than pitching” to understand client needs.

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December 8, 2025 10:24 AM

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The 20 Best Ads of 2025

From www.adweek.com - December 3, 2025 8:00 AM

ADWEEK picks its favorite ads of 2025. The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.

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December 8, 2025 10:13 AM

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Is YouTube TV or social media? Australia gives an answer as law | WARC | The Feed

From www.warc.com - December 3, 2025 10:10 AM

Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.

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December 8, 2025 10:06 AM

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Broadcasters Have to Start Looking at CPM Per Second

From videoweek.com - November 27, 2025 5:26 AM

As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.

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December 8, 2025 10:05 AM

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Channel 4, ITV and Sky commercial chiefs ask advertisers to ‘turn down the toxic’

From uk.themedialeader.com - November 30, 2025 5:00 AM

Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners.

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December 8, 2025 8:35 AM

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Netflix Acquires Warner Bros Studios and Max: A Seismic Shift in Media Power and What It Means for Advertisers

From huguesrey.wordpress.com - December 6, 2025 4:37 AM

Netflix's roughly $83 billion acquisition of Warner Bros' studio and Max streaming business is a fundamental restructuring of how content is created, distributed, and monetized.