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"If I Ask CTV Publishers About Their Content I Get Lots of Blank Looks" - Buy-Side View with Havas' Rebecca Smithson

"If I Ask CTV Publishers About Their Content I Get Lots of Blank Looks" - Buy-Side View with Havas' Rebecca Smithson | TV Press Review | Scoop.it

The long tail of CTV is often associated with low-quality inventory, but Rebecca Smithson, Head of AV Strategy & Planning at Havas Media Network, says some CTV publishers do little to help that reputation when they pitch to agencies.

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