Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.
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TV Press Review
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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February 16, 11:11 AM
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Meta’s security policy manager admitted that scam and fraud ads “might” have contributed 3–4% of Meta’s 2024 revenue, disputing a reported 10% estimate. This sharpens the contrast with TV-style pre-vetting and regulated trust, as buyers rethink brand safety and verification standards.
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February 16, 11:08 AM
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Amazon has launched its Creative Agent in the UK and Europe, letting advertisers generate and edit ads for Amazon-owned inventory. It promises faster, cheaper creative and more testing, but raises concerns on energy transparency and wider AI risks like copyright and consumer backlash.
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February 16, 11:05 AM
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ITV introduces in-play advertising to its Six Nations Championship coverage, using picture-in-picture inserts during breaks in play before a scrum is set.
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February 16, 11:04 AM
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Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.
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February 16, 11:01 AM
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This US local-broadcast viewpoint argues ATSC 3.0 (“NextGen TV”) keeps free local TV modern and sustainable. It highlights better quality, interactivity, mobile reception, stronger alerts, and stronger funding for local news.
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February 16, 10:53 AM
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IAB Tech Lab CEO Anthony Katsur’s opinion piece argues agentic AI in advertising will scale fastest by using existing standards. He warns that new, non-standard schemas increase errors and fraud, while shared definitions enable interoperability and trust.
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February 16, 10:33 AM
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Sky and streamers are turning to bundles to fight subscription “cycling” and slower growth in the UK streaming market. The deal positions Sky as a key gatekeeper for multiple services, and could speed up ad-tier growth and market consolidation.
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February 16, 10:29 AM
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In 2026, Europe’s TV JICs will roll out new cloud hubs and APIs, plus deeper device and streamer integrations. They will launch cross-media reporting tools, expand campaign planning and deduplicated reach, and refresh panels and methods.
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February 16, 10:23 AM
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Channel 4 commercial chief Rak Patel reviews new research showing TV ad trust rose faster since 2021 than online. He argues advertisers should shift budgets toward trusted, regulated TV to support steadier long-term growth.
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February 2, 10:44 AM
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From
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UK advertising body IPA finds campaigns building brand trust achieve 65% more business effects than average, with notable gains in customer acquisition, sales, profit, and market share across 812 campaigns studied.
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February 2, 7:56 AM
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Industry leaders discuss 2026 media outlook: consolidation trends, AI search impact, European-American relations, brand building resurgence, World Cup opportunities, and valuing trusted journalism amid AI-generated content challenges.
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February 2, 7:41 AM
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Barb and Kantar Media have suspended their service, set up last year to measure specific YouTube channel views on smart TVs. The move follows receipt of a cease-and-desist letter sent by Google.
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February 2, 7:39 AM
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Media analyst Omar Oakes reports Google threatened UK's TV measurement body BARB to stop measuring YouTube on TV sets, arguing this reveals fear of regulatory oversight.
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February 2, 7:35 AM
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YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns.
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February 2, 7:34 AM
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From
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The long tail of CTV is often associated with low-quality inventory, but Rebecca Smithson, Head of AV Strategy & Planning at Havas Media Network, says some CTV publishers do little to help that reputation when they pitch to agencies.
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January 19, 8:00 AM
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ITV’s approach to using generative AI to create ads on behalf of SMEs has pivoted “a couple of times” since it launched its GenAI Ads Manager product. That is according to Jason Spencer, Business Development Director, ITV.
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January 19, 7:42 AM
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OpenAI will start testing ads in ChatGPT’s Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
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January 19, 7:42 AM
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For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.
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January 19, 7:41 AM
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Channel 4 says it led the shift of younger audiences to streaming in 2025, with 16-34 viewers watching the majority of their Channel 4 consumption via streaming for the first time across a full year.
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January 19, 7:40 AM
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During CES week, NBCUniversal drew attention by announcing agentic AI that lets buyer and seller agents automate and optimise premium video buys across linear TV and streaming.
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January 19, 7:32 AM
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Adwanted Events’ co-founder Justin Lebbon shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.
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January 19, 7:29 AM
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From
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RTL AdAlliance CEO Stéphane Coruble explains why European broadcasters are finally choosing cooperation over competition to reclaim ad spend from Big Tech.
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January 14, 7:20 AM
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Adtech AI consultant Jon Block argues that, unless AI bias is addressed, autonomous agents will systematically defund premium media in favour of performance marketing.
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January 6, 3:46 AM
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Comcast-owned NBCUniversal is investing in real-time, context-aware advertising, enabling campaigns to dynamically adapt to live events, signals and audience conditions across its TV and streaming inventory.
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January 6, 3:37 AM
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British media executive Jamie Branson points to MrBeast as evidence that YouTube functions primarily as a marketing channel rather than a standalone profit engine.
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