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TV Press Review
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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March 2, 10:44 AM
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Fernando Fernandez, the CEO of Unilever, is encouraging a shift towards creator-led marketing as the consumer-packaged goods firm avoids what he describes as “lazy marketing”.
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March 2, 10:43 AM
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Following Warner Bros. Discovery’s decision to call Paramount’s new merger bid “superior” to Netflix’s deal, the streamer has announced it’s not going to up its offer.
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March 2, 10:36 AM
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From
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The agency of the near future will need to sell productised solutions designed around business outcomes rather than time and people, a new VoxComm report argues.
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March 2, 9:14 AM
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NMO, the Dutch TV and video measurement body, will launch its “Total Video” audience measurement on 6 April, covering linear, time-shifted, and on-demand viewing across all screens.
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March 2, 9:09 AM
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In this opinion piece, marketing growth advisor Sorin Patilinet argues that media plans over-focus on 18–40s, making profitable older buyers “invisible,” and urges broader, reality-based targeting.
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March 2, 7:58 AM
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The British sales house launches Norman, a database of 2,400 campaigns, to forecast results and guide live optimisation. It shows small targeting tweaks and first-party data can sharply lift sales and web visits.
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February 25, 9:11 AM
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Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.
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February 16, 11:11 AM
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Meta’s security policy manager admitted that scam and fraud ads “might” have contributed 3–4% of Meta’s 2024 revenue, disputing a reported 10% estimate. This sharpens the contrast with TV-style pre-vetting and regulated trust, as buyers rethink brand safety and verification standards.
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February 16, 11:08 AM
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Amazon has launched its Creative Agent in the UK and Europe, letting advertisers generate and edit ads for Amazon-owned inventory. It promises faster, cheaper creative and more testing, but raises concerns on energy transparency and wider AI risks like copyright and consumer backlash.
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February 16, 11:05 AM
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ITV introduces in-play advertising to its Six Nations Championship coverage, using picture-in-picture inserts during breaks in play before a scrum is set.
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February 16, 11:04 AM
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Bad Bunny’s halftime show aside, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.
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February 16, 11:01 AM
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This US local-broadcast viewpoint argues ATSC 3.0 (“NextGen TV”) keeps free local TV modern and sustainable. It highlights better quality, interactivity, mobile reception, stronger alerts, and stronger funding for local news.
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February 16, 10:53 AM
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IAB Tech Lab CEO Anthony Katsur’s opinion piece argues agentic AI in advertising will scale fastest by using existing standards. He warns that new, non-standard schemas increase errors and fraud, while shared definitions enable interoperability and trust.
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February 16, 10:33 AM
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Sky and streamers are turning to bundles to fight subscription “cycling” and slower growth in the UK streaming market. The deal positions Sky as a key gatekeeper for multiple services, and could speed up ad-tier growth and market consolidation.
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February 16, 10:29 AM
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In 2026, Europe’s TV JICs will roll out new cloud hubs and APIs, plus deeper device and streamer integrations. They will launch cross-media reporting tools, expand campaign planning and deduplicated reach, and refresh panels and methods.
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February 16, 10:23 AM
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Channel 4 commercial chief Rak Patel reviews new research showing TV ad trust rose faster since 2021 than online. He argues advertisers should shift budgets toward trusted, regulated TV to support steadier long-term growth.
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February 2, 10:44 AM
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From
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UK advertising body IPA finds campaigns building brand trust achieve 65% more business effects than average, with notable gains in customer acquisition, sales, profit, and market share across 812 campaigns studied.
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February 2, 7:56 AM
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Industry leaders discuss 2026 media outlook: consolidation trends, AI search impact, European-American relations, brand building resurgence, World Cup opportunities, and valuing trusted journalism amid AI-generated content challenges.
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February 2, 7:41 AM
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Barb and Kantar Media have suspended their service, set up last year to measure specific YouTube channel views on smart TVs. The move follows receipt of a cease-and-desist letter sent by Google.
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February 2, 7:39 AM
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Media analyst Omar Oakes reports Google threatened UK's TV measurement body BARB to stop measuring YouTube on TV sets, arguing this reveals fear of regulatory oversight.
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February 2, 7:35 AM
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YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns.
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February 2, 7:34 AM
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From
videoweek
The long tail of CTV is often associated with low-quality inventory, but Rebecca Smithson, Head of AV Strategy & Planning at Havas Media Network, says some CTV publishers do little to help that reputation when they pitch to agencies.
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January 19, 8:00 AM
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ITV’s approach to using generative AI to create ads on behalf of SMEs has pivoted “a couple of times” since it launched its GenAI Ads Manager product. That is according to Jason Spencer, Business Development Director, ITV.
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January 19, 7:42 AM
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OpenAI will start testing ads in ChatGPT’s Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
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January 19, 7:42 AM
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For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.
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