Adtech AI consultant Jon Block argues that, unless AI bias is addressed, autonomous agents will systematically defund premium media in favour of performance marketing.
Follow, research and publish the best content
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
TV Press Review
117.3K views |
+2 today
Follow
Filter by date
Tags
|
TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
Your new post is loading...
|
Scooped by
egta
February 2, 10:44 AM
|
Scoop.it!
From
www
UK advertising body IPA finds campaigns building brand trust achieve 65% more business effects than average, with notable gains in customer acquisition, sales, profit, and market share across 812 campaigns studied.
|
|
Scooped by
egta
February 2, 7:56 AM
|
Scoop.it!
Industry leaders discuss 2026 media outlook: consolidation trends, AI search impact, European-American relations, brand building resurgence, World Cup opportunities, and valuing trusted journalism amid AI-generated content challenges.
|
|
Scooped by
egta
February 2, 7:41 AM
|
Scoop.it!
Barb and Kantar Media have suspended their service, set up last year to measure specific YouTube channel views on smart TVs. The move follows receipt of a cease-and-desist letter sent by Google.
|
|
Scooped by
egta
February 2, 7:39 AM
|
Scoop.it!
Media analyst Omar Oakes reports Google threatened UK's TV measurement body BARB to stop measuring YouTube on TV sets, arguing this reveals fear of regulatory oversight.
|
|
Scooped by
egta
February 2, 7:35 AM
|
Scoop.it!
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns.
|
|
Scooped by
egta
February 2, 7:34 AM
|
Scoop.it!
From
videoweek
The long tail of CTV is often associated with low-quality inventory, but Rebecca Smithson, Head of AV Strategy & Planning at Havas Media Network, says some CTV publishers do little to help that reputation when they pitch to agencies.
|
|
Scooped by
egta
January 19, 8:00 AM
|
Scoop.it!
ITV’s approach to using generative AI to create ads on behalf of SMEs has pivoted “a couple of times” since it launched its GenAI Ads Manager product. That is according to Jason Spencer, Business Development Director, ITV.
|
|
Scooped by
egta
January 19, 7:42 AM
|
Scoop.it!
OpenAI will start testing ads in ChatGPT’s Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
|
|
Scooped by
egta
January 19, 7:42 AM
|
Scoop.it!
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.
|
|
Scooped by
egta
January 19, 7:41 AM
|
Scoop.it!
Channel 4 says it led the shift of younger audiences to streaming in 2025, with 16-34 viewers watching the majority of their Channel 4 consumption via streaming for the first time across a full year.
|
|
Scooped by
egta
January 19, 7:40 AM
|
Scoop.it!
During CES week, NBCUniversal drew attention by announcing agentic AI that lets buyer and seller agents automate and optimise premium video buys across linear TV and streaming.
|
|
Scooped by
egta
January 19, 7:32 AM
|
Scoop.it!
Adwanted Events’ co-founder Justin Lebbon shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.
|
|
Scooped by
egta
January 19, 7:29 AM
|
Scoop.it!
From
videoweek
RTL AdAlliance CEO Stéphane Coruble explains why European broadcasters are finally choosing cooperation over competition to reclaim ad spend from Big Tech.
|
|
Scooped by
egta
January 14, 7:20 AM
|
Scoop.it!
Adtech AI consultant Jon Block argues that, unless AI bias is addressed, autonomous agents will systematically defund premium media in favour of performance marketing.
|
|
Scooped by
egta
January 6, 3:46 AM
|
Scoop.it!
Comcast-owned NBCUniversal is investing in real-time, context-aware advertising, enabling campaigns to dynamically adapt to live events, signals and audience conditions across its TV and streaming inventory.
|
|
Scooped by
egta
January 6, 3:37 AM
|
Scoop.it!
British media executive Jamie Branson points to MrBeast as evidence that YouTube functions primarily as a marketing channel rather than a standalone profit engine.
|
|
Scooped by
egta
January 6, 3:33 AM
|
Scoop.it!
CES has become an informal start of the TV upfront season, with broadcasters and platforms using January to preview strategies, shape narratives and influence advertiser budgets.
|
|
Scooped by
egta
January 6, 3:31 AM
|
Scoop.it!
Meta is the latest Big Tech giant looking to capture consumer consumption on the living room’s largest screen, announcing last week that Instagram Reels short-form videos would be available on connected TV.
|
|
Scooped by
egta
January 6, 3:19 AM
|
Scoop.it!
The pact will bring HBO Max to two new international territories and see Warner Bros. films land on Canal+ six months after releasing in theaters.
|
|
Scooped by
egta
January 6, 3:18 AM
|
Scoop.it!
Alan Moss, VP, Global Ad Sales, Amazon Ads, noted that CES is the kickoff point for upfront conversations, where Amazon does “more listening than pitching” to understand client needs.
|
|
Scooped by
egta
December 8, 2025 10:24 AM
|
Scoop.it!
ADWEEK picks its favorite ads of 2025. The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.
|
|
Scooped by
egta
December 8, 2025 10:13 AM
|
Scoop.it!
Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.
|
|
Scooped by
egta
December 8, 2025 10:06 AM
|
Scoop.it!
As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.
|
|
Scooped by
egta
December 8, 2025 10:05 AM
|
Scoop.it!
Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners.
|
|
Scooped by
egta
December 8, 2025 8:35 AM
|
Scoop.it!
Netflix's roughly $83 billion acquisition of Warner Bros' studio and Max streaming business is a fundamental restructuring of how content is created, distributed, and monetized.
Loading
