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egta
onto TV Press Review December 8, 2025 10:06 AM
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As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.
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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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February 2, 10:44 AM
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UK advertising body IPA finds campaigns building brand trust achieve 65% more business effects than average, with notable gains in customer acquisition, sales, profit, and market share across 812 campaigns studied.
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February 2, 7:56 AM
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Industry leaders discuss 2026 media outlook: consolidation trends, AI search impact, European-American relations, brand building resurgence, World Cup opportunities, and valuing trusted journalism amid AI-generated content challenges.
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February 2, 7:41 AM
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Barb and Kantar Media have suspended their service, set up last year to measure specific YouTube channel views on smart TVs. The move follows receipt of a cease-and-desist letter sent by Google.
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February 2, 7:39 AM
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Media analyst Omar Oakes reports Google threatened UK's TV measurement body BARB to stop measuring YouTube on TV sets, arguing this reveals fear of regulatory oversight.
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February 2, 7:35 AM
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YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns.
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February 2, 7:34 AM
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The long tail of CTV is often associated with low-quality inventory, but Rebecca Smithson, Head of AV Strategy & Planning at Havas Media Network, says some CTV publishers do little to help that reputation when they pitch to agencies.
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January 19, 8:00 AM
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ITV’s approach to using generative AI to create ads on behalf of SMEs has pivoted “a couple of times” since it launched its GenAI Ads Manager product. That is according to Jason Spencer, Business Development Director, ITV.
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January 19, 7:42 AM
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OpenAI will start testing ads in ChatGPT’s Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
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January 19, 7:42 AM
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For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.
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January 19, 7:41 AM
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Channel 4 says it led the shift of younger audiences to streaming in 2025, with 16-34 viewers watching the majority of their Channel 4 consumption via streaming for the first time across a full year.
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January 19, 7:40 AM
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During CES week, NBCUniversal drew attention by announcing agentic AI that lets buyer and seller agents automate and optimise premium video buys across linear TV and streaming.
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January 19, 7:32 AM
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Adwanted Events’ co-founder Justin Lebbon shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.
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January 19, 7:29 AM
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RTL AdAlliance CEO Stéphane Coruble explains why European broadcasters are finally choosing cooperation over competition to reclaim ad spend from Big Tech.
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January 14, 7:20 AM
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Adtech AI consultant Jon Block argues that, unless AI bias is addressed, autonomous agents will systematically defund premium media in favour of performance marketing.
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January 6, 3:46 AM
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Comcast-owned NBCUniversal is investing in real-time, context-aware advertising, enabling campaigns to dynamically adapt to live events, signals and audience conditions across its TV and streaming inventory.
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January 6, 3:37 AM
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British media executive Jamie Branson points to MrBeast as evidence that YouTube functions primarily as a marketing channel rather than a standalone profit engine.
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January 6, 3:33 AM
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CES has become an informal start of the TV upfront season, with broadcasters and platforms using January to preview strategies, shape narratives and influence advertiser budgets.
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January 6, 3:31 AM
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Meta is the latest Big Tech giant looking to capture consumer consumption on the living room’s largest screen, announcing last week that Instagram Reels short-form videos would be available on connected TV.
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January 6, 3:19 AM
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The pact will bring HBO Max to two new international territories and see Warner Bros. films land on Canal+ six months after releasing in theaters.
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January 6, 3:18 AM
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Alan Moss, VP, Global Ad Sales, Amazon Ads, noted that CES is the kickoff point for upfront conversations, where Amazon does “more listening than pitching” to understand client needs.
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December 8, 2025 10:24 AM
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ADWEEK picks its favorite ads of 2025. The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.
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December 8, 2025 10:13 AM
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Under Australia’s new Social Media Minimum Age Act, YouTube is treated as social media, not TV. As part of this, under-16s can still watch YouTube but are blocked from interactive features like likes, comments and subscriptions.
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December 8, 2025 10:06 AM
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Scoop.it!
As US streaming growth starts to level out, CTV publishers and broadcasters can't really rely on audience increases to generate revenue growth any longer. And while in Europe there's still plenty of headroom for further audience growth, it's an issue which CTV companies will have to contend.
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December 8, 2025 10:05 AM
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Commercial leaders representing Channel 4, ITV and Sky have called for advertisers to disinvest from Meta and other Big Tech platforms and reinvest that adspend with “trusted” media owners.
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December 8, 2025 8:35 AM
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Netflix's roughly $83 billion acquisition of Warner Bros' studio and Max streaming business is a fundamental restructuring of how content is created, distributed, and monetized.
