New Quebec language laws begin for signage, packaging and workplaces | National Post | Metaglossia: The Translation World | Scoop.it
New rules in Quebec require French to be the dominant language on storefront and product packaging, sparking concerns about costs, compliance and fines.

"French must be “markedly predominant” on store signs


Under the new rules, French must take up twice as much space as other languages on store signs and commercial advertising. That means stores with English names, like Canadian Tire, Best Buy and Second Cup will have to include generic terms or descriptions in French on their storefronts that take up two-thirds of the space devoted to text.


Michel Rochette, Quebec president of the Retail Council of Canada, said businesses must ensure they’re complying with municipal bylaws and landlords’ requirements when changing their storefronts, which can be time-consuming.


“They want to comply with the rules. It’s not a question of willingness,” he said. “It’s a question of capacity and authorization.”


But last week, French-language Minister Jean-Francois Roberge said many companies have already updated their signs, and pointed specifically to food retailer Bulk Barn as being largely in compliance. “It’s possible to do it,” he said...


Labels on product packaging must already be translated into French.


But there’s an exception for trademarks in other languages, which don’t have to be translated.


The latest regulations take aim at generic terms sometimes included in trademarks, like “lavender and shea butter” hand soap, for example. Those descriptive terms will now have to be translated as well...


Smaller businesses must register with language watchdog


Quebec already requires businesses with 50 or more employees to undergo a “francization” process to ensure French is the dominant language in the workplace. That requirement is now being extended to companies with 25 to 49 employees.


The businesses must register with Quebec’s language watchdog, the Office quebecois de la langue francaise. Francois Vincent, Quebec vice president of the Canadian Federation of Independent Business, said the majority of small businesses in the province already operate in French...


Fines can reach $30,000 a day


Businesses in violation of the new rules can be fined $3,000 to $30,000 per day for a first infraction, and up to $90,000 per day for a third offence...


However, Roberge has said the language office won’t be looking to slap immediate fines on non-compliant businesses, as long as they’re taking steps to fix the problem.


Rochette and Vincent issued an open letter last week asking for an extension from the Quebec government. They say the province had promised companies would have three years to adapt to the new rules. Bill 96 became law in 2022, but the final version of these regulations was only published in June 2024.


The government confirmed Friday that the regulations would take effect on June 1, as planned. “In one year, there’s time to do a lot of things,” Roberge said earlier in the week..."
The Canadian Press
Maura Forrest
Jun 01, 2025
https://nationalpost.com/news/canada/quebecs-tougher-language-laws-begin-for-signage-packaging-and-workplaces
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