For the first time in the Olympic Games, competition venues will be
allowed to retain their corporate names. The Los Angeles 2028
Organising Committee has launched a naming rights programme approved
by the IOC, rewriting the model of brand-free venues and opening a
path for private funding.
|
|
Scooped by
John Beech
onto The Business of Events Management August 18, 2025 5:48 AM
|
Your new post is loading...