March 4 – An updated economic impact study now projects the 2026 World Cup could generate $892 million across Los Angeles County, up nearly 50% from earlier estimates of $594 million.
Add in a projected $230 million in long-term tourism benefits tied to global media exposure, and the total climbs north of $1.1 billion.
The revised breakdown includes $515 million in direct visitor spending on hotels, restaurants, retail, transport, and entertainment.
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Scooped by
John Beech
onto The Business of Events Management March 4, 2:00 PM
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I'd be more impressed by research into the net, rather than gross, economic impact. In any case, recent events make itall very uncertain.