Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Scooped by Eva Sanagustin
May 16, 2013 2:32 AM
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Why is Your Content Boring? by Vertical Measures

Why is Your Content Boring? by Vertical Measures | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Barry Feldman writes on ways to make your content marketing pieces UNboring with creative tactics.
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Rescooped by Eva Sanagustin from Escritura y redacción
May 13, 2013 3:04 PM
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Ortografía y gramática para el community manager

Ortografía y gramática para el community manager | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

" ¿Qué debes evitar y qué no debes omitir? Te damos las claves en esta mini guía..."


Via Eduardo Pucho
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Scooped by Eva Sanagustin
May 13, 2013 11:32 AM
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Six things to consider when writing product descriptions

Six things to consider when writing product descriptions | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A great product description is one of the most important features needed for an effective product page alongside user reviews, images, bold calls-to-action and delivery information.
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Scooped by Eva Sanagustin
May 7, 2013 7:00 AM
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Escribir entradas épicas 5 factores esenciales para triunfar en 1 blog

Escribir entradas épicas 5 factores esenciales para triunfar en 1 blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
El arte de escribir entradas épicas es de lo más complicado. Descubre los 5 rasgos esenciales que forman parte del patrón de la entrada perfecta.
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Scooped by Eva Sanagustin
May 3, 2013 8:30 AM
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22 of the Best Quotes on Writing Ever

22 of the Best Quotes on Writing Ever | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I love quotes about writing.
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Rescooped by Eva Sanagustin from Digital Storytelling
May 2, 2013 10:51 AM
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How to Use the Persuasive Power of Metaphors

How to Use the Persuasive Power of Metaphors | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via José Carlos
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Scooped by Eva Sanagustin
April 29, 2013 1:37 PM
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Why You Should Write Daily : zenhabits

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Scooped by Eva Sanagustin
April 24, 2013 3:24 PM
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How to Keep Your Audience Reading

How to Keep Your Audience Reading | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Listen ... Just because you got people to read your headline doesn't mean your job is done. Nor is your job done if they read the first sentence. Or
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Scooped by Eva Sanagustin
April 22, 2013 5:23 PM
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Stop. Don’t post that post! 7 questions to ask before you hit publish : @ProBlogger

This is a guest contribution by Kate Toon, an award-winning SEO and advertising copywriter. You have a blog post. Who cares whether ...
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Scooped by Eva Sanagustin
April 22, 2013 12:35 PM
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Finding a Good Title

Finding a Good Title | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I should subtitle that at once: when good titles don't find you! Because that's the heart of the matter. There are two main ways good book titles come about: 1. We have a plodding workaday title at...
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Scooped by Eva Sanagustin
April 17, 2013 5:32 AM
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3 ways subheads help online content

3 ways subheads help online content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Open this story and scan the subheads. When they compel you to read further, you'll prove the author's assertion—and learn how they can work for you and your readers.
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April 16, 2013 3:15 PM
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How to Write Cool Copy for Unsexy Stuff

How to Write Cool Copy for Unsexy Stuff | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Here are some ways to kill it with cool copy, with lessons from some companies that are doing it right.
Anna Vidal Oldham's curator insight, April 17, 2013 6:34 AM

Great article!!! :))

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April 16, 2013 1:03 PM
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20 Killer Web Copywriting Tips | Business 2 Community

20 Killer Web Copywriting Tips | Business 2 Community | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should
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April 16, 2013 6:50 AM
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The Psychology of Language: Why Are Some Words More Persuasive Than Others?

The Psychology of Language: Why Are Some Words More Persuasive Than Others? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more.
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Rescooped by Eva Sanagustin from Gestión de conocimiento
April 16, 2013 4:29 AM
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Creative Thinking Skills - 7 Ideas to Get the Most from Your Creativity Daily

Creative Thinking Skills - 7 Ideas to Get the Most from Your Creativity Daily | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
World Creativity and Innovation Week starts today (as it does every April 15th) in honor of Leonardo da Vinci's birthday.  We’ll join in with the World Creativity and Innovation Week theme this wee...

Via Dick Cheuk, Alexandra Lizana
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Scooped by Eva Sanagustin
April 11, 2013 10:17 AM
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¿Qué necesitas para ser redactor freelance?

¿Qué necesitas para ser redactor freelance? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
LanceTalent te da las claves para poder ser redactor freelance: habilidades de escritura, originalidad, utilidad, claridad, edición...
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Scooped by Eva Sanagustin
April 11, 2013 4:27 AM
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Business 2 Community

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Business 2 Community | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of
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Scooped by Eva Sanagustin
April 10, 2013 1:45 PM
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How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]

How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn how to get past the most common sources of writer's block.
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Scooped by Eva Sanagustin
April 10, 2013 5:54 AM
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Periodismo y SEO: caso práctico 'Muere Margaret Thatcher'

Periodismo y SEO: caso práctico 'Muere Margaret Thatcher' | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La muerte de Margaret Thatcher permite hacer un análisis de cómo se posicionan los medios online en Google utilizando distintas técnicas SEO.
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Scooped by Eva Sanagustin
April 8, 2013 4:09 PM
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A Short Guide to Writing Good Copy

A Short Guide to Writing Good Copy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The term "style" is thrown around a lot by writers, but it's a misnomer for copywriters because "style" doesn't work in the extremely short attention econom
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Scooped by Eva Sanagustin
April 4, 2013 9:12 AM
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Content Marketing 101: Blogging For SEO | Business 2 Community

Content Marketing 101: Blogging For SEO | Business 2 Community | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Your blog can be an important lead generation tool if you know how to use it. Producing compelling content can drive relevant traffic to your website and
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Scooped by Eva Sanagustin
April 3, 2013 4:05 AM
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¿Sabes escribir para convencer? descubre el arte de seducir con palabras en la Red

¿Sabes escribir para convencer? descubre el arte de seducir con palabras en la Red | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Tienes un blog? ¿diriges un negocio? ¿promueves una causa? Seguro que más de una vez te has planteado cómo seducir a tu audiencia con un contenido rea
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Scooped by Eva Sanagustin
April 2, 2013 9:50 AM
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How to Consistently Write 1000 Words a Day - Search Engine Journal

One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It's just part of a mo
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Scooped by Eva Sanagustin
April 2, 2013 4:48 AM
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Cómo escribir textos de ayuda - Vida De Una Copy

Cómo escribir textos de ayuda - Vida De Una Copy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Redactar adecuadamente textos de ayuda significa: Reducir llamadas al call center, Aumentar las conversiones, Mejorar la fidelización de nuestros cliente...
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Scooped by Eva Sanagustin
March 28, 2013 12:59 PM
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How to Write Interesting Content for a “Boring” Topic

How to Write Interesting Content for a “Boring” Topic | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you're lamenting how "boring" the niche you're writing in is, take heart ... I'm here to tell that you can make it interesting to the right audience.
Anna Vidal Oldham's curator insight, April 2, 2013 7:51 AM

Another useful article on how to write interesting online contents scooped by @evasanagustin 

Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.