Redacción de contenidos, artículos seleccionados por Eva Sanagustin

Marketers define short-form content and explain its place in a content marketing strategy (with examples and tips) in this #ContentChat recap.

Need the latest long-form content statistics to reference in your article or presentation? Grab these fresh numbers from reputabl

The headline is the most important part of any marketing content. Here are 50+ headline formulas and templates, broken down by format, to help master yours.

The proper use of trigger words could be a powerful weapon in your arsenal. Here are 100 trigger words that will take your content to the next level.

There are hidden opportunities in all FAQ pages. Use heatmaps, Google Analytics and schema are all ways to optimize for both UX and SEO. Here are the FAQ design best practices that often get skipped.

Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything important to say.

Struggling to come up with interesting headlines for your blog posts? Discover 77 proven headline formulas you can use to get more traffic to your site!

Don’t write thousands of words just because you think the content will rank higher. Do this instead – Content Marketing Institute

Want to know how to write a headline that converts? Savvy marketers use number psychology to influence how our brains perceive value. Learn how you can too.

Do you struggle to come up with topic ideas that strike a chord with your audience? Do you know what problems your audience is having but aren’t quite sure of how to turn that into content? This post takes a major pillar of blogging---understanding audience pain points---and expands on it by teaching you how to utilize what you learn. Why audience pain points are important Audience pain points are important for one chief reason: they represent what your audience cares about the most. Sure, you can create content willy nilly on whatever topics come to mind, and you may even

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and books.

Looking to add new templates to your arsenal of headlines that work? Bring some new blood to the mix with these titles you can customize for your audience.

What's the difference between clickbait and a damn good headline?

Writing headlines is the key to traffic, clicks and shares. But most marketers get it wrong. Here’s how to write a good headline that will drive results.

Users still expect to see company addresses, phone numbers, and email addresses on ‘Contact Us’ pages. Don’t hide or replace these elements with automated tools such as ‘Contact Us’ forms or chat.

You know you should be selling benefits over features. But you could do something even better: Outcome selling. ‍Learn how Mailchimp and Notion convert their visitors using this exact strategy!

Ran out of blog post ideas? Here’s a massive list of blog ideas and question prompts that’ll help you craft blog topics your readers will love.

Descubre qué es un detector de plagio y cuáles son los mejores 14 programas antiplagio gratuitos que puedes usar para analizar tus contenidos Online

Struggling to find content ideas to help you connect with your audience on Social Media? Check These Social Media Content Ideas Your Audience Will Love!

Get to know the important, albeit subtle, differences between the four most popular types of long-form content—and why they work.

Headlines are the most important element in copywriting. Learn how to take advantage of the best headline analyzer tools to improve your copywriting skills!

Los que vivimos de escribir sabemos la importancia de hacerlo rápido: más palabras, más piezas, más encargos, más clientes, más ingresos. Esto no pasa con los redactores que trabajan en agencia porque cobran independientemente de