Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Scooped by Eva Sanagustin
June 26, 2013 12:12 PM
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Find Story Ideas by Thinking Like a Reader -- Haphazardly

Find Story Ideas by Thinking Like a Reader -- Haphazardly | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you're a writer, original ideas are your responsibility, So, where do you get them?
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Scooped by Eva Sanagustin
June 25, 2013 5:51 AM
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Why the Inverted Pyramid Doesn't Work for Business Blogs

Why the Inverted Pyramid Doesn't Work for Business Blogs | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why.
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Rescooped by Eva Sanagustin from Digital Storytelling
June 21, 2013 12:38 PM
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Dibujario: Fernando de Pablo: Cómo dibujar recursos para storytelling

Dibujario: Fernando de Pablo: Cómo dibujar recursos para storytelling | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it

Via José Carlos
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Scooped by Eva Sanagustin
June 20, 2013 12:49 PM
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A few words on writing short

A few words on writing short | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing short takes skill. Here's how.
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Scooped by Eva Sanagustin
June 19, 2013 11:44 AM
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Conversation Agent: 100 Verbs to Connect

The biggest and still unexplored opportunity with social media is that of helping make connections.
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Scooped by Eva Sanagustin
June 19, 2013 2:22 AM
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Five Ways To Prevent Bad Microcopy | Smashing UX Design

Five Ways To Prevent Bad Microcopy | Smashing UX Design | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
This article talks about five ways to make sure your website’s microcopy doesn’t end up sinking your UX.
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Scooped by Eva Sanagustin
June 13, 2013 6:25 AM
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Silvia Cobo » Twitter Pitch o cómo mejorar tu Bio de twitter

Silvia Cobo » Twitter Pitch o cómo mejorar tu Bio de twitter | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
June 12, 2013 11:02 AM
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6 Tantalizing Techniques for Writing Seductive Sales Copy

6 Tantalizing Techniques for Writing Seductive Sales Copy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How can you write tantalizing sales copy that makes your readers want to buy your product? This post explains 6 copywriting techniques for product descriptions.
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Scooped by Eva Sanagustin
June 12, 2013 4:05 AM
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Reality Check: 40% of Your Article Goes Right Down the Drain

Reality Check: 40% of Your Article Goes Right Down the Drain | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Even if people don't like to read, it doesn't prevent them tweeting it to their news feed.
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Scooped by Eva Sanagustin
June 11, 2013 11:54 AM
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How to write compelling blog headlines

How to write compelling blog headlines | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Most people have a short attention span online and your blog headlines must capture their attention. Some tips.
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Scooped by Eva Sanagustin
June 10, 2013 1:59 PM
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The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read

The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Laurel and Hardy. Batman and Robin. Superman. Which of these doesn't quite fit? Yup, it's the guy who can't handle Kryptonite. If Superman is in troub
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Scooped by Eva Sanagustin
June 9, 2013 3:09 PM
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[Infographic] Social Calls-to-Action Work | Dan Zarrella

[Infographic] Social Calls-to-Action Work | Dan Zarrella | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
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Scooped by Eva Sanagustin
June 8, 2013 5:36 AM
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Mis consejos para escribir contenido original y relevante | Blog de Marketing Markarina por Javier Guardiola

Mis consejos para escribir contenido original y relevante | Blog de Marketing Markarina por Javier Guardiola | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Publicar contenidos originales y relevantes a las de los demás se está poniendo cada vez más difícil y yo estoy prefiriendo últimamente primar la calidad
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Scooped by Eva Sanagustin
June 7, 2013 7:05 AM
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The Secret to Building Large Websites: Website Architecture

The Secret to Building Large Websites: Website Architecture | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To build big time websites, you need to plan big. This guide provides an 11-step website architecture process you can adapt in your projects.
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Scooped by Eva Sanagustin
June 6, 2013 11:09 AM
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The Dark Science Of Naming Your Post : Based On Studying 100 Blogs | Startup Moon

The Dark Science Of Naming Your Post : Based On Studying 100 Blogs | Startup Moon | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Which posts get the most shares? With which title should you pitch your startup to bloggers? Here’s what I learned from reviewing posts from over 100
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June 6, 2013 5:42 AM
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Redactar emails que se abren, se leen y se clican (1)

Redactar emails que se abren, se leen y se clican (1) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Artículos: Redactar emails que se abren, se leen y se clican (1)
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Scooped by Eva Sanagustin
June 5, 2013 5:19 AM
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Common Sense Content: 20 Ideas

Common Sense Content: 20 Ideas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Use these 20 common sense content tips to better create valuable articles and posts for your audience.
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Scooped by Eva Sanagustin
June 4, 2013 5:00 AM
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Claves para Escribir Contenido Relevante que Involucre a tu Audiencia

Claves para Escribir Contenido Relevante que Involucre a tu Audiencia | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La mejor estrategia es una combinación de contenido relevante, la puntualidad y la publicación constante.
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Scooped by Eva Sanagustin
June 3, 2013 2:18 PM
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Estrategia de creación de contenidos a tiempo real

Estrategia de creación de contenidos a tiempo real | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Ya sabemos de la importancia del contenido relevante, actualizado, constante y progresivo. También del objetivo del contenido, ya sea educa
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Rescooped by Eva Sanagustin from Content Strategy |Brand Development |Organic SEO
May 30, 2013 3:47 PM
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The Three Keys To An Amazing Call To Action

The Three Keys To An Amazing Call To Action | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
1 - There has to be a clear benefit for the reader 2 - It has to be easy for the reader to perform the desired action 3 - There has to be a clear benefit to you the blogger I will tell you upfront ...

Via Level343
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Scooped by Eva Sanagustin
May 28, 2013 5:03 AM
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Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply

Find Content Creation Ideas: 7 Sources for a Virtually Endless Supply | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Use these 7 strategies to come up with a virtually endless supply of fresh ideas for content creation. Several of them involve simply tapping into the power of some websites you are probably alread...
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Scooped by Eva Sanagustin
May 27, 2013 3:30 AM
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Maldita competencia - Mangas Verdes

Maldita competencia - Mangas Verdes | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Maldita competencia: cita de Matt Haig en un artículo de humor en el que repasa los 10 peores inconvenientes de dedicarse profesionalmente a la literatura
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Scooped by Eva Sanagustin
May 23, 2013 6:49 AM
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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Are People Stealing Your Content? How (and When) to Fight Back [SlideShare] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Stolen content giving you grief? Here's what to do about that pesky internet thief.
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Scooped by Eva Sanagustin
May 22, 2013 5:57 PM
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Five Reasons it’s Wrong to Steal Other People’s Content

Five Reasons it’s Wrong to Steal Other People’s Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Scooped by Eva Sanagustin
May 19, 2013 6:54 AM
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6 'About Us' Pages That Are Probably Better Than Yours

6 'About Us' Pages That Are Probably Better Than Yours | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If your 'About' page ain't too nifty, check out these examples and fix it up in a jiffy.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.