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Scooped by
Jeff Domansky
August 2, 2016 1:02 AM
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Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler— combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media strategists. So what is Musk doing on social media that marketers can learn from? How has he continued to build a base of followers who hang on his every word? I mined his Twitter feed over the past year to find out and found three strategies from his social activity that we can all learn from....
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Scooped by
Jeff Domansky
August 2, 2016 12:37 AM
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The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. He also founded the RazorBlazers Club, a community for marketers who want to monetize with social media. Ian explores how you can use Twitter Analytics to take your Twitter marketing to the next level.You’ll discover great third-party analytics tools....
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Scooped by
Jeff Domansky
July 31, 2016 11:54 AM
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Endless studies, tests, and theories show which words we should and shouldn't be using in our email subject lines. But have you tried simply ... not using a subject line all together? When we dug into our database to examine 6.4 million emails sent from Sidekick users, we uncovered that emails with no subject line were opened 8% more than those with a subject line. Shocking, right? Let's look at this further....
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Scooped by
Jeff Domansky
July 31, 2016 3:58 AM
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Americans are spending more and more time on social media, but are increasingly dissatisfied with the experience, a new survey shows. Although people are generally pleased with their overall online experience, social sites such as Twitter and Facebook saw a marked decrease in satisfaction year on year, according to the annual e-business report from the American Customer Satisfaction Index released on Tuesday. Big drops for Facebook (68, down nine percent) and Twitter (65, down eight percent) dragged down the social media category, which scored a 73. That's a drop of 1.4 percent from last year....
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Scooped by
Jeff Domansky
July 31, 2016 3:33 AM
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Stakeholder communication: It is simply not enough for an agile product development organization to create great code and ship the resulting product like a clockwork. You also need to talk about, particularly in the beginning of your agile transition. Marketing the agile journey of product and engineering to the rest of the organization—and thus getting their buy-in—is a critical success factor to step up the game: You want to become agile, not doing “Agile”. So, learn more about ten proven stakeholder communications tactics that contribute to making this happen....
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Scooped by
Jeff Domansky
July 31, 2016 3:07 AM
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The power of word-of-mouth is amplified through social networks. These days, when you’re considering any purchase, you have an entire focus group to call upon via your smartphone any time, and that focus group isn't some random sample. These are people you care about, people you listen to and trust. These people are influencers, and through social connection, those influential voices can be virtually anyone. And now brands are looking to tap into that potential.To get a better handle on the opportunities of influencer marketing, Tapinfluence recently commissioned Altimeter to conduct a study of more than 1,700 influencers and 100 marketers to get their insights into thecurrent state of influence and how brands can, and are, using it to advantage. The full report contains some great insights into the growth of influencer marketing, particularly from the perspective of the influencers themselves, and they’ve incorporated the key findings into this new infographic....
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Scooped by
Jeff Domansky
July 30, 2016 11:35 PM
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As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on Twitter....
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Scooped by
Jeff Domansky
July 30, 2016 12:15 PM
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Are your blog posts ranking lower in search than you'd like? Discover tools and tips to help you improve the search ranking of your blog posts.
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Scooped by
Jeff Domansky
July 29, 2016 11:30 PM
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Sometimes, it takes an entire village … to answer the telephone.
To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
So, what could be better than a tourism campaign designed to shatter the alpine serenity by making that phone ring constantly, right?
Last month, Jung von Matt/Limmat staged a six-day promotion in Tschlin, inviting folks from far away to call the village-square telephone. Each time a resident failed to pick up, the caller would win a Graubünden vacation or other prizes....
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Scooped by
Jeff Domansky
July 29, 2016 11:07 PM
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Want to create a GIF? These animated, silent loops have become an emotional currency on the web, allowing people to react in ways words just don’t allow. But if you can’t find the perfect GIF for your current feeling, why not create one yourself? Whether you know the exact clip you want to lift from YouTube, or hope to act in a GIF yourself, there are a variety of tools out there for creating the exact GIF you want. Today, we’re going to look at several web apps, desktop applications for both PC and Mac, and mobile applications for both iOS and Android. Let’s dive in....
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Scooped by
Jeff Domansky
July 29, 2016 3:06 PM
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Thank goodness! After years of public outcry and criticism, the International Olympic Committee is finally getting tough on doping, no sorry, I mean social media. Alert to the menace posed by athletes wielding Facebook and Twitter accounts, the IOC has issued the strictest rules yet for athletes’ social media activity, all of which may be summarized: don’t piss off the official sponsors.
Under “Rule 40” of the Olympic charter, athletes may not have any interaction with any non-Olympic sponsor during the games, at risk of potential punishments including various sanctions and even loss of their medals. Similarly, non-Olympic sponsors can’t make any reference to the Olympics, however vague, in any social media communication with athletes during the period from July 27 to August 24: that means that if a sponsor posted a message like “Good Luck!” during that period, the athlete on whose page it appeared could get in trouble.
In fact, non-Olympic sponsors can’t even re-tweet or share social media messages from athletes during the blackout period, again at risk of getting the athlete into hot water with the powers that see. Draconian much? Meanwhile the list of banned words for non-Olympic sponsors during the blackout includes: “2016 Rio,” “Rio de Janeiro,” “Medal,” “Performance,” “Challenge,” and “Effort.” Yes, you read that right, the word “effort” is right out.
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Scooped by
Jeff Domansky
July 29, 2016 2:23 PM
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Pokémon Go is officially a phenomenon which has everyone – both young and old – using their smartphones to engage in good old-fashioned scavenger hunts for colorful creatures who seemingly inhabit the world around us. But this isn’t your grandparents folksy rummage through parks and backyards. Instead, Pokémon Go is but the latest advancement in the augmented reality space, which relies on smartphone amenities like location tracking and cameras to give players a digital escape without being confined to one’s home – like in the case of interacting with next-generation consoles like the Xbox One and PlayStation 4.
While AR is getting all sorts of press for its applications as it relates to gaming, the fashion and retail industries were some of the first using the cutting-edge technology.
Look no further than these five cases.
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Scooped by
Jeff Domansky
July 29, 2016 3:01 AM
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Whether you like the man or not, these logo redesigns of Trump For President 2016 are absolutely hilarious and quite frankly brilliant. With the release of his campaign logo of Trump Pence “Make America Great Again”, it made a lot of people giggle over the inappropriate interlocking of the T and P. As you can tell it is pretty funny and was mocked instantly on social media. So is there any way to make this logo any better?
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Scooped by
Jeff Domansky
August 2, 2016 12:54 AM
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SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients. One day, it might be easier to become a doctor than an SEO — kidding! (But not really… ) Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO....
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Scooped by
Jeff Domansky
July 31, 2016 12:10 PM
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Nearly half of every pound spent online in 2015 was spent with a retailer that had no shops, new analysis from the Office for National Statistics (ONS) suggests. The ONS study, Shopping in shops that have no ‘shops’ says that in 2008, 5p in every £1 spent with retailers was spent online. By 2015 this had risen to 13p. And when people shopped online in 2015, 49% of spending – or 49p in every pound – went to retailers that had no permanent physical store. This, says the analysis, is “not a blip – it’s actually a growing trend – up from 41p of every £1 spent in shops online in 2010. ”The report suggests while the supermarket was arguably the big retail development of the 20th century, making shopping less personal for many, the 21st century has been about shopping online – a development that some say has made shopping even less personal. It suggests that while 88% of all UK shopping took place in physical stores in 2015, “the British public are not ready quite yet to move to an exclusively online shopping experience.”
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Scooped by
Jeff Domansky
July 31, 2016 11:42 AM
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Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart. As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search....e
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Scooped by
Jeff Domansky
July 31, 2016 3:44 AM
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Transforming bricks-and-mortar shopping is a high-stakes endeavor for retailers given Americans still do over 90% of our shopping in physical stores. In fact, one of the latest trends in retail is the launch of physical stores by online e-commerce companies, including Amazon, Warby Parker, and Birchbox. Dozens of startups have taken on the challenge of helping retailers bridge the gap between digital and physical commerce through features ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi based beacons that collect data on shopper behavior. Using CB Insights data, we identified startups enhancing the in-store experience with digital tools. The startups in our list have racked up partnerships with many big name brands — including Maybelline, Lancome, Kiehl’s, Cabela’s, Foot Locker, Home Depot, Express — and department stores, from Lord & Taylor to Target....
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Scooped by
Jeff Domansky
July 31, 2016 3:26 AM
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Way back in the mid-90s, MTV was breaking their head about this weird new technology that was taking the world by storm — the Internet. It’s hard to believe, but there was a time when people were still writing about the internet with a capital I, while using terms like ‘cybervoyagers’. In 1995, they decided it was time to let their audience in on this hidden secret — and what better way to do it than by opening a can of celebrities? Michael Jackson, David Bowie, Sandra Bullock, Ozzy Osbourne, Moby and — yes — Coolio, they’re all here for this amazing piece of nostalgia. The wonders of virtual reality, where you can talk to someone pretending to be.. a penguin!...
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Scooped by
Jeff Domansky
July 30, 2016 11:46 PM
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I didn’t think it was possible for Donald Trump to say anything more despicable than he has already served up in this campaign. But this weekend the GOP presidential nominee did just that twice.
First, he went after Ghazala Khan, the mother of U.S. Army Captain Humayun Khan who had received a Purple Heart for bravery after being killed in Operation Iraqi Freedom. And then stunningly Trump equated his work as a businessman as being a “sacrifice” akin to the sacrifice made by the brave women and men who have served in our nation’s armed forces.
With respect to Mrs. Khan, Trump was asked by Maureen Dowd on Saturday what was his reaction to ”the poignant appearance of Muslim lawyer Khizr Khan and his wife” at the DNC. Did Trump respond by acknowledging Captain Khan’s sacrifice or offer words of support for these Gold Star parents? Nope, instead he answered with one sentence: “I’d like to hear his wife say something.” (How would his wife saying anything change in any way Capt. Khan’s sacrifice or his parents’ loss?!)
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Scooped by
Jeff Domansky
July 30, 2016 12:29 PM
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Remember the days when your brand could reach its audience at scale organically using the major social media platforms? Those days are long gone. Just today, Facebook twisted the knife in the heart of organic social media reach when it announced that its news feed algorithm will place even greater emphasis on "content posted by the friends and family of users," according to a report in the New York Times. Granted, in this case it's at the expense of news media brands, but it's all part of a long-term trend. "Facebook, Instagram, Twitter, Pinterest—they're not social media platforms anymore, they're advertising publishers," says David Kellis, director of PR and social media for the Clorox Co. Kellis has noticed lately that in his conversations with executives at the social platforms, they avoid the use of the word organic entirely. It's as if the non-paid social media post is a family member who went bonkers and brought shame upon the clan and must never be mentioned again. The shift in focus to paid social media content is redefining, yet again, the role of the PR professional....
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Scooped by
Jeff Domansky
July 29, 2016 11:36 PM
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“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images
Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of iStock & Getty Images’ 2016’s top visual trends.
The reason is simple: these original and sometimes peculiar compositions trigger a feeling of pleasure in experiencing the unpredictable. The aesthetic can transform an ordinary topic into something new and exciting. It can help distinguish a brand in a sea of similarity, making for memorable content that leaves a lasting impression. And, thanks to its hyper-immersive, psychedelic visuals, it has very broad appeal.
Nature-related images work as a particularly potent metaphor in this realm, leaving room for interpretation and creating meaningful connections with your content....
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Scooped by
Jeff Domansky
July 29, 2016 11:18 PM
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Typeface selection plays a critical role in the readability of your content. Although it may be one of the overlooked aspects when it comes to designing websites. One of the main finding of Nielsen Norman Group Eye-tracking Study of Web Readers was “Text Attracts Attention Before Graphics”. The study revealed:
“Of users’ first three eye-fixations on a page, only 22% were on graphics; 78% were on text”.
As a web designer, you need to pay more attention to typography.To make your design more effective and impactful we have compiled a huge list of typography tools and resources available on the Internet. If you are serious about web design and want to improve your skills, Take time to work your way through this resources.…
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Scooped by
Jeff Domansky
July 29, 2016 10:54 PM
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Free images and videos you can use anywhere
All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.
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Scooped by
Jeff Domansky
July 29, 2016 2:34 PM
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Though not quite as exciting (or terrifying) as artificial intelligence per se, chatbots and virtual assistants are proliferating, especially in retail. Through a partnership with IBM Watson, Macy's recently joined the growing list of retailers that are implementing AI-infused technology to help improve customers' shopping experiences.
That brands are flocking to Watson-esque technology is more sensible than it is remarkable. Retailers have long struggled to meaningfully marry digital with their in-store business, and while many assumed the advent of Big Data would help address some of the divide here, processing and actioning these reams of data has proved a considerable challenge for many. So, enter the robots; machines capable of quickly processing company and customer data and conveying their learnings to customers, often in a natural language conversation.
Obvious benefits aside, the increasing adaptation of Watson and its ilk begs a couple of questions: how are these chatbots and virtual assistants actually fitting into customers' everyday shopping experience, and (crucially) what role will human customer service agents play in a retail world ran by all knowing, talking/texting machi1nes?
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Scooped by
Jeff Domansky
July 29, 2016 10:10 AM
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The Times reporters Nick Confessore, Maggie Haberman, Adam Nagourney and Alan Rappeport provided real-time analysis of the final night of the Democratic National Convention, featuring Chelsea andHillary Clinton. Check out the highlights.
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What can marketers learn from Elon Musk's rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.