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Converting PowerPoint presentations into video format is a great way to give your speech extra engaging power. Here’s a quick tutorial to get you started.
Via Baiba Svenca
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Jeff Domansky
August 3, 2016 3:37 PM
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The nonprofit Online Trust Alliance (OTA) on Wednesday conducted a study that found 71% of native ads on top media sites fail to offer adequate labeling, transparency, and complete consumer disclosure.
This is a blow to the native ad/branded content business and should be a wake-up call for publishers and content studios.
The study, an analysis of native ads on the top 100 news websites, found that 71% earned failing scores for disclosures, delineation, and discoverability. The bottom line: The sites didn’t offer consumers the ability to easily discern pure editorial from ads.
As most readers of this column know, native advertising refers to Web site content that’s funded and produced outside the publisher’s editorial review or influence, yet is designed to appear similar to editorial on that site. As the OTA mentions, “this illustrates the tension -- paid for and controlled separately, but presented in a way to appear as editorial. The potential for audience confusion or misinterpretation is obvious, and the rapid rise in the deployment of native has already prompted concerns from advocates, media and regulators.”...
“While the industry looks at native advertising as the holy grail to drive new revenues, they are failing to address the long-term issue. With 71% of native ads failing to pass the consumer transparency acid test, this report should be a wake-up call to the industry. Inaction is not an option. Conversely, providing these concrete examples and recommendations helps advertisers, networks and publishers in moving forward,” Craig Spiezle, executive director at the Online Trust Alliance, told Native Insider via email.
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Jeff Domansky
August 3, 2016 3:20 PM
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As of the first quarter 2016, the total amount of retail spending online (ecommerce) was $92.8 billion, which was only 7.8% of all retail sales. Ecommerce is in its infancy, which means that there are huge opportunities ahead, not just for the types of Amazon, but for small merchants and startups as well.
Worldwide retail sales, including in-store and internet purchases, surpassed $22 trillion in 2015, up 5.6% from 2014, according to a study by eMarketer. They say that retail ecommerce sales, those purchased over the internet, will make up 7.4% of the total retail market worldwide, or $1.671 trillion. By 2019, that share will jump to $3.578 trillion, yet retail ecommerce will still only account for 12.8% of all retail purchases.
Even though the internet and technology is the source of major disruption for retailers, brick and mortar is alive and well for the foreseeable future.
The study says that retail ecommerce sales are accelerating faster than previously anticipated and will jump 25.1% year on year in 2015. "Online sales growth will outpace brick-and-mortar sales growth by a more than 3-to-1 margin over our forecast period," the report predicts....
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Jeff Domansky
August 3, 2016 3:06 PM
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Both current and former customers of the outdoor-clothing company Patagonia, for example, are more likely to consider themselves quite knowledgeable when compared to other shoppers, yet less equipped with social skills than the Lord & Taylor crowd. People who shop at Hot Topic, which caters to a younger, more alternative demographic, see themselves as highly imaginative, while patrons of Jos. A. Bank, which sells men's suits and business casual attire, see themselves as leaders.
Overall, these distinct personality types reveal the power of marketing, if done right.
One report anticipates that the retail industry alone will spend $15.09 billion on digital ads in 2016, followed by $16.95 billion in 2017 — a 12% increase. While it's important to know the best location to place an ad, knowing the personality of your intended audience is just as crucial....
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Jeff Domansky
August 3, 2016 2:54 PM
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According to a study led by Animoto, an online video creation service, 73 percent of survey respondents said that they were more likely to buy a product or sign up for a service if they watch a branded video that explains the product or service. What does this mean for business owners? It means that you need to look into incorporating different kinds of marketing videos on and off your website to stay connected to your consumer.
Product Videos: Behind the Scenes, Feature Showcase, and How It’s Made
Animoto says that 67 percent of videos watched were instructional videos and 64 percent were product and service videos. General product videos showcase the angles of a product and explain its primary features and benefits. Product demonstrations explain how a product works, and answer common customer questions. Behind the scenes videos show the story behind your product or service and show how your videos are made....
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Jeff Domansky
August 3, 2016 10:07 AM
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Therefore, content creators and advertisers may find themselves scratching their heads about how to break through the clutter with compelling branded content that attracts an audience and makes them want more. “While there’s no ‘one size fits all’ when it comes to creating impactful branded content, we’ve identified some common themes in our research and content testing that can be used as best practices for making content resonate with audiences,” said Harry Brisson, Director of Lab Research at Nielsen. To better understand how consumers are reacting to this new form of marketing content, Nielsen assessed consumer reactions to more than 100 pieces of branded content and found that a brand’s effectiveness (e.g., how a brand resonates with viewers) is largely affected by the format and environment the message is delivered in. The results of the analysis uncovered three key takeaways that can help brands deliver strong content that resonates with and builds audiences: - Branded content can drive higher brand recall and brand lift than pre-roll - When viewers enjoy content, they view the integrated brands more favorably - Partnering with a publisher can drive ad impact....
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Jeff Domansky
August 3, 2016 3:29 AM
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There’s curation throughout the book supply chain, from the commissioning editor to the bookseller choosing which titles to stock and display, and, perhaps most powerfully, readers sharing their recommendations online and off. But Bhaskar goes further, claiming that curation is not just an industry by-product, it’s a business model. ‘I define [curation] very simply as selecting and arranging to add value…The reason this is a business model is just that we have too much in almost every area of our lives… In the past two years, we’ve created more data than the rest of human history put together.’ Mind boggling, isn’t it? It gets worse.‘ 'The average American is bombarded by the equivalent of 175 newspapers’-worth of information every day. Now, bear in mind that if you were a medieval peasant, the equivalent of The Sunday Times was your total sum of information that you had in your life. Now we’re getting vast multiples of that every day’ And it’s not just data, it’s stuff in general....
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Jeff Domansky
August 3, 2016 2:03 AM
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One of the top goals in digital marketing is to have strong SEO. Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that takes time and resources to execute. One surefire way to make sure your site always follows white hat SEO best practices and performs its best in search is a complete website SEO test. In this post we’ll review 2 tools that test website SEO in 2 crucial ways....
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Jeff Domansky
August 3, 2016 12:58 AM
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Here is a very, very useful set of tips for bloggers, writers, wordies and PR people. Who wrote this awesome infographic? ProofreadingServices.com is a proofreading and resume writing service.
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Jeff Domansky
August 2, 2016 10:35 AM
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Hey there, marketer. I’m curious … what’s really going in that day-to-day work life of yours? When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn? It's time to speak the truth. Below are 15 graphs and charts showing how we really spend our days. If you can relate to one, click the “Pin It” button to share it with your friends and colleagues. And don’t worry, we won’t tell your boss. ;-)...
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Jeff Domansky
August 2, 2016 2:02 AM
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I tried a whole host of things to get relevant influencers to notice me and share my marketing-industry-related content to their large online audiences. In January, I had a lightbulb moment. I decided to use BuzzSumo to find and curate the most viral marketing content created by the influencers in 2015. I put together a round-up post, 15 Most Viral Marketing Posts From The Pros in 2015. I then reached out to those influencers on Twitter, letting them know that they had made it into the “most viral marketing posts of 2015” post. I got an awesome response. Three of the influencers I featured shared the post to their audiences of 683,000-plus on Twitter and Facebook. One influencer even wrote about my post....
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Jeff Domansky
August 2, 2016 1:31 AM
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With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes. From introducing new business profiles, to the unveiling of the new tools, and the one I’d like to talk about today – increasing video length from 15 seconds. Instagram increased the 15 second limit of its videos to a whopping 60 seconds in length. Instagram and video marketing are now even more of a match made in heaven. To help you stay up to date with the ever evolving Instagram and to make your video marketing strategy a success, I have put together few tried and tested strategies adopted by the famous brands to excel in Instagram marketing. ...
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Bullet Points is just pure laziness. Lists are not meant for a slide. 2 minutes are all you need to transform a list to a creative slide!
Via Baiba Svenca
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Scooped by
Jeff Domansky
August 3, 2016 4:04 PM
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There's a lot of study about how the prevalence of emojis are changing the way we communicate. Linguists debate what we gain versus what we lose when we express sadness by texting a crying face rather than saying, "I'll miss you." But emojis aren't just about communication—they can be art, too. That's the premise of a fun little campaign from Cantor Fine Art gallery in Hollywood, anyway, which for the past couple of weeks has been using its Instagram account to share emoji-fied versions of the world's greatest artists and their work—from Magritte's Son of Man to Vincent van Gogh to Georgia O'Keeffe's skulls to Keith Haring to Jackson Pollack. The breadth of the project is a big part of the fun (Damien Hirst works surprisingly well as an emoji!), but the campaign's faithfulness to both the artists and the emojis is what really elevates the project. Emojis are a part of our culture and how we communicate now, for better or for worse, and while seeing a cute lil' Andy Warhol in sunglasses sipping from his can of Campbell's Soup is a fun gag, it does also raise the question of what a pop culture-obsessed figure like Warhol would make of this contemporary visual language. That's a fair bit of heavy lifting for a quirky campaign intended to draw attention to a fine art gallery in Los Angeles whose current show is called "Please Touch the Art," and it's the least pretentious way possible to get us thinking in those terms....
Wal-Mart is in talks to acquire web retailer Jet, the Wall Street Journal reports. Sources said the deal could be worth as much as $3 billion.
Acquiring Jet could help Wal-Mart in its efforts to mount a serious threat to Amazon’s e-commerce supremacy. Its Walmart.com site offers about 11 million products, compared to about 260 million on Amazon, and attracted 88 million online visitors in February, compared to more than 1.7 billion for Amazon, according to comScore.
Year-old Jet, led by Diapers.com founder Marc Lore, has drawn more than $500 million in financing capital from venture firms New Enterprise Associates and Accel Partners as well as mutual-fund company Fidelity Investments and bank Goldman Sachs Group.
Dive Insight:
Just a few days past Jet’s first birthday comes the bombshell news that Wal-Mart is closing in a deal to purchase the e-commerce upstart.
Late last month, CEO Lore told Fortune that Jet sold $90 million in merchandise in May, compared to $33 million in December, and scoffed at the notion that the company might never be profitable, citing the support of deep-pocketed (not to mention patient) investors....
Via Douglas G Hall
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Scooped by
Jeff Domansky
August 3, 2016 3:15 PM
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According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.
To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.
After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....
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Jeff Domansky
August 3, 2016 3:01 PM
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Marketers spend a lot of time trying to nail down abstract concepts. They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way.
But what if a consumer could walk into a room and fully experience your brand with all their senses? Pop-up events offer just that -- the chance for consumers to get up close and personal with their favorite companies in a truly immersive setting.
In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. Since they're temporary, they offer a relatively low-cost and low-commitment way for companies to take creative risks, generate buzz, and introduce their brands to new audiences.
Consumers love the lure of exclusivity, and brands love the unmatched opportunity for experimentation. To inspire your next branded experience, we've curated a list of 15 innovative and visually stunning pop-up events....
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Jeff Domansky
August 3, 2016 1:02 PM
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Today, we look at a unique segment of organizations in the global cashback industry – nonprofits. We first identified most of them in our 2015 Cashback Industry Report. While a number of the biggest global cashback companies allow members to designate funds for charities, the following are UK nonprofits that help members raise funds for causes or nonprofit organizations. Several others use cashback as a marketing tactic without a deeper connection to specific charities, causes or goals.
Regardless of their intentions, there are some innovative examples of cashback strategies and they have collectively donated more than $5 billion to charities in UK and around the globe....
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Jeff Domansky
August 3, 2016 3:49 AM
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Online search is increasingly the vehicle through which many people find out, inform themselves and learn about most things they are interested in. Although its commercial interests, profit-driven business model, secretive approach, and some of its technology limitations would really not suggest to leave that much power to Google, many of our information decisions are influenced, if not altogether driven by what this search engine suggests back to anyone of our queries. As a consequence search plays a very critical role in our present society, and it would only seem wise for all that we do not readily accept the idea of relying on an auto-generated list of popular web sites ranked by a set of secret algorithms. But, the reality is that without really being much aware of it, we have slowly but vastly delegated to Google the task of deciding for us what is most relevant and what is not, over just about any topic we can think of....
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Rescooped by
Jeff Domansky
from Content Curation World
August 3, 2016 2:23 AM
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Robin Good: In analyzing what is going on in the brain when a potentially viral idea is intercepted, Matthew Lieberman (who designed the study with Emily Falk at UCLA) discovered something that confirms how important it is that an effective curator be "in tune" with his own audience. Great curation is not just about "spinning" the newest and coolest, but to precisely cater to the specific audience interests, expectations and preferences. Interesting, fascinating story. Truthful. Insightful. 8/10 Full article: http://blogs.hbr.org/cs/2012/11/think_like_an_information_dj.html
Via Robin Good
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Jeff Domansky
August 3, 2016 1:14 AM
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Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn't hurt to learn how to identify a good font from a bad one, right? I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you're laying out an email, ebook, or image for social media. This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. ...
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Jeff Domansky
August 2, 2016 6:30 PM
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Welcome to the findings of the BrightLocal Local Consumer Review Survey 2015.
This annual survey is an exploration into how consumers both read & use online reviews. It seeks to qualify the value that users place on reviews that they read & how this impacts their opinions & actions when searching for a local business to use. The survey is specifically concerned with reviews for local business services and not wider product reviews. Key 'Takeaways' From Research: - 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
- Star rating is #1 factor used by consumers to judge a business
- 44% say a review must be written within 1 month to be relevant
- Only 13% of consumers consider using a business that has a 1 or 2 star rating
- 68% say positive reviews make them trust a local business more (vs. 72% in 2014)
- Consumers are becoming more concerned about fake reviews
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Jeff Domansky
August 2, 2016 9:46 AM
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It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say. Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you. With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.Here are 10 of my favorite ways to rise above the noise on social media and engage your audience....
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Jeff Domansky
August 2, 2016 1:44 AM
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A new clip from the executive producers of The Simpsons finds Homer and Marge contemplating their votes. WHY WE CARE: The Simpsons does not shy away from making political statements. The show has been openly critical of its Fox network overlords at News Corp for decades, roasted every sitting president since 1989, and outsourced a couch gag to Banksy that criticized the makers of Simpsons merchandise. Now the producers behind the show are weighing in on the impending November election. Contrary to The Simpsons' long-ago prophecy that Donald Trump would be president someday, it seems like an orange White House is something our beloved yellow friends do not want—or at least Marge doesn't. The fact that the political ad in this short clip that sways her is "paid for by Americans who really are starting to miss Obama" further clarifies just where the show's creators are coming from. Watch another short Simpsons video, "Trumptastic...
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Dozens of valuable PowerPoint tips like these on converting PPT to video. Thanks to Baiba Svenca for sharing.