Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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BotPages

BotPages | Public Relations & Social Marketing Insight | Scoop.it

Robin Good writes:


Botpages is a crowdsourced directory of bots. Bots are apps that can carry out automated tasks for you unatteded.


The directory is organized into categories and there is a search facility that allows to rapidly find anything you may be looking for. Registered users can submit new bots for review and addition to the directory.


100% free.


My comment: Superuseful resource to find the perfect bot for your need. Try it out now: https://www.botpages.com...

Jeff Domansky's insight:

Search the world's largest open bot directory to find just the bot you need. You do need a bot don't you?

xavyconnect's curator insight, August 7, 2016 6:17 AM
Let's get started and take advantage!
xavyconnect.com
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August 7, 2016 3:02 AM
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Create a Free Ebook Now | Convert Blog to PDF | Beacon

Create a Free Ebook Now | Convert Blog to PDF | Beacon | Public Relations & Social Marketing Insight | Scoop.it

Robin Good writes:


Beacon is a free web app which allows you to import, format and customize your best blog articles into a professional-looking PDF ebook. It is also possible to select among different formatting styles, fonts, color schemes and to add new text, pages and images.


The final PDF can be saved and downloaded and you will also have mobile-version friendly web version (which can be hosted on your own domain) of it also available for distribution. Analytics offer the ability to see who read or downloaded your ebook.


Direct integration with WordPress (plugin) and Hubspot. Free version available (includes a Beacon logo in your publications).Paid version from $9/mo (1 unbranded ebook/mo)


Pricing info:  http://www.beacon.by/pricing 


My commen t: Great, easy-to-use platform to easily create ebooks without hiring a graphic designer. 


Try it out now: http://www.beacon.by/...

Jeff Domansky's insight:

Another cool tool from Robin Good. Beacon converts your best blog posts into a PDF book for many uses from promotions to lead generation.

Jeff Domansky's curator insight, August 7, 2016 3:22 AM

Another cool tool from Robin Good. Beacon converts your best blog posts into a PDF book for many uses from promotions to lead generation.

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August 7, 2016 2:26 AM
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Me in a Nutshell

Me in a Nutshell | Public Relations & Social Marketing Insight | Scoop.it

Robin Good writes:


Meinanutshell is a web app which allows you to create a dynamic personal profile page by continuosly gathering key information and images from your preferred social media accounts and composing them onto a customizable one-page layout.100% free.


My comment: "I haven't seen anything as simple as Meinanutshell to create a good-looking personal profile page that can be also customized."


Recommended.


Try it out now: https://www.meinanutshell.com/

Jeff Domansky's insight:

Create a beautiful website that pulls all your social media together in one place. Connect your social media to create a dynamic online presence that tells your amazing story. Cool tool!

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August 6, 2016 11:39 AM
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7 Helpful Resources Every Email Marketer Should Bookmark

7 Helpful Resources Every Email Marketer Should Bookmark | Public Relations & Social Marketing Insight | Scoop.it

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.


With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge.


To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....

Jeff Domansky's insight:

HubSpot shares seven of the best websites for keeping up to date with the latest email marketing stats, trends, and tactics.

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August 6, 2016 11:02 AM
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Sample These 45+ Content Tools to Create, Curate, and Measure

Sample These 45+ Content Tools to Create, Curate, and Measure | Public Relations & Social Marketing Insight | Scoop.it
With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
Jeff Domansky's insight:
Here are 45 content creation solutions to help you create, curate, and measure courtesy of the Content Marketing Institute.
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August 5, 2016 6:18 PM
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3 Content Curation Superpowers - Heidi Cohen

3 Content Curation Superpowers - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

To stand out, you must provide quality content that solves a specific problem or fulfills a defined desire for your audience. That’s table stakes. You must:

  • Get your content found and delivered in less time than alternative content options.
  • Make your content accessible on the user’s device of choice. Think mobile first, not mobile only. A reliable source and generally free and ungated.
  • Ensure your content is easy to consume, encourages readers to take action (namely email subscription and/or purchase), and gets them to share it.

 

Fortunately, you can accomplish these 3 tactics by acquiring content curation superpowers. Even better, any business can do this....

Jeff Domansky's insight:

Heidi Cohen shares three content curation tips.

peppersnews's comment, August 5, 2016 11:44 PM
Cool
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August 5, 2016 11:33 AM
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A Look At The Olympics . . . From Outer Space

A Look At The Olympics . . . From Outer Space | Public Relations & Social Marketing Insight | Scoop.it

For the last four years, Brazil has been getting itself in shipshape for the Olympics. And tonight, the big event unfolds with the pomp and circumstance of the opening ceremony. But over the next two weeks, we'll get a glimpse of all the locations in Rio de Janeiro that have been transformed.


DigitalGlobe, a company that takes high-resolution photographs of Earth, offers us some insight into what these spaces look like from outer space. The satellites that took these images are approximately 600 km away from our planet. These images show the work that has taken place to prepare two locations—Whitewater Stadium and the Corinthians Arena—for this year's Games....

Jeff Domansky's insight:

Tonight we get our first glimpse of the Olympics. But these images show the work that's gone into preparing Rio for the big event.

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August 5, 2016 10:53 AM
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IBM Watson News Explorer

IBM Watson News Explorer | Public Relations & Social Marketing Insight | Scoop.it

IBM Watson News Explorer helps you quickly discover trending news in a dozen news categories.


Useful for a fast, first look at the news.

Jeff Domansky's insight:

Thanks to Robin Good for the tip.

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August 5, 2016 3:44 AM
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Donald Trump and a CIA Officer Walk Into a Room

Donald Trump and a CIA Officer Walk Into a Room | Public Relations & Social Marketing Insight | Scoop.it

Imagine being a fly on the wall at his first intelligence briefing.


What would a CIA briefing for Trump look like? 


And how would you like to be stuck with giving it?


This Op Ed is a classic.

Jeff Domansky's insight:

This New York Times Op Ed is seriously funny!

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August 5, 2016 2:52 AM
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7 Rules for Taking Your Social Media Strategy to the Next Level - Build Influence™ in the Digital Age

7 Rules for Taking Your Social Media Strategy to the Next Level - Build Influence™ in the Digital Age | Public Relations & Social Marketing Insight | Scoop.it

To build influence through social media requires a more strategic and thoughtful approach.


The idea is to leverage social networks to reveal your personality, passion for what you do, and your unique perspective in a way that helps your audience learn something new, solve a problem, and achieve more.


When you build influence on social media you make a human connection and resonate with your audience. You will magnetically attract the right people who trust you and they will naturally seek out your products and services.


When you operate with a build influence mentality as your social media foundation, the 7 rules below can help you take your strategy to the next level...

Jeff Domansky's insight:

Building an audience through social media has become much more challenging. Here are 7 rules for taking your social media strategy to the next level.

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August 5, 2016 2:18 AM
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A Reference Guide for Social Media Scheduling | Ian Cleary

A Reference Guide for Social Media Scheduling | Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

Scheduling content on social media is critical to your success.


Here’s why:Your audience is not online the same time as you and you want to give people the best chance possible of reading your content.


So……You need to schedule!!


Want to be convinced of scheduling?  Want to know the tools and which to use. Read on!...

Jeff Domansky's insight:

Ian Cleary shares the best tools and tactics for social media scheduling.

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August 4, 2016 11:34 AM
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Very Few Americans Nominated Trump and Clinton - Cool Infographics

Very Few Americans Nominated Trump and Clinton - Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it

Designed by Alicia Parlapiano and Adam Pearce for the New York Times, this short series of data visualizations tell a very clear story about how Only 9% of America Chose Trump and Clinton as the Nominees For the 2016 Presidential election.


The United States is home to 324 million people. Each square here represents 1 million people.103 million of them are children, noncitizens or ineligible felons, and they do not have the right to vote.


88 million eligible adults do not vote at all, even in general elections.


An additional 73 million did not vote in the primaries this year, but will most likely vote in the general election.


The remaining 60 million people voted in the primaries: about 30 million each for Republicans and Democrats.


But half of the primary voters chose other candidates.


Just 14 percent of eligible adults — 9 percent of the whole nation — voted for either Mr. Trump or Mrs. Clinton....

Jeff Domansky's insight:

Very interesting infographic.

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August 4, 2016 10:55 AM
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Use This Awesome Web App to Make the Best Videos on YouTube

Use This Awesome Web App to Make the Best Videos on YouTube | Public Relations & Social Marketing Insight | Scoop.it

Ever felt the urge to launch a YouTube channel, only to find that the results don’t quite pass muster? Astonished by the high production values of the other shows, and concerned how you will manage to find your own audience, lost in the shadows of the established, big budget sites?


Now is the time to put those doubts aside.


Whether you want to make reaction videos or one of the other popular YouTube video types, if you don’t have the best tools, there’s a good chance that your efforts will be overlooked.


The problem is you don’t have a 4K video camera, professional microphone, or Adobe Premier. You don’t have a studio, a Chroma green/blue screen, or the time to put into editing a video together.


But as of now, you don’t need any of these things. The future is here – and it’s called Showbox....

Jeff Domansky's insight:

Want to create video for YouTube? Check out a new, easy to use app called Showbox.

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August 7, 2016 3:13 AM
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Vellum - What you should read from your Twitter feed

Vellum - What you should read from your Twitter feed | Public Relations & Social Marketing Insight | Scoop.it
Vellum is a simple reading list for the links your friends are currently sharing in your Twitter feed.Vellum puts a spotlight on content, making it easy to find what you should read next. Links are ranked by how often they have been shared by those you follow on Twitter, so you can stay up to date with the news that the people you care about are discussing....
Jeff Domansky's insight:

Vellum suggests what you should read from your Twitter feed. Useful content Discovery tool a d thanks to Robin Good for the suggestion.

Jeff Domansky's curator insight, August 7, 2016 3:19 AM

Vellum suggests what you should read from your Twitter feed. Useful content Discovery tool and thanks to Robin Good for the suggestion.

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August 7, 2016 2:39 AM
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Stencil | The fastest way to double your social engagement.

Stencil | The fastest way to double your social engagement. | Public Relations & Social Marketing Insight | Scoop.it

Robin Good writes:


Stencil is a web app (formerly known as Shareasimage) which makes it as easy as possible the creation of visual posts, picture quotes, visual promos and and ads for your website or your social media.


The tool allows you to tap into over 600,000 images and 200,000 clip art icons, plus it provides over 40 ready-made design templates that you can fully edit and personalize.


Each and every layout can be easily exported to one of 34 pre-set social media layouts perfectly respecting ideal image and sizes for different platforms. A dedicated Chrome browser extension allows you to easily select any text on a page and to instantly transform it into a visual post to publish.


Free version available (max 10 images per month). Paid version: $9/month. Unlimited images. 


My comment: Born out of one of my favorite tool for creating visual posts (Shareasimage), I have only positive words to describe Stencil. Easy, immediate, simple and truly cost-effective.  


Try it out now: http://getstencil.com...

Jeff Domansky's insight:

Ridiculously simple image creation for social media marketers, bloggers and small businesses.

Jeff Domansky's curator insight, August 7, 2016 3:21 AM

Ridiculously simple image creation for social media marketers, bloggers and small businesses.

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August 7, 2016 2:15 AM
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Write Better Headlines: Free Headline Analyzer From CoSchedule

Write Better Headlines: Free Headline Analyzer From CoSchedule | Public Relations & Social Marketing Insight | Scoop.it

Make sure you have the right balance of common, uncommon, emotional, and power words in your headlines. This structure makes sure your headlines are readable while commanding attention from your audience.


Research proves that readers share emotional and positive headlines with their social networks. Use the headline analyzer to write captivating headlines your audience will share....

Jeff Domansky's insight:

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

Jeff Domansky's curator insight, August 7, 2016 3:20 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

Steve Cusumano's curator insight, August 7, 2016 4:10 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

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August 6, 2016 11:11 AM
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Nine Content Tools to Improve Your Online Presence Through Curation

Nine Content Tools to Improve Your Online Presence Through Curation | Public Relations & Social Marketing Insight | Scoop.it

The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust, helps with branding, and enhances your customer relationships.


Content curation is the practice of seeking out and sharing content with your users that you believe is relevant to them. It can be done through your blog, email marketing, your website, or social media channels.


The key to successful curation is to find content that is both useful to your audience and consistent with your branding. If the content that you curate also happens to be trending, that's even better; however, just because the content is popular, doesn't mean it's appropriate for your business or your customers.


Fortunately, you don't have to scour the Internet for content to curate. Many tools are available to help you find and share great content online....

Jeff Domansky's insight:

More cool curation tools from Marketing Profs.

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August 5, 2016 11:21 PM
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Daily Report: Facebook Bars Cheesy Headlines That Let Readers Down

Daily Report: Facebook Bars Cheesy Headlines That Let Readers Down | Public Relations & Social Marketing Insight | Scoop.it
Facebook isn’t ending spam. It just wants better labeling on the can.

As Mike Isaac and Sydney Ember report, the world’s largest social network is changing the rules for how outside content is listed on Facebook. Clickbait, or headlines that “withhold or distort information,” will be featured much farther down.

It’s an interesting change, because Facebook is moving beyond ranking other outlets’ stories based by how much traffic they’re getting. Now, it cares whether that traffic was obtained somewhat deceptively.

Two of the examples Facebook offered are telling. They were headlines that said “The Dog Barked at the Deliveryman and His Reaction Was Priceless,” and “When She Looked Under Her Couch Cushions and Saw THIS … I Was SHOCKED!”
Jeff Domansky's insight:

No-o-o-o-o! Say it isn't so! Come on Facebook, everybody loves these headlines.

peppersnews's comment, August 5, 2016 11:44 PM
Nice
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August 5, 2016 6:11 PM
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Branding Secrets from 14 Fashion Industry Experts – Shopify

Branding Secrets from 14 Fashion Industry Experts – Shopify | Public Relations & Social Marketing Insight | Scoop.it

When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Branding at its best, speaks to its intended audience like a BFF – it, like, really gets you. And in fashion, it stands up for you, becoming the outward-facing expression of your personality.

For small brands and emerging designers, widespread logo recognition is an unattainable (or at least very far-away) goal. But branding is more than a logo. It encompasses values, voice, and design choices that run like a continuous thread through product and packaging and online presence. Good branding is storytelling – a consistent and continuous message, weaving meaning into every piece.

How do your nail branding for your own fashion brand? 14 experts weighed in on the discussion. These are their words:...

Jeff Domansky's insight:

Lots of interesting perspectives on fashion branding.

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August 5, 2016 11:11 AM
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DEAR AMERICA

DEAR AMERICA | Public Relations & Social Marketing Insight | Scoop.it

NEW YORK, Aug. 4, 2016 /PRNewswire-USNewswire/ -- DEAR AMERICA...


"Donald Trump lives, works, eats and employs people of all races and religions."...


Part of the text of a paid news release run on PR Newswire by a Trump supporter.


No problem with supporting your candidate, just fun to note a bit of unintended content.


An edit by a PR pro might have helped.

Jeff Domansky's insight:

A fun line from a PR Newswire news release.

Wes Thomas's comment, August 5, 2016 7:24 PM
Trump is a lying bag of shit -- a dangerous bag of shit
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August 5, 2016 10:33 AM
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The Massive Costs Behind The Olympic Games

The Massive Costs Behind The Olympic Games | Public Relations & Social Marketing Insight | Scoop.it

The 2016 Summer Olympic Games will officially get underway this evening after a spectacular opening ceremony in Rio de Janeiro's Maracanã Stadium. The organizers have put a huge amount of work and invested an impressive amount of cash to get to this point.


Hosting the Olympics is expensive with the people of Hamburg voting to withdraw their city's bid for the 2024 games in late 2015, primarily on funding grounds. Costs ran 51 percent over budget in Rio, ending up at $4.58 billion.


Even though that may seem like a huge amount of money, it pales in comparison to the Winter Olympics in Sochi in 2014. Costs there quickly snowballed with many venues coming in catastophically over budget. The final bill for the games came to a whopping $21.89 billion....

Jeff Domansky's insight:

As Rio 2016 Games open, reflect on the cost of hosting the Olympic Games since 1992.

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August 5, 2016 3:19 AM
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Olympics Advertisers Are Wasting Their Sponsorship Dollars

Olympics Advertisers Are Wasting Their Sponsorship Dollars | Public Relations & Social Marketing Insight | Scoop.it

When the 2016 Olympics kick off on Friday, many advertisers will be crossing their fingers that their Olympics sponsorship will pay off. Their hopes will be misplaced if they haven’t executed on their sponsorship with the right advertising. Without spots that are relevant and compelling to their target customers, Olympics advertisers are wasting their sponsorship dollars.


Companies can sign up for different levels of sponsorship, ranging from Worldwide Olympic Partner to Official Supplier. Each comes with different terms dictating how Olympics-related logos, names, images, etc. can be used in advertising, on uniforms, in apps, and now even in Tweets. The Olympic Partners (TOP) program, the highest level of Olympic sponsorship, can cost over $200 million these days. Spending that kind of money, advertisers are right to expect a return. But results show that hefty sponsorship dollars don’t automatically translate to a successful campaign.


A comparison of Adidas’s and Nike’s campaigns for the 2012 London Olympics illustrates this point. Adidas spent $127 million to $156 million to be the “Official Sportswear Partner of the London 2012 Olympic Games and the London 2012 Paralympic Games.” Nike paid considerably less for a “tier-three” sponsorship which allowed it to outfit most Brazilian national teams for the 2012 London and 2016 Rio Games. Yet, in a move that some label as ambush marketing, Nike shot commercials in places around the world named London and timed the campaign launch to coincide with the Games opening ceremony....

Jeff Domansky's insight:

Without spots that are relevant and compelling to their target customers, Olympics advertisers are wasting their sponsorship dollars.

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August 5, 2016 2:43 AM
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Get Ready, Soon Everyone Will Be Able To Code

Get Ready, Soon Everyone Will Be Able To Code | Public Relations & Social Marketing Insight | Scoop.it

Code runs the world, but coding today isn't for everyone. Generally, it's still done by a select group of mostly male, math-literate programmers, and the rest of us are just consumers rather than participants in code's production.


"The distance between using your computer and programing your computer has gotten wider and wider."


Could that be about to change? The media theorist Douglas Rushkoff thinks so. He's been championing a new iPad app called Ready that he thinks marks an important shift in our relationship with software.


"The distance between using your computer and programing your computer has gotten wider and wider," he says. "I've been discouraged that most portals to being a digital creator have involved these really difficult coding languages that require you to be at a certain level of sophistication in mathematics. Ready has a really simple interface that lets people have the experience of programming something for themselves."...

Jeff Domansky's insight:

Ready wants to democratize programming by making it simple enough to create a game that people with no coding experience can do it.

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August 4, 2016 12:03 PM
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About Storyzy - Curate quotes from news stories

About Storyzy - Curate quotes from news stories | Public Relations & Social Marketing Insight | Scoop.it

Our technology and method

Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news.

 

Why do we focus on quotes

Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....

Jeff Domansky's insight:

With Storyzy, find and curate brand-relevant news quotes. Promote your brand and get clicks with quotes. Thanks to Robin Good for the tip. Recommended tool in beta now.

crowhopsuggests's comment, August 5, 2016 12:15 AM
Thats stunning...
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August 4, 2016 11:24 AM
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Presentation Tips For Delivering an Amazing Webinar

Presentation Tips For Delivering an Amazing Webinar | Public Relations & Social Marketing Insight | Scoop.it
Understand the presentation secrets to creating engaging webinars that will have your audience glued to their screens. These webinar presentation tips will help

Via Baiba Svenca
Jeff Domansky's insight:

Basic tips for better webinar presentations.

crowhopsuggests's comment, August 5, 2016 12:15 AM
Extremely good...!!
Giuliano Deledda's curator insight, August 6, 2016 2:57 AM
Share your insight
Bovee & Thill's Online Business Communication Magazines's curator insight, August 6, 2016 10:39 AM

"Understand the presentation secrets to creating engaging webinars that will have your audience glued to their screens. These webinar presentation tips will help."