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Scooped by
Jeff Domansky
August 7, 2016 3:32 AM
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Robin Good writes: Botpages is a crowdsourced directory of bots. Bots are apps that can carry out automated tasks for you unatteded. The directory is organized into categories and there is a search facility that allows to rapidly find anything you may be looking for. Registered users can submit new bots for review and addition to the directory. 100% free. My comment: Superuseful resource to find the perfect bot for your need. Try it out now: https://www.botpages.com...
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Scooped by
Jeff Domansky
August 7, 2016 3:02 AM
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Robin Good writes: Beacon is a free web app which allows you to import, format and customize your best blog articles into a professional-looking PDF ebook. It is also possible to select among different formatting styles, fonts, color schemes and to add new text, pages and images. The final PDF can be saved and downloaded and you will also have mobile-version friendly web version (which can be hosted on your own domain) of it also available for distribution. Analytics offer the ability to see who read or downloaded your ebook. Direct integration with WordPress (plugin) and Hubspot. Free version available (includes a Beacon logo in your publications).Paid version from $9/mo (1 unbranded ebook/mo) Pricing info: http://www.beacon.by/pricing My commen t: Great, easy-to-use platform to easily create ebooks without hiring a graphic designer. Try it out now: http://www.beacon.by/...
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Scooped by
Jeff Domansky
August 7, 2016 2:26 AM
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Robin Good writes: Meinanutshell is a web app which allows you to create a dynamic personal profile page by continuosly gathering key information and images from your preferred social media accounts and composing them onto a customizable one-page layout.100% free. My comment: "I haven't seen anything as simple as Meinanutshell to create a good-looking personal profile page that can be also customized." Recommended. Try it out now: https://www.meinanutshell.com/
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Scooped by
Jeff Domansky
August 6, 2016 11:39 AM
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Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....
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Scooped by
Jeff Domansky
August 6, 2016 11:02 AM
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With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
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Scooped by
Jeff Domansky
August 5, 2016 6:18 PM
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To stand out, you must provide quality content that solves a specific problem or fulfills a defined desire for your audience. That’s table stakes. You must:
- Get your content found and delivered in less time than alternative content options.
- Make your content accessible on the user’s device of choice. Think mobile first, not mobile only. A reliable source and generally free and ungated.
- Ensure your content is easy to consume, encourages readers to take action (namely email subscription and/or purchase), and gets them to share it.
Fortunately, you can accomplish these 3 tactics by acquiring content curation superpowers. Even better, any business can do this....
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Scooped by
Jeff Domansky
August 5, 2016 11:33 AM
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For the last four years, Brazil has been getting itself in shipshape for the Olympics. And tonight, the big event unfolds with the pomp and circumstance of the opening ceremony. But over the next two weeks, we'll get a glimpse of all the locations in Rio de Janeiro that have been transformed. DigitalGlobe, a company that takes high-resolution photographs of Earth, offers us some insight into what these spaces look like from outer space. The satellites that took these images are approximately 600 km away from our planet. These images show the work that has taken place to prepare two locations—Whitewater Stadium and the Corinthians Arena—for this year's Games....
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Scooped by
Jeff Domansky
August 5, 2016 10:53 AM
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IBM Watson News Explorer helps you quickly discover trending news in a dozen news categories. Useful for a fast, first look at the news.
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Scooped by
Jeff Domansky
August 5, 2016 3:44 AM
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Imagine being a fly on the wall at his first intelligence briefing. What would a CIA briefing for Trump look like? And how would you like to be stuck with giving it? This Op Ed is a classic.
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Scooped by
Jeff Domansky
August 5, 2016 2:52 AM
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To build influence through social media requires a more strategic and thoughtful approach. The idea is to leverage social networks to reveal your personality, passion for what you do, and your unique perspective in a way that helps your audience learn something new, solve a problem, and achieve more. When you build influence on social media you make a human connection and resonate with your audience. You will magnetically attract the right people who trust you and they will naturally seek out your products and services. When you operate with a build influence mentality as your social media foundation, the 7 rules below can help you take your strategy to the next level...
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Scooped by
Jeff Domansky
August 5, 2016 2:18 AM
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Scheduling content on social media is critical to your success. Here’s why:Your audience is not online the same time as you and you want to give people the best chance possible of reading your content. So……You need to schedule!! Want to be convinced of scheduling? Want to know the tools and which to use. Read on!...
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Scooped by
Jeff Domansky
August 4, 2016 11:34 AM
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Designed by Alicia Parlapiano and Adam Pearce for the New York Times, this short series of data visualizations tell a very clear story about how Only 9% of America Chose Trump and Clinton as the Nominees For the 2016 Presidential election. The United States is home to 324 million people. Each square here represents 1 million people.103 million of them are children, noncitizens or ineligible felons, and they do not have the right to vote. 88 million eligible adults do not vote at all, even in general elections. An additional 73 million did not vote in the primaries this year, but will most likely vote in the general election. The remaining 60 million people voted in the primaries: about 30 million each for Republicans and Democrats. But half of the primary voters chose other candidates. Just 14 percent of eligible adults — 9 percent of the whole nation — voted for either Mr. Trump or Mrs. Clinton....
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Scooped by
Jeff Domansky
August 4, 2016 10:55 AM
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Ever felt the urge to launch a YouTube channel, only to find that the results don’t quite pass muster? Astonished by the high production values of the other shows, and concerned how you will manage to find your own audience, lost in the shadows of the established, big budget sites? Now is the time to put those doubts aside. Whether you want to make reaction videos or one of the other popular YouTube video types, if you don’t have the best tools, there’s a good chance that your efforts will be overlooked. The problem is you don’t have a 4K video camera, professional microphone, or Adobe Premier. You don’t have a studio, a Chroma green/blue screen, or the time to put into editing a video together. But as of now, you don’t need any of these things. The future is here – and it’s called Showbox....
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Scooped by
Jeff Domansky
August 7, 2016 3:13 AM
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Vellum is a simple reading list for the links your friends are currently sharing in your Twitter feed.Vellum puts a spotlight on content, making it easy to find what you should read next. Links are ranked by how often they have been shared by those you follow on Twitter, so you can stay up to date with the news that the people you care about are discussing....
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Scooped by
Jeff Domansky
August 7, 2016 2:39 AM
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Robin Good writes: Stencil is a web app (formerly known as Shareasimage) which makes it as easy as possible the creation of visual posts, picture quotes, visual promos and and ads for your website or your social media. The tool allows you to tap into over 600,000 images and 200,000 clip art icons, plus it provides over 40 ready-made design templates that you can fully edit and personalize. Each and every layout can be easily exported to one of 34 pre-set social media layouts perfectly respecting ideal image and sizes for different platforms. A dedicated Chrome browser extension allows you to easily select any text on a page and to instantly transform it into a visual post to publish. Free version available (max 10 images per month). Paid version: $9/month. Unlimited images. My comment: Born out of one of my favorite tool for creating visual posts (Shareasimage), I have only positive words to describe Stencil. Easy, immediate, simple and truly cost-effective. Try it out now: http://getstencil.com...
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Scooped by
Jeff Domansky
August 7, 2016 2:15 AM
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Make sure you have the right balance of common, uncommon, emotional, and power words in your headlines. This structure makes sure your headlines are readable while commanding attention from your audience. Research proves that readers share emotional and positive headlines with their social networks. Use the headline analyzer to write captivating headlines your audience will share....
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Scooped by
Jeff Domansky
August 6, 2016 11:11 AM
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The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information and not just a provider of a product or service. That perception builds trust, helps with branding, and enhances your customer relationships. Content curation is the practice of seeking out and sharing content with your users that you believe is relevant to them. It can be done through your blog, email marketing, your website, or social media channels. The key to successful curation is to find content that is both useful to your audience and consistent with your branding. If the content that you curate also happens to be trending, that's even better; however, just because the content is popular, doesn't mean it's appropriate for your business or your customers. Fortunately, you don't have to scour the Internet for content to curate. Many tools are available to help you find and share great content online....
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Scooped by
Jeff Domansky
August 5, 2016 11:21 PM
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Facebook isn’t ending spam. It just wants better labeling on the can.
As Mike Isaac and Sydney Ember report, the world’s largest social network is changing the rules for how outside content is listed on Facebook. Clickbait, or headlines that “withhold or distort information,” will be featured much farther down.
It’s an interesting change, because Facebook is moving beyond ranking other outlets’ stories based by how much traffic they’re getting. Now, it cares whether that traffic was obtained somewhat deceptively.
Two of the examples Facebook offered are telling. They were headlines that said “The Dog Barked at the Deliveryman and His Reaction Was Priceless,” and “When She Looked Under Her Couch Cushions and Saw THIS … I Was SHOCKED!”
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Scooped by
Jeff Domansky
August 5, 2016 6:11 PM
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When does a sneaker become more than a sneaker? What makes a consumer choose one seemingly identical gown or coat or swimsuit over another? Emotion. Branding at its best, speaks to its intended audience like a BFF – it, like, really gets you. And in fashion, it stands up for you, becoming the outward-facing expression of your personality.
For small brands and emerging designers, widespread logo recognition is an unattainable (or at least very far-away) goal. But branding is more than a logo. It encompasses values, voice, and design choices that run like a continuous thread through product and packaging and online presence. Good branding is storytelling – a consistent and continuous message, weaving meaning into every piece.
How do your nail branding for your own fashion brand? 14 experts weighed in on the discussion. These are their words:...
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Scooped by
Jeff Domansky
August 5, 2016 11:11 AM
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NEW YORK, Aug. 4, 2016 /PRNewswire-USNewswire/ -- DEAR AMERICA... "Donald Trump lives, works, eats and employs people of all races and religions."... Part of the text of a paid news release run on PR Newswire by a Trump supporter. No problem with supporting your candidate, just fun to note a bit of unintended content. An edit by a PR pro might have helped.
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Scooped by
Jeff Domansky
August 5, 2016 10:33 AM
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The 2016 Summer Olympic Games will officially get underway this evening after a spectacular opening ceremony in Rio de Janeiro's Maracanã Stadium. The organizers have put a huge amount of work and invested an impressive amount of cash to get to this point. Hosting the Olympics is expensive with the people of Hamburg voting to withdraw their city's bid for the 2024 games in late 2015, primarily on funding grounds. Costs ran 51 percent over budget in Rio, ending up at $4.58 billion. Even though that may seem like a huge amount of money, it pales in comparison to the Winter Olympics in Sochi in 2014. Costs there quickly snowballed with many venues coming in catastophically over budget. The final bill for the games came to a whopping $21.89 billion....
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Scooped by
Jeff Domansky
August 5, 2016 3:19 AM
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When the 2016 Olympics kick off on Friday, many advertisers will be crossing their fingers that their Olympics sponsorship will pay off. Their hopes will be misplaced if they haven’t executed on their sponsorship with the right advertising. Without spots that are relevant and compelling to their target customers, Olympics advertisers are wasting their sponsorship dollars. Companies can sign up for different levels of sponsorship, ranging from Worldwide Olympic Partner to Official Supplier. Each comes with different terms dictating how Olympics-related logos, names, images, etc. can be used in advertising, on uniforms, in apps, and now even in Tweets. The Olympic Partners (TOP) program, the highest level of Olympic sponsorship, can cost over $200 million these days. Spending that kind of money, advertisers are right to expect a return. But results show that hefty sponsorship dollars don’t automatically translate to a successful campaign. A comparison of Adidas’s and Nike’s campaigns for the 2012 London Olympics illustrates this point. Adidas spent $127 million to $156 million to be the “Official Sportswear Partner of the London 2012 Olympic Games and the London 2012 Paralympic Games.” Nike paid considerably less for a “tier-three” sponsorship which allowed it to outfit most Brazilian national teams for the 2012 London and 2016 Rio Games. Yet, in a move that some label as ambush marketing, Nike shot commercials in places around the world named London and timed the campaign launch to coincide with the Games opening ceremony....
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Scooped by
Jeff Domansky
August 5, 2016 2:43 AM
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Code runs the world, but coding today isn't for everyone. Generally, it's still done by a select group of mostly male, math-literate programmers, and the rest of us are just consumers rather than participants in code's production. "The distance between using your computer and programing your computer has gotten wider and wider." Could that be about to change? The media theorist Douglas Rushkoff thinks so. He's been championing a new iPad app called Ready that he thinks marks an important shift in our relationship with software. "The distance between using your computer and programing your computer has gotten wider and wider," he says. "I've been discouraged that most portals to being a digital creator have involved these really difficult coding languages that require you to be at a certain level of sophistication in mathematics. Ready has a really simple interface that lets people have the experience of programming something for themselves."...
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Scooped by
Jeff Domansky
August 4, 2016 12:03 PM
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Our technology and method Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news. Why do we focus on quotes Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....
Understand the presentation secrets to creating engaging webinars that will have your audience glued to their screens. These webinar presentation tips will help
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