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Scooped by
Jeff Domansky
August 6, 2017 10:09 AM
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Japanese architect Kengo Kuma has completed the façade and interior design of a 10-storey hotel near Tokyo’s Skytree Observation Tower. conceived as an ‘art exhibit’, ONE@tokyo is located in Oshiage — an area which combines the historic feeling of the country’s Edo era with a lively sense of Tokyo’s modern metropolis. at ground level, Kuma and his team have installed a dynamic lattice of timber planks that refers to the factories found in the region’s downtown district.
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Scooped by
Jeff Domansky
August 5, 2017 12:12 PM
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“A redneck is someone who puts having a good time above all else,” says Corey Forrester, who along with Morgan is part of the WellRED Comedy Tour and co-author of The Liberal Redneck Manifesto: Draggin’ Dixie Outta the Dark. “We like loud music and beer, and we take it seriously. I like to call it being giving-a-damn challenged.” The comedians agreed that the best redneck parties are usually out in a field with a circle of pickup trucks, a bonfire, and way too much alcohol. Yet scan the map and you’ll find some much bigger annual events where brain cells and social norms routinely go to die. Yeah, a lot of them are below the Mason-Dixon Line, but as Southerners marvel when they drive around the North and West: There are rednecks everywhere. This year, swing by one of these bashes if you want to see them in their happiest native element....
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Scooped by
Jeff Domansky
August 5, 2017 11:54 AM
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With a professional twist, we asked the experts presenting at Content Marketing World what they see in the next five years as the biggest changes in content marketing. This isn’t a list of predicted tech advances or outlandish guesses – it’s practical and proactive. You could take one or all 25 and begin working on them today (if you’re not already) – to plan strategically for short- and long-term success. We’ve segregated the answers based on the five emerging themes – personalization, formats, implementation, voice-activation, and data. As you’ll see, the impact of artificial intelligence is a theme that runs through all the categories. Ironically, Michael Brenner points out, it is technology that will help us better connect with people. “We are in a quick march to deep content personalization, add machine learning and AI to help us predict what to create, for whom, where, and how often,” says the CEO of Marketing Insider Group....
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Scooped by
Jeff Domansky
August 5, 2017 10:59 AM
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In this section I analyze the key Communication Skills that make up the profile of a professional content curator: - Editorial Focus - Effective Writing - Contextualizing Information -Design - Visualizations and Verification - Comparing - Referencing - Crowdsourcing...
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Scooped by
Jeff Domansky
August 5, 2017 10:02 AM
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We may not judge a book by the cover, but we always judge a business by its website. This is the reality and we have to deal with it. Back in time, in the early days of the Internet, creating a website was something that only IT guys were capable of making. With today’s advancement of technology and increasing interest for better and easier solutions when designing websites, almost anyone can design websites without much effort or any coding know-how. Before listing the worst websites I have found on the Internet, let me be clear about some things: Firstly, I don’t mean to cause any trouble or pain to anyone, and I am certainly not making fun of web designers. Therefore, I beg the developers of the listed sites not to take offense at my remarks. I am quite sure some of these sites are designed by beginner designers. We all have to start somewhere. Besides, mistakes easily occur if you don’t have any experience.
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Scooped by
Jeff Domansky
August 5, 2017 9:55 AM
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During my stint working for a newspaper, I recall their simple design philosophy: Big, bold text headlines on a white background. As we well know, the web is a totally different animal than print. But many principles of good design are applicable to both mediums. The use of large headline text is one of them. Typography on the web has changed a lot over the past decade or so. Whereas we used to have just a few basic fonts to choose from, we now have more than enough options to satisfy our appetites for beautiful, attention-grabbing headlines. Unlike that newspaper (which generally used one font for its headlines), web designers are exercising their creative freedom to use different types of fonts. Some are using the more traditional bold, serif and sans-serif fonts while others take advantage of more modern styles and weights. Let’s take a look at how designers are utilizing large headlines to convey a message. Most don’t apply to news, per se – they’re more about branding. But, as you’ll see, there is more than one way to successfully approach them....
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Scooped by
Jeff Domansky
August 5, 2017 9:41 AM
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There’s something I noticed at Cannes. And I’ve noticed it looking through everything recently submitted to Creative Works. No laughs. Plenty of grit. Under Armour from Droga5 New York. Strong women and gritty poems. New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going." Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein. Then there are the brands that want us to cry....
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Scooped by
Jeff Domansky
August 4, 2017 3:00 AM
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We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well? Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn? There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships....
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Scooped by
Jeff Domansky
August 4, 2017 2:34 AM
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Anyone responsible for writing content headlines understands the challenge of optimizing for clicks while maintaining message clarity. Put your knowledge of effective headline development to the test below. Note, the questions are based on data from Buzzsumo’s survey of 100 million headlines published over a three-month period (available at wsm.co/headlinebuzz).
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Scooped by
Jeff Domansky
August 3, 2017 1:12 AM
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This article will give you a list of all those Facebook Marketing Tips you've likely seen 100 times (but can't ignore). Then - the fun stuff - 10 more super valuable strategies which I struggled to find anywhere else online....
Creating a Facebook group might be your best solution against falling organic reach. Here's how to create yours and how to build an engaged community in it.
Via Stefano Principato
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Scooped by
Jeff Domansky
August 2, 2017 6:01 PM
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Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.
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Scooped by
Jeff Domansky
August 1, 2017 10:46 AM
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Influencer marketing is now more common than ever. Businesses, both large and small, are tapping into this marketing strategy to help increase their online and offline presence by enhancing their brand awareness. However, you need to understand that influencer marketing is only effective when done in the right way. Difference between influencer marketing from other media platforms Influencer marketing is basically founded in the involvement of a renowned person with tangible opinions together with a personal brand. In this case, therefore, it is important to be careful in creating a balance between branding a product and capturing the audience’s trust. There are various elements of influencer marketing to be aware of and many brands seem to get some of the elements wrong....
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Scooped by
Jeff Domansky
August 6, 2017 9:58 AM
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According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook. If you thought that your market or industry was already tough, Facebook can complicate matters even more. On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else. That’s why it’s so important to get everything right on your Facebook business page....
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Scooped by
Jeff Domansky
August 5, 2017 12:07 PM
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Remember the happiest, most blissed-out weekend of your life? How about the concert that changed everything, or the absolutely EPIC party you've been trying to recreate ever since? For hippies, Woodstock was all of those things -- the greatest field festival in the history of the world, the hippie party to end all hippie parties. Except, it didn’t end them. Since that weekend in August 1969, hippies in every state, in every season, roll out festivals, concerts, and gatherings that keep mashing up peace, love, and rock ‘n’ roll. From nearly naked hippies parading through Key West to a county fair in Oregon, we found the 14 best hippie parties in America. (Not here? Burning Man. We're keeping hippies distinct from burners, who have their own party circuit.) For pure flower power and that spirit of ’69, we have here your biggest and finest hippie throwdowns....
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Scooped by
Jeff Domansky
August 5, 2017 10:47 AM
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Which are the key traits, the skills and the know-how required to be a professional content curator? I have identified three groups of elements that characterize the profile of professional digital content curators: - General Traits - Communication Skills - Technical Know-How For each one of these, I have highlighted key elements by defining what each one means (DEF), why it is important for a curator to have (WHY) and how it can be cultivated (HOW)....
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Scooped by
Jeff Domansky
August 5, 2017 11:11 AM
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In these sections I analyze each one of these three groups, by highlighting key elements in each group by defining what they mean (DEF), why they are important for a curator to have (WHY) and how they can be cultivated (HOW). Here I analyze the key General Traits that make up the profile of a professional content curator. - Curiosity - Subject-Matter Expertise - Strong Ethics - Transparency - Disclosure - Empathy - Personal Voice - Pattern Recognition - Organization -Attention to Details - Being Systematic - Patience...
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Scooped by
Jeff Domansky
August 5, 2017 10:28 AM
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Daily Design Inspiration from selecting photography, architecture, graphic design and more. Our goal is to simply inspire your day and be creative!
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Scooped by
Jeff Domansky
August 5, 2017 9:47 AM
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I kinda love old Japanese ads for retro computers where it’s fashionable women with just the device itself (not all the monitor and the other necessities) because it reads like the cover art to some story involving a retro-SF lady hacker.
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Scooped by
Jeff Domansky
August 4, 2017 3:06 AM
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How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves....
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Scooped by
Jeff Domansky
August 4, 2017 2:45 AM
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If you’re searching for your next creative content marketing strategy, look no further than live video. Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, brands not only have the ability to communicate with their audiences via social media. They can also do so in real time. The Power of Live Video As a content marketer presented with this new medium, you may be wondering whether live video (also referred to as “livestreaming”) has a place in your marketing strategy – especially if your strategy is already working well. But consider the value that live video can potentially add...
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Scooped by
Jeff Domansky
August 3, 2017 9:45 AM
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Luckily, more user-friendly video tools are emerging on the market, which means even if you’re the one-person marketing powerhouse of your company, you can create shareable, memorable videos that drive engagement and conversions. In this post, we’ll walk you through the metrics you should be tracking on your videos, the crucial elements of an on-brand video, and exactly how to post and promote your video on every channel using HubSpot....
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Scooped by
Jeff Domansky
August 3, 2017 12:56 AM
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The challenge for companies that do not have the creative freedom to begin at square one is how do we create that same culture of innovation? How do we build an environment where we are comfortable at chipping away the things that no longer add value? How many systems would we switch off as opposed to trying to integrate them with the new? How much complexity in our processes could we design out to create something that is elegant and simple? For me, this feels very different from how most large organizations function. But if we are going to create magnificent works of art within our day-to-day working lives, we need to embrace the concept of curation – of removing the superfluous and keeping only that which is beautiful in its simplicity....
I’ve had conversations with folks who think that Instagram is kind of silly to use for a business. That may be true, or may not. Think about it this way. Simply put, people love pictures. And if yo…
Via Stefano Principato
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Rescooped by
Jeff Domansky
from e-commerce & social media
August 2, 2017 5:59 PM
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Marketers seem to have settled on Instagram Stories as a clear favorite, prefering it over Snapchat. Instagram’s pure scale, evident in its reach, targeting and retargeting capabilities, has made it an attractive bet for brands. Half of the businesses on Instagram produced a story in the last month, according to the platform, and its average usage has also jumped to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and over. Still, executives are not ruling out Snapchat completely, given its recent investments in creative tools, ad targeting and performance measurement.
Via Kenneth Carnesi,JD
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Fascinating design! Tokyo hotel as art installation.