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Scooped by
Jeff Domansky
August 11, 2017 9:40 AM
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It's easy to make a blunder, especially when you haphazardly post social media content without a time-sensitive marketing strategy or set your social feed on autopilot for an indefinite time. Missteps can occur in these instances; hence it is crucial to learn how to handle failure so you can avoid content curation mistakes. Your social media presence doesn't have to look like a jumbled mess if you apply the right social strategy. However, a lot of modern brands, unfortunately, fail at automating their social media while seeming like a robot. Brands struggle with finding the correct balance between applying a human touch to content creation and automation. The end result? A negative impact on follower growth and engagement. What are brands doing wrong with their content curation? How does this impact their social media strategy? Read on and use this as a reminder of what you shouldn't be doing with your content creation strategy....
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Scooped by
Jeff Domansky
August 11, 2017 2:48 AM
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A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources. We looked into our data to see what these publishers are doing to rebuild trust in the media on social. Trust in the media remains dismal. A 2016 Gallup poll found that journalists are trusted just above lawyers and state governors. In the UK, journalists were in the bottom five of professions, lower than real estate agents. Recently, 28 newsrooms participated in the Trusting News project, which involved asking audiences about their thoughts on the credibility of news....
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Scooped by
Jeff Domansky
August 11, 2017 2:21 AM
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Looking for a list of tools to help with content curation? Here are 8 excellent content curation tools well worth checking out. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. And it’s something that most of us do. The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content....
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Scooped by
Jeff Domansky
August 10, 2017 11:06 AM
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Facebook ads can get tricky because there’s a ton of variables on each and every campaign. It doesn’t help that Facebook’s constantly rolling out more updates and improvements. The good news is that many of these new Facebook ad types are game changers if you know what you’re doing and how to use them each properly. In this article, I’m going to unveil five options that can drastically improve the ROI you’re seeing. I’ll even show you how to combine several of these techniques, using them together to add new layers of context to predict exactly what your customers want to see (and when they want to see it)....
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Scooped by
Jeff Domansky
August 10, 2017 10:53 AM
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Do you want to create a video cover for your Facebook Page? In this post, I'll show you how.Have you started to notice that certain Facebook Page covers are... moving? It's not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and now the feature is rolling out to all Pages.
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Scooped by
Jeff Domansky
August 10, 2017 10:30 AM
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Google Analytics excels at providing you with excellent information about who’s coming to your site, what they’re reading, and whether there were any downloads or purchases. But one of the big problems is that it tells you these facts in total or aggregate. That creates a ton of gaps in your data. Staying on top of these problem areas is the only way to get accurate, trustworthy data. Here are 5 Google Analytics loopholes you probably don’t know about. You can use them to close those gaps ASAP.
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Scooped by
Jeff Domansky
August 9, 2017 10:06 AM
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Noah Kagan, Chief Sumo at Sumo.com and AppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years – giving him unique insights into which ones are truly worth your time and effort. In episode #55 of The Science of Social Media, we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today....
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Scooped by
Jeff Domansky
August 8, 2017 10:05 AM
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It is true that users generally don’t want to watch a beautiful four-minute mini-doc that comes after a 30-second pre-roll ad. That’s video as we now know it. But what the market is showing, and what I fundamentally believe, is that viewers want to immerse themselves in a visual story that makes use of the full range of creative techniques afforded by the tiny little computer in their hand that’s connected to the internet. And what that looks like is not exactly a “video” — that’s a new form of journalism. That video that is currently soaring across social media — maybe it’s a text-heavy explainer with dynamic motion graphics, or a video-driven news story with sharply concise captions — is less an evolution of video itself and more of an evolution of the hundreds and thousands of pieces of text-based journalism that are produced and consumed digitally. Audiences that spent time consuming only the first couple of paragraphs of a news story are now watching 45 seconds of a video that conveys the same information. And, yes, sometimes with words on the screen. I believe this will become more sophisticated and more prevalent, and before you tell me that it’s intellectually inferior, just believe me — it’s not in its final form. It’s on us to innovate so that it has the power and impact we want it to....
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Scooped by
Jeff Domansky
August 8, 2017 2:10 AM
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Edelman has just worked with the Reuters Institute on the release of its new report on the state of the media industry around the world. There are a few shocking findings, most notably the rise of niche politicized outlets, such as the left-wing Aristegui Noticias in Mexico and the far-right leaning Breitbart in the U.S.; the inclination of some consumers to opt out of news altogether; and the stunningly low trust in media in markets such as South Korea on the basis of excessive business and political influence. Here are the most important findings....
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Scooped by
Jeff Domansky
August 8, 2017 1:54 AM
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A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are fulfilling those expectations. Highlights from the study were compiled into an infographic, which includes the following findings: • 39% of consumers are more likely to finish videos that have subtitles. (The infographic reports that, according to Digiday, 85% of Facebook video is watched without sound.) • Preference between pre-recorded video and Facebook Live was split nearly down the middle, with pre-recorded video having just a slight edge (52% vs. 48%). • 81% of marketers optimize their social videos for mobile....
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Scooped by
Jeff Domansky
August 8, 2017 1:33 AM
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The Campaign Legal Center is complaining in a letter to the White House that a top adviser to President Donald Trump may be illegally accepting outside professional services. Steve Bannon has worked with publicist Alexandra Preate since he was head of Breitbart News. Preate has continued to work with reporters on Bannon’s behalf even though she is not a government employee. A recent article by the Center for Public Integrity quotes an associate of Preate’s saying she doesn’t receive pay from Bannon. The Campaign Legal Center says that appears to be a violation of what’s called the Antideficiency Act. The law says government employees “may not accept voluntary services for (the) government or employ personal services exceeding that authorized by law.”...
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Scooped by
Jeff Domansky
August 6, 2017 10:46 AM
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For as long as I’ve been writing books, I’ve been in a constant battle with the design of word processing software.Just the phrase “word processor” itself is soul-sucking. But the real problem lies in the common interface conventions almost all word processors share, locked in a framework that took shape in the early days of computing, when software was almost exclusively oriented around the business market. These tools are undoubtably well-engineered for producing an inter-office memo, or a short business plan that follows a conventional structure. But they are almost comically unsuited for long, complex, and structurally open-ended documents like non-fiction books or novels. To understand why, you need to consider the entire the life cycle of a book, from the early ideas to the completed project....
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Scooped by
Jeff Domansky
August 6, 2017 10:24 AM
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A few months ago, I published a post titled “Why You Can’t Afford $25 Blog Posts,” and it was one of our most popular of all time. As I was writing it, I remember wishing that someone would do a study on what you really get when you buy bargain-basement content. As a certain book says, ask and you shall receive. Last week my friend Lisa Alexander was kind enough to tag me in a post sharing some, yes, actual research on whether you get what you pay for when it comes to content writers. Let’s take a look….
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Scooped by
Jeff Domansky
August 11, 2017 2:55 AM
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If we could be more productive, we can get a lot more done, right? Well, that’s how I see it. I’m always interested in finding new ways to become even more productive and get as much done as possible, as efficient as I can, allowing me to progress onto the next thing on my to-do-list. In this article, I’ll be sharing 10 brilliant content curation tools that will make you much more productive. In no particular order, these are my favourite tools for content curation....
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Scooped by
Jeff Domansky
August 11, 2017 2:36 AM
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More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content...
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Scooped by
Jeff Domansky
August 10, 2017 11:23 AM
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How do you stay on top of all your social media marketing tasks?From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time. But how do you decide which product to use? With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Here are 25 of the very best social media management tools out there....
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Scooped by
Jeff Domansky
August 10, 2017 11:01 AM
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Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography. Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....
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Scooped by
Jeff Domansky
August 10, 2017 10:46 AM
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Many people believed that modern technology will first replace the low wage jobs from the industries that are dependent on manual labor rather than intellectual work. However, the latest innovations in robotics and A.I. tend to contradict our previous beliefs: we are now entering a new era, of A.I. based design that hopefully, will change everything for the best. Until recently, computer generated design was regarded more as a sci-fi idea rather than a reality. The development of artificial intelligence was focused on other goals and nobody could have dreamed about it being capable of actually delivering something useful to mankind. Sure, we all have at least once admired beautiful fractals generated by computers but let’s face it, they were not actually visual designs. They were visual math and nothing more.
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Scooped by
Jeff Domansky
August 10, 2017 10:23 AM
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Now more than ever, it is crucial for businesses to ensure that they are leaving the right impression on their target audience. It doesn’t matter if your business is established or a start-up, people do business with people, and they want to know who you are. What message does your current personal branding convey? In order to build a positive and professional personal brand, you’ll need to put more effort into ensuring that everything you do on social media will only serve to make your brand stronger....
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Rescooped by
Jeff Domansky
from The 21st Century
August 8, 2017 4:02 PM
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We can learn much about how a historical period viewed the abilities of its children by studying its children's literature.
Via Dr. Susan Bainbridge
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Scooped by
Jeff Domansky
August 8, 2017 2:24 AM
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Content intelligence draws upon artificial intelligence (AI) and big data, but it is neither of those things. Content intelligence is the systems and software that transforms data into actionable insights for content strategy and tactics. Content intelligence gives you the full context of an individual piece of content—and the body of content it sits within, to make better decisions about anything pertaining to the content in question. Forrester analyst Ryan Skinner defines content intelligence as “technology that helps content understand itself—what it’s about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.”...
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Scooped by
Jeff Domansky
August 8, 2017 2:01 AM
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SCG executive vice president Michael Cherenson calls moms “an economic juggernaut, affecting huge segments of the market and driving many of the most important buying decisions. The agency surveyed 250 moms, and revealed a significant percentage of moms who say they’re the primary decision maker in purchasing a variety of products: - Food and beverages (92.3%) - healthcare (60.2%) - Education (68.8%) - Travel and hospitality (76.9%) - Appliances (64%)....
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Scooped by
Jeff Domansky
August 8, 2017 1:42 AM
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The significance of content curation cannot be devalued. Nowadays, we are covered with information that’s competed for what has turn out to be an increasingly inadequate service. Those people or businesses that function as curator, sorting out all but the most excellent, most applicable content will help from amplified social capital and, thus, attention. Here are 10 curation tools commonly used online....
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Scooped by
Jeff Domansky
August 6, 2017 11:02 AM
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It’s the age of machine learning, they say. Thanks to algorithms, we can finally eliminate bias. There was no subconscious prejudice -- the decision was made by a computer. After all, computers don’t have a subconscious. Except, of course, they do.We can know what you are likely to do based on what you’ve done before. We can know what is likely to trigger you. We can build models that replicate existing outcomes. But our existing outcomes haven’t always been great. Our world is rife with historical biases and systemic injustices. And when we build machine learning algorithms using historical data, we effectively build these biases and injustices into the model....
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Scooped by
Jeff Domansky
August 6, 2017 10:34 AM
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I’ll admit I was a slow-follower when the iPhone launched ten years ago. I was suspicious of Apple’s intent — I was not fan of its closed, vertically integrated model — and the market’s infatuation with apps felt like a fad that would ultimately fade. When I finally did get an iPhone, I felt complicit in the what amounted to internet climate change: slowly but surely, our new addictions were bound to swamp all that we had worked so hard to build on the open web. As Tristan Harris and many others have pointed out, the economic incentives driving our mobile landscape (in short: advertising) are based fundamentally on the science of addiction, and addicted we certainly are. And as we’ve learned from tobacco and processed foods, an industry based on addiction preys on the young. In what I hope will be a landmark piece in the Atlantic, social scientist Jean M. Twenge, who has studied generational differences for decades, concludes that the first generation of teenagers to grow up with a smartphone in their hands is demonstrating wildly different patterns from any group she’s previously researched. And those patterns are not good....
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Many brands struggle with creating the perfect content creation strategy. In this blog we discuss common content creation fails of modern brands and how to avoid them.