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Scooped by
Jeff Domansky
August 25, 2017 10:38 AM
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I was on Twitter the other day when something leaped out of the torrent at me. “Create unique article on any topic in just a click,” the tweet said. Could this be for real? Could a robot do a better job than I — a professional freelance writer — could? Considering that writers and content creators like me are doomed if so, I figured I better check it out. TRYING OUT THE WORD-O-MATIC So I clicked and landed here , a somewhat dodgy looking page that said Unique Article Creator “is the best article generator tool to generate SEO friendly unique articles from your keyword.” The unidentified people behind the site say the tool finds fresh content and then rewrites it to be unique and have stronger search engine optimization (SEO)....
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Scooped by
Jeff Domansky
August 22, 2017 11:08 AM
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Fact: You’re going to spend a total of five years of your life on social media. Are you going to waste it lost along with all the mindless drivel of memes and fake news? Or will you make sure that you have a voice, and that you will matter? Here’s where I think blockchain technology can make a big difference.By combining a decentralized consensus mechanism with a private and secure platform for exchanging messages and information, we might be able to finally get connected without the risk of exposing too much to those who own the platforms.This is just what Obsidian aims to do, with its Obsidian Messenger, a blockchain-based platform for messaging, data sharing, which also supports cryptocurrency as a means of sending money....
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Scooped by
Jeff Domansky
August 22, 2017 10:52 AM
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Apple has more than $1 billion budgeted for original programming, Facebook wants its own version of “Scandal” and Google is ready to spend up to $3 million per episode on a drama. The three digital giants have signaled to Hollywood that they are serious about entering a television landscape that Netflix and Amazon shook up just a few years ago. Their arrival will make an already hypercompetitive industry even more ferocious. This year, there are expected to be more than 500 scripted TV shows, more than double the number six years ago. Although there have been some signs that the industry’s output may plateau — cable companies like A&E and WGN have said they are getting out of the scripted television business — the entry of Apple, Facebook and Google into the fray almost guarantees that the volume of shows will continue to grow, even as viewers grapple with a glut of programming and an expanding number of streaming platforms. With the prospect of a flood of tech money about to rush in, Hollywood has welcomed the news....
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Scooped by
Jeff Domansky
August 22, 2017 10:37 AM
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Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand. This exec, like the other three media agency executives interviewed for this story, spoke on condition of anonymity due to political sensitivities. The executive said the blocked news category contains hundreds of publishers, including foxnews.com, which also is the only mainstream news site that has been on the agency’s blacklist since March....
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Scooped by
Jeff Domansky
August 19, 2017 6:40 PM
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How many keywords do you think you can put on a single page? The answer is hundreds if not thousands. But you are not going to be writing or creating pages based on 100 keywords. Instead, you are going to be creating pages around a group of terms or a topic.
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Scooped by
Jeff Domansky
August 18, 2017 11:00 AM
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Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around that extra ‘s’. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots. However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google....
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Scooped by
Jeff Domansky
August 18, 2017 10:40 AM
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Netflix and subscription streaming video competitors such as Sling TV, YouTube Red and Hulu are media businesses. Amazon is a platform. Beyond streamed media, it also sells shows and movies on demand, much as Apple does. Its offers subscriptions to services like Showtime, HBO and Sling, which consumers can then watch through Amazon not only on computers and smartphones but also on TVs made “smart” via the inexpensive Amazon Firestick. Amazon offers still more video — everything from exercise and recipe videos to clips from older PBS shows — through its Video Direct program, which lures publishers by offering them a cut of revenue earned from subscriptions, sales or advertising....
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Rescooped by
Jeff Domansky
from Writing Rightly
August 18, 2017 12:55 AM
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When writers apply visual thinking to their writing magic happens. This tutorial teaches you how to make your content clearer, vivid, and more persuasive.
Via Penelope
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Scooped by
Jeff Domansky
August 16, 2017 9:51 AM
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The North Face has just introduced a new global brand campaign aimed at making the sport of climbing more accessible and inclusive. ‘Walls Are Meant for Climbing’ asks people to rethink the way we look at walls, as places where people in the climbing community come together to test themselves, build trust, and strengthen communities.
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Scooped by
Jeff Domansky
August 15, 2017 11:41 AM
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Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief.
According to a study from Oxford University and the Oxford Martin School, 47% of jobs in the United States are "at risk" of becoming "automated in the next 20 years." PwC has similar findings, estimating that 38% of U.S. jobs are at risk of being replaced by robots and artificial intelligence in the next 15 years. And while two-thirds of Americans believe robots will take over most of the workforce in the next 50 years, they're also in denial: 80% say their job will "probably" or "definitely" be around in five decades. Here are five robots that are coming to take some jobs from unsuspecting humans....
Via Marc Wachtfogel, Ph.D.
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Scooped by
Jeff Domansky
August 15, 2017 9:56 AM
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Well my friend, the time for excuses is over. After you read this post, there will be absolutely no reason you can't blog every single day -- and do it quickly. Not only am I about to provide you with a simple blogging formula to follow, but I'm also going to give you free templates for creating five different types of blog posts: - The How-To Post - The List-Based Post - The Curated Collection Post - The SlideShare Presentation Post - The Newsjacking Post....
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Scooped by
Jeff Domansky
August 11, 2017 9:48 AM
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Content creation and content curation both serve very different purposes. The former is self-promoting, while the latter is cross-promoting. Don’t limit yourself to just one, or you’ll miss out on valuable opportunities from the other. To clarify, ‘created’ content is original – solely produced and owned by you. Every piece of content you create represents your company’s unique expertise, products, services, insights, and opinions. ‘Curated’ content is generated from external sources outside of your company that you share with your audience. It should be relevant and useful to your target audience and demonstrate that you recognise the value that other companies bring to your industry, or areas of relevant interest. Attainting the optimum balance between generating both created and curated content campaigns will depend on what you’re hoping to achieve – be it greater brand awareness, higher search rankings, optimal social engagement, or more conversions. Knowing the differences and usefulness of each type of content will help you make the right decision when developing your next content strategy – so here’s what you can achieve with each approach....
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Scooped by
Jeff Domansky
August 22, 2017 11:16 AM
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In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't....
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Scooped by
Jeff Domansky
August 22, 2017 11:00 AM
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CNN has partnered with Snapchat Discover for a daily news program called The Update. The show launches today on Snapchat, and provides a rundown of the top stories from the day featuring videos from CNN reporters and bureaus around the world. The Update is scheduled to begin streaming on Snapchat Discover each day at 6 p.m. ET and will also produce breaking news segments. Adweek’s Jason Lynch writes that each episode will feature five or more stories, all in Snap’s vertical video format—as well as breaking news segments....
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Scooped by
Jeff Domansky
August 22, 2017 10:46 AM
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There’s a moral imperative at the heart of journalism. But as impact has gone from moral beacon to a business metric, starting with the new generation of nonprofit newsrooms who adopted the language and standards of NGOs, impact is turning out to also be good business, for some. "How can you trumpet journalism that has impact when the core of your business strategy has been to reduce the amount of impactful journalism?" -Matt DeRienzo “Many commercial media outlets are taking it as a given that to show real, positive change as a result of their reporting will build a deeper relationship between their brand and their audience,” wrote Fergus Putt and Lindsey Green-Barber in a recent Tow Center report. That relationship is key to the reader revenue model powering digital growth at the New York Times, Washington Post, De Correspondent, and elsewhere. Executive director Matt DeRienzo of LION publishers, a group that supports local independent online news publishers, agrees but says the success of national outlets has yet to trickle down to local news. This especially applies to corporate-owned newspapers whose owners have cut many newsroom resources and centralized others far from the newsroom. Digital offerings from Tronc and Gannett have fared poorly so far....
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Scooped by
Jeff Domansky
August 19, 2017 6:45 PM
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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Now Google already gives you a set of guidelines, but here is what I found is effective:
1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.
2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.
3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.
In addition to that, follow the guidelines Google News gives and you will be fine.
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Scooped by
Jeff Domansky
August 18, 2017 11:14 AM
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When virtually all of your customers are spending their waking hours reading, searching for, and sharing content online, it makes total sense for you to write and publish content online. However, writing content to market your products or services online isn’t quite the same as copywriting for an ad. On the contrary, online content should be focused on helping your targeted customers to solve their problems, achieve their goals, and improve the quality of their lives or work. So how can you create content that works hard for your business while bringing in leads and customers?...
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Scooped by
Jeff Domansky
August 18, 2017 10:52 AM
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Everyone — with the exception of old people still clinging to their AOL addresses decades after their 500 free hours have expired — uses Gmail. At this point, it’s almost a byword for email, with individuals and workplaces embracing it enthusiastically. That’s because it’s really good, and offers a bunch of welcome features that allow you to bring sense to your inbox. Here’s a great example. Did you know that Gmail ignores pretty much everything in the address after a plus sign (excluding the @gmail.com bit, obviously)? So, let’s imagine your email is totallyfakeemail@gmail.com. Emails sent to totallyfakeemail+social@gmail.com and totallyfakeemail+shopping@gmail.com will both be delivered. So, why would you use this?...
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Scooped by
Jeff Domansky
August 18, 2017 10:33 AM
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Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. Unfortunately -- for audiences and marketers alike -- too many would-be content marketing rockstars give themselves a nice pat on the back for sharing content on Twitter and Facebook and calling it a day. So before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking. But we’re not about to leave you empty-handed. Below you’ll find 10 creative ways to distribute your content -- with a little bit of background to set the stage....
Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.
Via massimo facchinetti
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Scooped by
Jeff Domansky
August 16, 2017 9:40 AM
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Barack Obama just made Twitter history. The former president tweeted a Nelson Mandela quote on the day of violent chaos in Charlottesville. He included a photo taken of him in 2011 on a visit to his daughter Sasha’s school in Bethesda, Md. With more than 2.8 million likes already, it’s the most liked tweet in Twitter history. A spokesperson for Twitter said the tweet broke the record just after 7 p.m. Pacific on Tuesday....
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Scooped by
Jeff Domansky
August 15, 2017 10:54 AM
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Instagram captions give a voice to your visual content and a chance for deeper engagement. Here’s how you can tell the best story, in just a few words. A great caption can make or break your post. While a stunning photo or video will catch your audience’s eyes, a well-written and clever caption can hold their attention. A caption is the icing on the cake that is the Instagram post. Captions add context, create a deeper connection with the content, and can encourage more engagement. But how do you create the perfect caption? We turned to NewsWhip Analytics to examine the top 25 media publishers on Instagram and their captions on their top posts. Here’s what we looked at: - Caption length - Emoji usage - Hashtag usage - Mentions and - Calls-to-action. The best practices of content are still in play here. Know your brand, your audience, and the value of the content you’re delivering them. Be authentic and consistent. These data-driven tips can add context into what works on Instagram to what you already know thrills your audience. Here’s what our data revealed around the most engaging tactics of the top publishers....
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Scooped by
Jeff Domansky
August 15, 2017 10:04 AM
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In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication -- from mobile to desktop, marketing to services, personal to corporate -- everything, really. Messenger opened its doors to developers with an invitation to create chatbots -- something of which roughly 78% of online adults were unaware. Within six months, developers had created about 30,000 active Messenger bots. Today, less than a year later, that number is up 233%, with 100,000 active bots on the platform. But it’s not just a popular, funky thing to do. Businesses using chatbots are seeing results, like Sephora, which reportedly earns “an average spend of over $50 from clients who have booked an in-store service via its Messenger assistant,” according to VentureBeat....
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Scooped by
Jeff Domansky
August 15, 2017 9:43 AM
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Influencer marketing is one of the fastest growing channels in advertising, with our research estimating that $1 billion was spent on Instagram influencers alone in 2017. With brand dollars pouring into the space, social media influencers, whether established or aspiring, are vying for brand sponsorship deals. I founded Mediakix, a dedicated influencer marketing agency, in 2011. In the years since, I have witnessed a rise in these deceptive practices and wanted to draw awareness to the issue. These practices span the gamut of unscrupulousness and range from gaming Instagram’s algorithm with “pods” to purchasing fake followers and engagement to creating entirely fake personas and accounts. It’s difficult but not impossible to know whether an influencer has purchased fake followers and engagement. About a year ago, we were evaluating several accounts for potential campaigns and noted that one woman in particular had more than doubled her followers in less than a week. While rapid follower growth isn’t the only indicator of whether an influencer paid for followers, it does raise a red flag, especially if nearly every Instagram post is sponsored. We checked her rate afterwards and it had nearly tripled due to her boosted (fake) following....
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Can robots write great, engaging content? A must-read for writers, PR and content producers. 9/10