 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
October 11, 2016 10:01 AM
|
These aren’t all channels that I would subscribe to, personally, but they are all channels that I think deserve more fame and that more people would like to know about. Also, there’s no particular order to this list: seriously, check out all the channels I’ve listed and not just those at the top. First YouTube list since I’ve actually been a YouTuber myself. Nothing over 300k subscribers. Channels from 10k to 300k subs. NOT in any particular order — seriously (check them ALL out, randomly — just start clicking links). So without further ado, please enjoy my list of the top YouTube channels you probably haven’t heard of yet. I would consider many of these top channels regardless of subscriber counts. Enjoy....
|
|
Scooped by
Jeff Domansky
October 11, 2016 11:12 AM
|
Why do you want to create a site? Is it to deliver good looking visuals to your visitors? No! The objective is to drive conversions, generate sales, improve brand visibility and ensure your business reaches a wider audience. Unfortunately, an unnecessary focus on visuals might see you creating a site that is low on ROI. Your target website visitors are interested in getting more information about your business and its products and services from your site. If great visuals help drive brand and business messaging forward, well and good and that should be their primary objective. If they haven’t been picked keeping the website’s goal in mind, they will just serve to distract visitors. Here are two sites that have made great use of visuals, and they serve to illustrate the purpose of the site. The visuals are arresting but do not distract visitors from what the website is all about and the products/services it is bringing to them....
|
|
Scooped by
Jeff Domansky
October 11, 2016 9:20 AM
|
It’s an age-old decision point in marketing — work with a range of specialized agencies, or find a full-service agency that can handle everything. In the last couple years, we’ve seen an ever-expanding tick-box approach to agency services. This decision point has only gotten more complicated. In the late-90’s, I joined one of the first digital agencies in the Bay Area. We built websites, mainly for travel companies like Disney and Starwood. We were specialists and we were good at it. Then we got acquired along with 30 or so other specialist agencies and rolled-up into one big one-stop shop. Suddenly, our new, big agency offered everything from brand identity design to consulting to advertising for every conceivable type of company. It was total chaos. I remember going to a meeting with a client to talk about an integrated plan and meeting other groups from my own company for the first time in the client’s reception area. I learned to be wary of agencies that claim to do everything. In my experience on the client and agency sides, few agencies are capable to doing all of those things well, particularly for emerging technologies....
|
|
Scooped by
Jeff Domansky
October 9, 2016 2:55 AM
|
Favorite beer films of all times. Search by genre, actor, actress and of course beer brands . Feel free to browse all posts and discover hundreds libation related movie scenes that you may not never have known existed.
|
|
Scooped by
Jeff Domansky
October 9, 2016 2:31 AM
|
One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to tell people who they are and why they’re important and yet they stumble when trying to explain this in a way that’s interesting or engaging. In essence, they have no idea how to tell their story — they are not interesting, so people are not interested. So, what’s the secret? How do you tell your story so people actually care? Here are 5 ways to start telling stories that people actually care about:...
|
|
Scooped by
Jeff Domansky
October 9, 2016 1:47 AM
|
You can get started by reading my step-by-step guide to SEO. Along with this, you can review my guides to off-page SEO and content marketing. From there, it’s time to implement a few key tools that can help boost your marketing strategy over the final four months of the year. In this post, I’m going to share 10 free SEO and marketing tools that you need to consider, before the end of 2016. Not only will these put you on a better path for the rest of the year, but they’ll position you for success once the new year begins. Now, it’s time to get down to business. Here are the 10 tools that I want you to focus on....
|
|
Scooped by
Jeff Domansky
October 9, 2016 1:22 AM
|
It might seem counterintuitive, but many top YouTube stars are actually making a killing on a different platform: Instagram. Many YouTube stars have built diversified income streams that can net them up to PewDiePie's eye-popping $12 million per year. And the industry is changing rapidly.In January, Business Insider interviewed Scott Fisher and Adam Wescott, who manage YouTube stars like MyLifeAsEva (7.2 million subscribers) and LaurDIY (4.2 million subscribers), to get a sense of where the money was coming from. But a lot has changed since January, particularly with the emergence of Facebook and Instagram as players in the market for video superstars, so we decided to check back in with Wescott to see how the business has changed....
|
|
Scooped by
Jeff Domansky
October 8, 2016 10:56 AM
|
It’s an important day for Leila. She’s staying at the JW Marriott Marquis Dubai to present at the global travel forum. But she isn’t worried at all. Her entire presentation and everything she needs is on her beautifully designed USB drive that she’s left in the careful hands of her assistant reed. Reed, on the other hand, is very worried. Because he’s left the USB in the car that dropped them off and is now gone. Who can chase the USB across the desert, avoid capture by high-tech symposium attendees, the bio bots (the future of personal service and security), deliver the USB back in time for the presentation and do it all in style? The two bellmen are backshot on location in Dubai, two bellmen two once again blends comedy with parkour, martial arts, dance, and music action. Once again starring leading Hollywood stuntmen William Spencer (Spiderman; Spiderman 2) and Caine Sinclair NBC’s Grimm; how I Met Your mother) as the bellmen. The sequel adds Freida Pinto to the cast as Leila....
|
|
Scooped by
Jeff Domansky
October 7, 2016 11:41 AM
|
Digital publishers may be pouring time and energy into cranking up their video operations, but for a lot of their potential viewers, text is still the way to go. New data from Pew Research finds that, when it comes to the news, younger adults still prefer words over moving images. While 46 percent of Americans overall say they prefer to watch the news over reading it, that number is far lower for Americans between the ages of 18 and 29 — only 38 percent of that group named video as their preferred news consumption format. In contrast, 42 percent said that they actually prefer text (which they prefer to read online, of course). Just 19 percent of young adults named listening as their preference. (“Smelling the news” was not an option.) Those preferences put young people at odds with those between 50 and 64 and those over 65, of which 52 percent and 58 percent, respectively, said they prefer to watch the news. Less than thirty percent of people in both those age groups said the same for text.These generational gaps in news consumption preferences join similar findings from back in July, when Pew reported that 54 percent of 18- to 29-year-olds said that they prefer to get their news online — significantly higher than, say, the 38 percent of those ages 30 to 49, or the 15 percent of those ages 50 to 64 who said the same....
|
|
Scooped by
Jeff Domansky
October 7, 2016 11:25 AM
|
Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation can improve your SEO, establishes your credibility as a thought leader, supports lead generation, streamlines lead nurturing, and complements social media and blogging. Most importantly, if you don’t have the time, staff or budget to publish enough great (or even good) content — content curation is an economical and efficient way to fill your content calendar. So let’s be clear about what curation is, and is not....
|
|
Scooped by
Jeff Domansky
October 7, 2016 10:53 AM
|
This week's Six Pack features a vivid array of bold stylings from Pheist (Hamburg, Germany), Hector Mansilla (Ciudad Victoria, Mexico), Richard Vergez (Brooklyn, United States), Sarah Matuszewski (Ludwigsburg, Germany), Raluca Bararu (Bucharest, Romania) and Dylan Morang (Maine, United States)....
|
|
Scooped by
Jeff Domansky
October 7, 2016 4:10 AM
|
You stare out of the window for inspiration. You reread your post. Nothing comes to mind. Sigh. What more is there to say? You don’t want your post to fizzle out with a few drab sentences. A bland paragraph at the end could wreck your whole blog post. But how can you come up with something truly inspirational?...
|
|
Scooped by
Jeff Domansky
October 6, 2016 12:44 PM
|
The average Finn drinks 1,310 cups of coffee per year – more than three and a half per day. This according to results from the recent Statista Consumer Market Outlook. Comparing European countries, the report reveals where in the continent the love affair with coffee is the strongest. While Finland is way ahead for consumption, their Swedish neighbours are also very fond of a cup of hot brown with an average yearly consumption of 1,070 cups....
|
|
|
Scooped by
Jeff Domansky
October 11, 2016 9:51 AM
|
When town hall participant Karl Becker got the closing question in the second presidential debate, I was thrilled to see him ask the same question I had submitted to the openquestionforum.org the prior week. Some viewers may have laughed at the naiveté of our kindergarten-level suggestion to name something positive about your opponent. But not behavioral scientists. It often feels impossible to change people’s minds on an issue. Most attempts to persuade backfire and make the gulf between groups of opposing views an even wider chasm, filled with toxic verbal sewerage. You’d think 21st-century educated humans might consider evidence and adjust their views accordingly. But behavioral science shows that the more facts and evidence you bring to the argument, the more adversarial things become for most humans, and the farther off you push any reconciliation. There are many names for this phenomenon: confirmation bias; motivated reasoning; and backfire effect. Some of the earliest research into motivated reasoning even demonstrated that two rival groups watching the same video take away opposing conclusions.But what Karl and I were getting at is a tactic known as “affirmation.” It may be one of the only ways to begin to melt rigid opinions just enough to enable some flexible discussion. Here’s what it is and how it works — whether in politics, or at the office, or in negotiations....
|
|
Scooped by
Jeff Domansky
October 11, 2016 9:44 AM
|
Facebook has become “public enemy number one” for journalists, not to mention a “giant that may eat us.” And that’s just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos—while controlling who sees what and deciding which content should be censored. "It makes absolutely no sense to call out the platform for its errors without also trying to help make it better." There’s also Facebook’s well-documented missteps with Trending Topics, hiring low-level editors in poor working conditions and then letting them go when the algorithm was “trained” to pick top stories. Then there’s its many run-ins over data collection. And the most recent black eye for Facebook came when it admitted flubbing video metrics on its platform. Facebook acknowledged in its advertiser support page last month that when it came to the “average duration of video viewed,” it had only been counting views that lasted three seconds or longer. This discrepancy between its stated definition of the average duration of the video viewed with its calculation in practice means that Facebook exaggerated its video views for close to two years. Oops. And yet, I remain optimistic that Facebook is far from public enemy number one for publishers, journalism or democracy. And it makes absolutely no sense to call out the platform for its errors without also trying to help make it better....
|
|
Scooped by
Jeff Domansky
October 9, 2016 3:07 AM
|
Today, if you’re not telling a story that captivates your audience, you simply won’t be heard. Video storytelling is most effective when the story being told is relevant to the brand, entices viewers to change their behavior, and motivates them to buy a product or service. Hitting this trifecta is no easy task, but with the right strategy, video can ultimately become your most powerful marketing medium. Who ever thought a soap company could create a campaign that revolutionized the way women — and, really, the entire world — defined “beauty”? When done right, one short digital clip can go viral and motivate viewers across the globe to change their outlooks and behavior. Let Your Story Do the TalkingEvery brand story must include three key ingredients:...
|
|
Scooped by
Jeff Domansky
October 9, 2016 2:43 AM
|
While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than their cable counterparts, especially if the network in question is The CW. That information comes from TiVo Research's Q2 State of TV report, which was released today. The quarterly report tracks time-shifting using TiVo's Media TRAnalytics data set, which anonymously aggregates set-top box data from more than 2.3 million households including TiVo owners and other cable providers. According to the study, while the vast majority of TV viewing continues to be live, broadcast network prime-time viewing is more likely to be time-shifted than cable programming. Twenty-six percent of broadcast prime-time programming was time-shifted during the second quarter (23 percent overall was watched in the C3 window, from the same day to three days later; the other 3 percent was time-shifted four to seven days). In total day viewing, 20 percent of broadcast programing was time-shifted....
|
|
Scooped by
Jeff Domansky
October 9, 2016 2:18 AM
|
Think you know SEO? It’s all about keywords, content, and optimization, right?Not quite.Despite what you may think you know, search engine optimization has far less to do with content, coding, or site architecture than with psychology.The reason why people search for things in the first place is what matters. That’s especially true when it comes to effective SEO.I know, I know. You’ve been told time and time again to use specific keyword densities and to otherwise tweak the way in which words are arranged on the screen.What does psychology have to do with any of it?...
|
|
Scooped by
Jeff Domansky
October 9, 2016 1:40 AM
|
The Nikon Small World contest celebrates the most amazing microscope photos from around the world, and 2016's competition was as amazing as any of the years before it: more than 2,000 entries from 70 countries. (I was a judge for the 40th year of the contest.) Nikon will release the winners on Wednesday, October 19, via its Instagram account, @NikonInstruments. Until then, soak in the finalists below — and cast a vote for your favorite....
|
|
Scooped by
Jeff Domansky
October 8, 2016 11:07 AM
|
Donald Trump made piggish comments about women to Billy Bush, the cohost of Access Hollywood, in 2005. NBC released the video yesterday. The video makes clear that, at least in 2005, Trump considered bedding women as sort of a video game, one he plays to win with wealth and power. As Republicans began to distance themselves from the comments — and some from Trump — Trump apologized. His apology is a case study in how not to apologize. Here are some qualities of sincere apologies. - You take responsibility for what you did. - You are specific. - You don’t talk about how you got caught and whether that is fair. - You apologize directly to the people you hurt .- You find or offer ways to make amends. - You don’t justify why what you did is ok. - You don’t go off topic to avoid talking about what happened. Trump’s apology fails on every single element....
|
|
Scooped by
Jeff Domansky
October 8, 2016 10:48 AM
|
More than 64 million new blog posts are published on WordPress blogs every month. Which means if you’re new to blogging, or thinking about starting a new blog from scratch, competing against the already established players can be a daunting task. There’s already so much competition that I won’t blame you if you give up after publishing 1 or 2 posts.However, if you’re smarter than the average blogger, there are still ways you can make a name for yourself, and a lot of money, in almost any niche. In fact, if you look closely, you only need to do a few things well on a consistent basis to generate regular traffic to your blog, build a loyal readership and open up possibilities of monetization.Let me explain them one by one....
|
|
Scooped by
Jeff Domansky
October 7, 2016 11:31 AM
|
Published only in 1973, Les Diners de Gala is a cookbook penned and illustrated by the artist, whose childhood dream was to be a chef. The cookbook comprises 136 recipes over 12 chapters, with one full chapter being dedicated to aphrodisiacs. Recipes in the book include ‘Thousand Year Old Eggs’, ‘Frog Pasties’, and ‘Toffee With Pine Cones’. As expected of Dali, the cookbook is illustrated with bizarre collages, paintings, and compositions. From a tower of crayfish, to a plate of eggs that resemble his melting clocks painting, The Persistence of Memory. Only 400 copies of the book are known to have survived. Now,Taschen has republished the book, which is now available for pre-order at $59.99.
|
|
Scooped by
Jeff Domansky
October 7, 2016 11:13 AM
|
“The right thing at the wrong time is the wrong thing.” - Joshua Harris Have you ever called a lead on a Tuesday morning and heard nothing, but tried that same lead two days later and they responded back almost immediately? That’s not luck -- there’s some science behind why this happened. According to research from James Oldroyd and InsideSales.com, effectively reaching out to prospects comes down to one thing: timing. For example, did you know 4-5 p.m. had a 164% better connection rate than 1-2 p.m.? Or that connection rates drop by 400% if you respond in 10 minutes instead of five? The following infographic reveals the best times and days to connect with respond to prospects. Science and data are starting to dominate sales. Are you keeping up?...
|
|
Scooped by
Jeff Domansky
October 7, 2016 10:12 AM
|
You spend all night long researching the topic and countless hours effectively writing your post. And then you wait for the huge of traffic to hit your blog. But it doesn’t really happen that way all the time, does it? Maybe it’s time you integrate videos in to your content marketing strategy! Zac has already explained how videos can make blog posts more appealing (I’d suggest you read that post too). In this post, I’ll tell you how you can use videos to get more targeted traffic & conversions....
|
|
Scooped by
Jeff Domansky
October 7, 2016 2:05 AM
|
“You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk. ”This was the claim that video game designer Jane McGonigal presented to the crowd during her June 2012 TED talk. As the camera panned over the members of the audience, their faces showed universal skepticism: Was this lady serious? There was something else interesting about that crowd. Despite their doubtful visages, everyone in the audience was drawn in by McGonigal’s words. No one was checking their email, talking to their neighbor or looking at the camera circling in front of them; all eyes were fixated on the (potentially crazy) speaker. Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact....
|
![The Best Time to Call Prospects, Based on Data From 100,000 Calls [Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/yhuIPF32t5WqfnU8bJrF1jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Serendipity. A list to browse for fresh ideas.