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Weight Watchers sent lightbulbs like this to female journalists. 
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If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content.
Jeff Domansky's insight:
Great content ideas from Alexa.com
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It is almost upon us!
Yes, your favorite annual torture device writing festival is nearly upon us, where thousands of intrepid novelists will set aside November cheer in favor of tearing up their laptops in an effort to write a novel in just one month. It's called NaNoWriMo, and it's quite something.
Are you ready? You sure?
Here are some links that may help.
First off, all of my best tips are written up all nice and polished-like in my guide to writing a novel, otherwise known as How to Write a Novel: 47 Rules for Writing a Stupendously Awesome Novel You Will Love Forever. (That link is to Amazon but it's available in All The Usual Places online.)
If you prefer your advice in the free form (as in, it doesn't cost anything), here are some links to get you started:...
Jeff Domansky's insight:
Ready for the annual novel writing competition - NaNoWriMo? Tips and tactics from Nathan Branford.
El Monóculo's curator insight,
October 23, 2016 2:41 PM
Ready for the annual novel writing competition - NaNoWriMo? Tips and tactics from Nathan Branford.
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The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable.
Like me, you may remember the early days of online marketing, when generating backlinks to a website was as simple as requesting links from link farms and other sketchy sources. Google put a stop to that, so generating backlinks for a brand-new website is a bit trickier these days.
That doesn’t mean that it’s impossible, though. The sooner your site has a decent number of backlinks from authoritative, high-quality websites, the sooner its performance on the major search engines will improve.
Although this is largely a waiting game, there are things you can do right now to generatefirst-rate backlinks to your new site. Follow the advice here, and you can easily generate upwards of 100 authoritative andrelevant backlinks to your new site in just 30 days....
Jeff Domansky's insight:
Neil Patel shares authority link building tips for stronger SEO.
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In this post, we’re going to take a look at how you can create an online marketing plan for nearly any type of business.
Jeff Domansky's insight:
Neil Patel keeps online marketing planning simple with these tips.
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They provide smarter ways to use simple things and simpler ways to use smart things. Interfaces release the potential of complex systems and technologies to the users who need them. And every once in a while, they change everything.
Jeff Domansky's insight:
What's your favorite interface? Is it the touch screen, the ATM, your computer mouse? Can you even remember a typewriter or rotary dial telephone? This post goes into the interesting concepts file as well. A good reminder of how important interfaces are in our interaction with technology and devices in the past, now and in the future.
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Sometimes we get carried away with our own curiosity. Say, for example, you’re engrossed in a book and read about an experiment and wonder you could replicate its results. Well, I’ve finally got around to reading James Surowiecki’s The Wisdom of Crowds, and I’m really liking it. So much so, in fact, that I did get a little carried away, and decide to try to validate what he was saying by running a test on the wisdom of crowds up on Google+. It was a lot of work, and I finally have the results and want to share them with you here in this post.
Jeff Domansky's insight:
"The wisdom of crowds” outlines three conditions for a group to be collectively intelligent: diversity, independence, and decentralization." A fascinating concept for curious people.
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Pew Research tracks all kinds of media data but two recent facts stand out:
Jeff Domansky's insight:
The election has shown why public trust in media in the US is the lowest ever. More ahead according to Pew Research.
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From
hbr
Leaders of reorgs typically fall into one of two traps when communicating with their employees. We’ll call the first one wait and see and the second ivory-tower idealism. Perhaps you have seen one, or both, in your own reorgs.
Jeff Domansky's insight:
Two biggest blunders durring a re-organization? "Wait-and-see" and "ivory tower." Both lead to failure.
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The TV media no longer conceal their disdain for Donald Trump’s ludicrous spinners. Jake Tapper raps Rudy Giuliani for defending Trump’s refusal to release his tax returns and chides Paul Manafort: “These things, just because you say them, they’re not true!” CNN’s Brianna Keilar takes Kellyanne Conway to task for insisting Trump did not mean to say he’d lock up Hillary Clinton. (“I’m talking about what your candidate is saying, which is more important than what you are saying about this. He is saying she has to go to jail. He is not talking about she has to stand and be judged. He is saying she has to go to jail.”) And practically everyone treats the hapless Jason Miller as a liar, a fool or both.
Jeff Domansky's insight:
TV media in particular have relished the ratings from the most disruptive US election campaign ever. Reality TV crossed over into mainstream TV journalism and media credibility continues to evaporate.
The surrogates and spinners deserve our scorn. The media do not deserve our respect for their inability, unwillingness and lack of courage to call out racism, misogyny, undemocratic behavior, lies and conduct unbecoming a Presidential candidate. have simply arrived too late to calling a shovel a bloody spade.
Too little, too late. The media and the people are both poorer for it.
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Election night is the time when everyone has CNN on. We’re the place to go for TV and digital, and we also want to be the place to go on social. We’re working on that, and we have a lot of fun things planned for election night.
Jeff Domansky's insight:
CNN visual and social but is it really reaching younger audiences?
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Create comics, cartoons and memes online. Share your creations on Facebook, Twitter or Google+. Free online cartoon maker and comic creator. Via Nik Peachey
Jeff Domansky's insight:
Fun tool for creative content marketing.
Dr. Helen Teague's curator insight,
October 24, 2016 8:34 AM
Love this new Comic-Cartoon Creator. Thanks, Nic Peachey
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PowerPoints are awful. Long and uninteresting, they are the corporate drone of visual media—synonymous with endless meetings, academic conferences, and corporate retreats.
For graphic designers, however, slide-based presentations like PowerPoint are synonymous with "client decks," and they're necessary for pitching a design to a client or potential client.
These are not your typical boardroom slide show presentations. They can be impeccably designed and visually engaging because, if done right, they'll persuade the client to go the direction the designer wants. Presentations can be a designer’s best tool for selling an idea.
Admittedly, it’s not graphic designers' favorite part of the job, but there is a lot that others can learn from how they do it. We asked five designers from four top studios and agencies for tips on creating slide-based presentations—whether on PowerPoint, Keynote, or some other program....
Jeff Domansky's insight:
PowerPoint presentations usually suck but a good designer can turn that around. Here are four excellent tips for selling your ideas from CoDesign. Recommended reading! 9.5/10
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Companies are scrambling to publish more content than ever before. They’re dedicating new content teams to keep up with the consumption demands of prospects and customers. Before you blindly assume that more is better, take a step back and make sure your publishing schedule sits on top of a solid content marketing strategy that is rooted in business goals and customer research.
Jeff Domansky's insight:
Here are some useful tips on building a solid content marketing strategy.
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Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys.
The ones included here are some of the best I have used and show some of the variety of polling tools available.... Via Nik Peachey
Jeff Domansky's insight:
Top tools for effective online surveys and polls.
Juan Carlos Avendaño Cuéllar's curator insight,
October 26, 2016 4:22 AM
Herramientas para evaluar conocimientos online. Útil para recoger información para sondeos, altas de fichas de inscripción y evaluaciones continuas con los alumnos.
Lydia Brown's curator insight,
November 3, 2016 1:21 PM
Eliminate the confusion of choosing the best tools for your business
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For the early part of this century we saw a lot of colorful artwork in the shape of icons and vibrant mascots. Heavily shaded, three-dimensional characters, and richly rendered forms were all the rage.
Now, illustration is heading for a more authentic and organic experience. Low-color, hand-drawn looks that are specifically created for a single-site use are becoming more common and are expected to stick around.
Custom designs will more often take on a unique, loose and even childish feel. Websites will feel more personable compared to the copy and paste looks we have been seeing thanks to the prevailing flat design/minimalism bandwagon....
Jeff Domansky's insight:
Illustration dates back long before the invention of writing. We are talking cave painting—Lascaux and Altamira to be precise. So, what's trending today?
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Explainer videos are a killer way to get information out there. Getting all that awesome information out in an effective, colorful way is a wonderful method of increasing brand authority and gathering online traffic. However, a video that’s too long, fuzzy, or boring are pretty common mistakes. Here’s our least favorite errors and some of the simple fixes that will give your video a boost.
Jeff Domansky's insight:
Practical tips for better videos.
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This Nov. 8, even if you manage to be registered in time and have the right identification, there is something else that could stop you from exercising your right to vote.
Jeff Domansky's insight:
Here's a look at why bad design of ballots could impact some votes in the election. I hope Donald Trump isn't reading because he might use it as an excuse for a lawsuit about the "rigged election." ;-)
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The promise behind software containers is essentially the same. Instead of shipping around a full operating system and your software (and maybe the software that your software depends on), you simply pack your code and its dependencies into a container that can then run anywhere — and because they are usually pretty small, you can pack lots of containers onto a single computer.
Jeff Domansky's insight:
Some ideas and new concepts are too good not to share. The potential for these "containers" is huge.
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These days you tend to hear about Russia in terms of its government hacking the US election. But some canny Russian developers have put their skills to something more productive: monitoring the TV appearances of world leaders.
Jeff Domansky's insight:
You too can monitor TV and visual media with the latest artificial intelligence tool from Russian developers. No, seriously.
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From
qz
Donald Trump capped off his performance at the final US presidential debate yesterday by—bizarrely, apparently apropos of nothing—interrupting Hillary Clinton’s remarks on tax policy to call her a “nasty woman.”
The internet blowback was instantaneous. It included a flood of Twitter snark, a “nasty woman” website redirecting to Clinton’s campaign site, and dozens of quips bringing up “Nasty,” the 1986 hit song by Janet Jackson.
Streams of “Nasty” have actually spiked 250% on Spotify, a spokesperson told Quartz today.
Jeff Domansky's insight:
Who knew?
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Digital news continues to evolve, pushed by a variety of innovations in recent years, from groundbreaking new technologies like virtual reality and automated reporting to experiments on social platforms that have altered campaign coverage.
As journalists and media practitioners gather for the annual Online News Association Conference, here are 10 key findings from recent Pew Research Center surveys and analyses that show how these rapid digital shifts are reshaping Americans’ news habits...
Jeff Domansky's insight:
Pew Research provides valuable insight into the changing digital news landscape. rrecommended reading for PR, journalists and marketers. 9/10
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Like their predecessors, today’s social influencers are young, savvy, and creative—and can serve as powerful vessels for brands looking to expand their reach. But this generation is even more business-minded than the last. Here, we profile seven stars and get their 17 rules for social engagement today.
All about Eva: At 22, Eva Gutowski is teaching brands like Sperry and Macy’s the new rules of social engagement.[Photo: Jenny Hueston]
EVA GUTOWSKI Age: 22 Audience: Instagram: 4.6 million; Twitter: 2.2 million; YouTube: 7.1 million Specialty: Lifestyle vlogs; fashion 'grams Recent hit: A YouTube tutorial on how to up your back-to-school-supplies game using DIY craft techniques (1.4 million views)...
Jeff Domansky's insight:
Seventeen lessons in audience building from Baby Ariel, Eva Gutowski, Jerry Purpdrank, and moregeneration. Great insight for social marketers and recommended reading. 9/10
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For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
Jeff Domansky's insight:
Lots to learn from these top business sites using Facebook to reach new audiences.
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Headlines about TV viewership have not been particularly positive. Common themes lately have been: “TV ratings plummeting,” “NFL viewership in decline,”“Millennials unplug from TV,” or “Cord-cutting, cord-shaving growing.” Then there’s a big favorite lately: “TV can’t deliver reach like it used to.”
While there’s some truth in all of these ideas, they don’t tell the whole story of TV viewership today.
First, overall TV viewership is not falling off a cliff. After four-plus decades of extraordinary growth, there is no question that the average amount of time Americans spend watching old-fashioned TV plateaued over the past few years and has now begun to decline. However, this overall decline is in the very small single digits annually....TV has not lost overall reach. In fact, its overall ad-reach capacity has never been greater.
What’s changed is that TV audiences have fragmented their viewing across hundreds of different channels and all of the dayparts, and most major brands keep making the same buys. They’re chasing the few shows with bigger ratings without trying to understand how to scientifically and efficiently re-aggregate the fragmented audiences. Doing so is hard work and takes time and investment, all in short supply in media buying ...
Jeff Domansky's insight:
Many TV networks are growing -- just not the big ones. That's the new reality and marketers need to get over it and work harder.
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Not-so-smart PR stunt by Weight Watchers in Australia. Tone deaf!