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Scooped by
Jeff Domansky
October 27, 2016 10:58 AM
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Unlike any aspect of the aesthetically appealing website design seen today, brutalism is new, fresh, promising, and what not. It is far from minimalism and represents some sort of an ultra-basic design, thus called ugly sometimes. Brutalist is a design trend highly unlikely to make a place in today’s world where the most modern and effective designs are prevailing. Yet, designers in a large count are keeping it in mind, despite the fact that it reminds of a brutish design which was workable in post-World War II Europe since such a design helped revamp in an inexpensive way, thus resulting in cold, stark buildings. A lot of people have lately shifted to brutalism in design trend. It clearly indicates how certain design circles have been overshadowing the modern web, which chooses to focus majorly on alignment of colors, shapes, design elements and lines....
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Scooped by
Jeff Domansky
October 26, 2016 11:39 PM
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At the same time, Twitter is also one of the best platforms for getting in touch with celebrities, YouTube stars, marketing experts and of course, influencers within any industry. Twitter is usually my platform of choice for getting in touch with many big names in the online marketing space, while also grabbing their attention when promoting each of them through expert round up posts or online interviews. Not only does it grab their attention, it also makes the process of continued social sharing even easier.
Speaking of which… here are 15 of the most influential figures in the content marketing sphere that you should be following on Twitter, presented in no particular order....
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Scooped by
Jeff Domansky
October 26, 2016 9:08 PM
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Ironically, Netflix, the viewing source that gave binge-watching its name, probably has less instances of binge-viewing than any top-10 cable network with stacked programming. I would think viewers spend more time every month watching “Modern Family” on USA, “Full House” on Nick at Nite, “Criminal Minds” on ION, and “South Park” on Comedy Central than they do watching any single series on Netflix (although Netflix in total probably has more instances of binge-viewing than all of them combined).
So what does this mean for advertisers?
It’s not just that people are continuing to watch these shows. Their audiences are extremely loyal, and often not that easy to reach elsewhere. For example, “Big Bang” on TBS reached only about 30% of all adults 25-54 last season, but was still the most-viewed scripted series on television among that demo. ION’s “Criminal Minds” only reached about 15% of all adults 25-54 during the same period, yet was the fourth most watched scripted series on television. That represents an extraordinary amount of repeated viewing to a single show among a small group of extremely loyal and attentive viewers....
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Scooped by
Jeff Domansky
October 26, 2016 7:43 PM
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You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about number four? According to Parks Associates, that goes to MLB.tv, baseball’s digital video offering. And the rest of the top ten list gets pretty interesting.
This is part of the OTT world, something you’ll be reading a lot about here at Lost Remote. For the uninitiated, OTT means “Over The Top,” and refers to any service that bypasses a cable box – by using Apple TV, Amazon Fire TV, Roku and other devices. Some TVs even have OTT capabilities built in. This, I realize, is a simplified explanation. But I want everyone to get the point. Here’s Wikipedia’s expended definition.
Parks Associates list of the Top Ten U.S. Subscription OTT Video Services is:
1. Netflix
2. Amazon Video (Amazon Prime)
3. Hulu
4. MLB.TV
5. WWE Network
6. Sling TV
7. HBO Now
8. Crunchyroll
9. Showtime
10. CBS All Access
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Scooped by
Jeff Domansky
October 26, 2016 1:29 PM
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If you live in America, chances are you've heard (or used) the phrase "Don't put all your eggs in one basket."
Most of us know it means, essentially, that you shouldn't make all your plans based on one possible thing happening. But it's kind of a weird phrase, right? Have you ever stopped to wonder where it originated?
Its use in print has been traced to the novel "Don Quixote" by Miguel de Cervantes in the early 1600s, although it possibly was mistranslated to an inexact English idiom from the original and may have other roots in Italian phrases.
Different cultures around the world all have their own similar sayings — proverbs, if you will — that make sense to those who've grown up speaking the language but sound downright odd to anyone who hasn't.
James Chapman is fascinated by these sayings and how they translate across languages and cultures....
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Scooped by
Jeff Domansky
October 26, 2016 11:14 AM
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An expert roundup is a collection of quotes or interviews by influential people in your niche. Each participant should be someone with some authority in your field and that has something to contribute to your readers. The most effective roundups pose a very specific question that the experts can easily respond to. It should be a question that people care about the answer to.Here are a few great example roundups....
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Scooped by
Jeff Domansky
October 25, 2016 11:58 PM
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Considering that marketing is an effort intensive process that involves multitasking, it is useful to have technology to organize and streamline the job. There are very select tools available to aid marketing on LinkedIn, but the functionality that they offer can help you create a dramatic difference in your marketing performance. This article highlights 6 such tools and what you can do with them....
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Scooped by
Jeff Domansky
October 25, 2016 11:39 PM
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Are you looking for the newest social media tips and techniques? Want to know how the experts are staying ahead of the social media marketing curve? We asked top social media pros to share their favorite tips for getting the most out of social media. In this article you’ll discover 25 ways to improve your marketing and save time....
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Scooped by
Jeff Domansky
October 25, 2016 4:53 PM
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Typographic characters don’t always need to come from font files. Many of today’s brilliant designs manifest typographic characters through drawing, squiggling and doodling.
Meet Shigeo Fukuda, a master of manipulating lines into playful concepts. In the example to the left, Fukuda creates the words, “The Sun”, from a playful and winding doodle of a power cord emerging from behind a minimal rendition of the sun.
How would you create playful typography from an illustration or drawing? Think about ideas like creating words like “health” from illustrations of vegetables. Or create a rendering of a word like “summer” out of illustrations of melting ice cubes.
Get playful!...
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Scooped by
Jeff Domansky
October 24, 2016 10:45 PM
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It’s been a remarkable year for the nation, and its press. Transfixed by the Trump phenomenon, election anxiety has all but consumed us. But soon, what has felt like a national colonoscopy will soon be over, and the press will march (or at least step) forward. As we consider the most newsworthy U.S. press happenings of this year, let’s start projecting forward to 2017. Tronc may well disappear early into it, but in a sons-also-rise scenario, the Murdochs and the Sulzbergers maintain center stage, and the future of Gannett and GateHouse — two companies that collectively own almost one in five U.S. dailies — becomes even more important. Let’s take 10 storylines of 2016 and extend them into the year ahead....
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Scooped by
Jeff Domansky
October 24, 2016 10:25 PM
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You see, live streaming is an important element to your digital marketing plan. If your goal is to improve your lead and sales conversion rates, expand your reach, and enrich follower experience, live streaming video is the tool to use.
There are several options available to execute your live video marketing strategy. Check out these five popular platforms and determine which one(s) are best for your brand and audience
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Scooped by
Jeff Domansky
October 24, 2016 8:23 PM
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My father-in-law recently offered to take me to the 2018 FIFA World Cup in Russia, but apart from that, I know next to nothing about the world’s largest country.
As such, you might be wondering why I’m spending so much time on Russian dolls. It’s a fair question, but truth be told, there’s a simple reason for it – content pillars.
Still scratching your head? That’s what I thought.
Trust me – the similarities between Russian dolls and content pillars are easily identifiable once you know what a content pillar is....
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Scooped by
Jeff Domansky
October 23, 2016 10:58 PM
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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?
1 – Microsoft says its speech recognition is now as good as humans.
Based on a study it did, the software giant put its speech recognition technology up against professional transcriptionists. The result? Humans made more mistakes than the software. (Source: VentureBeat)...
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Scooped by
Jeff Domansky
October 26, 2016 11:46 PM
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Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page?
LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed.
While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward.
Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively....
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Scooped by
Jeff Domansky
October 26, 2016 9:22 PM
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The futurists of Silicon Valley may not have seen this one coming: The first commercial delivery made by a self-driving truck was 2,000 cases of Budweiser beer.
On Tuesday, Otto, the Uber-owned self-driving vehicle operation, announced the completion of its first commercial delivery, having delivered its beer load from Fort Collins, Colo., to Colorado Springs, a roughly 120-mile trip on Interstate 25.
In recent years, Uber has predicted a future in which you can ride in a self-driving car that will take you where you want to go, no driver necessary. But the idea that commercial trucking could be done by robot is a relatively new idea — and a potentially controversial one, given the possibility that robots could one day replace human drivers....
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Scooped by
Jeff Domansky
October 26, 2016 7:56 PM
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Donald Trump’s foray into news-like production has taken its next step, with the launch of a nightly program on Facebook Live. The show, Trump Tower Live, started Monday at 6:30 p.m. ET. It’s hosted by campaign advisors Boris Epshteyn and Cliff Sims. Tomi Laren of The Blaze is also part of the coverage.
Monday’s program started rough. The anchors were put on without knowing they were live. You could see the boom microphone drop into the shot. Trump campaign manager Kellyanne Conway was checking her phone. We heard the director (or someone off set) count them in from 10. Just as with the program the group produced last week on debate night, the picture is poorly lit and out of focus.
And just as with that debate show, none of those flaws matter to Trump’s core audience.
As of 9 p.m. ET, just after the program ended, it had more than 1 million views. That’s not the same as one million viewers, but it’s a respectable number for sure. It had more than 30 thousand shares and 130,000 reactions. CNN reports the stream averaged 40,000 – 60,000 viewers in its first half hour. People took notice. The program this team produced on debate night has had more than nine million views. There is an audience for these shows long after their original broadcast.
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Scooped by
Jeff Domansky
October 26, 2016 7:31 PM
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Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing posters suddenly popped up Wednesday on bus shelters in New York City.
There are five executions in all. Each poster is based on a fictional story—Dr. Strangelove, Dumb & Dumber, Humpty Dumpty, Thelma & Louise and The Shining.
Check out the ads below—in situ, as well as the original artwork.
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Scooped by
Jeff Domansky
October 26, 2016 11:23 AM
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Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself. But how does the explosion in martech help your marketing team get sh*t done today? It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....
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Scooped by
Jeff Domansky
October 26, 2016 12:06 AM
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Small pictures can make a big difference in a mobile-driven world.
Quite often other photographers tell me “I don’t have time for another social network and I don’t need Instagram.” Yet they spend hours posting on Facebook, 500px and Flickr where almost zero potential clients will see their work.
They’re basically getting followers, likes, and comments coming from other photographers. Instagram can be useful in ways you might not have thought of before, and it shouldn’t take you too much time to build a presence on it.
In this article, I’ll try to share a bit of my experience on this social network as a photographer (@zellersamuel 12k followers) and how it benefits my work....
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Scooped by
Jeff Domansky
October 25, 2016 11:51 PM
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Another misconception I have heard more than once is that social selling programmes require a dedicated team of millennial social media gurus and huge budgets to put together ad hoc content packages.
Trust me, if that is what you have been told, forget it.
Having trained thousands of sales professionals in real social selling best practices, I have come to realise it is needed to take a step back and differentiate between what social selling is and what it definitely isn't....
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Scooped by
Jeff Domansky
October 25, 2016 11:33 PM
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Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer (Edelman). If that stat didn’t drive the importance of employee advocacy home for you, how about this: on average, brand messages are shared 24x more frequently when distributed by employees (MSL Group).
Employee advocacy is increasingly being seen as a key accompaniment when considering social media management solutions – and many established solution providers have adapted as such, whether as an add-on to their already existing services, or a tool that easily integrates across other CRM platforms.
The challenge for marketers, then, becomes choosing a solution that’s both scalable and that allows you to tie employee advocacy initiatives directly to ROI.
What investment can you make that maximizes your time while equipping your employees to be your most powerful brand advocates?
We’ve gathered 10 of the top employee advocacy tools available that combine a rich mix of features to suit a variety of company needs and goals....
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Scooped by
Jeff Domansky
October 24, 2016 11:06 PM
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You’ve just delivered the perfect media response. Your answer is on message and perfectly quotable. It will accomplish everything you had hoped.
Then…you say more.
It pains me to see an answer that was brilliant in its first 15 seconds become diluted when it lasts for another minute. An extended answer also risks introducing secondary and tertiary points that offer reporters the ability to quote something relatively unimportant. And sometimes, those unnecessarily long answers lead to a “seven-second stray,” an off-message line that becomes your only quote from the interview.
When I see our trainees deliver a great answer—and then keep going—I tell them this: “When you score a touchdown, get off the field!”...
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Scooped by
Jeff Domansky
October 24, 2016 10:38 PM
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Do you want to create social media videos for your business?
Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....
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Scooped by
Jeff Domansky
October 24, 2016 8:32 PM
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Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means more time for high-value activities like calling people or giving demos.
Whether you’re new to Sales Navigator or a veteran of the tool, these 12 tips will help you take your social selling game to the next level....
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Scooped by
Jeff Domansky
October 24, 2016 7:57 PM
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Social contents are more readily indexed nowadays. This is because Google has deals in place with Facebook and Twitter already—search for a news item, and you’ll probably see a tweet or two appear in your mobile search results.
In 2016, more platforms will become more heavily indexed in the vaults available to Google and other search engines. Social posts will carry a value and a consideration similar to any independent web page, and the separation of “web” and “social media” will begin to blur even further from an SEO perspective.
Here’s an infographic from Caliber Interactive Dubai that highlights the benefits of social content and mobile optimization along with the 7 other key trends in the SEO industry that will help you up the game in the digital world.
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![Changes To LinkedIn Company Pages [Tutorial] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/3uizFHJK9VOahSOAtd8NNDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![SEO is Evolving: Trend You Need to Know About [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/jAQALlJsssHQC3vqsNUuwDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Trendy but here today, gone tomorrow.