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Scooped by
Jeff Domansky
October 30, 2016 12:12 PM
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When reps need to connect with particularly important or hard-to-reach prospects, normal research methods usually won’t suffice. To grab these buyers’ attention, earn their respect, and provide them value, salespeople must go deeper than a basic LinkedIn skim. These five methods will surface extremely helpful details about an organization, its strategy, and its individual leaders....
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Scooped by
Jeff Domansky
October 30, 2016 11:49 AM
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Twitter, which has struggled to grow its user base to the size of some of its social networking rivals, is reporting earnings this week not long after news that companies including Disney would not be moving to acquire the service. This year, eMarketer estimates, more than 52 million people in the US will use Twitter on a monthly basis, and just shy of half will use the service on both PCs and mobile devices. Mobile-only Twitter use is becoming more common in the US as desktop- based usage shrinks, and will account for a majority of US users in 2018 for the first time. Currently, just 19.5% of internet users and 16.1% of the population of the US uses Twitter, compared with 51.5% of the population using Facebook. On a worldwide basis, Twitter penetration is even lower: Only 3.9% of people around the world use Twitter this year, and by 2020 the figure is only expected to rise to 4.8%....
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Scooped by
Jeff Domansky
October 30, 2016 11:07 AM
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It’s design vocabulary time! We know you’ve heard these two terms floating around: skeuomorphism and flat design. What do they mean? They’re two contemporary designs trends that each have their own unique style and set of traits. Skeuomorphism creates a sense of familiarity by emulating materials, while flat design stays true to its medium, often feeling minimal and utilitarian. These opposing styles create a major fork in the road for designers (especially those in UI design), and many projects begin with the question of which world to jump into. Luckily, we’re here to help answer that question with an in-depth look at each design style. We’ll also explore Google’s all-new design language, Material Design, which combines the aesthetic of both skeuomorphism and flat design....
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Scooped by
Jeff Domansky
October 29, 2016 2:29 PM
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Generate a color palette from PNG, JPG or GIF image/photo. Receive color suggestions, download Photoshop swatches (.ACO). All possible with the fabulous Pictaculous tool. if you're a blogger or web designer, this tool is essential. Simply upload a photo and it scans and suggests color palette similar to the one in the photo above.
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Scooped by
Jeff Domansky
October 29, 2016 1:36 AM
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Logoshuffle is a powerful automated logo builder which allows anyone to generate infinite alternative logo designs customized to your preferred brand name, tagline, font and color scheme. Once you have input your brand name, tagline and preferred color scheme Logoshuffle displays nine alternative designs. You can request additional sets by simply clicking on the Shuffle button. Designs that suit you can be saved and kept until you decide which one to buy.Icons are outsourced and licensed from the NounProjec. Pricing: free to use for generating new logo designs. You pay only to download the final high quality version. A 400x400 .PNG version of the final logo you have created costs $29....
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Suggested by
Alicia Smith
October 28, 2016 11:49 PM
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Practically any social media strategy has a resembling life circle.
Firstly you don't have a clue what's this all Twitter/ Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.
Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.
Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.
The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs)....
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Scooped by
Jeff Domansky
October 28, 2016 11:32 PM
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Do you use Twitter for business?
Looking for tools to optimize your Twitter experience?
Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.
In this article, you’ll discover five browser extensions to improve your Twitter marketing experience....
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Scooped by
Jeff Domansky
October 28, 2016 7:30 PM
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Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.
The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.
The report, the first from Zenith to focus exclusively on mobile advertising and technology trends, covers 60 countries worldwide.
In terms of individual markets, Spain (mobile = 85% of Internet) ranks No. 1, followed by Hong Kong (79%) and China (76%). Mobile’s share of U.S. Internet usage is 74%....
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Scooped by
Jeff Domansky
October 28, 2016 1:04 PM
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Adobe Digital Insights predicts 2016 online sales will be up 11% and shoppers will be out earlier than ever. 55% of US and UK retailers say Amazon will drive the majority of their holiday sales this year according to research by ChannelAdvisor and Morar Consulting. The National Retail Federation expects US consumers to spend an average of $935.58 with overall holiday sales to rise 3.6% and online sales up 7% to 10%.
What’s Walmart’s holiday sales strategy? Value, price rollbacks and features, along with Santa’s helpers at checkout. UPS expects to be busy as well, shipping more than 700 million packages during the holidays, up 16.7% from 2015. Bestblackfriday.com, says Friday’s Black Friday sales may drop by 10% in-store to$9.2 billion though online sales may reach $3 billion, up 13%....
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Scooped by
Jeff Domansky
October 27, 2016 6:36 PM
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Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.
So, how does it work and how can it be helpful in building your marketing strategy? Don’t worry we have got you covered.
Before we start with how Instagram stories works, let’s first have a glance at how they appear on your Instagram profile....
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Scooped by
Jeff Domansky
October 27, 2016 3:16 PM
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Vine will not be an infinite loop. It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.
"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....
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Scooped by
Jeff Domansky
October 27, 2016 11:58 AM
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For years, CNN’s news brand has been synonymous with its hosts and anchors. Yet as it’s set up beachheads on the platforms where more and more people consume news, it’s had to leave its broadcast stars on the sidelines: You can get CNN news on Facebook and Snapchat and Twitter, but you won’t get Anderson Cooper or Fareed Zakaria or Erin Burnett. A week before Election Day, that’s going to change, when it unveils a skill for the Amazon Echo that will give listeners near real-time updates sourced directly from CNN’s broadcast and its anchors (Skills are Amazon’s name for capabilities that third parties like CNN develop for Echo). It’s part of a broader push to optimize CNN’s content for quicker, more efficient distribution across the channels. “We put a lot of work into ensuring our audience hears our talents’ voices,” said Alex Wellen, CNN’s chief product officer, adding that he wanted the experience of using the new Amazon skill to feel “more chat than bot.”...
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Scooped by
Jeff Domansky
October 27, 2016 11:09 AM
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One challenge mentioned recently is how one organization’s previous strategic planning processes did not work. This necessitates looking for new and better approaches. This is not a unique situation. Many of you are likely finding your way to the Brainzooming website because you are searching for new ways to address strategic planning challenges. As we developed the Brainzooming methodology inside the corporate world, our strategic planning did not always work as well as we planned (which is ironic). Sometimes the gap was about the planning itself. Other times it might be about the process steps or the leaders sponsoring the strategic planning process. Still other times, it involved challenges implementing the plan after we completed it....
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Scooped by
Jeff Domansky
October 30, 2016 11:56 AM
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Negotiation isn’t just something that ambassadors and heads of state do, it’s part of our daily lives. Many commonplace interactions involve negotiation, whether we realize it or not. Unless you are alone on the road, the very act of driving is a constant negotiation. The tips in this infographic won’t help you with deciding who’s going first at a stop sign, but in any negotiation situation where you can talk to the other party, you’ll get good advice here....
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Scooped by
Jeff Domansky
October 30, 2016 11:39 AM
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With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week. Between January and July 2016,TrackMaven tracked 17.5 million social media posts from 17,737 brands worldwide across various industries to determine when was the best time and day to post. Social posts at the close of a work day (in Eastern Time) at the tail of the week performed the best on Twitter, Facebook and Instagram, according to the data. Pinterest took this trend a bit further with posts tending to get the best traction on Fridays at 1am. Meanwhile, LinkedIn posts, which largely cater to the business crowd, had the advantage when made midweek at 9am....
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Scooped by
Jeff Domansky
October 30, 2016 10:58 AM
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A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures. If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons. Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads. Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet? Let me give you the perspective-setting intro, then we’ll dive into some tricks....
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Scooped by
Jeff Domansky
October 29, 2016 2:03 PM
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Visuals are the currency of sharing on social media. Text-only updates can only convey so much and get so far. Here are 3 stats that prove the worth of creating graphics.
First, 66% of all social media posts are or include images.
Second, forget native visual platforms, like Instagram and Pinterest, that allow photo sharing. In 2013, Facebook became the largest photo sharing website, with its users uploading 350 million photos every day.
Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.
And, it’s not just limited to social media…Content with relevant visuals also gets 94% more views than content without. Even social media platforms now focus on images in their redesigns....
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Scooped by
Jeff Domansky
October 29, 2016 1:23 AM
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CopyPasteCharacter is a super-simple web page that displays all of the extended special characters, grouped into families, that you have at your disposal, while offering one-click copy into memory (as if you did Ctrl + C) for immediate pasting into any app. 100% free. My comment: Extremely useful tool for finding and using extended characters inside any text or app. Highly recommended. Try it out now: http://copypastecharacter.com/...
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Scooped by
Jeff Domansky
October 28, 2016 11:43 PM
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Facebook's Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining images, video and carousel to create a memorable and stunning visual experience on mobile.
And although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways to use them for various direct response objectives. We’ve rounded up three examples from brands who are dazzling viewers and driving clicks with Canvas ads....
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Scooped by
Jeff Domansky
October 28, 2016 11:25 PM
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Hiten Shah, who spoke at the previous growth marketing events, said it best:
“If you are doing marketing and you are not aligned with the growth in your company, then you are probably not doing your job”
That said, even though we’re still in the (relatively) early stages of the growth marketing revolution, we can still make sense of it.
First, sales plays a large role in growth. Marketing, like any business unit, shouldn’t exist in a silo. If you don’t connect your marketing and sales teams, you’re not going to move the needle as far – or as fast – as you could be. Sales, product, data science, and technical tools will be a critical part of your growth strategy.
Second, most of the information out there on growth marketing is surprisingly easy to organize. The top strategies, tactics, and tips fit nicely into 3 categories: brand, process, and customer.
And today, I’m going to talk about those categories and the growth marketing secrets in them....
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Scooped by
Jeff Domansky
October 28, 2016 4:50 PM
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Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page. Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I've been an owner of one for a long time, and it was this very page that convinced me to buy it. So what better example to use?
So what I want to do today is walk us through the elements of a fantastic ecommerce page, talk about some things where I think perhaps even Bellroy could improve, and then walk through, at the very end, the process for improving your own ecommerce page....
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Scooped by
Jeff Domansky
October 28, 2016 12:40 AM
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Try to imagine getting the latest news by chatbot? If you can think it, you can ask for breaking news from CNN using Amazon Echo. That’s right. It’s the latest news brought to you by CNN chatbot. CNN launches chatbot news CNN has done a great job of delivering the news on TV and new social media channels. In fact, it has a 40-person dedicated digital team ready to deliver chatbot news according to a Lost Remote post by Max Willens:...
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Scooped by
Jeff Domansky
October 27, 2016 5:03 PM
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The 2016 holiday season will be drawn out as shoppers start buying online early and continue shopping even after Christmas Day, according to Adobe Digital Insights’ “2016 Digital Insights Shopping Predictions” report, which was released today.
For example, 31% of U.S. consumers say they will start their holiday shopping before Nov. 1, up five percentage points from a year ago, according to Adobe’s survey of more than 1,000 U.S. consumers.
Come November, consumers are expected to shop online throughout the season. The report predicts that 57 of the 61 days in November and December will surpass $1 billion, including a streak of 53 consecutive $1 billion plus days. By comparison, the existing longest streak of consecutive $1 billion days occurred during last year’s holiday shopping season.
The report suggests that overall online holiday sales will grow 11.0% to $91.6 billion up from $82.5 billion last year. Just three days—Thanksgiving, Black Friday and Cyber Monday—will account for $8.4 billion, roughly 9.2% of those online sales, according to the Adobe study....
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Scooped by
Jeff Domansky
October 27, 2016 12:32 PM
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Twitter is looking to streaming video as an opportunity for growth as it seeks profitability, the company announced Thursday morning in its Q3 earnings report. Twitter announced it will cut 350 jobs – about nine percent of its overall workforce – as it seeks profitability.Twitter posted a net loss of more than $100 million in the third quarter, even as its user base grew three percent over last year. In the company’s quarterly letter to shareholders, it outlined video as an important growth strategy:...
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Scooped by
Jeff Domansky
October 27, 2016 11:40 AM
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It’s on the tip of your brain. An idea. You think you’re onto something. You’ve figured something out that nobody else realizes. What should you do next? Write an idea treatment. I’ll explain how.
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Smart prospecting tips. Use these techniques to gain instant credibility and trust with buyers.