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Scooped by
Jeff Domansky
November 2, 2016 6:17 PM
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Despite the enormous value social media yield governments in communicating with citizens, there is scant research on the extent to which local governments are actually using social media for crisis communication efforts. As local governments continue to face diminishing budgets stretched time, and human, and fiscal resources even for the management of daily operations, it is imperative to reveal how social media can maximize efficiency in crisis management. In addition, given the extraordinary growth in social media use over the past few years, it is also important to evaluate if and how governments are using this technology to communicate with publics during crisis and incorporating it into their crisis communication plans.
Using survey data collected from more than 300 local government officials from municipalities across the United States, this study examined social media use in a relatively unexplored context, local governments. It specifically addressed the adoption and use of social media tools for crisis communication and social media’s part in managing a crisis. Results indicate the extent of social media use, but not the number of tools used, is positively associated with local city officials’ assessments of their ability to control a crisis situation as well as their overall evaluations of the strength of their responses.
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Scooped by
Jeff Domansky
November 2, 2016 6:02 PM
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Just as with the polling numbers for the election itself, it’s difficult to tell what’s what with Ivanka Trump’s line of clothing. Is it benefiting from all the exposure, including that afforded the #GrabYourWallet boycott campaign started a few weeks ago after the videotape of her father’s salacious brags to Billy Bush surfaced, or is it taking a hit?
“The boycott was started on October 11 by Sue Atencio, a 59-year-old grandmother, and marketing specialist Shannon Coulter, who said they were shocked by Trump’s recently unearthed interview with ‘Access Hollywood’ in which the then-reality TV host bragged about his sexual conquests of women and his ability as a celebrity to ‘grab them by the p–sy,’” Itay Hod writes for The Wrap.
The New Yorker’s Sheelah Kolhatkar wrote an insightful look at Ivanka fighting to “save the brand” the following week.
“She embraced the family philosophy of turning everything into an opportunity for personal enrichment; the morning after she introduced her father at the Republican National Convention, she broadcast on Twitter an image of herself wearing one of her fashion label’s dresses on the stage with the exhortation: ‘Shop Ivanka’s look from her #RNC speech,’” Kolhatkar wrote....
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Scooped by
Jeff Domansky
November 2, 2016 5:33 PM
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For social media and email marketing to work well, you require a certain frequency of content sharing. Regular contact is necessary to drive a meaningful impact and keep leads warm and prospects interested. Effective content curation can help you meet content demand and deliver value to your audience.
Here are five powerful ways to do it....
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Scooped by
Jeff Domansky
November 2, 2016 3:22 AM
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If you are a marketer that isn’t using Slack outside your company group, I’m about to change your life. As you probably already know, Slack is a messaging app for teams that radically cuts down on email and makes corporate communication more efficient by relying on channels. It’s intuitive, it’s effective, and it’s weirdly fun to use. When Slack was chosen as Inc. Magazine’s Company of the Year in 2015, Jeff Bercoviciwrote about the emotional attachment users have to Slack almost immediately upon use. Slack is a very simple concept, but people are obsessed. With the interface, the efficiency, the attention to detail, the integration with other products, the immeasurable delight of automatic GIF use...the list goes on.Who better to appreciate such a product than the digital marketing community? And appreciate it they have. Slack communities extend far beyond the one you use for work. There are Slack communities for designers, developers, freelancers, music festivals, psychedelic miscellanea, and yes—many, many for marketers. Here are the ones you should join, ASAP....
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Scooped by
Jeff Domansky
November 2, 2016 3:00 AM
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Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. Today, we’re releasing our second infographic in the series, “Meet Your Audience Where They Are,” which dives into the tactics needed to build a solid distribution strategy. Analyzing data from our own marketing efforts, we found that employing a multi-touch strategy of public relations, social media, and email marketing almost always wins. By distributing your content across different channels, you meet your target audience where they are and extend your reach far beyond simply publishing a piece of content to your owned blog. Take a look at the infographic below for our findings about the most successful distribution tactics: ...
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Scooped by
Jeff Domansky
November 1, 2016 10:57 AM
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If you’re an American and you’re watching sports, chances are you probably have a beer in your hand. Research from the Harris Poll suggests 8 out of 10 American adults are watching the World Series on TV with an alcoholic beverage. People attending live sports are also highly likely to hit the bar, no matter what sporting event they attend. Interestingly, some sports go hand-in-hand with alcohol more than others. American football is the premier U.S. sport for drinking with 84 percent consuming alcohol while watching it on television and 83 percent enjoying it at the stadium. Boxing is the second most popular sport for a round of drinks, whether you’re watching at home or ringside. 78 percent of people tend to watch a hockey game on television with some form of alcoholic beverage and it rounds off the top three. Even though it’s less common to order a beer at a tennis game, many people do it anyway. 75 percent of U.S. adults say they prefer to drink alcohol during a live tennis game while 76 percent quench their thirst for beer watching a live round of golf.
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Scooped by
Jeff Domansky
November 1, 2016 2:10 AM
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Niftio is a web-based presentation app which provides the user with a library of professionally-looking templates, photos, shapes and charts, that can be fully edited and customized and with a set of easy-to-use functions that make presentation-building much easier and faster to execute. Presentations can be easily shared or downloaded in HTML5 or PDF formats, and during live presentations you can also remote control the playback of your presentation from any device, check your notes and keep track of how much time you have left. Finally Niftio allows the viewers of your presentations to send you feedback and comments, and it provides full analytics stats for your published slideshows. Free version. My comment: Excellent alternative to traditional presentation tools, it offers great templates and visual resources and nifty tools for public presenters that do make a difference.Try it out now: http://app.niftio.com
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Scooped by
Jeff Domansky
November 1, 2016 1:34 AM
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Me In a Nutshell is a free, fast, easy way to create a unique personal profile with text, images or both based on a variety of your own social media profiles. The example here is based on my Twitter profile adn created in 30 seconds with just a few clicks. You can do the same at Me In a Nutshell https://www.meinanutshell.com
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Scooped by
Jeff Domansky
October 31, 2016 11:58 PM
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At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” She said that this digital transformation was happening before our eyes, right in the press room. Of the 300 press representatives attending the event, nearly 60 also identified themselves as social influencers.
I wondered about this. There has been a steep decline in journalism jobs, and presumably a rise in “social influence” jobs (although I have not seen any real statistics on this). Are social influencers taking on the role of journalists, or replacing this function in some way? And on the flip side, why would journalists need to become “influencers?”...
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Scooped by
Jeff Domansky
October 31, 2016 11:45 PM
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With over 20 million items in the Internet Archive’s many collections, having a good way to search through them to find exactly what you want is crucial. It is equally important to be able to filter the data in flexible ways so that you see subsets of the data most relevant to you. We are pleased to offer two new features that might change everything about how you search.
Faceted Filtering
Once you’ve executed a site search, either from the search form at the top right of every page or by going to the search page directly, you’ll see a bunch of new checkboxes down the left-hand side, in addition to the search results. These checkboxes are grouped into categories, such as “Media Type” and “Topics & Subjects”.
Clicking any of the checkboxes adds the corresponding term to the search criteria, allowing you to more precisely define the filtered set of search results. Checkmarking more than one term within the same category causes items that match any of the selected terms to be displayed, whereas checkmarking items from two different categories means that only items matching both terms will be shown. Play around with it, and you’ll see how intuitive it is. Checking or unchecking new terms causes search results to be re-filtered on the fly....
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Scooped by
Jeff Domansky
October 31, 2016 12:00 AM
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Mobile apps for magazines with subscriptions, push notifications and more. Get published on the App Store with our digital publishing software. Showcase your blog’s content beautifully with your own iPhone and iPad compatible mobile app. With PressPad, you can create your own branded app for your WordPress site for a low monthly fee and no long-term commitments. PressPad converts your WordPress blog content into a mobile app that opens up a new channel for your content, engages your readers, let’s use and push notifications, leverage is SEO and increases accessibility for your content.
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Scooped by
Jeff Domansky
October 30, 2016 2:46 PM
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Anyone who’s taken a shortcut and skipped the primer while painting a room knows the kind of results you can get. Uneven. Unpolished. The primer sets the stage for a beautiful wall.
That’s kind of the idea behind the storytelling website Primer Stories, says Tim Lillis, one of the creative minds behind the site, which mixes medium-form written pieces with lots of eye-catching visual effects.
He thinks the stories should be just long enough to prime readers on the subject – about 1,000 words — while also acting as a primer of intellectual paint.
Story topics can be ambitious, but Lillis and co-creator Joe Alterio were intent on crafting narratives that are digestible for both longform lovers and listicle lushes.
“We realized that somewhere along the line, the important ideas were losing the battle of marketability,” Alterio says. “So, how do we give them a little bit of that flash while still retaining that core, essential part of the idea?”
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Scooped by
Jeff Domansky
October 30, 2016 12:18 PM
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Although there’s no magical recipe that instantly makes a blog article epic and uber-sharable, there is certainly a formula you can follow to achieve virality. After all, viralityis a scientific phenomenon, even if achieving insane levels, like 2.5 billion views, isn’t predictable. You can engineer virality to a certain degree. You start by understanding a few factors and elements that unite viral content. Here’s a sequence you can follow to engineer the perfect viral blog article....
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Scooped by
Jeff Domansky
November 2, 2016 6:10 PM
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Concerning internal communication elements critical for employee engagement, we found that satisfaction with feedback, informal communication and communication during meetings are the most relevant ICS dimensions for employee engagement. Our results confirm previous findings that feedback (e.g. Bakker & Demerouti, 2008), open channels of communication (e.g. Caesens, Stinglhamber & Luypaert, 2014), communication between supervisors and employees (e.g. Agarwal, Datta, Blake-Beard & Bhargava, 2012), and sharing information with employees (e.g. Durkin, 2007) are vital enablers of engagement.
However, even though our results imply a causal relationship between ICS and employee engagement (and even though engagement is mostly conceptualized as an outcome of internal communication, e.g. Ruck & Welch, 2012), what matters most is that internal communication and employee engagement “feed” each other in a continuous virtual circle.
Our results show that internal communication should be recognized as an underlying influence of employee engagement (Karanges et al., 2015). This implies that internal communication strategies, when effectively applied, help organizations to create and sustain high levels of employee engagement, which leads to higher levels of performance....
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Scooped by
Jeff Domansky
November 2, 2016 5:45 PM
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A number of commentators have weighed in over the last few weeks with their opinions on why ratings for the NFL on TV have fallen by double-digit percentages this season.
A few weeks ago, a 15% dropoff was reported. More recently, the decline was reported as 11% so far this fall. Whatever it is, or whatever it turns out to be by the time the season ends, the National Football League and its TV partners are not accustomed to double-digit audience declines.
Football was supposed to be the great constant of TV. Viewers of scripted prime-time shows going elsewhere lately? Don’t worry, they’ll come back for football. They always do. Or maybe not.
So what’s the problem? The commentators have pointed to a variety of factors – all of them valid and likely contributing, by degrees, to this viewership shortfall....
Think you know your social media? Take a look at a new infographic released this week from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social media infographic provides plenty of information for even the most knowledgeable marketer or social business to digest. We’ve covered a few of the essential highlights for you here on the BuzzPlant Blog. Keep moving down the page to see the full infographic below....
Via Jay
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Scooped by
Jeff Domansky
November 2, 2016 3:12 AM
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No matter what you do, no matter your profession is; entrepreneur, marketer, designer, small business owner; our job is always to tell our story. The way your business grows, the way you sell products, the way you make money and a real impact is through authentic and powerful stories. We’re all storytellers, but that doesn’t necessarily mean that we can all tell great stories. Yet. So to give you an insight into the art of storytelling – the art of telling your brand’s story – I’ve put together the 27 most inspiring quotes that will teach you how to become a better storyteller....
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Scooped by
Jeff Domansky
November 1, 2016 11:31 AM
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If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit. An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and decide how to direct your future strategy. Go through the following steps to identify the best-performing content on your website from social media, link generation, user feedback, and keyword relevancy perspective and create a content audit template. Through this process, you will collect, review, and analyze data to produce actionable takeaways and build a strategic on-site content marketing plan for the future....
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Scooped by
Jeff Domansky
November 1, 2016 10:27 AM
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High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it possible to embed them directly from our website. Photo: Ian D Keating
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Scooped by
Jeff Domansky
November 1, 2016 2:00 AM
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Create a beautiful website that pulls all your social media together in one place. Connect your social media to create a dynamic online presence that tells your amazing story.Your social story, in one beautiful place...
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Scooped by
Jeff Domansky
November 1, 2016 12:06 AM
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I need to emphasize that there are tons of wonderful people on the Top 50 list and many legitimate social media titans I admire. But I’d like to highlight 25 amazing people NOT on the list to demonstrate that we need to take lists like this crazy Forbes mess with a grain of salt.
You want some social media thunder? These are just a few of the truly great social media influencers of the world excluded from the Forbes list. I’ve linked to their Twitter handle. Please follow them so perhaps they can make this “prestigious Forbes list” in 2014. Heh....
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Scooped by
Jeff Domansky
October 31, 2016 11:53 PM
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If you expect to convert more of your audience into actual customers, you need to crack the code.
You need to switch up your game plan.
In my early days of writing, I didn’t realize this. I had an eye for visual appeal, but I was unsure of how this applied to blogging. There I was, blogging away every day without realizing how people were viewing my articles.
Now, I have a better idea of how people interact with written content online.
What you’re viewing right now is a result of my research and testing.
It’s about scannable content....
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Scooped by
Jeff Domansky
October 31, 2016 6:15 PM
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Even though things have gotten quiet around Vine in recent months, the announcement to can it altogether came as a surprise. After its launch in 2013, the service that lets its users create and share 6-second looped videos, had quickly gained popularity among young creatives. Not unlike its parent company Twitter, Vine had failed to become a mainstream hit though, and ultimately the competition from the likes of Instagram and Snapchat proved too strong.
As our chart illustrates, we could have seen the end of Vine coming for a while. According to an analysis by Markerly published earlier this year, even Vine’s most popular users, those with more than 10,000 followers, had started turning their back on the service prior to this year. Less than half of Vine’s most influential users posted a video in 2016. The majority of influencers, celebrities and brands had already moved on to the next big thing – a clear sign of a platform’s imminent decline.
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Scooped by
Jeff Domansky
October 30, 2016 2:59 PM
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Get complex ideas, beautifully explained and delivered to your inbox during a season.
A few times a year, we'll deliver a season of incredible bespoke interactive experiences that will inform, engage, and delight. It may be an RPG about climate change, a story about self-immolation with musical accompaniment, or a visual compliment to a popular podcast, but one thing's for sure – it will be awesome.
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Scooped by
Jeff Domansky
October 30, 2016 12:32 PM
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A good infographic is a graphical story. It basically says “Here is a quick way to understand something important.” If it is a story about something that people care about, it will spread. Here’s what happens in the reader’s mind when they see an infographic worth spreading: “What’s this? Oh, it’s about [topic I care about]. Wow, this is everything I agree with in one place. It explains it so simply. I’m going to print this out/post this on Facebook/email it to the whole department, because maybe then people will understand.” Unless you can imagine a lot of readers saying something like this, you’ve probably got the wrong topic for an infographic....
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Interesting study on how to resource crisis communications and social media in local government.