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Scooped by
Jeff Domansky
November 5, 2016 11:48 AM
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LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they're looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities. For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that's where this data study comes in. My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio -- our comprehensive index of the most popular content and influencers on the web -- and includes insights from the third quarter of 2016. Want to build these trends into your LinkedIn strategy? I'll walk you through them below....
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Scooped by
Jeff Domansky
November 5, 2016 2:42 AM
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Humor can be a way to draw a circle around a group and pull them in—to say, “If you understand this joke, we’re in the same tribe. You get me and I get you.” That’s a powerful message to send to your potential customers. And it’s a good way to get the less relevant folks to opt out, too. To underscore this point, I wrote 20 brand-new jokes that only marketers will get. If any of these jokes make you laugh, groan, or smirk, you’re in my tribe. Matching T-shirts are optional. What I’m trying to say is, there’s nothing like a good joke. And believe me, everything you’re about to read is nothing like a good joke....
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Scooped by
Jeff Domansky
November 5, 2016 2:25 AM
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Companies that use marketing automation have 53% higher conversion rates than companies that do not, according to the Aberdeen Group. Though some marketers insist content marketing automation takes away the relationship between the brand and customer, automation can actually enhance that relationship. Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Depending on a brand's marketing and sales strategy, content marketing automation can dramatically improve conversion rates. However, marketers really need to take automation seriously if they want to prove the success of a campaign....
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Scooped by
Jeff Domansky
November 4, 2016 11:15 AM
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But we need to ask a question: how do you capitalize on this sales-ready segment of the population? How can you make sure your business is placed front and center before their eyes? It doesn’t have to be complicated. In fact, if you use these four tools, you’re virtually guaranteed a position at the top. I’ve seen businesses rise from having zero online presence to dominating their local markets simply by using these tools. You can do it too. Here are five tools you should be using....
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Scooped by
Jeff Domansky
November 4, 2016 10:06 AM
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When Sonos unveiled its first connected speakers over 10 years ago, it may have seemed a bit gutsy. At the time, the idea that Wi-Fi would blanket every home and serve as reliable way to pipe music from room to room wasn't necessarily a given. But having checked off its first big bet as a safe one, the company is ready to roll the dice on another unconventional idea: The music industry is about to explode again. And increasingly, it's betting, music will be even more integrated into our everyday lives. This isn't to say that record labels will see their profits return to pre-Napster levels—Indeed the entire structure of the music industry is fractured across many more players now—but according to Sonos's chief marketing officer Joy Howard, the rise of paid subscription services will lead to a new phase of the music industry. And the streaming boom is only just getting started. "In the first six months of this year, the number of paid subscriptions have doubled," Howard said at a session hosted by Fast Company as part of its 2016 Innovation Festival in New York City. "That’s the fastest that they’ve ever grown. Now people are saying that in the next 15 years, the music industry will double in size across the entire ecosystem."...
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Scooped by
Jeff Domansky
November 4, 2016 1:43 AM
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How it works Inpaint photo restoration software reconstructs the selected image area from the pixels near the area boundary. Remove undesirable objects from your images, such as logos, watermarks, power lines, people, text or any other undesired artefacts. There's no need to manually go through messing around with your old clone tool any more! Now you can use Inpaint to easily remove all those unexpected objects that end up spoiling an otherwise really great photograph.Remove objects from photos The devil is always in details. A tiny object on a photo can ruin the entire composition or even make it produce the effect opposite to that you initially were hoping for. Using Inpaint removing objects from photos is almost as easy as taking a shot itself. With merely three simple steps you can make power lines, tourists, buildings, background wreckage and other elements vanish as if they never were there....
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Scooped by
Jeff Domansky
November 4, 2016 1:11 AM
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Let’s face it: Blogging and producing content on a daily basis isn’t easy. Even if you don’t compose an actual article everyday, chances are you’re still emailing and typing endless paragraphs on sources like Reddit, Facebook, or commenting on other blogs. You may otherwise be researching and connecting with fellow writers/bloggers as part of your daily work routine. To make these responsibilities just a bit easier, here are some of the best – and most reliable – Google Chrome extensions for writers, marketers, and general bloggers....
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Scooped by
Jeff Domansky
November 4, 2016 1:00 AM
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Disruptive brands have been making headlines in recent years. Beginning with the emergence of the sharing economy, many companies have entered into markets and spaces that were previously dominated by legacy brands and companies and have completely flipped standards around. Beyond the innovation taking place in products, offerings, and services, many of these companies are embracing innovation in their marketing practices as well. Some of the strongest and most innovative campaigns are from marketers who have embraced content marketing and understand what optimizing a content strategy can do for their businesses. At the 2016 NewsCred #ThinkContent Summit, Marty Swant of AdWeek moderated a panel called, “How We Innovate — Challenging the Status Quo to Disrupt Industries and Ways of Working.” Brand representatives that were involved in the chat included Eric Toda, head of global social marketing for Airbnb, Lauren Drell, director of content at sweetgreen, Mikaela Flynn, marketing manager for Uber, and Greg Fitzgerald, director of acquisition marketing for Blue Apron. These panelists dove into what was driving innovation across their companies as well as how marketing – most specifically content – is fueling their strategies to the next level....
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Scooped by
Jeff Domansky
November 4, 2016 12:40 AM
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On average, when an AP sportswriter covers a game, she produces eight different versions of the same story. Aside from writing the main print story, they have to write story summaries, separate ledes for both teams, convert the story to broadcast format, and more. “It’s a manual labor nightmare,” Jim Kennedy, the AP’s senior vice president for strategy and enterprise development, told me in his New York office. Collectively, AP journalists spend about 800 hours a week converting print stories to broadcast format. As a result, the AP is experimenting with machine learning in an attempt to automate some of those processes. The news agency wants to free up capacity for journalists while also increasing its output as it looks to provide new types of coverage to its clients to try and grow its business. By 2020, the AP, Kennedy said, would like to automate 80 percent of its content production, though he admits that specific goal is “more aspirational than real.”...
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Scooped by
Jeff Domansky
November 3, 2016 12:00 PM
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When trying to communicate in English with a group of people with varying levels of fluency, it’s important to be receptive and adaptable, tuning your ears into a whole range of different ways of using English, Jenkins says. “People who’ve learned other languages are good at doing that, but native speakers of English generally are monolingual and not very good at tuning in to language variation,” she says. In meetings, Anglophones tend to speed along at what they consider a normal pace, and also rush to fill gaps in conversation, according to Steggles....
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Scooped by
Jeff Domansky
November 2, 2016 11:40 PM
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A viciously addictive series has taken my mind hostage and filled it with warnings about the future.
The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary people abusing technology to ruin their lives.
Hence, it’s just like our social media world:)
Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course:
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Scooped by
Jeff Domansky
November 2, 2016 7:38 PM
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Last Sunday morning on Reliable Sources, CNN’s Brian Stelter asked his considerable audience to be on guard for one of this election cycle’s most ugly features: fake news sites. He accurately them called “a plague” across the internet. He proposed a new rule for social-media users: “Triple check before you share,” and he offered some useful tips on how to do that.
I’m not a fan of CNN’s generally atrocious political coverage in the past 18 months, to put it mildly. But I am a big fan of Stelter’s work; he’s currently the beacon of light at the news channel. His don’t-fall-for-fake-news advice, part of a series of commentaries he’s been delivering, is a key reason why.
In pieces like the one that ran on Sunday, Stelter has done what the traditional media have largely failed to do: Leading the way in bringing media-literacy skills to the wider public. Given the size of his audience, on TV and online, it is probably no exaggeration to call him, as I did the other day, “America’s most influential teacher of media literacy in the digital age.”...
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Scooped by
Jeff Domansky
November 2, 2016 6:36 PM
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Facebook is training journalists through online courses. What does this mean for publishers and content creators?
Facebook is joining the likes of Khan Academy and Coursera with “e-learning courses for journalists”. Four courses are offered so that reporters can learn how to use Facebook’s products and services to enhance their content.
We decided to try out them out. Beyond the material itself, the lessons reveal insights about how Facebook sees the future of publishing and content. The current selection of courses goes over how journalists can:
- best utilize Facebook and Instagram,
- engage their audience with Facebook Live,
- create immersive storytelling through virtual reality (360) content,
- and produce Instant Articles...
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Scooped by
Jeff Domansky
November 5, 2016 11:36 AM
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It’s been a year of milestones for mobile, and it appears that another threshold will be reached this year: mobile devices are close to capturing the majority share of US online ad revenues, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers. Indeed, mobile devices accounted for 47% share of online ad revenues in the first half of this year. That’s a huge jump from 30% share of revenues during the first half of 2015. With mobile advertising growing at a rapid pace – up 89% year-over-year in H1 – it’s not hard to imagine that they’ll claim a majority of online ad revenues by year’s end. Overall, online ad revenues increased by 19.1% year-over-year during H1 to $32.7 billion, though growth was not distributed evenly across formats: - Desktop search spend decreased by 12%; share of total spend declined to 27%; - Mobile search spend more than doubled (a 105% increase)....
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Scooped by
Jeff Domansky
November 5, 2016 2:33 AM
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Building an online presence for a local company can be a bit challenging. The strategies are different for content creation. Since being local ties your company to a specific market, you’ll often see a smaller selection of topics and options. A website’s bounce rate is a measure of how many people viewed only one page without clicking another link. Some companies will naturally have higher bounce rates, like news stations. Others struggle to keep them as low as possible. The more your website demonstrates local personalization combined with beautiful design, the more likely you’ll get your ratings where they need to be. The Steps to Crafting Unique, Local Content Marketing for Small Businesses Tailoring your subject matter doesn’t have to be difficult. In fact, if you do some research ahead of time, you might find the entire process easier than you anticipated....
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Scooped by
Jeff Domansky
November 4, 2016 3:56 PM
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Optimizely recognizes that landing pages are perfect for establishing a great first impression and are an essential component of their overall marketing strategy. The company uses landing pages to target product, marketing, and brand managers — offering an array of assets for their audience’s information....
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Scooped by
Jeff Domansky
November 4, 2016 11:05 AM
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REVIEWING A PRODUCT designed to learn over time is like reviewing a newborn baby. So much functionality is dependent on artificial intelligence and machine learning, the only certainty is that it’ll get smarter over time. Who knows what it’ll end up being: A jack-of-all-trades? A specialized savant? Or maybe just a creeper that records everything you say? Consider the Amazon Echo. At birth, it didn’t have the ability to order you Domino’s, play Spotify playlists, or get things from Amazon Prime. In the past year, its capabilities and intelligence have evolved significantly. That’s thanks to hundreds of “skills” created by developers with the Alexa Skills Kit, partnerships with major companies such as Uber and Sonos, and Amazon’s new Music Unlimited service, which offers deep voice-control features. At the ripe old age of two, Amazon’s Echo already has offspring in the form of the Echo Dot and Echo Tap. And now it has a neonate arch-rival in the form of Google Home. In the long term, the competition between the two platforms will be great for users of both devices: Two heavyweights in the tech world will be trying to make their voice assistants smarter, more versatile, and more useful than the other one. As of now, they’re more like twins than not: They both tell decent jokes, they both stream NPR if you ask for news, they both do IFTTT, and they spout recipes and random facts with ease. Because it’s had more time in the world, Amazon’s platform has the advantage in many key areas. But Google Home ($130) trumps the full-size Echo ($180) in a few ways too—and not just in terms of price. They’re both really good, and they’re both going to get smarter. A lot smarter....
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Scooped by
Jeff Domansky
November 4, 2016 2:00 AM
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Clipping Magic's proprietary, best-in-class algorithm constructs your result pixel-by-pixel, meticulously teasing out every single detail along your object boundary. This creates beautifully clipped results with natural edges impossible to achieve using other tools. - Refine Edges gives you full control over smoothing, feathering and offset.
- Dedicated Hair Tool separates out hair from clean and distinct backgrounds.
- Color Control - tune brightness, shadows, highlights, the color temperature, and saturation to make otherwise lackluster photos pop.
- Whitebalance tinted photos.
- Color Cast Removal - handle foreground tinting from non-white / gray backgrounds while protecting the true foreground colors with this unique feature....
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Scooped by
Jeff Domansky
November 4, 2016 1:20 AM
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The following are some of the best browser extensions for marketers to help them perform all blogging-related work with ease. Some tasks may include staying up-to-date more efficiently, being able to add images to Pinterest with the click of a button, saving important articles for later, and much more.Let’s dig right in....
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Scooped by
Jeff Domansky
November 4, 2016 1:05 AM
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Corporate chief marketing officers (CMO) should also come to appreciate the connection between authority and accountability. That’s according to a new survey conducted by Accenture Strategy that found the CMO is the most likely member of the executive team to be fired when a company fails to hit its growth target. Is this fair? Absolutely — when you ask the CEO. The survey results reveal 50 percent of CEOs view the top marketer as the primary driver of “disruptive growth.” This involves launching products into new areas, expanding service models or increasing revenue through inventive approaches to data. Yet, the more than 800 CMOs who also participated in the same study spend only 37 percent of their time on innovation. The majority of their effort is focused on managing traditional marketing activities....
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Scooped by
Jeff Domansky
November 4, 2016 12:49 AM
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You might know IBM’s Watson from its famous victory on Jeopardy!, or for revolutionizing data analysis with its ability to crunch millions of pieces at once. Now, IBM is poising Watson to be the next big name in marketing. It’s the technological entity behind IBM’s new THINK Marketing hub, which is updated with nine pieces of thought leadership content every day. The website is part of a long-term strategy for IBM to position itself as a marketing technology leader, and expand its reach into new client territories beyond the Fortune 500s. As IBM’s Chief Digital Officer Bob Lord explains, the company has made big strides in cognitive cloud computing software and services that can fundamentally change the way marketers, entrepreneurs, developers, and many others currently work....
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Scooped by
Jeff Domansky
November 3, 2016 12:11 PM
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Every November, the average shopper in the US and China spends a fistful of Benjamins and a fistful of Maos on the year’s hottest sales events. It happens first in China on Singles Day, which falls on November 11. Next it’s the turn of American shoppers the day after Thanksgiving on Black Friday, and then again on Cyber Monday. So which day is bigger? Which country wins?
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Scooped by
Jeff Domansky
November 3, 2016 10:35 AM
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It's been quite the year. From the FBI's Clinton email bombshell to Trump's bragging about sexual assault, this election has been unlike any other in memory. It's also been full of visual emblems, from red Make America Great Again hats to the near-constant stream of memes both campaigns churn out. Yet there hasn't been a single image that truly encapsulate the mania of 2016: Where is this election's Hope poster? There are several reasons for that, as I wrote back in August. One, the candidates are some of the most well-known—and the least liked—in electoral history, and haven't necessarily inspired artists the way Obama did. Meanwhile, the way we consume images has significantly changed over the past eight years. Today, we are constantly inundated not only with images, but with video and other forms of media. In response to this question, Co.Design asked three graphic designers—Natasha Jen of Pentagram, Carly Ayres of HAWRAF, and Bobby C. Martin of Original Champions of Design—to create an image that they believe gets at the heart of this election cycle. Today at Fast Company's Innovation Festival, all three discussed the images they created in response to our brief....
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Scooped by
Jeff Domansky
November 2, 2016 11:10 PM
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We've seen a lot of intentionally silly press releases over the years. But this one, sent out by Colle+McVoy for client Cub Cadet, is not kidding around.
The Minneapolis agency recently helped the industrial brand launch a new line of Cub Cadet PRO Z commercial riding mowers. These are seriously badass machines. They have the only Triple 7-gauge steel deck on the market—the thickest, strongest steel deck in the industry. Landscapers apparently love the stuff, as it lets them clear rugged ground without worrying about destroying the mower.
So, what kind of press release does such a Terminator-style mower deserve? One that's also made out of Triple 7-gauge steel, of course.
You can see more photos of the thing below, which was sent to consumer and trade media. It weighs 14 pounds, 13 ounces, the agency tells us. It's the standard 8.5-by-11 inches, but its 0.625-inch thickness is impressive.
Oh, and this "press release on steroids" was also shipped in a custom crate with a crowbar. Because you can always use an extra crowbar....
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Scooped by
Jeff Domansky
November 2, 2016 6:43 PM
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In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.
In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....
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![Most Shared Phrases and Topics on LinkedIn [New Q3 Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/WR_oXRvKkweNgClN1wEB2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Joe Griffin shares the top shared phrases and topics on LinkedIn for Q3 of 2016 and how to use them for marketing.