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Scooped by
Jeff Domansky
November 9, 2016 7:25 PM
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Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.
"Develop concepts into images to build a visual vocabulary that defines your brand and appeals to your buyers' emotions," states Marketo in the following infographic. "You can publish them on their own, like a meme, or with accompanying text."
Visual content will help your customers remember you and your message.
For example, if you just hear a piece of information, you'll only remember 10% of it three days later. "Add a picture, and you'll remember 65%," according to Marketo....
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Scooped by
Jeff Domansky
November 8, 2016 5:29 PM
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Forget Nate Silver. There’s a new king of the presidential election data mountain. His name is Sam Wang, Ph.D.
Haven’t heard of him just yet? Don’t worry. You will. Because Wang has sailed True North all along, while Silver has been cautiously trying to tack his FiveThirtyEight data sailboat (weighted down with ESPN gold bars) through treacherous, Category-Five-level-hurricane headwinds in what has easily been the craziest presidential campaign in the modern political era.
When the smoke clears on Tuesday—and it will clear—what will emerge is Wang and his Princeton Election Consortium website and calculations (which have been used, in part, to drive some of the election poll conclusions at The New York Times’ Upshot blog and The Huffington Post’s election site). What will be vindicated is precisely the sort of math approach that Silver once rode to fame and fortune....
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Scooped by
Jeff Domansky
November 8, 2016 10:55 AM
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As a business owner in the B2C space, you already know the POWER of running sales to make your cash register ring. And because of this, you may have asked yourself: "How can I keep running these sales all year long, while still maintaining the same or greater profitability with each subsequent one?" Recent research from the National Retail Federation not only explains how, but also how much you are missing out by not doing it. This research shows that an online shop’s profitability rises almost three fold when a simple 5 percent discount is offered ongoing for both new AND existing customers on a continual basis....
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Scooped by
Jeff Domansky
November 8, 2016 9:59 AM
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What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. And it's a jackpot for people who love browsing gorgeous design work. To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. ...
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Scooped by
Jeff Domansky
November 7, 2016 8:54 PM
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These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing.
According to a WebDAM infographic, 84% of all communication will be visual by 2018. So, there’s no better time than the present to ensure you’re creating and sharing top-notch imagery. And that starts with following sizing best practices for each channel.
To help you do just that, below is a quick cheat sheet for sizing your images for optimal impact, complete with dimensions and some examples. In addition, you’ll also find some helpful tools that can help your resize, edit or create images....
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Scooped by
Jeff Domansky
November 7, 2016 6:51 PM
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Over the past couple of years, several popular websites have incentivized their writers with a compensation plan that sounds reasonable: If your stories generate more clicks, we’ll pay you more.
But think about the real-world implications of that for a moment. If a writer / aggregator / reporter / blogger (let’s shorten that to the acronym “WARB”) has a direct incentive to generate more clicks, do you think they’re going to go with a straightforward headline or a more sensational one? Do you think they’ll look to exploit inadvertent “mini gaffes” more than they otherwise might?
I want to be careful not to suggest that all WARBs with a financial incentive would sensationalize their reporting. Perhaps the needle of public interest and popularity can be threaded, in some cases, simultaneously. And this overall trend of writing with traffic in mind is far from new. But, even with all of those caveats, it’s yet another troubling trend that makes a spokesperson’s job that much more challenging.
You’ll find a few examples of this trend below. Some of the sites listed in these news articles have since gone defunct, while others may have subsequently altered their revenue models....
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Scooped by
Jeff Domansky
November 7, 2016 5:52 PM
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Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very comforts.
Everyone is familiar with the showrooms in your typical Ikea. But one room in Ikea Slependen, the retailer's flagship store in Norway, was quite unexpected. It's a replica of a real Syrian home—25 square meters of cinder block walls and meager furnishings.
Ikea posters and price tags in the space tell the story of a typical Syrian family's plight, including the lack of food, medicine and clean water. The price tags also serve as donation slips, as the stunt is a fundraising effort with the Red Cross, created by ad agency POL. The home is a replica of an actual residence in Damascus, as the video below explains....
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Scooped by
Jeff Domansky
November 7, 2016 1:26 AM
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The internet is crowded, people's attention spans are short - what is the best way to attract customers using content marketing?
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Scooped by
Jeff Domansky
November 7, 2016 1:08 AM
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Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven. The report was based on data from more than 65,000 blog posts published on company websites between September 2015 and August 2016, as well as data from more than 20 million shares of those blog posts on Facebook, Twitter, LinkedIn, and Pinterest. Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found....
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Scooped by
Jeff Domansky
November 5, 2016 2:41 PM
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In a time when audiences were racing in droves to catch the latest talkie and hand-drawn animation was just finding its legs, a new medium brought kids (and adults, let’s be honest) back to reading. Comic books began as a dime-store novelty, and since then, they have gone through countless transformations, artistic explorations, public excises, declines and revivals.
The history of comic book styles is one as dynamic as the stories they contain, shaped not only by the hands of countless writers and artists but by millions of readers across nearly a century. While there might not be any mutants or doomsday weapons in the actual history of comics, its panels are every bit as unpredictable....
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Scooped by
Jeff Domansky
November 5, 2016 2:17 PM
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Instagram has rolled out a game-changer for businesses: brands can now sell products directly from the app.
The photo-sharing app introduced a new ‘tap to view’ button on November 1, 2016. The button gives shoppers the opportunity to learn more about an item in an image, as well as the option to go directly to the retailer’s website to purchase the item.
Vishal Shah, head of product management for monetization at Instagram, explained the inspiration to Recode: “We’ve seen pretty good progress in mobile on making purchases easier. But these two things—discovery and the actual purchase—are just not well-connected like happens in physical stores.”
The network’s announcement post explained: “Most mobile shopping experiences today take people from the shop window right to check out—without giving consumers the opportunity to consider a product and get more information.”...
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Scooped by
Jeff Domansky
November 5, 2016 12:28 PM
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It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today's Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can't, in spite of their natural advantages.
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Scooped by
Jeff Domansky
November 5, 2016 11:55 AM
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Content marketing has become an essential tool for the majority of business-to-consumer (B2C) marketers in North America. More organizations are using the technique in marketing campaigns, and content marketing is also becoming more sophisticated and more deeply embedded into overall company processes. An October 2016 report from the Content Marketing Institute (CMI) and MarketingProfs found that 86% of B2C marketers in North America said they were using content marketing in 2016, up 10 percentage points from those who were using it a year ago. The continued embrace of B2C content marketing is also evident in how much budget is being allocated toward content marketing efforts. Most marketers in the survey were holding steady on content marketing investment, noting that they planned to spend about the same or slightly less in 2016 compared to the prior year. But perhaps the most interesting about current trends in the use of content marketing is how marketers’ philosophy toward the practice is changing—particularly in its elevation from a campaign-specific tool to a deeper business approach. ...
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Scooped by
Jeff Domansky
November 9, 2016 7:19 PM
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Content marketing is an integral part of a digital marketing strategy, and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand.
Next year closer than you think, so here are our suggestions on the biggest trends in content marketing....
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Scooped by
Jeff Domansky
November 8, 2016 11:12 AM
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This type of advertising is a little tricky to explain. Some of it’s funny. Some of it’s just strange. But you know it when you see it. And when it’s off the mark, it looks pretty bad. Here are a handful of winners from the past. Emerald Nuts, “Robert Goulet” Edeka, “Supergeil” Sprite, “Sublymonal” Some of the hallmarks of oddvertising can be seen in the following commercials. They often have a deadpan tone. Everyone is treating the alternative reality they live in as normal. Other important points are that the subject must be relevant to the brand and be appropriate for the target demographic. No Baby Boomer has ever jumped off the couch and yelled, “Grab my car keys! I need a bag of Skittles!” after seeing their commercial, “Sheep Boy.” However, Boomers are not the target audience. There are other broad generalities that can be made about oddvertising. Let’s break down a classic commercial from Old Spice, “The Man Your Man Could Smell Like,” featuring Isaiah Mustafa....
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Scooped by
Jeff Domansky
November 8, 2016 10:30 AM
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April 18, 1521, Martin Luther faces Emperor Charles the V in the Heylshof Garden to defend the infamous 95 Theses. Few people noticed the quiet banker in the room, simply known as “Jakob the Rich.” Jakob is a common merchant who will become the richest person who’s ever lived. Jakob will go on to accumulate a personal net worth equivalent to 2% of Europe’s GDP at the time. Jakob’s net worth is basically Bill Gates + Warren Buffet + Jeff Bezos combined — then doubled. Who the was Jakob the Rich? Why was he at Martin Luther’s trial? How did he get so damn rich? Well, he was a data-hungry banker looking after his investment. Over the previous 16 years, Jakob had been lending the Catholic Church money — and the Pope had racked up an enormous debt. In order to pay off those debts, the Church launched a campaign for people to pay to have themselves and their deceased family members absolved of all sins....
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Scooped by
Jeff Domansky
November 7, 2016 11:36 PM
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In a platform world, publishers face tough decisions on where to place their resources. In August, The Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.
The publisher had been experimenting on Pinterest for the past six months. But even with a social media team that had grown from two to 10 people, The Economist couldn’t make it click. “From day one, it was a struggle,” said Denise Law, community editor at The Economist. “We found it difficult to articulate what our raison d’être for Pinterest was. It’s not the place to share serious content; it’s more where people go to share ideas.”
For Pinterest, The Economist was posting pieces from 1843, its culture and lifestyle magazine, then called Intelligent Life. Articles from travel blog Gulliver’s Travels were also going there, as well as pieces from its archives and links to items from The Economist Store. But it was gaining no traction. When it cut the account, it had 5,000 followers. “Not enough to move the needle,” said Law, adding that its Tumblr account shared the same fate. Earlier this year, The Economist also culled a number of its Twitter accounts.here's
The Economist’s approach to social media is, according to the publisher, to promote quality over quantity. It’s taken that mission to LinkedIn, which it uses for brand awareness rather than to drive traffic. By tweaking its approach to publish a broader spectrum of content, The Economist saw its LinkedIn follower count grow from half a million last year to 2.4 million, and it continues to grow at a rate of 25,000 followers a week, according to Law....
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Scooped by
Jeff Domansky
November 7, 2016 8:47 PM
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The last year has turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question: What fresh twist could our national election drama and its executive producer, Donald J. Trump, possibly have in store for us now?
No doubt about it: Campaign 2016 has been a smash hit.
And to the news media have gone the spoils. With Mr. Trump providing must-see TV theatrics, cable news has drawn record audiences. Newspapers have reached online readership highs that would have been unimaginable just a few years ago.
On Wednesday comes the reckoning.
The election news bubble that’s about to pop has blocked from plain view the expanding financial sinkhole at the center of the paper-and-ink branch of the news industry, which has recently seen a print advertising plunge that was “much more precipitous, to be honest with you, than anybody expected a year or so ago,” as The Wall Street Journal editor in chief Gerard Baker told me on Friday....
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Scooped by
Jeff Domansky
November 7, 2016 6:25 PM
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“It is not about doing ‘digital marketing’, it is about marketing effectively in a digital world.”
I really like this quote from Diageo CEO Ivan Menezes. It keeps the technology in perspective, relative to the consumer. It puts the onus on everyone, not just those with digital in their job title.
In contrast, many organizations treat it as “doing digital.” Some have even created a new C-level role called the Chief Digital Officer. Floating somewhere between a CMO and a CIO, McKinsey describes the CDO role as “Transformer in Chief.”
Giving “Digital” C-level focus appears to give “Digital” a high level of strategic priority, but it also treats it as a silo, distinct from the rest of the business. It can be heavy on hype and light on substance. It can obviate the responsibility of everyone in an organization to figure out how to do what they do better with digital technology....
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Scooped by
Jeff Domansky
November 7, 2016 1:38 AM
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Giving a presentation is an enormous and (sometimes) noble responsibility. After all, only you can prevent death by PowerPoint to your audience. Fortunately, several tips, tools and other resources can help you make slides to a higher level and make them more professional and captivating. We focus on PowerPoint for most models and additions down, simply because it is the most widely used business presentation software, but many principles and tricks here apply to other applications presentation. We will begin.
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Scooped by
Jeff Domansky
November 7, 2016 1:18 AM
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B2B Content marketing is hot.But while every business claims to be working with content marketing, there’s a world of difference between having a plan on paper, and actually implementing an effective content marketing strategy. Content marketing isn’t easy. It requires commitment, perseverance and a structured strategy with defined objectives. In a nutshell: behind a good content marketing strategy, there is a budget. And to allocate the budget, it is necessary to firmly believe in the potential of content.So why invest in content marketing in the first place?Simple…
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Scooped by
Jeff Domansky
November 7, 2016 12:53 AM
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For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy. But it is legitimately a problem for marketers—or anyone in business, really—to pursue an initiative without a documented strategy. Otherwise, you’re just shooting in the dark, not knowing if what you’re doing actually works. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing....
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Scooped by
Jeff Domansky
November 5, 2016 2:27 PM
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Wondering how to get more value from your Snapchat content?
Want to learn how to reuse your Snapchat stories?
You can get a bigger return on your Snapchat marketing efforts by downloading and repurposing your stories.
In this article, you’ll discover how to repurpose your Snapchat stories for other social media platforms.
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Scooped by
Jeff Domansky
November 5, 2016 2:08 PM
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The last thing you expect from the Rock is long-windedness. But Dwayne Johnson is a veritable novelist on Instagram, where he documents his days, which are composed chiefly of pumping iron at the gym, playing with his dogs, and eating snacks on private jets. Take, for example, this post from Labor Day, in which Johnson tells the gripping story of jumping into his pool with two baby French bulldogs in no less than 240 words. Spoiler: The dogs almost drown, but the Rock saves them.
Instagram, a minimalist, mobile-focused app for sharing photos, might seem like a strange place to keep a public diary. Facebook, which aggressively positions itself as an ongoing digital record of your life, comes across as a more natural place to share updates and idle musings. But the Rock’s not alone: People are increasingly turning toward Instagram not just as a place to post filtered photos, but to spill their lives and thoughts into the captions as well.
Why is this happening? For one thing, if you’re already posting pretentious, evocative images, you’re more likely to be in an artsy-musings state of mind. But it’s more than that: Facebook, at 1.5 billion users, has felt cacophonous and impersonal for a while. Many of us use it as an address book more than a means of communication; with its sheer density of information, writing a sincere post there feels a little like shouting on the streets of Manhattan. Instagram might eventually grow as large as Facebook, but its uncomplicated design and tightly curated feed make it more than just a photo app — it’s also one of the more potent blogging spaces around....
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Scooped by
Jeff Domansky
November 5, 2016 12:09 PM
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This article contains the best Snapchat tricks, tips, hacks, and advice to take your snaps to the next level. Celebrity snapchats are going to have nothing on you (with the exception of that whole fame thing)! If you want to crush it in the creativity department and become the envy of your snapchat friends or if you want a shot at showing up when people start looking for the best snapchats to follow then you’re definitely in the right place. Oh, and you’ll definitely find a few suggestions here you haven’t seen anywhere else yet. What you won’t find here are tricks to save on battery life or data usage (Snapchat is a hog), or ways to secure your Snapchat account (even though that’s very important) or shady things like how to take a screenshot without anyone knowing (don’t do that). Depending on who you are and how much you use the app, some of these suggestions may seem like awesome bolts of idea lightning and others might seem like common sense. In either case, there’s one thing to keep in mind which might give you an edge over other Snapchat users looking for tricks and tips as well: new tricks usually surface after each Snapchat update. So that’s the time to start looking for new ideas to maintain your creative edge (and we’ll try to post anything good right here to keep you up to speed)...
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![How to Play the Game of Content Land and Win [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/Wr-DuBewn0qEIsmhFlbn_zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
ingenious infographic with tips on content visualization.