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Scooped by
Jeff Domansky
November 13, 2016 10:14 AM
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There’s a lot of talk right now that polling failed. But Trump’s win was hardly an unpredictable “black swan” event. All the evidence was there, if you knew how to read it.In fact, the polls did ok, 2016 was not even a particularly large miss by historical standards. Most states ended up within the polling margin of error, and the more careful forecasts only gave Clinton a 70 percent chance. By the last week before the election, a Trump victory was twice as likely as losing a game of Russian Roulette. Yet the most optimistic predictions gave Clinton a 90 percent chance, because they missed a fundamental fact: polling errors tend to affect many states at once, and in the same direction. To understand the vast gulf between 70 percent and 90 percent it helps to convert probabilities to odds, the ratio of chances to win against chances to lose. A 50% chance is a coin flip, or 1:1 odds. A 66% chance – around where FiveThirtyEight’s put Clinton the last week before the election – is 66:33 or 2:1 odds. If you roll that die, it shouldn’t be surprising when it comes up red....
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Scooped by
Jeff Domansky
November 12, 2016 8:59 PM
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In astronomical terms, we're about to get up close and personal with our moon — super close, you could say.
When a full moon reaches its closest point to our planet in its elliptical orbit, that's called a supermoon, or perigee in scientific terms. And this month's supermoon on Nov. 14 is going to be the closest we've come to our orbiting neighbour in almost seven decades.
The last time the moon was this close was 1948, and it won't happen again until 2034.
"In that sense, it's kind of a super supermoon," David Hanes, a professor of astronomy at Queen's University in Kingston, Ont., told CBC News....
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Scooped by
Jeff Domansky
November 12, 2016 10:46 AM
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RLego first responded to Jones with a noncommittal statement, writing, “We continuingly evaluate and develop our partnerships and approach to those, in order to ensure that we are present on the best possible platforms for reaching children and parents.” But today, after hundreds more comments echoed Jones’s sentiment, Lego changed its tone. “Hi Bob! Our agreement with The Daily Mail has finished and we have no plans to run any promotional activity with the newspaper in the foreseeable future,” the company announced on Facebook. Stop Funding Hate, a British anti-hate group that sprung up shortly after the Brexit vote, and now lobbies companies to stop doing business with British tabloids, also pressured Lego to cut ties with the Daily Mail. Lego confirmed to the group on Twitter that it would no longer advertise in the tabloid....
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Scooped by
Jeff Domansky
November 12, 2016 10:13 AM
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When the US presidential election was called, even Republican strategist Mike Murphy declared data dead. Others have said it’s the end of polling. To those who felt a Hillary Clinton victory was all but certain, Donald Trump’s success at the polls might undermine faith in big data. But this sentiment misunderstands statistics. Data is impartial and accurate; when things go wrong, it’s usually when we try to interpret it. How different people assess risk and make decisions often comes down to how we perceive probabilities. Assigning a probability to an uncertain outcome is part art and science. The most scientific way is to use data—in this case, polling numbers. This time, election forecasts based on polling data were spectacularly inaccurate. They predicted an easy Clinton victory, and assumed that women and college-educated voters would turn out for her in large numbers. In fact, according to exit polls, 42% of women voted for Trump, including 45% of white women with college degrees. Forecasts also predicted hardly any minority voters would consider Trump. But they did. Minority groups voted more for Obama than Clinton. A non-trivial number, nearly one third of Hispanics and Asians, voted for Trump. What seems like a failure of polling data, though, is really our inability to approach the data objectively....
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Scooped by
Jeff Domansky
November 11, 2016 11:16 AM
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Singles Day is a huge promotional deal in China. How big you ask? Imagine Black Friday in the US and then triple it. In its first five minutes, Alibaba has already racked up more than $1 billion in sales and more than $5.2 billion in the first hour, more than$7 billion after just two hours, with than 84% of sales on mobile devices. Now, halfway through the promotion, sales have passed $12 billion. 2015 Singles Day sales were $14.3 billion in China for one day alone. compared with a $5.8 billion in US Black Friday/Cyber Monday sales. Impressive, for a promotion started by Alibaba in 2009. Here’s what’s planned, projected by the leading e-commerce companies for November 11 and a couple of early returns. Singles Day has turned into a huge “Retailtainment“, three-week event complete with international celebrities and sales at Alibaba alone are expected to grow by 40% and exceed $20 billion. Launching Singles Day this year in Shenzhen for Alibaba were NBA superstar Kobe Bryant and super-celebrities David and Victoria Beckham after Lady Gaga canceled citing post-US election blues. Alibaba,JD.com, Baidu, Amazon, Tencent and other e-commerce leaders received warnings from the Chinese government about past Singles Day consumer complaints of counterfeiting, delivery of damaged products, falsification of facts and other fraudulent behavior. Rivals JD.com and Alibaba traded insults ahead of the extra-competitive Singles Day sales event. JD.comreported 14 million sales last year but did not disclose dollar value. This year, JD.com is partnering withWalmart and promoting sales in advance of November 11 as well as during the sales promotion. Both JD.com and Alibaba are hoping the addition of tens of thousands of international brands will push sales higher. By the time you read this post with your coffee this morning in North America, Singles Day will be over in China and we’ll have updates on our Twitter feed and in-depth sales analysis next week....
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Scooped by
Jeff Domansky
November 10, 2016 12:22 PM
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To execute on your strategy, you're going to need a powerful set of tools that leverage every stage of the customer experience, from the first point of contact, through the sales and marketing process, and over the lifetime of the customer. Some companies are in the position to implement a growth stack right off the bat and then enhance and customize it with the right collection of integrated tools. Others need to start with free tools and build to a full growth stack over time. (Note: There is a free version of the HubSpot Growth Stack.) For those companies just getting started, here is my shortlist of the best free growth tools for modern businesses. The list comprises a blend of free HubSpot tools and those from other companies that we've used and recommend....
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Scooped by
Jeff Domansky
November 10, 2016 11:35 AM
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In 2002, four researchers set out to understand the interplay between personality and leadership. One of the definitive findings of the study was that “Extraversion was the most consistent correlate of leadership.” Specifically, extraverted employees were more likely to emerge as leaders and be perceived as effective — by both managers and managed. Did you catch that key word there? perceived. Because while we might perceive extraversion as a quality of a good leader, there’s very little evidence that this trait actually gets better results. Research from Adam Grant shows that in environments of low employee proactivity, extraverted leaders get better results, but in environments of high employee proactivity, introverted leaders get better results. In other words, engaged employees that take initiative perform better under an introverted manager. Is it silly to point out that most companies today do, in fact, want a culture of engaged employees that take initiative? The potent power of extraversion becomes particularly befuddling when combined with the intoxicating scent of confidence. In a Stanford study,even after participants were told who the most qualified person was,there was still a roughly 50% chance that they would choose the leader who was less competent, but “taller, louder, or more confident.” And consistently, the teams led by less competent leaders underperformed, being beaten by both competent leaders and self-managed teams....
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Scooped by
Jeff Domansky
November 10, 2016 10:59 AM
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Imagine knowing what every lead does before and after they fill out a form.With HubSpot Marketing Free, it’s not just easy. It’s automatic. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited – all in real time. When they view an offer or check your pricing, you’ll be ready to follow up right away. And with simple but powerful analytics, you’ll learn more about what’s working and what’s not – like which traffic sources or pieces of content are driving the most conversions. It's a risk-free way to find out what inbound marketing can do for you. No budget necessary....
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Scooped by
Jeff Domansky
November 10, 2016 3:13 AM
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Regardless if you agree with the today's choice to put Donald Trump in the White House, there's one thing clear -- he's not a big fan of technology. It’s not just that he doesn’t know what the internet is about, this is a guy that thinks he can call Bill Gates to shut down the internet. I mean, come on. Nobody knows what the coming years will bring for the US, but from a political standpoint they’ll be very interesting — rest assured many will write about that in the coming days. But from a tech view, I’m scared. At least Trump seems to have a friend that shares his views....
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Scooped by
Jeff Domansky
November 9, 2016 11:55 PM
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In a creative profession like web design, inspiration plays a huge part in your daily work schedule. It’s not always easy to come across inspiration which is why I started collecting all of the little snippets of inspiration I could find with my new side project. Whether you are a freelancer or part of a larger design team, getting a dose of inspiration in the morning is an excellent way to start your day. With inspiration in mind, I want to welcome you to a curated roundup of inspiring web design elements. Featuring everything from simple, animated SVG logo design to complex interactive storytelling, this page is sure to inspire – so take a look and tell us what you think!...
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Scooped by
Jeff Domansky
November 9, 2016 8:12 PM
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With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
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Scooped by
Jeff Domansky
November 9, 2016 7:45 PM
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While LinkedIn has a unique focus compared to other social platforms, you can still incorporate it into your social media marketing strategy. You should realize, however, that you won’t necessarily be able to approach LinkedIn with the same strategy you use for your Facebook, Twitter, Instagram, or Pinterest marketing.
In addition to serving as an online job networking space, LinkedIn serves as a business-focused social network. In particular, LinkedIn groups function as networking opportunities between professionals across a huge spectrum of industries. This means that your content should be focused on things pertaining to your specific industry, and should help build your business’s presence as a thought leader in your specific industry.
While the content you curate for other social platforms can (and arguably should) have a lifestyle focus, your LinkedIn strategy should center around your industry, and what your business can contribute to that space....
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Scooped by
Jeff Domansky
November 9, 2016 7:30 PM
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Everyone likes to watch videos on the web.
According to official statistics from YouTube, they have ” over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.” The statistics portal Statista notes “As of July 2015, more than 400 hours of video were uploaded to YouTube every minute, up from 300 hours per minute in November 2014.”
Wacky cats, wacky stunts, cute cats, cute kids, offensive comedy, and R-rated content are some of the most popular methods to drive traffic. But if someone is trying to promote a product, service, personality or other business, traffic isn’t always the most important metric. Reaching the right audience with the right message becomes the goal. Cute babies might get clicks, but not business.
Audiences are bombarded by words and messages. In a short attention world addicted to entertainment, videos serve as great vehicles for public relations. But videos can be expensive and time-consuming to produce. To discover what works, an all-star panel of publicists and marketers gave us their best advice and, along with me, selected a few of their favorites. Here’s how to gain market share, reach audiences and achieve some of your public relations goals using video in a very competitive world.
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Scooped by
Jeff Domansky
November 13, 2016 10:04 AM
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Knowing that the current Rs500 and Rs1,000-denominated notes are now a relic of the past makes you look at them differently. In one night, what was once legal tender became nothing more worthy than Monopoly money. And yet, the Narendra Modi government’s sudden move on Nov. 08, which preceded the introduction of new notes, was only the latest milestone in the long story of the Indian rupee’s evolution in paper form. For many of us, the old versions featuring Mahatma Gandhi on one side were all that we ever knew. Though the Reserve Bank of India (RBI) introduced an updated version of the notes in 2005 (eventually all the notes, and not just the high-denomination ones), with some new security features, the overall look and design remained similar to the original style, introduced in 1996. These notes were, however, preceded by decades of changes in symbols, colours, sizes, denominations and more—a rich history that harks back to the colonial era. The birth of a paper currencyUntil the 18th century, silver and gold coins were commonly used in India. But as private European trading companies established their own banks in the region, such as the Bank of Hindostan in Calcutta, they began issuing the very first versions of Indian paper notes, which were initially just text-based....
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Scooped by
Jeff Domansky
November 12, 2016 12:09 PM
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Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website. So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome....
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Scooped by
Jeff Domansky
November 12, 2016 10:30 AM
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IN CASE YOU didn’t notice, there was a presidential election this week. Just kidding—there was no way you could have failed to notice that, even if you wanted to. By the time President-elect Donald Trump’s victory became imminent Tuesday night, it was already the subject dominating everything, online and off, as the Internet (and everyone else) started reacting to the outcome. Days later, that’s still the case. Here are some of the conversations you might have missed over the past few days.
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Scooped by
Jeff Domansky
November 11, 2016 4:42 PM
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Breitbart, the website at the center of the self-described alternative online media, is planning to expand in the United States and abroad. The site, whose former chairman became the chief executive of Donald J. Trump’s campaign in August, has been emboldened by the victory of its candidate.
Breitbart was always bullish on Mr. Trump’s chances, but the site seems far more certain of something else, as illustrated by a less visible story it published on election night, declaring a different sort of victory: “Breitbart Beats CNN, HuffPo for Total Facebook Engagements for Election Content.”
It was a type of story the site publishes regularly. In August: “Breitbart Jumps to #11 on Facebook for Overall Engagement.” In June: “Breitbart Ranked #1 in the World for Political Social Media; Beats HuffPo by 2 Million.” Late last year: “Breitbart News #6 for Most Comments Among English Facebook Publishers Globally.”
These stories were self-promotional. But the rankings, released on a monthly basis by a company called NewsWhip, which measures activity on social networks, represented a brutal leveling. They were unelaborated lists that ranked outlets in terms that were difficult to dispute — total shares, likes and comments....
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Scooped by
Jeff Domansky
November 10, 2016 12:29 PM
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With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S. Twitter users get their news on Twitter. And, impressively, Twitter's paid ad engagement grew 208% from 2015 to 2016. How else are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people's purchasing decisions, and how do promoted tweets boost offline sales? And does it change how connected people feel to a brand? For answers to these questions and more, check out the infographic below from WebpageFX. It includes some great research and insights into user behavior and how Twitter affects businesses. Keep scrolling, and you'll find some great, practical tips on the best times to tweet, what to tweet, and how to optimize your Twitter profile. (And for more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this post.)...
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Scooped by
Jeff Domansky
November 10, 2016 12:01 PM
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Quotes from beloved books, each thematically matched with a song. A side project by Maria Popova.
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Scooped by
Jeff Domansky
November 10, 2016 11:13 AM
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After projecting a relatively easy victory for Hillary Clinton with all the certainty of a calculus solution, major outlets scrambled to provide candid answers.
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Rescooped by
Jeff Domansky
from Future Ready School Libraries
November 10, 2016 10:40 AM
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Let me introduce you to one of my new go-to tech tools: Padlet. It's free, it's easy-to-use, and it's awesome. Oh, and did I mention... no signup needed? Padlet is essentially a digital poster that can be individually or collaboratively created. Simply visit the website and click "Create" to get started building your "wall" today. Then,…
Via Bookmarking Librarian
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Scooped by
Jeff Domansky
November 10, 2016 2:58 AM
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Drawing the drama: Cartoonists from around the world on Trump's defeat of Clinton. These cartoons give us a global perspective on the US election.
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Scooped by
Jeff Domansky
November 9, 2016 8:17 PM
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Writing isn’t a talent—it’s a skill. A skill you can develop, refine, and improve.
Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.
Here are 33 (count them!) writing tweaks that will propel you to copywriting mastery....
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Scooped by
Jeff Domansky
November 9, 2016 7:55 PM
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I found this genuine love for the craft of marketing to be a common thread among marketing experts while I was researching and creating the new list of 103 Genuine Marketing Thought Leaders. I noticed every person on the list had a passion for marketing driving them to explore, push the bounds, and do what marketers do best: be creative. For these marketers, “being creative” means everything from using comics to sell enterprise software (Tom Fishburne, #2) and blowing up the idea of branding (Cindy Gallop #9) to understanding the connection between doorknobs and white papers (Donald Norman #8). Ideas from these passionate marketers are changing the face of marketing and how it is executed....
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Scooped by
Jeff Domansky
November 9, 2016 7:39 PM
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Every person reading this article has undoubtedly heard of LinkedIn before, and considering that the social networking site now has more than 450 million users, chances are, everyone reading this has a LinkedIn profile as well. The efficacy and frequency of using LinkedIn, however, can vary drastically from person to person and company to company. While the popularity of LinkedIn marketing has increased steadily over the years, it can still be a difficult channel to navigate for those who are unfamiliar with the platform.
There are four primary aspects you should be focusing on when starting a LinkedIn marketing campaign: - Personal LinkedIn profiles
- Company LinkedIn pages
- LinkedIn groups
- Paid advertisements
This article will break down some best practices for each topic, as well as some tips and tricks to help you get the most out of your LinkedIn efforts....
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A rationalization, an excuse and an explanation all wrapped up in one post on how the polls actually weren't wrong, people were. Do you buy it?