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Scooped by
Jeff Domansky
November 15, 2016 10:28 PM
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How to Start your Presentation or Story... Some recommend to tell the 'agenda' of the presentation right away. That might work is some specific situations (urgency)… But there's a better and much more effective way to start your story....
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Scooped by
Jeff Domansky
November 15, 2016 10:08 PM
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Engineers and other technical experts take to the web to educate themselves on their options now more than ever before.
When sifting through online content, engineers and other experts in their fields want facts, not a hard sell. They’re conducting serious research.
In fact, according to a study by CEB in partnership with Google, 57 percent of the B2B purchasing process has been completed by the time someone contacts a salesperson.
So, as content marketers, we need to give them the information they need to make smart purchasing decisions. But engineers have already studied for years to accrue their subject matter expertise. Can marketers actually talk intelligently to them online?...
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Scooped by
Jeff Domansky
November 15, 2016 9:54 PM
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Nothing says "family" like pretending to love the terrible gifts your relatives have gotten you for the holidays.
That, at least, is the basic premise of a new 30-second Christmas ad from Heineken starring Benicio del Toro, and emphasizing that Heineken is, technically speaking, a family-owned business.
Part of Publicis Worldwide's new "There's more behind the star" campaign, it's the latest in a series of spots, launched earlier this year, featuring the A-list actor as a spokesman for the brewer, whose logo is, like him, a star....
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Scooped by
Jeff Domansky
November 15, 2016 10:24 AM
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If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: "How do we make this brand really stand out?" The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme.We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out for some unique inspiration for your next big campaign....
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Scooped by
Jeff Domansky
November 15, 2016 11:11 AM
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There’s a great quote from Confucius: “Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand." People will more readily help bring to life the changes that they are involved with. How are you involving your people in the changes that need to be implemented?...
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Scooped by
Jeff Domansky
November 15, 2016 3:45 AM
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The same advances which have transformed buying, and empowered smart buyers, are now also transforming selling – and offering huge advantages to the socially-savvy. In this guide, we’ll answer: - What is social selling
- Why we’re in The Age of Social Selling
- What is at risk if you don’t invest in social selling
- How to discover sales opportunities using social media
- How to use social to get to know your prospects better
- How to get the right help to make the sale
- How to spot competitive moves early
- How to prevent customer defections...
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Scooped by
Jeff Domansky
November 15, 2016 3:25 AM
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Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips. Here's what they had to say....
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Scooped by
Jeff Domansky
November 15, 2016 3:12 AM
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At Contently, we’ve taken the principles of the Five Factor Model to construct our own tone analyzer that will make pairing writers and brands more data driven. Because we’re analyzing content, rather than actual people, we’ve given each traditional trait a new, more editorially friendly name. How does it work? The analyzer scrapes a website for as much text as possible, then assigns this aggregated content with a numeric “score” for each of the Big Five personality traits. The process is the same for analyzing a writer’s body of work. Scores range from zero to one. By assessing the trait scores, we can detect the character of the publication or writer, and match the two accordingly....
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Scooped by
Jeff Domansky
November 14, 2016 11:18 AM
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Comedy is one of the most effective way to advertise anything, but some brands and companies take absurd to the next level in a trend you may not realize you’ve seen called “oddvertising.” “Oddvertising is sometimes funny and sometimes it’s just plain odd,” according to Mike Johnston. Advertising appeared as the first dot com bubble was burning and was birthed by marketers really pushing the envelope in advertising. many of the odd pioneers were startups or smaller brands trying to stand out with off-the-wall concepts like firing gerbils into their logos. THE RISE OF AN ART FORM But what they made went beyond unusual into a new realm that was later coined as “oddvertising.” Things got even weirder as they had some success reaching young audiences with money to spend. Some were all business and some were just fascinated with finding out how far they could get....
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Scooped by
Jeff Domansky
November 14, 2016 2:47 AM
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This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Initial data from Facebook revealed that people comment 10X more on Facebook Live videos than on regular videos. Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspire you to fire up a stream for your own company....
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Scooped by
Jeff Domansky
November 14, 2016 1:39 AM
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August, Interpol arrested a 40-year-old Nigerian con artist, known only as “Mike,” who was the alleged mastermind of an email scam cartel that swindled over $60 million from victims around the world. Mike operated various email schemes including the infamous “Nigerian Prince” ruse, which elaborately establishes a heartbreaking and potentially profitable tale before asking for money. The prince scams are a case study in the power of storytelling. Before asking for money, the con artists weave intricate tales that appeal to people’s emotions. While these scammers tend to prey on the gullible, like this 63-year-old Nebraskan woman who lost over $40,000, the more elaborate variations call on astronauts or London gallerists to target people who may be more sophisticated. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling, intelligent people are the most vulnerable to investment fraud. According to another new book, Denying to the Grave: Why We Ignore the Facts That Will Save Us, they’re also more likely to join cults. Our predisposition to believing good stories comes down to human physiology and psychology. We’re wired for well-told narratives. They can be so alluring, enticing, and transformative that they can cause even the smartest readers to change their minds, relinquish money, and see the world through someone else’s eyes. Even though credibility counts for a lot, you ultimately must make an audience feel things to compel action. It’s a frustrating reality for scientists and statisticians, who often try to persuade people with authority and numbers. Statistics may seem irrefutable, but they can hurt a cause, priming people to think analytically, which increases skepticism and decreases the likelihood for action....
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Scooped by
Jeff Domansky
November 14, 2016 1:21 AM
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In fishing and hunting circles, there's a saying that rings true today, tomorrow, and everyday: "If you want to land trophy animals, you have to hunt in places where trophy animals reside." Content marketing is not much different.If you want to ensure that the right audience consumes the content you design, create and share, you have to "hunt" where they are. But to do so successfully, you must first know what they desire in the way of bait (content). For those of us who've been involved in content marketing for a while now, this all sounds like fairly simplistic, 101-level stuff. But consider this: While we as marketers and technologists have access to sundry tools and platforms that help us discern all sorts of information, most small and mid-size business owners — and the folks who work at small and mid-size businesses — often lack the resources for most of the tools that could help flatten the learning curve for "What content should I create?"...
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Scooped by
Jeff Domansky
November 13, 2016 10:33 AM
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The Dutch inventors say that their machine can filter 95% of ultra-fine particles and 100% of fine particles out of the air. It cleans 80,000 m³ of air per hour within a 300-meter radius and up to a height of 7km. "It's a large industrial filter about 8 metres long, made of steel ... placed basically on top of buildings and it works like a big vacuum cleaner," said Henk Boersen, a spokesman for the Envinity Group, which unveiled the system at an energy conference in Amsterdam.“ A large column of air will pass through the filter and come out clear,” Boersen told AFP at the conference. The Envinity Group is a tech start-up that aims to improve the future for people, animals and the environment in a sustainable manner. Many businesses and countries are already interested in the cleaner, according to the group....
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Scooped by
Jeff Domansky
November 15, 2016 10:15 PM
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AA voice narration in a PowerPoint 2016 presentation is sophisticated indeed. A self-playing, kiosk-style presentation can be accompanied by a human voice such that the narrator gives the presentation without actually being there.
To narrate a presentation, a working microphone must be attached or built in to your computer. You record the narration for slides one slide at a time or all at one time, and the recording is stored in the PowerPoint file, not in a separate audio file.
The best way to record voice narrations is to do it on a slide-by-slide basis. You can record across several slides, but getting your voice narration and slides to be in sync with one another can be a lot of trouble....
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Scooped by
Jeff Domansky
November 15, 2016 10:02 PM
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Hey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well, guess what, many of today’s young influencers and consumers of the future don’t.
In fact, even if your earliest memories of a mobile phone are a chunky Motorola, you could probably take a tip or two from the younger generation to inform your content marketing efforts. Why? Because they are the connected generation, brought up on social media and smartphone use. They will see your snake game and raise you a Pokemon or three and this is all from the age of 11.
Of course, your target audience might not fall into the teenage or early twenty-something bracket. But in a world where Eric Lassard, a boy of 12, has (amongst other ventures) launched an app, social platform and is publishing his second book, ‘From Dublin to Silicon Valley’, perhaps your business might pick up a tip or two straight out of the mouths of babes. For connecting with millennials and those that come after is the future of your business…
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Scooped by
Jeff Domansky
November 15, 2016 9:48 PM
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SEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.
Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. But how exactly can SEO and SMM work together? Do social media signals affect your site’s visibility in Google? I’ve been investigating this topic for quite a long time and here's what I’ve learned so far
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Scooped by
Jeff Domansky
November 15, 2016 11:29 AM
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Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come. To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers. This usually means lights, emotions, and celebrating family and friends. Of course, there’s no harm is looking to the past to see which other brands and campaigns have made their way to the holiday retail hall of fame. Here, we look back on 150 years of inspirational ads and campaigns that many consumers say the holidays just wouldn’t be the same without....
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Scooped by
Jeff Domansky
November 15, 2016 3:53 AM
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Social selling, or selling your products and services through social media, can be a tricky balancing act for B2B concepts. Sales and marketing teams must toe the line between persuasiveness and pushiness, and a little bit of social media know-how can facilitate enhanced positive interactions with potential clients. After all, statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your company....
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Scooped by
Jeff Domansky
November 15, 2016 3:35 AM
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People often ask me how much time I spend on LinkedIn every day. Now, I think you might have guessed that it’s more than 5 minutes per day… But LinkedIn wins me my bread and butter, so of course I need to spend more time on it researching, engaging, sharing, publishing, connecting etc. In this post I’m sharing a simple list of activities on LinkedIn I recommend to all my clients. Some of them are daily and you can limit your time to only 5 minutes, some of them are weekly or even monthly. Implementing these simple tasks and only 5 minutes a day you will soon be receiving more connection requests, more engagement...
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Scooped by
Jeff Domansky
November 15, 2016 3:19 AM
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Every great marketing campaign relies on being able to communicate your story, whether that be the story of your brand or the products or services that sit at the center of your company. However, brand storytelling is becoming the foundation of many content marketing campaigns and for a good reason. A powerful, creative and insightful way of providing that coveted personal connection between company and customer, if incorporated correctly, storytelling offers a progressive strategy that has the potential to strengthen your brand, drive sales, enhance customer loyalty and in turn improve retention. At first glance the science of storytelling may appear to be fairly straightforward but as is the case with all marketing tactics, ensuring this natural love every human is hardwired to have a good story concisely communicates your brand message isn’t as easy as many marketing professionals make out. The power of storytelling, however, is right there for the taking, and by following these golden rules, you can transform your marketing plan or your client’s for the better....
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Scooped by
Jeff Domansky
November 15, 2016 2:55 AM
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As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have changed, but they haven’t. As I noticed this pattern, I wondered: What would leading content marketing professionals recommend to help B2B firms strengthen the value of their brands? I asked 14 content marketers representing companies large and small, plus several agencies. Here’s what they had to say....
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Scooped by
Jeff Domansky
November 14, 2016 11:08 AM
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Since Tuesday’s election, there’s been a lot of finger pointing, and many of those fingers are pointing at Facebook, arguing that their newsfeed algorithms played a major role in spreading misinformation and magnifying polarization. Some of the articles are thoughtful in their criticism, others thoughtful in their defense of Facebook, while others are full of the very misinformation and polarization that they hope will get them to the top of everyone’s newsfeed. But all of them seem to me to make a fundamental error in how they are thinking about media in the age of algorithms. Consider Jessica Lessin’s argument in The Information: "I am deeply, deeply worried about the calls I am hearing, from journalists and friends, for Facebook to intervene and accept responsibility for ensuring citizens are well-informed and getting a balanced perspective…. Facebook promoting trustworthiness sounds great. Who isn’t in favor of accepting responsibility and ferreting out misinformation? But major moves on Facebook’s part to mediate good information from bad information would put the company in the impossible position of having to determine “truth,” which seems far more objective than it really is. Moreover, it would be bad for society.” My response: Facebook crossed this river long ago. Once they got into the business of curating the newsfeed rather than simply treating it as a timeline, they put themselves in the position of mediating what people are going to see. They became a gatekeeper and a guide. This is not an impossible position. It’s their job. So they’d better make a priority of being good at it....
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Scooped by
Jeff Domansky
November 14, 2016 2:14 AM
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Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of. What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you’re not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional videos….
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Scooped by
Jeff Domansky
November 14, 2016 1:28 AM
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Wouldn’t it be wonderful if there was a giant vacuum cleaner designed to filter out the fine and ultra-fine pollution particles linked to early death? There is, courtesy of a small Dutch tech company called Envinity. According to a report in the World Economic Forum, the giant vacuum cleaner can suck air pollution right out of the sky....
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Scooped by
Jeff Domansky
November 14, 2016 1:03 AM
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Smoked beer — Rauchbier in German —traditionally acquires its particular flavor from heating malted barley over an open fire, though craft brewers these days are finding many ways of imparting a smokiness in their brews. Often evocative of bacon, bonfires, and/or whisky, it’s one of the more divisive genres of beer out there. Here are seven eclectic examples to try. All achieve smokiness in different ways, and all with excellent results....
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Here's a very simple set of tips on how to start your presentation or story effectively. Recommended viewing. 9/10.