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Scooped by
Jeff Domansky
December 14, 2016 1:21 AM
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Some of the best 2016 Holiday Commericals. Which one is your favorite?
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Scooped by
Jeff Domansky
December 14, 2016 1:10 AM
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Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers. The finding, which is the third consecutive year the ANA has polled its members to name a single, defining word representing the industry zeitgeist for a year, follows “content marketing” in 2015 and “programmatic” in 2014. The selection of “transparency” should not be a surprise, given the amount of action and discussion surrounding the subject in 2016, including the ANA’s release of a landmark transparency study conducted by K2 Intelligence, as well as its own set of recommendations and some pushback by its agency counterpart, the American Association of Advertising Agencies. Transparency has also been a central topic during numerous other industry developments, panel discussions and publications, including how it relates to everything from advertising and media-buying fraud to the Presidential election....
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Scooped by
Jeff Domansky
December 13, 2016 6:24 PM
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Over the last 15 years, women-owned firms have grown by 1.5 times the rate of other small enterprises and female small business owners will create an estimated 5 to 5.5 million new jobs nationwide by 2018. Check out the infographic to learn more about the success of female entrepreneurship in the U.S., including some of the most prosperous female-founded companies....
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Scooped by
Jeff Domansky
December 12, 2016 11:24 PM
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Are you ever worried about maintaining an engaged blog audience?
It all starts with detailed research and using the right blogging tools.
Here is the deal: Tools alone won’t solve your problems, but they will help you get things done more efficiently.
With that being said, I have compiled a list of 21 free blogging tools that you can start using today. These tools are a great way to improve your performance as a blogger, in terms of workflow, writing quality and visuals....
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Scooped by
Jeff Domansky
December 12, 2016 2:57 AM
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Content marketing has become an integral part of any marketing strategy. It’s no longer an option, but rather one of many tools marketers need to use to make the most out of their strategies. It makes sense: There are over three billion people with internet access, and about a third have at least one social media account. The possibilities are endless. And yet, content marketing is still a relatively new field. Luckily, with everyone focusing on its development, trends and patterns are starting to emerge.
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Scooped by
Jeff Domansky
December 12, 2016 2:40 AM
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Web design is a fast growing industry with strong competition. Keeping your website designs updated with the latest trends will help you get more traffic. So look into the future and take steps as early as possible to stay ahead of the competition. In this post, I’ll focus on trends that will shape the digital design industry in 2017....
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Scooped by
Jeff Domansky
December 12, 2016 2:21 AM
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Like our favorite celebrities, brands aren’t perfect. Bad PR is a part of life because people aren’t perfect and the companies they run follow suit. Recently New Balance became the first company to publicly back Donald Trump, a very divisive figure for reasons you would have to be sleeping under a rock to not know already. Priding themselves on being a brand that develops their products on American soil, New Balance saw Trump’s election as an opportunity for business growth and one that would bring more jobs to Americans. However, that is their opinion and not some universal truth. Politics is a tricky place for a brand to choose sides when there are so many issues that people take seriously. Thousands of sneakerheads were outraged at New Balance’s political stance. So outraged that they denounced their love for the brand all over social media by literally posting pictures of them throwing the sneakers away and burning them. Things really spiraled out of control when neo-nazis procclaimed the sneaker to be the official sneaker of white people. Yes, that really happened. Obviously publicly backing a divisive president-elect has some serious downsides with the public, so what do we do as consumers after our favorite brands choose to do something against our personal values?...
Watch for growth of AI personal assistants, connected living and global isolationism and more.
Via Marc Wachtfogel, Ph.D.
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Scooped by
Jeff Domansky
December 11, 2016 11:36 AM
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The conversation around artificial intelligence (AI) and machine learning today seems de rigueur, particularly in light of the recent introduction of “chat bots” by Facebook and other notable tech companies. With each new advancement in the field also comes the obligatory pronouncements of the impending 'robot apocalypse'. Not so much in the Terminator, Skynet-esque sense, but rather the extent to which robots can eventually replace humans in roles where decision-making is more constrained. While there have been some promising developments, machine-based intelligence is still at the stage where it can increase efficiencies to an almost infinite scale, but still struggles to provide adequate context to the intended audience. How then can there be a role for them in creative process? I would argue that AI can be used to drive creativity today, but only in tandem with input from human designers....
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Scooped by
Jeff Domansky
December 10, 2016 2:26 AM
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For all of the greatness that the internet affords -- cute animal videos, GIFs, and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination? Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order). No matter where you click online, it’s easy to be pulled into a black hole of distraction andlow productivity.Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different categories if you want to jump ahead:...
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Scooped by
Jeff Domansky
December 10, 2016 1:55 AM
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According to a 2016 study from HubSpot Research, “Buyers Speak Out: How Sales Needs to Evolve,” prospects want to work with salespeople who can offer advice and expertise beyond just a description of product features. Sixty-one percent of buyers say reps can provide a positive experience by providing relevant information. Roughly half of buyers appreciate when salespeople recommend multiple strategies beyond their business offering, and 45% want salespeople to be invested in their goals.In other words, prospects want to work with reps who understand their unique priorities, challenges, and industry landscape. You can learn some of this information through traditional methods, such as asking your prospects directly and reading their company websites and blogs. But these sources won’t lead to all the answers you need. In addition, you can earn trust by beginning the sales conversation with an intimate understanding of the buyer’s business -- rather than relying on your meeting to get the facts. These five unexpected places you can research prospects will clue you in....
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Scooped by
Jeff Domansky
December 9, 2016 10:51 PM
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Video can be a great addition to your landing page, but it doesn’t have to stop there. Video is also a nice way to get more out of your social media efforts. This has become increasingly important as consumers have come to expect a presence from brands and businesses on Facebook, Twitter, Instagram, and other social platforms. Today’s article is the first in a series of blog posts that will dive into how to use social video to drive engagement, drive sales, and establish expertise. According to Buffer, “video is largely underutilized” on Facebook. After analyzing more than 16 million social media posts, Buffer concluded that video gets a lot more engagement than other types of posts, including photos, links, and plain text posts....
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Scooped by
Jeff Domansky
December 9, 2016 10:27 AM
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Google Shopping is offering a virtual tour of New York’s renowned holiday windows, Winter Wonderland, which allows consumers to use a smartphone or computer to see windows from 18 stores, including Lord & Taylor’s Enchanted Forest, as well as Barney’s — in which artist Nick Cave tackles race and gender — and Saks 5th Avenue, which features couture gowns from designers that were inspired by holiday treats. “We’ve taken hundreds of high-resolution photos of each window and stitched them together with a new technique that creates a rich, life-like panorama — you’ll feel like you’re standing on the streets of Manhattan during the holidays, gazing at the windows as if you were walking next to them,” Aman Govil, Google's head of art, copy and code projects, wrote in a blog post. What’s more, users with virtual reality headsets like Google Cardboard or Daydream can also hear surrounding sounds and sights, Google said....
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Scooped by
Jeff Domansky
December 14, 2016 1:16 AM
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What I love about Instagram is its simplicity and the fact that it’s completely visual-centric. It’s the perfect resource for connecting with your audience visually and for rounding out your social media campaign. I also love the level of engagement that takes place on this network. In fact, “Instagram is now seeing 15x more engagement than Facebook and 20x more than Twitter.” While we sometimes think of Instagram as a platform used by brands on a large and even global scale, it’s ideal for marketing local businesses as well. It just takes a few slightly different techniques. Here are 18 things you need to know about marketing your local business on Instagram for maximum effectiveness....
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Scooped by
Jeff Domansky
December 13, 2016 6:50 PM
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Typography is associated with great design for web and print. However, it was not so long ago that typesetting for printing presses was the norm. During this era of typesetting, many technical terms evolved for the construction and makeup of fonts and layout. It was like a secret code for typesetters, where few outside of the industry had any knowledge of the terms being used. The Logo Company has put together this clever graphic that decodes these technical terms associated with type and explains the meaning of each term in simple, plain English, that anyone can understand....
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Scooped by
Jeff Domansky
December 13, 2016 12:27 PM
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If you ask us, infographics aren't going anywhere.
This year alone, we've covered how essential they are to SEO, and the numerous resources available to create beautiful infographics of your own.
And yes -- when it comes to infographics, we do like to play favorites. That's why we went scoured the web for some of the best infographics of 2016. Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design....
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Scooped by
Jeff Domansky
December 12, 2016 3:05 AM
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What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?” That’s exactly what I did.What follows are – by any list or metric – 50 of the biggest names in online marketing, their top social-media tool (after the infographic) … and why they love it....
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Scooped by
Jeff Domansky
December 12, 2016 2:47 AM
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As 2016 comes to a near close, our creative team here at Dock9 reflected on what we consider the rising web design trends of 2017. Like any trend, these go in and out of fashion and may not necessarily suit all our users. However, we like to think of each trend as an “additional tool” to our designer tool box, where we pick the right ones for the job at hand. This week we’ve compiled a list of 9 key trends we believe have been prominent in Web design this year, and we predict, likely to continue into 2017.
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Scooped by
Jeff Domansky
December 12, 2016 2:31 AM
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As we look forward to 2017 — a year that hopefully won’t be plagued by the passing of so many of the world’s greatest artists and performers — the big question on every designer’s mind has to be: what will define design in 2017? So with that in mind, I decided to ask Webflow’s own designers what trends they think will dominate the world of digital design in 2017. (And wrote up a little commentary on their thoughts.)...
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Scooped by
Jeff Domansky
December 11, 2016 12:12 PM
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These technologies have combined to create a huge shift in the web design paradigm, creating, most notably, a responsive (or increasingly mobile-first) design philosophy. On the aesthetic side, 3 years ago flat design reigned supreme. And then Google introduced Material design, which brought us slightly out of abstraction. 2017 marks the year design takes one more step back into reality. Whether it’s through form, color choice or functionality, 2017 is a year of hybrids, where reality and technology collide to create a seamless browsing experience. Here are the 9 web design trends we think are going to bridge that gap...
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Rescooped by
Jeff Domansky
from Tools for Teachers & Learners
December 11, 2016 11:50 AM
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Open Broadcaster Software is free and open source software for recording and live streaming. Stream to Twitch, YouTube and many other providers or record your own videos with high quality H264 / AAC encoding.
Via Nik Peachey
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Scooped by
Jeff Domansky
December 11, 2016 11:21 AM
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A new study casts some doubt on something very personal: our memories. About one in two people are highly prone to ‘remembering’ events that never happened, researchers from the University ofWarwick have found. Dr Kimberley Wade in the Department of Psychology proved that if people are told about a completely fictitious event from “their lives,” they start to imagine it, and about half of people are willing to accept it as reality. She and her colleagues recruited 400 participants, asking them to “recall” several different types of false memories – such as taking a childhood hot air balloon ride, playing a prank on a teacher, or creating havoc at a family wedding. To some extent, more than 50% of them claimed they remember it – 30% of participants appeared to fully ‘remember’ the event while 23% showed signs that they accepted the suggested event to some degree....
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Scooped by
Jeff Domansky
December 10, 2016 2:06 AM
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Trying to better understand your competitors has always had a negative stigma. “Isn’t spying on them considered corporate espionage?” someone recently asked me. But in today’s online and interconnected world, there are plenty of tools that allow you to legally gain important insights on industry players. These platforms can help you better understand how your industry operates, who the relevant players are, how you can gather leads, and what the ecosystem comprises of. In today’s corporate climate, the usage of these tools is widely accepted and even encouraged within mainstream industries. Let’s look into five strategies that will help you to better understand your competition and explain how you can gain a competitive edge....
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Scooped by
Jeff Domansky
December 10, 2016 1:36 AM
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When it comes to Digital Marketing trends, what’s “in” is always changing. Whether it’s Google’s search engine algorithm, the emergence of new social media platforms, or the most in-demand Digital Marketing skill sets, the industry is constantly evolving, updating, and creating new ways of reaching an audience. With 2017 just around the corner, our eyes are on the top trends set to rule Digital Marketing in the next 12 months. Based on exclusive data and insights gathered from our Digital Marketing Salary Guide 2016-17, here’s a look at the four Digital Marketing trends that will define the industry and how businesses approach and implement it in 2017....
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Scooped by
Jeff Domansky
December 9, 2016 11:23 AM
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According to the Hearth, Patio and Barbecue Association, only about half (52 percent) of American homes have a fireplace. For the 48 percent of us who are flueless, it's not easy getting into the holiday spirit—not when just about every popular conception of Christmas revolves around chestnuts roasting on an open fire and Santa Claus coming down the chimney. Fortunately, there is a substitute: the Yule log. Chances are you've already noticed, and probably watched, one of these ersatz holiday fireplaces. But in case you haven't, the Yule log goes like this: It's a video of a fireplace with logs burning inside it. You watch it. That's it. Some Yule logs can get pretty elaborate. Virtual Fireplace, for example, allows viewers to select their own pile of logs and even choose from several different combustion sounds. Some of them are themed, such as the Darth Vader Yule Log, which shows the famous villain's remains atop the logs. (Say what you want, but the thing has over 1.2 million views.) Still others feature internet stars. Celebrity cat Lil Bub, for instance, has his own Yule log video....
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Scoop.it!
A few fun holiday commercials to enjoy.