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Scooped by
Jeff Domansky
December 17, 2016 11:50 AM
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There’s no shortage of humor in Benedetto Bufalino’s work. From playable ping pong tables made from upside down cars, and aquariums built from telephone booths, Bufalino has a knack for turning the ordinary into the absurd. The French artist’s most recent creative intervention invites pedestrians to a party at a construction site in Lyon, France, Bufalino has created the ‘disco-ball cement mixer’ that glimmers and gleams a radiant spectrum by night. as the mixer rotates, mirrored tiles cladding the truck reflect rays of light across the surrounding site. ...
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Scooped by
Jeff Domansky
December 17, 2016 2:49 AM
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Whether Artificial Intelligence (AI) is something you’ve just come across or it’s something you’ve been monitoring for a while, there’s no denying that it’s starting to influence many industries. And one place that it’s really starting to change things is e-commerce. Below you’ll find some interesting stats and facts about how AI is growing in e-commerce and how it’s changing the way we do things. From personalizing the shopping experience for customers to creating personal buying assistants, AI is something retailers can’t ignore. We’ll also take a look at some examples of how leading online stores have used AI to enrich the customer buying experience....
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Scooped by
Jeff Domansky
December 17, 2016 2:24 AM
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Here are the 2017 predictions where advertising is concerned? These 2017 predictions aren’t only for online predictions, but for offline media as well! More specifically, we’ll divide these into advertising in general, ad agencies, ad blocking, digital advertising, game advertising, media, local media, magazines, mobile, newspapers, native advertising, connected television, radio, programmatic, search engine advertising, social media in general, Facebook, Instagram, Snapchat, Twitter,sports advertising, television, ITV, Programmatic TV, and video?...
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Scooped by
Jeff Domansky
December 17, 2016 2:09 AM
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Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. But it wasn’t just spending habits that dominated headlines over the last 12 months. 2016 was a landmark year for the marketing, media, advertising, and tech space. So what happened? Here are the six storylines every marketer should know....
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Scooped by
Jeff Domansky
December 17, 2016 1:30 AM
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Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'? The answer is that web design trends in 2017 should be all about meeting the user's needs. Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function. Ignore all the web design trends pieces that tip their hats to virtual reality or to eye-catching animation; 2017 is about utilitarianism. Here are the 10 trends I think will be most noticeable....
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Scooped by
Jeff Domansky
December 16, 2016 10:20 AM
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Trump's "Make America Great Again" hat was pervasive, potent, and deeply misunderstood.mp's ubiquitous bright red trucker hat, festooned with "Make America Great Again," is now seared into our collective memory. It was the most hated and most loved symbol of the election, the most comical and the most serious. It was a poorly designed product that turned out to be very strong branding. It was the most misunderstood design of the election—for designers and non-designers alike. But most of all, it's a lesson about the limitations of "good" design. "No one wants to give [Trump] credit, understandably, because it’s not something that was designed," says Lindsay Ballant, a designer, art director, and adjunct professor at the Maryland College of Art. "It should be something that designers think about. Good design doesn't necessarily mean effective design." As we move on from the 2016 election and contemplate the role of design in subsequent political campaigns, understanding the difference between good and effective design is imperative....
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Scooped by
Jeff Domansky
December 16, 2016 3:30 AM
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Instagram has seen incredible growth since it was acquired by Facebook in 2012 -- in fact it’s grown by 400 percent! That's why for marketers, it can be an extremely helpful tool. Why Instagram? First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making it a friendlier option for those who prefer to spend marketing funds elsewhere. Since Instagram is visual, capturing someone’s attention on Instagram is much easier than on Facebook. Plus, the meaty part of this, is that it drives 58 times more engagement per follower than Facebook, and 120 times more than Twitter. That’s significant to anyone who likes numbers! Creative Instagram strategies By its very nature, Instagram leaves lots of room for creativity. But, if you’re planning to use the network as a marketing channel, it’s best to put some strategy in place before leaping into the fray. Beyond the obvious items like having a solid bio with your URL, a great profile photo and connecting your account to Facebook, I’ve pulled together several ideas worth considering....
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Scooped by
Jeff Domansky
December 16, 2016 1:55 AM
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Supply is way up, and demand is relatively flat. The increased competition means understanding how your prospective buyers research and buy is even more critical. I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. Here’s what that means for you, your prospects, your business, and your 2017 marketing plan....
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Scooped by
Jeff Domansky
December 16, 2016 1:23 AM
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Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re ranking sites offering video content higher in the SERPs (Search Engine Results Page). Some important facts you should know about video marketing are that adding video in marketing emails can increase click-through rates by as much as 300 percent. Also, video marketing’s importance is steadily rising because mobile video consumption rates double each year. Perhaps the most attractive aspect of video marketing is that it is often free and requires no investment funds. It is and has always been free to post on video sites like Youtube and Vimeo. Way back in 2009, a study conducted by Forrester showed that website pages that include videos are 50 times more likely to come up for a keyword result for which Google offers video results than website pages that had no video....
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Scooped by
Jeff Domansky
December 15, 2016 12:18 PM
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How to bookmark websites will depend on the browser you're using. But trust me, it's easy. Now, let's get bookmarking. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team's favorites below. (And be sure to share your own favorites in the comment section.)...
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Scooped by
Jeff Domansky
December 15, 2016 11:48 AM
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Facebook has slowly been adding options to the mix the past few years. You still can’t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience. This week, Facebook began rolling out a new batch of settings for pages. These new options are aimed squarely at marketers; they’re all about converting traffic into action (and paying Facebook for more action whenever possible). Here’s how to optimize your shiny new Facebook Page....
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Scooped by
Jeff Domansky
December 15, 2016 3:40 AM
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The digital ad space is murky, and it's becoming increasingly clear that users aren't seeing as many ads thanks to ad-blocking technology. And even when they do see ads, more than 60% of users say they find them annoying and intrusive. Furthermore, people have been shifting to mobile as their primary media consumption device in the last three years, while ad spend lagged. In short, the industry is reactive rather than proactive. As a result, U.S. digital ad revenue has become Google and Facebook, followed by everyone else. But immersive video through virtual and augmented reality could change all that.
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Scooped by
Jeff Domansky
December 14, 2016 11:22 PM
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This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle. The sugar water giant, with help from agencies David and Gigigo, will be selling special limited-edition bottles of Coca-Cola, featuring electronic caps that can record a 30-second message, and then play it back when someone twists open the beverage. Available at two stores in Sicily, the bottles will also be distributed among influencers in Central and Eastern Europe, as a test case for further sale next year....
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Scooped by
Jeff Domansky
December 17, 2016 11:43 AM
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After showing us the beauty of storefronts in paris and milan, pixartprinting has now collaborated with photographer sebastian erras to spotlight the city of lisbon and its most remarkable shops. ‘lisbon re-tale’ carries us through theportuguese capital to encounter 30 historical shops, their often ornately decorated façades and their passionate business owners. the series — of which lisbon is the final chapter — seeks to give a voice to these traditional places, highlighting the creativity, character, and values from the past. Through the voices of its inhabitants, ‘lisbon re-tale’ conveys the vibrant essence and energy of the city, highlighting its historic architecture and commercial spaces. this latest collaboration between pixartprinting and photographersebastian erras sees craftsmen, young designers, barbers, and restaurateurs standing outside their store’s doors, proudly presenting goods to locals and foreigners alike. ‘light seems to shine from the people who work in them: welcoming, smiling men and women who love their land and its history,’ the team describes....
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Scooped by
Jeff Domansky
December 17, 2016 2:32 AM
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Mobile advertising has grown faster than any other medium in the last four years and is now a significant proportion of online advertising revenue. Initially, it struggled to match the success of mobile app usage and consumer spending. Early mobile advertising formats such as banners have been borrowed from other online media rather than built to best exploit the very different mobile medium. While older formats may have been relatively easy to implement at scale, they have not been built to address the challenges and take advantage of the opportunities that mobile provides. Third party in-app native will continue to grow, at an annual average rate of 70.7% While first party in-app native will continue to be the largest revenue driver, third party in-app native will continue to grow, at an annual average rate of 70.7% and will account for 10.6% of all mobile display advertising at $8.9bn by 2020. However, the paths to adoption of native advertising vary for different types of mobile publishers. A flexible approach which puts the user experience at the heart of the advertising strategy is crucial for the success of native....
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Scooped by
Jeff Domansky
December 17, 2016 2:17 AM
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The social media landscape continues to evolve in sometimes predictable, oftentimes surprising ways, as new technologies, platforms and methods of content delivery arise to grab hold of our imagination and continually alter how we communicate. Savvy brands that stay ahead of these trends hold a huge strategic advantage by being well prepared as these shifts occur. Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach–and interact with–new and existing customers....
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Scooped by
Jeff Domansky
December 17, 2016 1:43 AM
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Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list, in a campaign created by Red Tettemer O'Connell + Partners." Although there are over 320,000 people living in Iceland, the Icelandic Naming Committee has listed just 4,512 approved Icelandic names," says Frikki. "I will now read each name, wishing Gleðilega hátíð to each Icelander. Oh, and because Reyka is a vodka, these wishes are only for those of legal drinking age. So if I call your name and you are under 21, I am not talking to you." In this video, he begins his laborious trudge through approved Icelandic names....
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Scooped by
Jeff Domansky
December 17, 2016 1:16 AM
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Christmas – the biggest commercial event of the year – is well and truly underway. But with the number of visitors to UK shops falling by 9 per cent last year and online booming, there should be plenty of content to push people into the sales funnel. With this in mind we had a quick look at what Outbrain had to offer. Purely at random, we picked an article on poor working conditions at a JD Sports warehouse. Not very Christmassy, but in our experience it wouldn’t make any difference to the Outbrain content if it was an opt-in by Santa Claus himself. To be more specific, there should be tons of retailers firing off articles with present ideas for kids that link back to products. Or what about affiliate sites doing the same thing and kicking back links to Amazon? There was nothing, unless you’re planning to put through a PPI claim as a gift....
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Scooped by
Jeff Domansky
December 16, 2016 3:43 AM
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Interested in generating high-quality leads for your brand? You’re probably using several social media platforms to reach out to a new audience and generate new leads. But have you tried gearing your Instagram marketing towards lead generation? You may be using the platform to engage with an existing audience but with 500 million monthly active users, Instagram could be the ideal channel for drawing in new leads.So how exactly do you entice new prospects and generate high-quality leads through Instagram? Here are some of the most effective tips to help you out...
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Scooped by
Jeff Domansky
December 16, 2016 2:44 AM
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We are hardwired to be visual. Science has proven vision is the most powerful of all our sensory systems for cognition. 90% of all input in our brains is visual. People remember 60% of what they see, but only 40% of what they read. What’s different nowadays is the shift from functional charts and graphs to more beautiful, interactive infographics. Boring designs increasingly fail to engage our audience; people crave for more art-like visuals. For the vast majority of non-designers out there, the challenge is to strive for a balance between beauty and functionality. In our quest to learn how to make sense of all the information out there, we asked 25 experts for their best advice on how to tell visually compelling data-driven stories. We hope these experts’ tips will help you communicate data-driven information in an engaging way....
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Scooped by
Jeff Domansky
December 16, 2016 1:36 AM
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W2After yesterday’s look at the best brands on social media, we rank the best publishers on Facebook and Instagram in 2016. As we noted on the blog last week, 2016 has been a fairly turbulent year for publishers on Facebook. While engagement and use of social media generally has never been so high, publishers found it a little harder to get noticed in news feeds, and were asked questions about the relationship between their social presence and their own websites. Despite that, there have been lots of great examples of publishers engaging with their readers (and viewers) in imaginative and innovative ways. We didn’t pick these publishers on the basis of overall engagement alone. While consistently high engagement was a factor in deciding the winners, we looked for an overall pattern of content format experimentation and success....
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Scooped by
Jeff Domansky
December 15, 2016 7:44 PM
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The focus on influencer marketing is growing as traditional marketing activities are becoming less effective in engaging online audiences. Consumers look to peers and opinion leaders in their respective industries for recommendations, and relevant brands who can turn these influencers into advocates. If you want to broaden your reach and increase affinity amongst your communities, influencers can be powerful partners in promoting your brand stories.
In this infographic, learn how to effectively engage and build relationships with influencers and deliver the content they want, featuring advice from Shonali Burke, Gini Dietrich, and Jeff Domansky....
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Scooped by
Jeff Domansky
December 15, 2016 12:03 PM
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With a new year just around the corner, it’s time to take a look at the future direction of web design. As technology advances and becomes more ingrained into every facet of our daily lives, users are demanding more and more from their online user experiences (UX).Personal, interactive, and relevant are three keywords which users want from their UX. Which basically means web designers now face the challenge of developing a website which understands and responds to its users throughout the process....
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Scooped by
Jeff Domansky
December 15, 2016 11:36 AM
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While many think of Instagram merely as a popular social channel where people express themselves through creative images (or even a selfie), the platform has actually become a lucrative business for some. We work with a lot of Instagrammers at Webfluential, people who've been able to successfully transform their passion for creating into a career via the app. We've learned a lot from these creators, and we've incorporated all of these learnings into a new infographic which looks at the essential details of how to post, what to post and what performs best on the network. If you’re new to Instagram, or you're looking to boost your Instagram presence, this infographic is the ultimate guideline to your future posts.
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Scooped by
Jeff Domansky
December 15, 2016 3:33 AM
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Seth Godin once said: content marketing is the only marketing that's left. Effectively done, it gives a brand an image and a voice that speaks volumes to the audience's direct needs and problems, with a solution. Learn 8 strong statistics on why content marketing is today's marketing.
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A disco ball cement truck and party? Only the French!! Benedetto Bufalino's most recent creative intervention invites pedestrians to a party at a construction site.