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Scooped by
Jeff Domansky
December 21, 2016 4:15 AM
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It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies. The truth is, there are countless Silicon Valley startups, propped up by venture capital, that would kill to have the revenue of any of the magazine brands on our 2016 Magazines of the Year list. Starting with The New Yorker, which is the Magazine of the Year (read our storyhere), and followed by the diverse range of titles (presented below in alphabetical order) that round out our list, these are modern content brands that are mastering print and digital. They're iconic, they're beloved by readers and advertisers and, get this, their bottom lines are about generating actual revenue. --The Editors...
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Scooped by
Jeff Domansky
December 21, 2016 2:53 AM
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Personalised, data driven, communications have now become firmly entrenched into mainstream marketing portfolios. Developing a single view of the customer across all of their interactions with your brand, and using that to deliver targeted and personalised marketing messages has now become a business imperative. What’s more, for those businesses that are lagging behind the need to ‘get up to speed’ has become even more urgent as a new wave of marketing technology innovation is about to hit....
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Scooped by
Jeff Domansky
December 21, 2016 2:36 AM
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In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we've identified as part of Edelman Digital's annual trends predictions for 2017.
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Scooped by
Jeff Domansky
December 20, 2016 10:53 AM
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Speaking in early December at a ceremony to honor Harry Reid’s retirement from the US Senate, Hillary Clinton took aim at a target that would have been totally unfamiliar to audiences as recently as the summer of 2016: fake news. She spoke of “an epidemic” of the stuff that has “flooded social media” over the past year and “can have real-world consequences.” This was reported largely as commentary on the Pizzagate conspiracy theory, which had recently led to an alarming armed standoff at DC’s Comet Ping Pong restaurant. But it was also pretty clearly an allusion to her own recently failed presidential campaign, especially because she spoke favorably of the idea of bipartisan legislation to curb foreign propaganda news, arguing that “it is imperative that leaders in both the private and public sector step up to protect our democracy and innocent lives.”...
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Scooped by
Jeff Domansky
December 20, 2016 10:43 AM
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EIt seems pretty universal that 2016 was a crazy year – and the media industry was not left unscathed. From the widespread misinformation across the internet that may have influenced the U.S. election, the continued renaissance of podcasting and the advent of new virtual reality technologies, 2016 turned out to be a significant year in media, technology and journalism. Read on for our recap of the top media stories of the year and our predictions for what lies ahead....
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Scooped by
Jeff Domansky
December 20, 2016 10:08 AM
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Howdy! We're the people behind WordPress.com, WooCommerce, Jetpack, and a bunch of other products for WordPress. We are passionate about making the web a better place. We don't build software for free –– we build it for freedom. Our goal is to democratize publishing and commerce so that anyone with a story or idea can share it with the world regardless of income, gender, politics, language, or location. We believe in open source and the vast majority of our work is available under the GPL. We also contribute to a number of non-profit and open source projects, like WordPress.org, BuddyPress, the P2 theme, and WordPress for Android and iOS.Learn more about Automattic, or say hello to us@automattic...
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Scooped by
Jeff Domansky
December 20, 2016 9:51 AM
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Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover someunder-the-radar insights to help supercharge your social media marketing strategy as we head into 2017. In this post, I’d love share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today....
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Scooped by
Jeff Domansky
December 19, 2016 3:20 AM
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Don’t worry, you don’t have to be a professional videographer, buy a ton of the right gear, or even look perfect on camera! Okay, while all that can certainly help(!), you can also augment your video content production by using the right tools. Look no further than Adobe Spark Video – it’s free. I’ve been a big fan of Adobe Spark since it started rolling out in beta last year. This desktop and iOS 3-in-1 app allows you to easily create stunning GRAPHICS (even add animated effects on iOS), compelling VIDEO, and web PAGES. Now, as from today, Adobe just announced that Spark Video now supports video clips to help you engage, motivate, and inspire your audience....
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Scooped by
Jeff Domansky
December 19, 2016 2:51 AM
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If you're using LinkedIn for sales correctly, you won't insert an ask into your initial invitation to connect. It's only after the prospect accepts your personalized connection request and you've diligently observed their behavior on the network that you can follow up with a meeting proposal. But just like cold sales emails, there's a right way and a wrong way to write a LinkedIn message. Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide. Let's dig into the nine components....
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Scooped by
Jeff Domansky
December 19, 2016 2:30 AM
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A successful landing page is a combination of many different factors. Colors, copywriting, layout, and the quality of your traffic all play a role in how well your landing page converts. You can, and should, implement proven copywriting tactics, psychological principles, and other well-known techniques to boost your chances of convincing visitors to take action. There are also a few lesser-known persuasive elements worth adding to your landing page. They’re powerful, and they’re hiding in a place that few people think to look: Social media. The magic of social listeningSocial listening is all about using social media to learn more about your audience. You’re “listening” to the conversations going on about your brand and industry on social media, and turning them into actionable steps that improve your marketing efforts....
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Scooped by
Jeff Domansky
December 19, 2016 1:09 AM
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App builder is designed for the small business, but works just as well for journalists and publishers.It enables you to create a professional app, and add content to it, with just a few clicks – as long as you have your content ready.Submission to the Apple and Google app stores is available, as is hosting (pricing here).You don’t pay anything until you publish, which means App Builder is a great platform for practising app building....
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Scooped by
Jeff Domansky
December 18, 2016 4:41 PM
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The legacy of Jimi Hendrix’s estate has been in conflict in recent years. Since his father’s death in 2002, his siblings have squabbled over his money and battled unlicensed and bootleg venders. But Hendrix’s musical legacy continues to amaze and inspire, as Janie Hendrix—his stepsister and CEO of the company that manages his music—has released album after album of rarities over the last couple decades. Not all of these releases have pleased Hendrix fans, who have called some of them mercenary and thoughtless. But it is always a joy to discover an unheard recording, whether a live performance, wobbly studio outtake, or semi-polished demo, so many of which reveal the territory Hendrix intended to chart before he died.
In 1982, some of that unreleased material made it into a four-hour Pacifica Radio documentary, which you can hear in four parts here. Produced by what the station calls “some of Pacifica’s finest” at its Berkeley “flagship station 94.1 FM,” the documentary does an excellent job of placing these recordings in context. With help from Hendrix biographer David Henderson, the producers compiled “previously unheard and rare recordings” and interviews from Hendrix, his family, Noel Redding, Ornette Coleman, Stevie Wonder, John Lee Hooker, John McLaughlin, Chas Chandler, and more. After a newly-recorded introduction and a collage of Hendrix interview soundbites, Part 1 gets right down to it with a live version of “Are You Experienced?” that pulses from the speakers in hypnotic waves (listen to it on a solid pair of headphones if you can)....
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Scooped by
Jeff Domansky
December 17, 2016 12:04 PM
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Over the past 12 months, designboom has featured a wide range of architectural projects that engage directly with the natural environment. despite being diverse in scale, material, and setting, each of our selected works respond to their context, either in conceptual or realized forms. from an earthquake memorial museum in china to a proposal to excavate new york’s central park, take a look at our roundup of schemes that interact with the natural world....
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Scooped by
Jeff Domansky
December 21, 2016 3:08 AM
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Remember these and your children will love you. Most people have a standard idea of what making a snowman involves, and it’s a fairly simple design: one large snowball on top of another, a carrot for a nose, and a couple of rocks for eyes. But it turns out there’s a whole lot more room for originality in this beloved wintertime tradition than you might ever have guessed. We at Bright Side were bowled over by the creativity on display here....
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Scooped by
Jeff Domansky
December 21, 2016 2:43 AM
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Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year. But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017?...
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Scooped by
Jeff Domansky
December 20, 2016 11:28 AM
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On the night she was murdered, Stella Walsh was in a great mood. The Cleveland resident spent much of December 4, 1980, thinking about her two passions: sports and Poland, the country she ran for when she won two Olympic medals. There was a women’s basketball match the next week between Kent State and the Polish national team, which Walsh helped arrange. Mayor George Voinovich asked her to be his proxy, and his office gave her a key to the city, which she planned to present at the game. Walsh had planned to leave for Atlanta that day, on a trip with her co-workers at the recreation department, but two days earlier, she’d canceled her ticket, which she said was too expensive for her. She skipped work, slept late, went to the nearby Lansing Tavern in the early afternoon, then returned to the tiny home she shared with her bedridden 84-year-old mother Veronica. After dinner, without saying goodbye, she drove off to buy ribbons for the visiting Poles. She had a lot of money in her pocket, which rarely happened.In Walsh’s brilliant career as a track and field star, she’d won 41 Amateur Athletic Union (AAU) titles and set 20 world records in a range of events, from sprints to the discus throw. She was the first superstar of women’s track and field, a dominant performer who intimidated her competitors, and the only woman of her era whose box-office appeal matched a man’s. Walsh “is to women’s track what Babe Ruth is to baseball,” one journalist wrote....
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Scooped by
Jeff Domansky
December 20, 2016 11:03 AM
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2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.Before we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign. ...
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Scooped by
Jeff Domansky
December 20, 2016 10:33 AM
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Don’t expect to see too many wearable devices like Apple Watches and Fitbits under Christmas trees this year—they’re not on many wish lists.eMarketer has significantly revised its estimates of wearable-device users in the US. The still-young category showed early promise, but usage has not expanded beyond early adopters. In October 2015, eMarketer expected usage among US adults to grow more than 60% this year. But according to its latest forecast, it will only grow 24.7%, as smart watches in particular have failed to impress consumers. This year, 39.5 million US adults will use a wearable device (with internet connectivity) at least once a month, far less than the 63.7 million previously forecast. Smart watches haven’t caught on in large numbers, primarily because of their high price point and lack of definitive use case. This year, usage of wearables will reach just 15.8% of the population. That penetration rate is only expected to grow to 21.1% by 2020....
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Scooped by
Jeff Domansky
December 20, 2016 9:58 AM
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Last week Automattic published its annual “Year in Review” stats, including WooCommerce stats for the first time since the company acquired Woo in 2015. As of December, there are 1,594,894 active stores using WooCommerce and roughly 1/3 of those (530,000) are new in 2016. One of the most exciting areas of growth is WooCommerce’s global market share. Although both the Year in Review post and the WooCommerce websitehave the software at 39%, Builtwith stats show WooCommerce powers 42% of all online stores. This is a huge leap from 30% a year and a half ago, when it was acquired. WooCommerce market share is even higher in emerging markets like India(55% among stores using the .IN extension) and Mexico (56% among stores using the .MX extension)....
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Scooped by
Jeff Domansky
December 20, 2016 4:03 AM
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The Trump era is a rough time for journalists. No matter how much they’re provoked, if they show too much bias and disrespect, they could lose their jobs, even for a single tweet. That’s what happened to Julia Ioffe at Politico, and it’s a revealing case study. I’ll get to what Ioffe did in a moment. But first, let’s have a look at the email Politico’s editors Carrie Budoff Brown and John Harris sent to their staff when they fired her: "You will remember the note from John and me a few days ago in which we emphasized that POLITICO journalists are representing the publication at all times and on all platforms, and must present themselves accordingly. We also emphasized that the power of POLITICO comes from our independent reporting and analysis. Gratuitous opinion has no place, anywhere, at any time – not on your Facebook feed, your Twitter feed or any place else. It has absolutely zero value for our readers and should have zero place in our work. Julia Ioffe’s tweet this afternoon about President-elect Trump – currently and understandably racing across social media – is a clear example of the opposite of what we were talking about." This is as clear as it gets. If you’re trying to make a point, this is how you make it: no equivocation, no jargon, and direct, first-person statements....
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Scooped by
Jeff Domansky
December 19, 2016 3:02 AM
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As the season of reflection is upon us, it’s an ideal time to explore how much our industry has changed — and what lies ahead. As someone who has been in publishing and marketing for many years, I have seen the industries evolve a great deal. What can enterprise marketers learn from publishing and marketing organizations? Here are seven changes those industries have experienced — and what specific actions marketers can take to improve their content marketing programs in the coming year....
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Scooped by
Jeff Domansky
December 19, 2016 2:44 AM
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Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers. “We’re not looking to get into the grey area of opinion,” Facebook’s VP of News Feed Adam Mosseri tells me. “What we are focusing on with this work is specifically the worst of the work — clear hoaxes that were shared intentionally, usually by spammers, for financial gain.” Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy. ...
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Scooped by
Jeff Domansky
December 19, 2016 2:24 AM
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On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What's beautiful about good on-page SEO is that's what's good for users tend to also be really good for search engines. Before reading on, know that these aren’t magical tricks that will catapult your site to the first search positions. They’re good practices that will, in time, help your website rank high for a particular keyword, if the website is, indeed, relevant....
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Scooped by
Jeff Domansky
December 19, 2016 12:55 AM
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Social media is a major player in the most important conversations in media and marketing—including hot-button topics such as attribution, live streaming, digital video advertising and messaging. eMarketer predicts what will happen in this fast-changing space in 2017, according to a new eMarketer report, “US Social Trends for 2017: eMarketer's Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More” (eMarketer PRO customers only). Marketers that want to know what offline actions their online advertising caused should look seriously at the tools being developed by Facebook and Google. The two digital powerhouses are among the most strongly positioned players in O2O attribution. This area will certainly be a big focus for social media advertising in 2017. Google and Facebook already offer location-based digital ads with offline objectives. And advertisers are ready for it; 78% of US marketers surveyed by the Mobile Marketing Association in July 2016 said they have already increased location-based mobile ad spending based on the availability of foot traffic data....
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Scooped by
Jeff Domansky
December 17, 2016 12:12 PM
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It seems we’re entering another of those stupid seasons humans impose on themselves at fairly regular intervals. I am sketching out here opinions based on information, they may prove right, or may prove wrong, and they’re intended just to challenge and be part of a wider dialogue. My background is archaeology, so also history and anthropology. It leads me to look at big historical patterns. My theory is that most peoples’ perspective of history is limited to the experience communicated by their parents and grandparents, so 50–100 years. To go beyond that you have to read, study, and learn to untangle the propaganda that is inevitable in all telling of history. In a nutshell, at university I would fail a paper if I didn’t compare at least two, if not three opposing views on a topic. Taking one telling of events as gospel doesn’t wash in the comparative analytical method of research that forms the core of British academia. (I can’t speak for other systems, but they’re definitely not all alike in this way). So zooming out, we humans have a habit of going into phases of mass destruction, generally self imposed to some extent or another. This handy list shows all the wars over time. Wars are actually the norm for humans, but every now and then something big comes along. I am interested in the Black Death, which devastated Europe. The opening of Boccaccio’s Decameron describes Florence in the grips of the Plague. It is as beyond imagination as the Somme, Hiroshima, or the Holocaust. I mean, you quite literally can’t put yourself there and imagine what it was like. For those in the midst of the Plague it must have felt like the end of the world....
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Ad Age's 2016 Magazines of the Year are iconic, beloved by readers and advertisers, and their bottom lines are about generating actual revenue.