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Scooped by
Jeff Domansky
December 24, 2016 2:26 PM
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Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).
Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.
One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year....
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Scooped by
Jeff Domansky
December 23, 2016 10:14 AM
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Facebook, Instagram, and other platforms seem to push out changes every other day. We round up the ones you need to know before 2016's over. Though 2017 is around the corner, social media platforms are rolling out an impressive amount of new features and changes. We gathered up the most important and recent implementations to be aware of.Consider this your cheatsheet into 2017....
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Scooped by
Jeff Domansky
December 23, 2016 2:19 AM
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Consumers often use mobile search at the beginning of their purchase funnel, and Google serves up reviews right at the top of the results for local searches of this type. For example, this Google search for “brewery” prominently returns a map, plus ratings/reviews for breweries in my area. A specific search for “Upland Brewery” (my local favorite, owned by my friend Doug Dayhoff, who recently startedan entrepreneurship blog) shows that of the ten first-page results returned by Google, six of them include ratings/reviews: Google, Facebook, Yelp, TripAdvisor, Zomato, and Beer Advocate. These are third-party reviews, residing on sites we don’t own or control. People believe in the veracity and accuracy of that content. In fact, 80% of Americans trust at least some ratings and reviews as much as they trust recommendations from friends and family members....
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Scooped by
Jeff Domansky
December 23, 2016 1:52 AM
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What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. Let’s look at some numbers. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one. It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small....
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Scooped by
Jeff Domansky
December 23, 2016 1:24 AM
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Not to sound like a sleazy used-car salesman or an obnoxious motivational speaker, but there’s definitely a recipe for crushing it with your keywords. During the years, I’ve experimented with nearly everything under the sun and have come up with a surefire formula for dominating the SEO game by targeting the right keyword and tailoring your campaign to reach your audience. Here’s how to do it step by step....
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Scooped by
Jeff Domansky
December 22, 2016 12:24 PM
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The posh Mayfair hotel Claridge’s has unveiled its 2016 Christmas Tree, an annual tradition. Designed by Apple Chief Design Officer Sir Jony Ive and Industrial Designer Marc Newson, two of the world’s most respected and influential designers, this year’s was more than just a decorated tree, it was – in industry parlance – an ‘immersive’ experience. Claridge’s Christmas Trees from 2009-2016 For the past seven years Claridge’s has invited a favourite guest to reinterpret the tree in their own distinctive style.
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Scooped by
Jeff Domansky
December 21, 2016 11:26 AM
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It's the most wonderful time of the year, when agency people push all the client work to the side and try to make a cool, funny, sweet or poignant holiday card. How did they do? Check out some of the offerings below. And yes, we know we probably forgot your agency's card.
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Scooped by
Jeff Domansky
December 22, 2016 2:14 AM
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Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building, social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth....
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Scooped by
Jeff Domansky
December 22, 2016 1:51 AM
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Google has been quietly plugging away at its own design language, Material Design, for a while now, and its rules and conventions have been adopted by most of its mobile and desktop applications. Based on paper and ink but taking advantage of digital's own unique features, Material Design is a great framework to use if you're building a mobile website or want to make good use of responsive web design. It enables designers to create digital material that can expand and reform intelligently, using seams and shadows to provide meaning about what you can touch. Material Design has a new site and a new visual identityAnd now Google is expanding Material Design with a new site and a new suite of tools and open source projects that it hopes will help make product design more productive and inspiring. The new Material Design site introduces a bold new visual identity for the the Material initiative, inspired by the principles of print-based design and with an emphasis on user actions and motion....
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Scooped by
Jeff Domansky
December 22, 2016 1:35 AM
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In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning. Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible. One element of SEO in particular that’s garnered a lot of attention recently is brand signals....
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Scooped by
Jeff Domansky
December 22, 2016 1:03 AM
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It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design. 2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017. Let’s take a look at the 10 website design trends we can expect to see in 2017....
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Scooped by
Jeff Domansky
December 21, 2016 10:48 AM
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While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating content much easier. Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily. (You'll notice there are a lot of design tools in here -- that's because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don't worry, we've got a ton in there for you.)...
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Scooped by
Jeff Domansky
December 21, 2016 4:36 AM
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Just because you have an infographic designed does not mean it’s ready to go. There are a few more steps necessary to ensure success. You need to proofread. You need to publish. And, of course, you need to promote. Basically, you need to know how to optimize your infographic to get the most traffic. Unfortunately, we see many brands make rookie mistakes in all three of these areas. Whether it’s an unoptimized file name, broken share buttons, or pixelated images, these details can seriously hurt your infographic’s success. If you want to get the most eyes on your infographic, there’s more to do than you think. But don’t worry. Because our parent company Column Five likes to make things easier for you, they created this handy checklist to help you optimize your next infographic. They even put it in infographic form and checklist form. Feel free to print them out, bookmark them, or embed them on your site. Follow their tips and you’ll know your infographic is really ready to be published. On that note, you can also take a look at these deep dives into how to optimize your infographic for SEO and how to optimize your blogfor content distribution. Good luck out there!...
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Scooped by
Jeff Domansky
December 24, 2016 9:35 PM
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The run up to Christmas has got us thinking about that other well-known courier specialist… yes, we are talking about Father Christmas of course!
Inspired by an excellent article by ABC, we decided to take things one step further and find out just how many tasty treats he’ll get through in the night, as well as the effect that this may have on his waistline by Christmas morning.
Santa isn’t the only one who has to put in a tough night’s work though, so we also calculated how much strain all those new Furbies are going to place on his trusty reindeer....
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Scooped by
Jeff Domansky
December 23, 2016 2:34 AM
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We didn’t realize it when we started this research, but we were about to uncover a specific speed factor that Google uses to rank your website. It’s not just speed alone that matters, but a specific type of page speed that makes the real difference. The study you’re about to read is the largest study of the impact of website speed on Google search ranking ever performed. Ahrefs contributed ranking data, but it took massive amounts of crawling, collating, and crunching the data on our part to get accurate results. We surfaced several highly significant findings. These findings are significant, partly because they’ve never been revealed before, but also because they could make a massive impact on your website’s ranking!...
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Scooped by
Jeff Domansky
December 23, 2016 2:08 AM
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It snowed on December 19 in the Sahara Desert, and NASA's Landsat 7 satellite was there (or rather, hundreds of miles overhead) to see it. The photo comes from Landsat 7's Enhanced Thematic Mapper Plus visible-light camera, and depicts the first snowfall recorded in the massive African desert in 37 years. The snow-covered area depicted in the photo lies on the northern end of the desert, near the Moroccan-Algerian border and the town of Ain Safra. Here's the full image, which you can click to enlarge:...
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Scooped by
Jeff Domansky
December 23, 2016 1:40 AM
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Amazon.com Inc. sold out of its voice-activated Echo speakers, highlighting the difficulty of correctly predicting demand for the holiday shopping season. The $180 Echo is out of stock until Jan. 19 and the $50 Echo Dot won’t be available until after Christmas Day, according to Amazon listings. Both products were heavily discounted recently to compete with the newly released $129 Google Home with similar functions. With the Echo sold out, some people might buy Google’s Home speaker rather than wait for the Amazon devices, said Rob Cheng, head of growth at Elementum, a supply chain software company....
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Scooped by
Jeff Domansky
December 23, 2016 1:05 AM
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The Reuters Institute For The Study Of Journalism recently released a report showing that trust levels in news vary hugely by country. Trust is highest in affluent Western European nations, primarily due to the presence of well-funded public service broadcasters. 65 percent of people in Finland agreed that "you can trust most news most of the time". In the United States, the epicenter of the fake news storm, trust was far lower at just 33 percent. This chart shows the % agreeing "you can trust news most of the time" in selected countries.
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Scooped by
Jeff Domansky
December 22, 2016 12:05 PM
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A bizarre Christmas commercial from Russia is under fire for showing Santa Claus trying to teach a single mother a lesson in being a better parent—by abducting her and dragging her through the wilderness by a rope and eventually pulling a knife on her. And the ad's creators seem baffled that anyone could have a problem with it. The spot, for Credit Bank of Moscow, was created by ad agency 3Sba. It is beautifully shot, which makes it even weirder—clearly no expense was spared in producing the film, yet how no one raised a red flag during its creation is baffling. Check out the ad here...
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Scooped by
Jeff Domansky
December 22, 2016 2:20 AM
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I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. It’s been a never-ending crash course ever since. Digital marketing changes rapidly, and it’s only getting more complex. As soon as you think you understand the space, you realize a minute later that you’re not even close. This year in particular, with its many shocking pieces of news and trends, has upended many assumptions I’ve held about marketing. Here are four of the most important trends that have changed the way I think about my job....
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Scooped by
Jeff Domansky
December 22, 2016 2:01 AM
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MSN sees over 425 million visitors each month, many of whom come to get the news from some of the world’s most authoritative news organizations. And as the go-to platform for breaking news, legions of journalists and eyewitnesses turn to Twitter to get their stories out across the world. MSN’s global web properties will now feature a Tweet as their breaking news banner. Whether it’s LeBron James Tweeting his move to the Cleveland Cavaliers or breaking news from a trusted account on Twitter like the New York Times, MSN.com visitors will see news in the form of a Tweet. Many of these Tweets will come from news organizations such as The New York Times (@nytimes), The Wall Street Journal (@WSJ), The Washington Post (@washingtonpost), @CNN, @AOL in the U.S.; Yomiuri Shimbun (@Yomiuri_Online) and Asahi Shimbun (@asahi) in Japan;@SkyNews, The Guardian (@guardian) and The Telegraph (@Telegraph) in the UK; @NDTV and Hindustan Times (@htTweets) in India; and @Le_Figaro and Le Monde (@lemondefr) in France. Tweets may also come from news sources such as government accounts, celebrities, spokespeople or eyewitnesses to an event....
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Scooped by
Jeff Domansky
December 22, 2016 1:44 AM
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While clients often ask you to cram in as much information into a page as possible, seasoned web designers know this can lead to a usability nightmare. Confident and careful use of whitespace, in contrast, is all about giving content room to breathe. The examples listed here work because everything the visitor needs is still there on the page; all that’s absent would just be clutter. In place of that clutter, whitespace helps create a balanced, easy to navigate interface where you can find what you need without being overwhelmed....
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Scooped by
Jeff Domansky
December 22, 2016 1:15 AM
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Mark Zuckerberg announced he was building an AI system for his own home called Jarvis back in January. After a year of coding, he’s ready to show it off. You can see Jarvis make Mark some toast, teach his daughter Mandarin, and even shoot him some clothes when he’s ready to get dressed (surprise, it’s a plain gray t-shirt). When Zuckerberg wakes up, Jarvis lets him now about his upcoming calendar events. And when he doesn’t feel like speaking, he can communicate with Jarvis via a Messenger bot as well. Also, Jarvis sounds a lot like Morgan Freeman – and it might actually be him – so that’s pretty awesome. Just watch the video....
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Scooped by
Jeff Domansky
December 21, 2016 11:05 AM
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So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world. And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right? Well, maybe. Although, it takes a little more than just hitting the publish button. To get your site listed, you'll need to check a few boxes first. Let's walk through it ......
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Scooped by
Jeff Domansky
December 21, 2016 4:44 AM
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2016 was a wild year. Not only did Beyoncé reinvent the music video as we know it, Britain voted to leave the European Union, Chewbacca mom stole the hearts of millions, and Pokemon Go sweeps the globe. And those are just some of the notable moments of 2016 according to Pitch’s annual review of pop culture....
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Joe Pulizzi on what's ahead for content marketing in 2017.