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Scooped by
Jeff Domansky
January 5, 2017 1:24 AM
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We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries. The title of your lead gen content marketing item accounts for 82% of the variance in performance. This is the single most important performance factor. Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important. Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find? Here are the 7 Key Factors to creating the most effective title....
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Scooped by
Jeff Domansky
January 5, 2017 12:57 AM
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Can you imagine the morning without a tasty cup of coffee? No coffee, no workee – nothing wakes you up better than a cup of coffee. In this showcase you’ll see how coffee companies do their best to attract customer to their brands, as I have put together the best coffee branding examples for your inspiration. Brown and white color dominate in this sphere as they are associated with coffee beans. Attractive cups and vivid paper packages make all the difference – Let me know in the comments bellow which one is your favorite coffee branding example....
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Scooped by
Jeff Domansky
January 4, 2017 1:09 PM
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Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week.
Here’s the second part, again reflecting the varied facets that make up today’s communications in the business world.
In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way to kick off the rest of the list....
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Scooped by
Jeff Domansky
January 4, 2017 10:50 AM
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CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest consumer electronics show in the world remains a must-attend event for forward-thinking advertisers. A lot has changed since the first CES in New York, which showcased products from just 14 companies. Last year, it played host to nearly 4,000 exhibitors—with over 170,000 attendees getting a first look at new products and ideas. As a svp of sales for CBS Interactive, I've worked with the CNET brand for over 18 years. I've watched more and more marketers make the trip to CES each year to understand how tech can help them better connect with consumers and which tech might help burnish their image as trendsetters....
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Scooped by
Jeff Domansky
January 3, 2017 11:45 AM
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This year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers. To help you keep pace with these trends, let's take a look at some marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. The stats are categorized by General Visual Content, Video, Emerging Visual Marketing, Infographics, andSocial Media.
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Scooped by
Jeff Domansky
January 3, 2017 11:09 AM
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When I worked as a web designer, I was fascinated by how design trends changed each year. Since hanging up my design boots and focusing on being CEO of Envato, my focus has shifted from visual trends, to industry and technology ones. As I did in 2014 and 2015, here’s my take on where the world is moving!...
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Scooped by
Jeff Domansky
January 3, 2017 10:47 AM
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Ready to refresh your website? The start of the year is a great time to take a hard look at your existing design – or even new projects – and think about how to incorporate some of the latest trends into the framework.From functionality to color and typography, 2017 will be a year of new ideas and new visual concepts to explore. Some of those designs are already starting to pop up, providing you with just enough visual inspiration to get off to the right start in the new year. Let’s take a look....
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Scooped by
Jeff Domansky
January 2, 2017 10:37 AM
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Lake Superior State University on New Year's Eve released its its 42nd annual "List of Words Banished from the Queen's English for Mis-use, Over-use and General Uselessness." The university collects nominations all year round on this Facebook pageand releases the word to honor the new year. The word cloud is from the university, showing some of the previously banned words. Previous lists and more information about the project may be found here. The 2017 list and the reasons given by the university: You, Sir: Hails from a more civilized era when duels were the likely outcome of disagreements. Today, we suffer on-line trolls and Internet shaming. Focus: Good word, but overused when concentrate or look at would work fine. See 1983's banishment of, We Must Focus Our Attention. Bête Noire: After consulting a listing of synonyms, we gather this to be a bugbear, pet peeve, bug-boo, pain, or pest to our nominators....
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Scooped by
Jeff Domansky
January 2, 2017 2:23 AM
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With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm....
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Scooped by
Jeff Domansky
January 2, 2017 2:01 AM
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As marketers, we often face tight time frames and demanding deadlines when it comes to publishing our newest content offering. From hitting publish on your next blog post to promoting your next e-book or webinar, let’s all agree to make more time to focus on how to distribute our content wisely. In 2017, we can buck the content marketing trend of focusing just on content creation and not enough on content promotion. Here are 17 ideas to maximize the ROI of our writing efforts:Landing Page...
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Scooped by
Jeff Domansky
January 2, 2017 1:36 AM
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Tech look good to the audience. Rather, it has now shaped into something bigger, which looks into the experience of users and their stories. Following is a list of ideas for Web Design in 2017....
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Scooped by
Jeff Domansky
January 1, 2017 2:50 PM
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Get all the facts and stats on New Year's traditions with the New Year's Facts infographic from History.com.
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Scooped by
Jeff Domansky
January 1, 2017 2:34 PM
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There are some traditions that are stranger than our belief that kissing someone at midnight starts the year on a positive note. What’s interesting is that they all generally involve some sort of happiness, blessings, love, luck, or prosperity.
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Scooped by
Jeff Domansky
January 5, 2017 1:13 AM
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Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need....
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Scooped by
Jeff Domansky
January 4, 2017 1:18 PM
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Pop culture and science fiction have ostensibly redefined artificial intelligence – or AI – to describe a futuristic world with robots and space-age innovations. Yes, it’s cool. And yes, it’s all the rage again, but more in the form of smarter systems and prescriptive recommendations, not Hal 9000.
Simply put, AI means making computers and machines capable of human-like, intelligent behavior. For businesses today, the promise of AI is to improve customer engagement by better anticipating customer needs and optimizing work to provide more relevant customer experiences. Recent advances in data processing speeds, big data processing, and machine learning methods – all at lower costs – means the promise of AI can be even more easily extended to most any customer engagement scenario. But what will AI mean for marketers? Ironic as it might sound, AI technology will actually help marketing become more human. While there is talk of AI replacing marketers’ jobs, in reality it will be an asset that will make marketers more insightful, effective, and smarter about how they engage with customers and deliver meaningful experiences....
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Scooped by
Jeff Domansky
January 4, 2017 11:02 AM
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Lorem ipsum has become the industry standard for design mockups and prototypes. By adding a little bit of Latin to a mockup, you’re able to show clients a more complete version of your design without actually having to invest time and effort drafting copy. But despite all its benefits, seeing the same random Latin text in every design can get a little boring for you and your clients. So if you have a client who’s got a sense of humour or if you’re just tired of going the traditional route in your mockups, here are 15 creative and funny lorem ipsum text generators that are sure to lighten the mood at any client meeting....
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Scooped by
Jeff Domansky
January 3, 2017 1:45 PM
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United recently announced that it’s joining Delta and American in creating a new Basic Economy fare class, one tier below Standard Economy. This no-frills tier cuts a few of the remaining “frills” of Standard Economy, like overhead bins and pre-assigned seats.
It’s a move to help the major airlines compete with discount airlines like Spirit and Frontier. Spirit advertises itself as “a cheap seat for a cheap-ass” and models after Ryanair which famously considered charging passengers £1 to use the inflight toilet.
A lot of brands offer a continuum of basic to premium, but I think there’s risk to brands that try to stretch this far, literally from “cheap-ass” to first-class. Many travel brands in particular follow a model of low base prices and constant aggressive upselling. But in the process, they can forget all about the impact on customer experience.
Rafat Ali of Skift described how travel brands market to customers as “hate-selling”....
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Scooped by
Jeff Domansky
January 3, 2017 11:32 AM
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Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless. Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now. What’s So Great About Facebook Live? Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion! Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:...
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Scooped by
Jeff Domansky
January 3, 2017 10:56 AM
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2017 is fast approaching, and creatives are eager to see what is in store for the new year. While trends come and go, most evolve from past trends so while we are looking forward to experimentation, do not expect any drastic changes. For the web design industry especially, many trends from 2016 will definitely continue into the next year, and these elements will be great for startups looking to stand out among the new brands and companies. Check out some of these trends below, and head to Medium for more tips.
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Scooped by
Jeff Domansky
January 2, 2017 9:37 PM
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Jack asked us for ideas on how to fix Twitter. A coherent plan for fixing Twitter would make millions of people happier, and pick up a billion dollars in market cap along the way. C’mon, it’ll be great!
Listen, it’s almost 2017, so it’s absurd to still be writing “how to save Twitter” thinkpieces. But I’m an eternal optimist, a fan of Twitter right from the start (no seriously, it says so on the company blog) and I don’t have time to go fix Twitter since I’m busy with my new job at Fog Creek now. So, Jack: I’ll give you this one for free, just because I still have a soft spot in my heart for the product and I really want us all to stop having to rescue Twitter in 2017.
Here’s the short version:
- Show you can consistently ship new features
- Directly handle abuse and tell the world what you’re doing
- Stop using meaningless metrics as your measure of success
- Provide specific tools for each of your types of users
- Decide if you give a damn about developers or not....
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Scooped by
Jeff Domansky
January 2, 2017 2:31 AM
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Why content curation? First off, you’re likely already doing it in some capacity. According to Curata, more than 83% of marketers curate and share content from third party sources with their customers or prospects. Secondly, content curation can add value, quality and credibility to your content marketing efforts and your brand. Curata also reports that over 50% of marketers say content curation has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement, and 41% of marketers say the number of quality or sales-ready leads increased, too. Finally, as previously mentioned, content creation allows you to create quality, compelling content in less time. As TopRank Marketing’s CEO Lee Odden wrote in his book Optimize: “Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.” Whether you’re thinking about adding content curation to your tactical mix or looking for ideas to boost the quality of your curation efforts, below we offer some best practices, tips, tool suggestions and some examples of how brands are doing it....
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Scooped by
Jeff Domansky
January 2, 2017 2:10 AM
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Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear words of encouragement from friends and mentors before they take on a crucial challenge. But wishing someone luck also comes with the understanding that these protagonists may fail. (The subtext: Good luck because you’ll need it.) However, those protagonists didn’t really need luck. When we break down their victories, we can see that they channeled all of their effort into preparing a strategy that would help them be successful. Such preparation applies to everything from boxing to intergalactic warfare to content marketing. (You saw where this was going.) As brands increase their content investments, it will only get harder for them to outperform competitors. B2B brands already spend an average of one-third of their marketing budgets on content. In 2017, 39 percent of brands plan to increase this investment, making it that much harder to separate yourself and drive ROI. As companies prepare to kick off their content programs in 2017, it’s important to look at the strategic levers that could impact their investments. Since luck will only get you so far, here are five factors to consider for the upcoming year....
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Scooped by
Jeff Domansky
January 2, 2017 1:51 AM
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2017 will also break with some of the more basic designs trends of 2016 by bringing back vivid colors and designs that bend the limits of the traditional grid. So, as you recover from your holiday-induced sugar high, let me walk you through 13 exciting web design changes you may see in 2017 in this slide deck (and some really awesome sites that are ahead of the curve). If you’re an overachiever you might want to get ahead of the curve as well and start thinking of some ways to implement these predictions for yourself. We can help you out with that! ...
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Scooped by
Jeff Domansky
January 2, 2017 1:22 AM
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Virtual reality promises massive changes to the way we experience and interact with technology. Despite that, VR has failed to burst into the mainstream. At least so far…But with cheap cardboard boxes that turn smartphones into virtual reality headsets and intrepid developers pushing for VR standards for web browsers, widespread virtual reality on the web is getting closer and closer. In this post, I’ll dig into some of the implications of virtual reality on both WordPress and in web design in general....
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Scooped by
Jeff Domansky
January 1, 2017 2:42 PM
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New Year’s Eve has always been one fun holiday, in my opinion. When I was little, I celebrated the stroke of midnight by setting of a bunch of big, loud fireworks. (With parental supervision, of course.) Now that I’m older – and of legal drinking age – I celebrate by popping a bottle of champagne. Being from a Southern state, my family has always followed the tradition of making and eating black eyed peas for luck on New Year’s Day.
Although I love the traditions I’ve always followed to celebrate this holiday, I can’t help but want to explore others. For one, I’ve always wanted to be in New York to see the ball drop at Times Square, instead of watching it on my TV. According to the infographic, there are other interesting traditions that people all around the world follow to celebrate.
While some sound crazy – like diving into a frozen lake in Siberia – others aren’t too far of a stretch from my traditions – like eating grapes in Spain. Whether you celebrate with fireworks, champagne, or different lucky meals, it’s always fun to ring in the new year with good people.
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Useful data on blogging best practices to guide you to stronger lead generation.