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Scoop.it!
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Scooped by
Jeff Domansky
December 31, 2016 2:43 AM
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The global eLearning industry was estimated to reach a whopping figure of US$157 billion in 2015. Globally, the industry is growing at a compounded annual growth rate of 9%. Distinct advantages of eLearning for service providers as well as learners, and low cost of starting the business has attracted huge competition from all size of firms.
The innovative business models of new entrants may impact the existing service providers adversely.
Moreover, the dynamic nature of technology and business environment can quickly make an eLearning course outdated. Therefore, to survive and thrive in the eLearning industry, the service providers need to develop a mechanism that enables them to create fantastic courses at a faster pace than ever before. Here is a quick guide to help you create excellent eLearning courses quickly....
Want to know how to create fantastic eLearning Courses Quickly? Check this 6-step guide on how to create excellent eLearning Courses Quickly.
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Jeff Domansky
December 31, 2016 1:32 AM
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Like a lot of other social studies teachers, I love videos. I often joke that I became asocial studies teacher so that I could run the filmstrip. (If you don’t get the filmstrip reference, ask someone born before 1980). Here are some tools for creating and sharing videos.
WeVideo (http://wevideo.com/) offers the most features of any of the tools in this list. Itis an online video creation tool that I have written about many times over the last few years. WeVideo offers templates that new users can follow to create their first videos. Advanced WeVideo users can skip the templates, use the full editor, and apply themes totheir videos by choosing them from the themes menu in the editor. In the video editoryou can upload your own media clips or use stock media clips to produce your video.
WeVideo's Google Drive app allows you to save all of your video projects in your GoogleDrive account. WeVideo also offers an Android app and an iPhone app that students canuse to capture images and video footage to add to their projects.Stupeflix (https://studio.stupeflix.com/) allows you to create audio slideshow videos up to twenty minutes in length. You do not need to register in order to create a video on Stupeflix. You can and should register if you want to be able to go back and edit your video after it has been published. To create a video on Stupeflix start by choosing a theme for your video then uploading pictures from your computer.
If you don't have any pictures on your computer you can importing some from your Flickr, Facebook, or Instagram account. Once your pictures are uploaded or imported you can drag and drop them into the sequence in which you want them to appear. You can layer text on each image. To add sound to your video you can select a soundtrack for the entire video or layer sound on each image individually. Stupeflix provides a nice gallery of free soundtracks that you can use or you can import your own audio tracks. When you're ready to see your finished product, click the preview button before publishing your video....
Richard Byrne provides great social media tools and tips for teachers but they're also excellent for marketing, PR and training. The video tools suggested are worth checking out.
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Jeff Domansky
December 30, 2016 11:55 PM
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What makes people want to share an infographic?
Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme, we set out to answer these questions by performing a content analysis of the most shared infographics on social media.
Using BuzzSumo, we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Those were things like word count, size, colors used, format, and topic.
Here's what we found after analyzing over 200 infographics -- and takeaways on how you can apply these insights to your own infographics, making them more shareable....
HubSpot shares valuable tips on producing effective infographics.
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Jeff Domansky
December 30, 2016 11:39 PM
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In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and were rewarded for their efforts.
That’s according to social media analytics company Unmetric, which tracked social campaigns throughout the year as it did in 2015 to determine which ones performed best in terms of engagement.
"Videos have moved from being just reposts of 30-second TV spots to long-form storytelling, with the popular Nike Football post being nearly six minutes long," Unmetric CEO and co-founder Lux Narayan told Adweek. "This year really showed that there's an appetite and attention span for longer branded content if it's authentic and tells a story that resonates well with people, not merely as consumers but universally as humans."
Unmetric studies Twitter, Facebook and Instagram data to determine an engagement score for brand posts of zero to 1,000. The engagement score is a weighted measurement based on the idea that some metrics like shares and retweets have more value for brands than others such as likes and favorites. For YouTube, the company uses a different method for measuring the successfulness of a campaign. There is no engagement score, but likes and how quickly a video accumulates them are important factors. It also uses a combination of its own algorithms and human insights to determine overall engagement....
AdWeek profiles 2016's best examples of engaging brand content.
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Jeff Domansky
December 30, 2016 11:00 PM
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Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR.
Here’s what the press release says: Revolt PR believes it can help you reach millennials, and it has a new web site. It takes 270 words to say so. And it’s a revealing exercise in why, if you have nothing to say, you should say nothing.
Josh Bernoff dissects a PR news release failure along with a few plagiarism, spelling and fact checking issues from this LA PR agency. Ouch!
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Jeff Domansky
December 30, 2016 2:26 AM
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This infographic will remind you about the important web design do’s and don’ts when creating websites.
There are tips in this infographic for every level of expertise and for every part of the website design and development process....
69 design tips worth noting.
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Jeff Domansky
December 30, 2016 2:03 AM
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I can’t help but be grateful for the CMI community and all of the tips I’ve learned along the way this year. While I always glean so much from our community, I want to pay a special thanks to our Content Marketer of the Year finalists.
While all of these individuals offer a lot for us to learn, I’m definitely stealing these six ideas. (You can also get more stolen ideas in this post from 2015and this one from 2013.)...
Learn the six ideas being stolen from the Content Marketers of the Year finalists by Content Marketing Institute’s head of content.
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Jeff Domansky
December 30, 2016 1:45 AM
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Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out.
But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?”
Today, I will make things easy for you. I am going to show you 17 techniques you can use to improve the quality of your content in no time....
Improve your content with this master list of 17 simple tricks and techniques.
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Jeff Domansky
December 30, 2016 1:02 AM
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What makes good content? A subject your target market is interested in, sure. But what about images? A story? The font? What about length? Line-width?
There's enough content out there (and has been for a while) for academic researchers and businesses to study what works and what doesn't, what people love and what they immediately bounce from.
This article will break down the perfect blog article, according to science, and boost your readership as well....
Great tips for better blogging.
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Jeff Domansky
December 29, 2016 9:54 AM
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It’s a cycle that has unfortunately become quite familiar over the last year with the loss of so many pop culture icons.A beloved, iconoclastic celebrity dies and we proceed to express our sadness and disbelief, particularly on social media. And in a rush to get in on the conversation, brands forget the most important rule of grieving in public: it’s not about you.
Carrie Fisher’s death this week spurred remembrances of her prodigious writing talent, mental health advocacy and lacerating perspective about women in Hollywood. So Cinnabon decided to post a swiftly deleted tweet about how she had “the best buns in the galaxy.”...
Tasteless tweet gets hot response for Cinnabon. No excuse! Bad PR, bad!
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Jeff Domansky
December 29, 2016 1:45 AM
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You can have words without a picture, or a picture without words, but when you bring them together you get something special: a piece of art with a message. We see examples of creative typography all over the place, from polished advertisements to street art. But how do you get from idea to finished product?
Recently, 99designs teamed up with Skillshare to offer a classes to our designers on gaining typographic inspiration from your surroundings, adding visual concepts to individual words, hand lettering and shading, and custom logotypes. Take a look at some of the awesome results. And, if you’re feeling inspired, jump over to Skillshare and sign up for your trial!...
Fresh creativity.
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Jeff Domansky
December 29, 2016 1:25 AM
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Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too many other highlights and lowlights to mention.
This very December, we've seen the many shades of orange upstaged by Pantone's Greenery, and we all know the color of the year is not a nod to hope about the climate or to anyone's envy of the Western world.
Luckily, I can find solace in an area where my company definitely isn't green: spotting trends for the year ahead. Here at Havas PR, we devote the end of each year to spotting trends on the rise, and it's always interesting to look both ahead and back at the predictions that have proven out recently—more stringent legislation around brain damage suffered by football players (forecast in 2010); the universal brain-health movement (2009); and "Local is the new global" (2007).
Here are a few of the trends we believe will directly impact marketers and advertisers in 2017 taken from our more in-depth report, "Blowback to the Future: The Trends That Will Shape 2017":...
A look at what's ahead in 2017 from Havas PR
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Jeff Domansky
January 1, 2017 2:06 PM
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Happy 2017! January 1 is both refreshing and daunting. A new year is a chance for a clean start, but I often end up failing at New Year’s resolutions before I even really get a chance to try.
According to this infographic, the top resolutions for this upcoming year are dieting, exercising more, losing weight, saving more money, learning new skills, quitting smoking, reading more, finding another job, drinking less and spending more time with loved ones.
Whew. That’s a lot to take in –– especially when you realize that people often don’t stick to their resolutions. For example, only 44% of people are able to successfully eat healthier, while 54% succeed in exercising more....
I hope you keep all your New Year's resolutions and may your 2017 be filled with success!
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Jeff Domansky
December 31, 2016 2:32 AM
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Seth Godin said in an interview a couple of years ago that everyone should start a blog.The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”.Fast forward a couple of years down the road and I find myself writing a blog post that grew my e-mail list from 0 to 1000 within two months. And here is how I started....
Better blogging tips and inspiration from Andrei Constantin.
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Jeff Domansky
December 31, 2016 12:02 AM
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Are you looking for the best and proven solution to build a professional web presence for your business or personal project? Ask any marketing specialist and he will tell you that a well-built landing page is exactly what you need to make people talk about you. But how to build a landing page that will convert accidental visitors into loyal customers? How to generate new leads for your business? How to design a powerful landing page? Let’s cover all of these aspects in one blog post.
A landing page is a place where the online story of your business begins. A landing page is the first spot that the users come across when looking for some general information about your business. This is the simplest and the most effective way of engaging the audience and inviting them for a productive dialogue.
Depending on the way a landing page is designed, we can judge the potential success that a business standing behind it will attain. The more user-friendly a landing page is designed, the higher chances of triggering the users’ curiosity you have. It’s not a rocket science to build a professional landing page. Let’s consider the most effective tips on how to get started right and appeal to a wider audience....
Very practical tips for landing pages that get results.
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Jeff Domansky
December 30, 2016 11:46 PM
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Like any creative effort, a successful design project involves many different people with different talents coming together. But too often, lots of cooks in the kitchen can be a recipe for disaster. That’s why great design starts with a great creative brief: a single, clear direction that communicates everything anyone needs to know about a project.
This can seem daunting at first, and that’s why we’ve provided this easy guide to putting your best foot forward with a comprehensive brief. Creativity is messy, but it’s definitely worth it.
Overview
Here’s a basic outline of what your brief should include. This won’t be the same for every project, so just consider it a starting place....
Jamahl Johnson offers tips on how to write a good creative brief.
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Jeff Domansky
December 30, 2016 11:20 PM
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We are constantly being reminded that video is one of the biggest and most important forms of online media. But how big is it? At Storyhunter, we’ve gathered past, present, and predicted statistics for social and mobile video to analyze just how important video is and will be to the future of content creation.
Digital Video Is Social Video
If you haven’t already begun investing in video production for social media networks, now is the time. When over 100 million hours of video on Facebook and over 650 million hours of video on YouTube get consumed each day, it’s clear that video is an integral part of consumers’ social and online experience....
It's not just video, the trends are to mobile video. Are you ready?
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Jeff Domansky
December 30, 2016 10:51 PM
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Mentions, Boomerang, and Links: Improve your Instagram marketing strategy and increase user engagement with the 3 latest Instagram "Story" features.
These story tools will help you improve your Instagram content.
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Jeff Domansky
December 30, 2016 2:13 AM
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Looking for a new way to show off your best pins?
Want to try Pinterest Showcase?
Pinterest showcases allow businesses to rotate select pins at the top of their profiles.
In this article, you’ll discover how to build a Pinterest showcase for your business profile....
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.
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Jeff Domansky
December 30, 2016 1:58 AM
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Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.
We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week....
Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.
Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.
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Jeff Domansky
December 30, 2016 1:11 AM
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Sources from different social-media arenas give us their takes on what developments we’ll be seeing in the coming year:
Mobile Messaging As The New OS
If you had told marketers 10 years ago that Facebook and Twitter would become a premium platform to reach consumers, they would have laughed. It might have sounded good in theory, but applying the concept and marketing dollars was more difficult.
As 2017 approaches, the conversation is shifting again. Social media isn’t going away, but more people are talking about expanded functionality in mobile messaging. And when you consider the combined user base of the top four chat apps is larger than that of the top four social networks, it’s easy to understand why. Chat apps have intricate ecosystems with unique APIs and developers.
Look to mobile messaging to become the new operating system, giving marketers the ability to create personalized experiences via branded content — emojis, GIFs, bots. —Evan Wray, VP and co-founder, Swyft Media....
Trends ahead in 2017.
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Jeff Domansky
from Technology in Business Today
December 29, 2016 11:56 PM
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Of course, there are a ton of cool, slick, fun and potentially great applications for businesses. But this list is about a select few that are ready to explode this coming year. In a very good way. They've all been around for a while. They all have a strong customer base and growing communities. And they're all positioned for huge growth, particular among small and medium sized companies.
Your company should look at these seriously, if only because so many others are already doing so. Full disclosure: some of these applications are made by companies who are clients of The Marks Group. How can they not be?
Checkout these eight useful business apps.
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Jeff Domansky
December 29, 2016 8:43 AM
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I recently wrote an article about how you can "crush it" on social media in 2017--and the real truth everyone needs to hear in terms of actually seeing a worthwhile return on your investment.
However, based on the amount of people who have reached out asking how to formulate effective social media strategies for the new year, I thought it would be helpful to dive a bit more into the weeds.
Cutting right to the core, here is the number one rule every single business, brand, freelancer and online influencer needs to remember when it comes to social media marketing:
Don't try to be everywhere at once....
Sometimes doing less lets you do more. Great advice!
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Jeff Domansky
December 29, 2016 1:31 AM
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Edelman shares it's digital trend predictions.
Happy New Year to each and every one of my 132,200 Scoop.it followers. Connecting with you is what social media is all about. Your encouragement and feedback motivates me to keep finding and sharing interesting, practical tips for PR, social marketing pros and small business. May the New Year's sparkle for you!