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Scooped by
Jeff Domansky
January 17, 2017 2:01 AM
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The first cog is your website. It starts with you designing and building your website for the social web and surround it with tools and technology that search engines and social networks love. The second cog is content. The next piece of the puzzle is the content. Creating and publishing it is just the start. Marketing it to the world is the next step. Ensure your content is easy to share when they show up and is pushed out after the publishing button has been punched. The final cog? Focused digital marketing of your products and services. Making sure that the products that sit at the epicenter of your website are tempting people enough to hand over their name, email and maybe even their phone number. Then taking them on the buyer’s journey. Here is some of the tactics, technology and the tools to make this happen for your startup, blog or business....
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Scooped by
Jeff Domansky
January 17, 2017 1:31 AM
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B2B blogging has been one of the most effective inbound marketing tactics for years, and it's the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How come? With all the plethora of best-practices listicles out there, you’d think most businesses would find blogging to be a cinch. But the fact is, there are plenty of blogging myths that are still alive and well in 2017. Are you buying into any of these common blogging myths?...
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Scooped by
Jeff Domansky
January 17, 2017 12:56 AM
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Fresh, innovative, creative, minimalist award winning web design agencies websites for inspiration. Today we've selected 26 best web design agencies' websites. Beautiful examples of Web Design Agencies websites for inspiration. These agencies are are using the latest technologies “HTML5, CSS3 and JavaScript” for their websites to create perfect and eye catching design. Let’s take a quick look at some amazing new web trends to keep in mind when designing your next website project.
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Scooped by
Jeff Domansky
January 16, 2017 11:37 AM
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If you are looking for improved search rankings, increased traffic and overall better SEO performance of your site, this article is a great place to start. The Best SEO Tools and WordPress SEO Plugins for 2016 In order to make things a little easier, we have divided the tools below into different categories. You will find SEO tools and plugins for keyword research, rank tracking, content optimization, on-page SEO, technical SEO, link building and link removal. The list also includes a mix of free and paid WordPress SEO plugins....
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Scooped by
Jeff Domansky
January 16, 2017 11:22 AM
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We recently talked about the best WordPress blogging tools 2016. One important entry on the list: Google Search Console (or GSC for short).Google Search Console (formerly known as Google Webmaster Tools) is a free tool to manage the search functionality of your website. It contains a collection of reports and tools to find errors, improve search engine rankings and site performance, address malware and spam issues, as well as learn more about the people visiting your site. Like Google Analytics, being familiar with Google Search Console is incredibly important for the success of your website (btw, if you haven’t yet, check our beginner’s guide to Google Analytics). For that reason, in this article, we will give you an in-depth breakdown of everything you need to know about the Google Search Console....
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Scooped by
Jeff Domansky
January 16, 2017 11:02 AM
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You’re busy, so I’ll keep this quick. Following are the simplest tips I can give you to easily — and forever — improve the quality of your writing.
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Scooped by
Jeff Domansky
January 16, 2017 10:27 AM
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After 146 years, the curtain is coming down on “The Greatest Show on Earth.” The owner of the Ringling Bros. and Barnum & Bailey Circus told The Associated Press that the show will close forever in May. The iconic American spectacle was felled by a variety of factors, company executives say. Declining attendance combined with high operating costs, along with changing public tastes and prolonged battles with animal rights groups all contributed to its demise. “There isn’t any one thing,” said Kenneth Feld, chairman and CEO of Feld Entertainment. “This has been a very difficult decision for me and for the entire family.” The company broke the news to circus employees Saturday night after shows in Orlando and Miami....
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Scooped by
Jeff Domansky
January 16, 2017 1:54 AM
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It’s important for financial services firms to convey their opinions, worldviews, passions, and vested interests in the well-being of their consumers. In this guide you'll learn: - Trust and loyalty — how perceptions of banks are influenced by content - How content converts and the content audiences are craving - How to plan for legal and compliance - How to educate and inspire with content - How to find the right content partners - How to plan your content distribution strategy and measure ROI....
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Scooped by
Jeff Domansky
January 16, 2017 1:30 AM
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As you can probably imagine, text ads appeal more strongly to the logos-oriented hemisphere of our brains. However, as we know, addressing only the rational side of an argument is never going to entirely convince someone. You need the emotional as much as the rational — most times even more so. Display ads, for this reason, tend to be more successful than text ads because they are more engaging to the user. They also are great for disruption — grabbing the user’s attention as he or she passively scrolls down the newsfeed. We as human beings have a naturally selective attention span — how you play to the strengths and weaknesses of that selective attention can make or break your campaigns....
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Scooped by
Jeff Domansky
January 16, 2017 12:58 AM
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The golden ratio (or the divine proportion) is a mathematical constant that can be often seen in the natural world, as well as in the artwork throughout the history. In mathematical terms, when a is larger than b, and the two are added and then divided by a, the sum represents the golden ratio (1.618). That number is represented by the Greek character “phi”. It is still not clear why this ratio is so appealing to the human eye. Anything following this ratio tends to be perceived as attractive and even the slightest change in an image that gets closer to the ratio is automatically considered to be more beautiful to the human brain. It is not a matter of magic; it is just a yet unexplained fact that our minds react very positively to anything formed on the basis of the golden ratio. As many artists have been using this fact, so could you when it comes to web designing....
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Scooped by
Jeff Domansky
January 15, 2017 4:59 PM
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We invited eight female literary powerhouses, from Michiko Kakutani to Anna Holmes to Roxane Gay, to help us create an updated list of books everyone should read. Each participant made 10 picks. It's a new year, a new Esquire.com. We're looking forward to reading and we hope you are, too.
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Scooped by
Jeff Domansky
January 15, 2017 10:54 AM
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Like writers, sales reps often develop bad habits. But without paying attention to what they’re doing and examining their behavior, these habits can cause mistakes that end in deals falling apart, annoyed prospects, or missed quotas. Just like a double negative can wreck an otherwise solid paragraph, all it takes is one cringeworthy phrase to kill a sales follow-up email. The phrase I’m thinking of is nothing short of poisonous to deals, and should be cut from the vocabulary of every sales rep. Can you spot it in the following email?...
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Scooped by
Jeff Domansky
January 15, 2017 12:57 AM
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Daunting is the blank canvas. Even more daunting is a newer content format that has so much versatility and possibility. Though this is a very reasonable reaction to have, that doesn’t mean you should fully stand by it.Imagine seeing a bicycle for the first time. What is that thing? I’m suppose to ride it? Ride it, and not succumb to gravitational pull, slamming my body flat into the hard, indifferent earth? Ideally, you’d have a little help. Someone to say, put your right foot here, push down the pedal, and, with forward momentum, lift your left foot and place it on the left pedal – then continue! Look, you’re riding! And that’s exactly what I hope this post will do....
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Scooped by
Jeff Domansky
January 17, 2017 1:47 AM
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Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page. Today it takes far more than that. To capture fan attention, you have to get creative. The good news? It’s not that hard!! You can beat Facebook’s algorithm changes and position your page for optimum exposure. Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more!...
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Scooped by
Jeff Domansky
January 17, 2017 1:07 AM
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If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket Hjärtat and agency Åkestam Holst. The digital poster uses outdoor smoke detectors to identify any nearby smokers and shame them by sending the man on the screen into a hacking fit, according to a case study video promoting the ad. It then displays a series of nicotine patches and other kick-the-habit products, because obviously, the smoker is going to be most receptive to a pitch right after having his or her moment of self-destructive indulgence interrupted by a virtual asshole....
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Scooped by
Jeff Domansky
January 16, 2017 7:19 PM
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Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).
Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update....
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Scooped by
Jeff Domansky
January 16, 2017 11:31 AM
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Search engine optimization is a big puzzle with many moving parts. Every little thing has an impact on your site’s performance in search engines. For that reason, it is important to learn how to do an SEO audit of your WordPress website. Auditing your site means looking at its most important SEO markers to make sure it’s up to snuff. That way, you are able to find weak spots might be hurting your performance. By fixing them, you can then improve your standings, even dramatically so in some cases. Since SEO audits are something that should be done on a regular basis, it’s a good idea to learn how to do it yourself. Strap on your SEO helmet and let’s get cracking....
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Scooped by
Jeff Domansky
January 16, 2017 11:14 AM
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3. Follow curators, not publishers. Most big publishers, not matter how good their content, will flood your social feeds with a bunch of links to content you don’t really care about. Or, they’ll repeatedly promote the same content you’ve already seen as they chase more clicks. Curators on the other hand, do the hard work for you. Assuming you follow the right curators based on your interests, they’ll give you a steady stream of quality links. You don’t need to see every article a publisher posts, you only need to see the ones really worth your time....
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Scooped by
Jeff Domansky
January 16, 2017 10:48 AM
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It’s a tricky time to be a food marketer. Consumers are scrutinizing more than ever to what goes into the foods they buy. And what constitutes “healthy” to consumers is in flux. The FDA recently announced that it will be calling out “added sugar” on nutrition labels in the future. It is estimated that 68% of processed foods contain added sugars. “It’s going to really surprise people who go to organic and whole foods stores, when they find that all this natural food they’ve been buying is full of added sugar,” said Barry Popkin, UNC professor and author of a study called, “Sweetening of the Global Diet. ”I heard that there are 61 different names for added sugar listed on food labels, which can make it hard for consumers to evaluate the amount of sugar in products they buy. The sneakiest trick to to have multiple sources of added sugar in one product, so that no one type of sugar shows up first on the ingredients panel....
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Scooped by
Jeff Domansky
January 16, 2017 10:06 AM
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We’re only three weeks into the new year, but “fake news” could already be the phrase of the year. After reports suggested that fake news on Twitter and Facebook contributed to Donald Trump’s win in last year’s US Presidential election, the latter is finally clamping down on the issue. The company has announced new tools to curb fake news in Germany, presumably as a measure ahead of the country’s August 2017 elections. “Last month we announced some tests to address the issue of fake news on Facebook,” Aine Kerr, the company’s manager of journalism partnerships, wrote in a press release....
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Scooped by
Jeff Domansky
January 16, 2017 1:37 AM
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At the end of 2015, Tom Napper had a problem. Jockey, the 140-year-old apparel brand, had recently hired him to oversee advertising and integrated marketing. But Napper had little to work with. The company’s CMO had recently departed. His skeleton team consisted of three people: a social media strategist, a public relations manager, and a content editor (who would depart the team just two months later). And his marketing budget had dissolved. All that remained were a few dollars for social media advertising. “What else could we do in marketing with no money?” Napper, Director, Advertising and Integrated Marketing Communications, remembers asking himself.He surveyed the promotional channels at his disposal and landed on Jockey’s blog, which the marketing team updated sporadically. “I saw a huge opportunity,” Napper says. “If we could create content for the blog and social media that would drive up organic search around key terms, that would be a win.”...
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Scooped by
Jeff Domansky
January 16, 2017 1:12 AM
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It's going to get a lot more difficult for internet companies to track users and deliver more targeted advertising if new privacy rules from the European Union pass. One of the proposals put forward by the European Commission is to streamline cookies. The new rules would give users more control over their settings, and users would be able to accept or refuse the tracking of cookies, as well as other identifiers. The proposal is designed to protect personal data. Widespread adoption of mobile devices has already made it difficult to understand consumers' digital behavior as they move from desktop to mobile because the cookies that were relied upon for tracking behavior in desktop browsers are limited in mobile browsers....
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Scooped by
Jeff Domansky
January 16, 2017 12:50 AM
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To write smart copy that attracts more eyeballs, find more keywords related to your topic. Here are eight tools to help. “Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority, which in turn boosts rankings, and gets more eyeballs on your content. Integrating SEO with your content is the first step. But to really write smart copy, you should look at terms related to what you are targeting and how Google associates those terms. Then incorporate those terms into your content. Or you can use those findings to identify related topics you may want to write about down the road....
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Scooped by
Jeff Domansky
January 15, 2017 10:21 AM
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They say not to judge a book by its cover, but there’s no saying about judging a book by its first line. I can usually tell within a few minutes if I’ll enjoy a book. Based on this infographic, it seems that many famous books are good from the start. I’m sure you’ve heard the phrase, “It was the best of times, it was the worst of times,” but did you know the entire first line for “A Tale of Two Cities” is much longer? The first sentence in the book is a whopping 119 words. On the other hand, “Fahrenheit 451” opens with an easy to remember one-liner: “It was a pleasure to burn.”...
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Scooped by
Jeff Domansky
January 15, 2017 1:11 AM
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Landing Page Inspiration — December 2016.
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Here are some insights into how Jeff Bullas uses marketing automation on the social web.