 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
January 29, 2017 10:50 AM
|
A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your audience. There are other avenues where your content can be marketed. There are podcasts and video productions which are effective in generating leads. The key in content marketing is delivering your message to your audience regardless of the medium. Here are seven best practices you can follow to ensure effective content marketing:
|
|
Scooped by
Jeff Domansky
January 28, 2017 12:52 AM
|
Are you tired of all the fluff you read on marketing?Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below....
|
|
Scooped by
Jeff Domansky
January 29, 2017 2:41 AM
|
YouGov has released its US Buzz Rankings list for 2016, revealing that Amazon again enjoyed the best public perception, for the fourth consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard something negative from the proportion who have heard something positive. Six brands from last year’s top 10 made this year’s list, with Amazon, Netflix, YouTube and Google again occupying the top 4 positions (in that order). The other two brands again appearing on the list saw varying fortunes, with Lowe’s climbing 4 spots to #5 but the Cancer Treatment Centers of America dropping a couple of spots to 7th. New to the list this year are: M&M’s (#6); Home Depot (#8); Dawn (#9); and Cheerios (#10). They replaced the following brands from last year’s list: Apple (#6 last year); Samsung (#7); iPhone (#8); and Walgreen’s (#10)....
|
|
Scooped by
Jeff Domansky
January 29, 2017 2:00 AM
|
When was the last time you thought about engagement? In 2009, a Gallup State of the American Workplace report came out that showed organizations that were able to successfully engage both customers and employees could experience a 240 percent boost in performance-related business gains. But it would seem most organizations have not gotten the word. Six years later, another Gallup report showed only 32 percent of U.S. employees were engaged. 32 percent! This means two thirds of the American workforce is essentially checked out. Still, there’s good news. If you believe Gallup’s research, which suggests an organization’s innovations, growth, and revenue is strongly tied to its workers’ level of engagement, the low engagement of many US workers presents a competitive opportunity for businesses that are willing to take the extra steps necessary to inspire greater enthusiasm across their workforces. A big part of this comes down to giving your workers the know-how to do their jobs more effectively. Corporate training, when done properly, can be a business driver in its own right. (To be sure, 42 percent of companies say eLearning has led to an increase of revenue.)So, the next time you host an eLearning session, here are some of newest and most proven ways to engage learners:...
|
|
Scooped by
Jeff Domansky
January 29, 2017 1:41 AM
|
A lot of former congressional staffers agree that the best way to make your voice heard is to call your representatives rather than emailing them. And a new website makes that easier than ever. 5 Calls streamlines the calling process to make it user friendly and convenient. Simply enter your zipcode at the top left and you’ll be given a personalized list of numbers to call about the most pressing issues of the day. Click through topics on the left hand column to access a brief overview of each issue, a script to use when placing the call, and an explanation of why you’re calling a particular office (i.e. it’s one of your Senators or the Army Corps of Engineers is conducting an environmental impact report on the Dakota Access Pipeline)....
|
|
Rescooped by
Jeff Domansky
from Strategy, HR, Data and AI
January 28, 2017 3:22 PM
|
It's been an interesting day. The 45th President of the United States of America took office just two hours ago, and he is clearly unlike any other President that has gone before him. So just for fun, I thought I might feed his inauguration speech into Watson in real-time, in order to see what the smartest computer in the world had to say about it. Would he notice any anomalies, or insights that the professional political commentators might have missed? Might we some people respect Trump a little more if they looked at his speech more analytically than emotionally? Have a look for yourself at all the data below and make up your own mind. The conclusion I drew was not at all what I expected...
Via massimo facchinetti
|
|
Scooped by
Jeff Domansky
January 28, 2017 12:00 AM
|
It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land.
Check out these dozen data points that grabbed our attention:
1. Big Game versus going big on Snapchat
On Thursday, we looked at how many types of digital ads equaled the cost of a 30-second Super Bowl TV spot, which comes in at $5.6 million this year. For Snapchat sponsored lenses, 17 of them add up to one Big Game commercial. A branded lens on the mobile app, according to digital agency Essence, costs roughly $329,400.
2. Redditors love mobile reading
Reddit didn't have a mobile app one year ago today, but on Wednesday it revealed that more than 40 percent of its content views occur via its app....
|
|
Scooped by
Jeff Domansky
January 27, 2017 11:40 PM
|
Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn.
The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including:
- LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions.
- Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions).
- When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.
|
|
Scooped by
Jeff Domansky
January 27, 2017 10:46 AM
|
What we’ve got here is [NOT] a failure to communicate” to slightly alter the famous line from the movie Cool Hand Luke. That line best describes public response to the Trump inauguration, the massive DC and national Women’s March, and the public and social media response to the first six days of the new administration. The Trump campaign and transition teams, and the new White House advisors all pride themselves on their social media savvy. Led by the newly sworn-in POTUS and Twitter-in-Chief, social media is now alive with the sound of truth, lies, statistics and “alternate facts.” And the new administration is scrambling to respond....
|
|
Scooped by
Jeff Domansky
January 27, 2017 10:34 AM
|
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....
|
|
Scooped by
Jeff Domansky
January 26, 2017 3:23 PM
|
Employees from more than a dozen U.S. government agencies have established a network of unofficial "rogue" Twitter feeds in defiance of what they see as attempts by President Donald Trump to muzzle federal climate change research and other science.
Seizing on Trump's favorite mode of discourse, scientists at the Environmental Protection Agency, NASA and other bureaus have privately launched Twitter accounts - borrowing names and logos of their agencies - to protest restrictions they view as censorship and provide unfettered platforms for information the new administration has curtailed.... Employees at the EPA and the departments of Interior, Agriculture and Health and Human Services have since confirmed seeing notices from the new administration either instructing them to remove web pages or limit how they communicate to the public, including through social media.... Within hours, unofficial "resistance" or "rogue" Twitter accounts began sprouting up, emblazoned with the government logos of the agencies where they worked, the list growing to at least 14 such sites by Wednesday afternoon....
|
|
Scooped by
Jeff Domansky
January 26, 2017 2:11 PM
|
This drives journalists nuts. They feel a duty to rebut lies, and in the age of “John Oliver Destroys Something” headlines, there’s an appetite among liberal viewers for plucky correspondents eviscerating right-wing ideologues on-air. We’ve now seen one host after another—Todd, Cuomo, Anderson Cooper—lose his cool or waste a long interview trying to make Conway acknowledge elementary facts.
Of course, presidential flacks have always tried to stretch or shade the truth during on-air interviews. In his first briefings as press secretary to President George W. Bush, Ari Fleischer juggled contrary rationales for tax cuts, that the government could afford them or that a weak economy needed them, using whichever argument seemed to fit the evidence presented. In his first briefings as press secretary to President Obama,
Robert Gibbs used the term “financial stability package” to mask the stench of corporate bailouts. Reporters understood that no matter what they asked, Fleischer would defend tax cuts and Gibbs would defend bailouts. But the president’s spokesman would generally try to reconcile the president’s agenda with the facts. And if he couldn’t, he would at least clarify the agenda. Conway brings none of that. She alters unwelcome questions, disregards the facts presented to her, and clarifies nothing. In part, that’s because Trump has no organized agenda. All he has is ego. So that’s what she fights for. She’s not there to persuade a skittish Republican senator to repeal the Affordable Care Act. She’s there to defend and avenge one man’s wounded pride....
|
|
Scooped by
Jeff Domansky
January 26, 2017 11:52 AM
|
Within hours of my child sexual abuse story being posted online, ripoffs started emerging – with the bylines of other journalists posted on them. Mamamia took 900 words of my 1,900-word story. The Daily Mail’s headline was not about the catastrophic impacts of child sexual abuse. It was about a 12-year-old boy having sex with his mother. I’d promised Hamish and Ian their stories were safe with me. But they weren’t. After all their suffering, what impact would this have on them?...
|
|
|
Scooped by
Jeff Domansky
January 29, 2017 10:45 AM
|
For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. 'Content is King', remember? Well you will find no disagreement from me, however just because content rules all that doesn't mean that all content was created equally or that every single bit of it is worth doing. So do yourself - and your marketing budget - a favour and stop wasting your time with these three outdated content marketing tactics....
|
|
Scooped by
Jeff Domansky
January 29, 2017 2:53 AM
|
Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing will be a $300B industry by 2019. All this growth means that industries related to content marketing - such as SEO - are also evolving. Tactics that work today might fall flat in the next two years. What are the content marketing trends SEOs should watch out for? What changes will impact SEO in 2017 and beyond? In this post, I’ll show you 5 content marketing trends and how they are changing SEO....
|
|
Scooped by
Jeff Domansky
January 29, 2017 2:20 AM
|
Instagram has gone from startup darling, to Facebook’s big purchase, to marketing powerhouse in 6 years. While Facebook promised to mostly leave Instagram alone when it first purchased the app in 2012, more recently Facebook’s influence has started to appear. From ads built through Facebook’s powerful Ad Manager to the introduction of an algorithmic feed, and the release of a few new apps to directly integrate with Instagram; the app is becoming a more important channel for brands looking to expand their social marketing presence. Instagram has released a handful of new products and tools for users over the past few months. One of the most talked-about is Instagram Stories, which includes a few different ways to invite your followers into your brand’s personality....
|
|
Scooped by
Jeff Domansky
January 29, 2017 1:48 AM
|
But there is a third kind of humor that could ultimately do the most to deflate Trump. Last weekend, in an attempt to explain the new Administration’s insistence on lying about the size of the crowds at Trump’s Inauguration, Kellyanne Conway went on “Meet the Press” to explain that Sean Spicer, the White House press secretary, had been offering “alternative facts.” Trump’s team knows the political power of a concise, catchy, and easily repeated phrase—and they must recognize, in “alternative facts,” a potential crack in the veneer of Trumpism. The phrase is not simply plainly ridiculous, it’s pathetically so. It’s the kind of thing that an aspiring strongman like Trump himself would never say—he just blusters, pretending, or maybe even believing, that the things he says are the real facts, the only facts. Instead, it’s what the semi-reasonable people who work for him have to come up with in order to serve two masters—Trump on the one hand and reality on the other. “He believes what he believes,” Spicer later said about his boss.
|
|
Scooped by
Jeff Domansky
January 29, 2017 1:09 AM
|
Fundamentally, we’ve arrived — possibly again — at a place where people expect values-oriented media. Let’s talk about what that may mean, and then, more practically, I’d like to offer five ways news media can begin to breathe new life into the notion.“Values” may seem a scary proposition for much of the legacy press and the digital startup press that has followed it. It can conjure up partisanship or “taking sides,” but it doesn’t need to.Take that word: accountable. Journalists have talked about accountability journalism and practiced it well for decades. But in recent years, it has sometimes seemed like an add-on — maybe a foundation will fund it? — rather than the basic mission of a free press, national and local, in a free society. That’s how the framers saw it when they gave the press quite a shout-out. They didn’t do that so that fishmongers, tailors, and alehouse keepers would have a place to advertise. They did it to keep tabs on power....
|
|
Scooped by
Jeff Domansky
January 28, 2017 12:07 AM
|
The annual Imperva Incapsula Bot Traffic Report, now in its fifth year, is an ongoing statistical study of the bot traffic landscape. For our latest report we examined 16.7+ billion visits to 100,000 randomly-selected domains on the Incapsula network to tackle the following questions: - How much website traffic is generated by bots?
- How are bad bots used in cyberattacks?
- What drives good bot visits to various websites and services?
- Which are the most active bad and good bots?
The answers to these questions are found in the infographic below. In the accompanying commentary we take a closer look at some of the macro trends, as reflected in the activity of the most active bot archetypes.
|
|
Scooped by
Jeff Domansky
January 27, 2017 11:49 PM
|
Gaslighting is a tactic of behavior in which a person or entity, in order to gain more power, makes a victim question their reality. It works a lot better than you may think. Anyone is susceptible to gaslighting. It is a common technique of abusers, dictators, narcissists, and cult leaders. It is done slowly, so the victim doesn't realize how much they've been brainwashed. In the movie Gaslight (1944), a man manipulates his wife to the point where she thinks she is losing her mind.
People that gaslight use the following techniques...
|
|
Scooped by
Jeff Domansky
January 27, 2017 8:32 PM
|
Using NewsWhip Analytics, we found the top 10 stories from five of our top 10 Facebook publishers in December 2016. NewsWhip Analytics can give data on hundreds of stories from different publishers over various time periods, allowing audience development and analytics teams to perform in-depth analysis on their most successful content.
We ranked the stories by total engagements they received on Facebook, Twitter, LinkedIn and Pinterest, and then calculated the average word count for the top ten stories. We didn’t include headlines, subheadings, pull quotes, or calls to action within the story (‘Read More’, ‘Scroll down for video’ etc) in the word count.
Here’s what the average length of the top ten most engaged stories from five top publishers were in December....
|
|
Scooped by
Jeff Domansky
January 27, 2017 11:35 AM
|
Reported.ly was a news operation that covered breaking news primarily on social and distributed platforms. It was also the first place many people turned to verify developing stories. But in August, its parent company, First Look Media, pulled funding and shut down the site. The Reported.ly team was small and spread out across the globe, which meant they relied on many digital and social tools. Before they said goodbye, the staff compiled a list of some of the tools they found most useful. We take a look at six of their favorites....
|
|
Scooped by
Jeff Domansky
January 27, 2017 10:08 AM
|
The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish. What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality. In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers....
|
|
Scooped by
Jeff Domansky
January 26, 2017 3:02 PM
|
You can count the Department of Agriculture as the latest federal agency under attack from Donald Trump who is now actively rebelling against him. After Trump punished the National Park Service for tweeting about his inauguration crowd size, and the Badlands was forced to delete its tweets about climate change, these agencies have begun sticking it to Trump by rolling out secondary non-government Twitter accounts that he can’t control. Lo and behold, the unofficial USDA Twitter account.
The @AltUSDA account on Twitter has been in existence for less than a day but already has tens of thousands of followers, and it’s been posting helpful tweets along the lines of “Read the USDA Climate Change Solutions page while you still can” along with a link to an article on the usda.gov website which, for the moment at least, is still visible. It’s expected that the Trump administration will forcibly remove such information in order to pretend that climate change isn’t real. But @AltUSDA is going further....
|
|
Scooped by
Jeff Domansky
January 26, 2017 1:48 PM
|
I revisit all this now, just six tumultuous days into the Trump presidency, because not since Nixon, perhaps, have White House aides found themselves so plainly caught between loyalty to a boss on one hand and personal integrity on the other. And the questions I have are the same ones they should be asking themselves.
Who here will refuse to keep saying things they know aren’t true? And will anyone tell the boss what he doesn’t want to know?
Let’s face it: Trump’s not someone who puts a ton of value on the truth. That’s always been his way, and it’s worked for him.
|
7 content marketing best practices you should know.