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Scooped by
Jeff Domansky
February 1, 2017 11:21 PM
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The 2017 Identity Fraud Study released today by Javelin Strategy & Research (@JavelinStrategy), revealed that the number of identity fraud victims increased by sixteen percent (rising to 15.4 million U.S. consumers) in the last year, a record high since Javelin Strategy & Research began tracking identity fraud in 2003. The study found that despite the efforts of the industry, fraudsters successfully adapted to net two million more victims this year with the amount fraudsters took rising by nearly one billion dollars to $16 billion.
There was a resurgence in existing card fraud in 2016, which saw an increase of 40 percent in card-not-present (CNP) fraud.The study also found that the increase in EMV cards and terminals was a catalyst for driving fraudsters to shift to fraudulently opening new accounts. On a positive note, while fraudsters are becoming better at evading detection, consumers with an online presence are getting better at detecting fraud quicker, leading to less stolen overall per attempt....
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Scooped by
Jeff Domansky
February 1, 2017 7:44 PM
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During November 2016, HubSpot launched a free Content Marketing Certification course. The course offers 10 classes covering the following topics:
- Understanding Content Marketing (class length – 14:41)
- The Power of Storytelling (class length – 24:55)
- Generating Content Ideas (class length – 15:29)
- Planning a Long-Term content Strategy (class length – 19:00)
- Building a Content Creation Framework (class length – 20:11)
- Becoming an Effective Writer (class length – 22:48)
- Extending the Value of Your Content Through Repurposing (class length – 24:47)
- How to Effectively Promote Content (class length – 22:07)
- Measuring and Analyzing Your Content (class length – 26:19)
- Developing a Growth Marketing Mentality (class length – 20:24)
The free certification course is designed to provide foundational principles needed to become an effective content marketer....
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Scooped by
Jeff Domansky
January 31, 2017 11:58 PM
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On January 15, 2009, I had just come back from a lunch meeting when I heard a huge splash while checking email and Twitter. I happened to see a few tweets from fellow New Yorkers mentioning that they had just seen a plane crash near my office on the West Side. I ran to the window and saw United 1549 landing on the Hudson. I grabbed my coat and phone, and ran to the scene.
I chased the plane downtown with the rest of the crowd, tweeting pictures and an account of the events while trying to call rescue. There were no cameras and no journalists -- just regular people trying to see if there was anything we could do while sharing our experience. Enter social journalism....
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Scooped by
Jeff Domansky
January 31, 2017 11:44 PM
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As Turing predicted, the concepts behind AI are often hard to grasp, and sometimes even more difficult recognize in our daily lives. By its very nature, AI is designed to flow seamlessly into the tools you already use to make the tasks you do more accurate or efficient. For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI.
In fact, in our recent HubSpot Research Report on the adoption of artificial intelligence, we found that 63% of respondents are already using AI without realizing it.
When it comes to marketing, AI is positioned to change nearly every part of marketing -- from our personal productivity to our business’s operations -- over the next few years. Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media. These examples are just the beginning of how AI will affect the way marketers work....
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Scooped by
Jeff Domansky
January 31, 2017 11:27 PM
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All modern American presidents have seen their disapproval rating surpass the 50 percent mark at some stage after taking office. Some reached that milestone faster than others but generally, it took all of them hundreds of days to do so. George Bush senior lasted an impressive 1,336 days before he hit 50 percent disapproval in Gallup's polls while Bill Clinton lasted 573 days before reaching majority disapproval. As a result of the federal debt crisis, Barack Obama passed the 50 percent mark 936 days into his presidency.
Donald Trump has reached majority disapproval in record time, just 8 days. When he entered office, an initial poll from Gallup showed that 45 percent of Americans approved of him, 45 disapproved and 10 percent were undecided. In his first week, he announced construction of the border wall, halted immigration from seven countries, gutted the Affordable Care Act and reversed U.S abortion policy, pushing his disapproval rating to 51 percent, according to a Gallup poll released on January 28....
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Scooped by
Jeff Domansky
January 31, 2017 1:43 AM
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Short vs. long - which perform best? But with this new focus on completion rates, you won't have to guess. Consider this research from Nielsen on the importance placed on video completion rates:"Watching just three seconds of a video, how Facebook defines a video view, lifts recall by 47% and brand awareness by 32%. After viewing 10 second of a video, lift for those brand metrics rise to 74% and 65%, respectively." Digging into your percentage totals will help you create better content that retains viewers from beginning to end.That could be your key differentiator....
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Scooped by
Jeff Domansky
January 31, 2017 1:10 AM
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Nearly a decade ago, Seth Godin famously said, "Content Marketing is the only marketing left." While that is certainly an extreme view, it illustrates the continuously growing impact of content marketing for both business to business (B2B) and business to consumer (B2C) marketing efforts. As we're nearly through the first month of 2017, its good time to firm up your content marketing blueprint and ensure that your content marketing plans align with the biggest changes that will impact your success. What's different in 2017?...
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Scooped by
Jeff Domansky
January 31, 2017 12:52 AM
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In their study, ClearVoice analyzed more than 640,000 articles/blog posts/infographics/etc across 14 specific industries (fashion, business, arts, etc). The results were striking. The type of content marketing that works best in each industry varies considerably. Much more than I thought. For example, infographics are the most effective content format in more than one-third of the industries. Also, long-form content succeeds in tech, home and garden, beauty, and travel. But How-To content is a better bet for arts, and for hospitality....
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Scooped by
Jeff Domansky
January 30, 2017 11:27 PM
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Wittingly or not, major global corporations are helping fund sites that traffic in fake news by advertising on them.
Take, for instance, a story that falsely claimed former President Barack Obama had banned Christmas cards to overseas military personnel. Despite debunking by The Associated Press and other fact-checking outlets, that article lives on at "Fox News The FB Page," which has no connection to the news channel although its bears a replica of its logo.
And until recently, the story was often flanked by ads from big brands such as the insurer Geico, the business-news outlet Financial Times, and the beauty-products maker Revlon.
This situation isn't remotely an isolated case, although major companies generally say they have no intention of bankrolling purveyors of fake news with their ad dollars. Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable....
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Scooped by
Jeff Domansky
January 30, 2017 11:32 AM
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Facebook's constantly evolving - here are six new features you should be aware of.
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Scooped by
Jeff Domansky
January 29, 2017 11:32 PM
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This Lunar New Year, we move into the Year of the Rooster. But what does this mean?
The rooster is one of the 12 animals of the zodiac.. In Chinese and other East Asian traditions, each year is characterized by an animal: most commonly the Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Legend says that this is the order the animals crossed the finish line in a great race held by the Jade Emperor. Rooster – 雞 / 鸡 (酉)
2017, 2005, 1993, 1981, 1969, 1957, 1945, 1933
2017 is the year of the rooster! But bad news for those who actually have the rooster as their zodiac sign; one's zodiac year is said to bring bad luck!
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Scooped by
Jeff Domansky
January 29, 2017 11:28 AM
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Is YouTube a part of your social media marketing? Or do you only post videos occasionally? YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action. In this article, I’ll explain how to use YouTube cards to promote your business, products and services....
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Scooped by
Jeff Domansky
January 29, 2017 10:58 AM
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The next 12 months, the Year of the Fire Rooster, will not be an easy one for President Donald Trump, at least according to a noted Chinese astrologer. "Trump was born in year of the dog," said Chen Shuaifu, a feng shui master and chairman of the Chinese Feng Shui Association, which has 50,000 members. "The Year of the Rooster will be difficult for him. He might be forced to resign if the worst-case scenarios happen." “The easiest way for Western people to be lucky or make a lot of money would be to follow Trump’s clothing style and the layout and decoration of his office.” Chen also said that, as a politician with no experience in public office, Trump should listen to his team and pay attention to "other professional opinions" on policy-making....
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Scooped by
Jeff Domansky
February 1, 2017 11:15 PM
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Are you getting the most out of your LinkedIn personal profile?
Interested in ways to drive traffic to your website?
LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.
In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should....
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Scooped by
Jeff Domansky
February 1, 2017 1:03 PM
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Your aimless channel surfing could lead you right to Facebook video.
Facebook is working on an app for television set-top boxes like Apple TV, The Wall Street Journal reported Tuesday.
Facebook, which has 1.79 billion monthly active users, declined to comment on the timing of the app or where else it might be available.
The app could bring Facebook video right into living rooms. It's another way the social network is pushing video these days. Since the company introduced live video streaming in April 2016, it's been testing the placement of ads in videos. It's even been testing a feature similar to Snapchat Stories where users can share videos and photos for 24 hours before those items disappear....
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Scooped by
Jeff Domansky
January 31, 2017 11:52 PM
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Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider.
Last month, I covered how the trend of fake online content leads to a general distrust of digital and online media. But the local digital marketing industry, especially in the area of SEO, suffers from its own share of issues that lead to a lack of trust by SMBs.
LSA (Local Search Association) conducted a survey to examine what challenges SMBs face when shopping for a digital marketing provider and what areas they feel are most important for marketers to address when trying to gain their business.
Below I discuss the results of the survey, data regarding client churn in the industry and ways in which marketers need to respond....
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Scooped by
Jeff Domansky
January 31, 2017 11:33 PM
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NewsCred’s inaugural #ThinkContent Awards celebrate those best-in-class content marketing brands.
You may be wondering how we selected the top content marketing brands of 2017 when the year has just begun.
The answer is this: These are the brands that are currently doing the best work in the space. Their approaches to content marketing are fresh, innovative, and creative. Even better, these brands have found solutions to some of content marketing’s most pressing issues, including using personalization to give people the right content at the right time, leveraging new content formats, and measuring ROI....
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Scooped by
Jeff Domansky
January 31, 2017 11:17 PM
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The most direct way is to catch readers’ eyes is with a provocative headline. We’ve looked at headlines before, looking at how publishers can optimize theirs for social and the best practices for headlines on Facebook.
Knowing the headlines that work gives your content the best possible start to attracting attention on social.
Armed with years of social media metrics, we turned to NewsWhip Analytics to analyze how headlines of ten top publishers has changed in just the past two years. Let’s take a look....
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Scooped by
Jeff Domansky
January 31, 2017 1:32 AM
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This year, like a number of UX experts, I’m betting on AI-powered chatbots, VR, and immersive storytelling trends to leave a permanent mark on the industry. Undoubtedly, we will also see a lot of last year’s trends continue to shape and influence the web design space. Without further ado, let’s explore what design innovations can give your website a serious facelift in 2017....
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Scooped by
Jeff Domansky
January 31, 2017 1:02 AM
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So when it comes to creating content, what are the most effective content types for companies? And what are the top priorities, goals, metrics, and tactics businesses are using? Here’s what’s trending in content marketing strategy for 2017, according to a survey of 300 marketers at U.S. enterprise companies. The survey was conducted by Clutch, which provides research and reviews on advertising and marketing agencies, as well as other types of firms....
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Scooped by
Jeff Domansky
January 31, 2017 12:46 AM
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No longer the domains of ultra-early adopters and video gamers, virtual reality and augmented reality are poised to take off in the coming 24 months. “We see qualities in VR/AR technology that can take this from niche-use case to a device as ubiquitous as the smartphone,” Goldman Sachs Research wrote in its Virtual and Augmented Reality report. More consumers are expecting to see the power of virtual reality too. According to Greenlight Insights 62% of consumers say they would feel more engaged with a brand that sponsors a VR experience and 71% of consumers think a brand is forward-thinking if it uses virtual reality....
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Scooped by
Jeff Domansky
January 30, 2017 11:05 PM
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SEO is ultimately in the hands of Google that’s perpetually tweaking and improving its algorithm for optimal user experience.
This means plenty of potential for those who stay on top of things and continually rethink their game plan.
And to me, success largely comes from planning ahead and always having a strategy in place for getting to where I need to go.
That’s why I brainstormed some key aspects of SEO that I feel are most important for 2017....
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Scooped by
Jeff Domansky
January 30, 2017 11:20 AM
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I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast high conversion rates. They’re all promoted ad nauseam in content marketing listicles. And yet many of these tactics are really, really annoying to the very audience that marketers are trying to engage. Money Lab put together a funny parody landing page, “I Want Your Email Address”, that mashes all of these tactics together....
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Scooped by
Jeff Domansky
January 29, 2017 11:24 PM
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Across Asia and around the world, families are coming together, houses and neighborhoods are being dressed up in red and traditional lanterns are being hung. If you're still wondering about what the fireworks are all about, Google Arts & Culture is here to help you learn more about this centuries-old tradition. Google Arts & Culture teamed up with 12 museums from Beijing to Washington to create a new online exhibition, so everyone can discover the craftsmanship and arts that make this holiday so colorful. Follow the zodiac animals across 1,000 years of art history, learn about the art of the New Year prints with which people decorate their homes, or find out how to give and accept a traditional red envelope....
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Scooped by
Jeff Domansky
January 29, 2017 11:23 AM
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Are you maximizing your Twitter marketing exposure?Have you heard of Twitter cards? Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads. In this article, you’ll discover how to use Twitter cards to enhance your exposure....
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Astonishing level of identity fraud cost US consumers $16 billion in 2016 and inpacted 6.15% of Americans directly.