 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
February 5, 2017 1:14 AM
|
If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month. Digital Marketing Philippines created the infographic below to highlight other trends to expect from the B2B marketing world over the course of this year. Read on to learn about the challenges, priorities, and growth opportunities on B2B marketers' minds as we continue to ease into 2017....
|
|
Scooped by
Jeff Domansky
February 4, 2017 12:43 PM
|
If you repeat a lie enough, it becomes the truth.”That quote has been attributed to Nazi propaganda minister Joseph Goebbels. I say attributed because even though there are many reports of him saying it, there is no public record that he actually did. In other words, it could be a lie that has become the truth simply because it was repeated enough times....
|
|
Scooped by
Jeff Domansky
February 4, 2017 2:26 AM
|
Another year has passed and designers are looking ahead towards the future. Many promising design trends are bound to erupt in 2017. Last year I covered the top 2016 design trends and we’ve seen a lot of changes since then. So, for this post I’ve picked the top 20 trends that I’ve noticed gaining traction in 2017. These design trends can apply to any website, so keep your eyes out for these techniques as we move through 2017 and beyond....
|
|
Scooped by
Jeff Domansky
February 3, 2017 8:02 PM
|
Interested in improving your YouTube marketing?
Looking for ways to drive more views or engagement?
Adding a YouTube card to your videos creates a clickable call to action (CTA) that prompts viewers to respond.
In this article, you’ll discover how to create and use YouTube cards in your business videos....
|
|
Scooped by
Jeff Domansky
February 3, 2017 7:35 PM
|
Do you want to market your business with video?
Are you unsure about appearing on camera?
You can easily create compelling and budget-friendly videos while staying comfortably off-screen.
In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera....
|
|
Scooped by
Jeff Domansky
February 3, 2017 4:12 AM
|
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here are 10 steps to follow when creating your content strategy....
|
|
Scooped by
Jeff Domansky
February 3, 2017 3:47 AM
|
“I was chatting with this robot BradTron yesterday, and it told me the funniest joke…” There’s a turn of phrase you’re probably not used to hearing. The robot part isn’t surprising– Roombas have been keeping our home’s tidy since 2002– but a robot being funny? With advancements in artificial intelligence, chatbots, and other AI taking heed in the business world, this turn of phrase may soon become a staple among online consumers. Last year, I talked about chatbots and their innovate yet slow-moving progress in the “intelligence” department, turning up frustration more often than not when used for customer service and marketing. 2017, however, is a different story: Gartner has predicted chatbots to be one of the biggest players in AI in 2017, along with tons of other artificial intelligence use cases for marketing that are sure to pick up steam throughout the year. Here’s what to expect from AI for business in 2017, and how your small business can get in on the action.
|
|
Scooped by
Jeff Domansky
February 3, 2017 3:20 AM
|
As the dust settles on festive celebrations and your body (hopefully) starts to resemble its normal form after gaining a little extra ‘holiday weight’, you’re probably in the process of mapping out your business goals for 2017. Ultimately, I believe the many and varied forms of content marketing are essential if you’re serious about getting noticed and building an online audience (I run a content agency, so I would say that), but what I’m getting at is a serious need to consider whether each individual piece of content you produce actually adds value to the wider conversation or at least showcases you in best possible light. Content for content’s sake will get you nowhere, and the days of ‘if we build it, they will come’ are truly over. This is highlighted by Beckon’s in-depth research, which reveals that only 5% of branded content garners 90% of total consumer engagement. In other words, as the report explains, “19 out of 20 content pieces get little to no engagement.”...
|
|
Scooped by
Jeff Domansky
February 2, 2017 11:51 PM
|
If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too.
We have you covered, though. From staid, professional LinkedIn to noisy Twitter to the image extravaganza of Pinterest, here are the updated social media image sizes for the major channels....
|
|
Scooped by
Jeff Domansky
February 2, 2017 11:42 AM
|
Logo design is a very important part of building your brand’s identity. “Branding” yourself, is the best way to represent who you are and what you are all about. If designed properly, logos can have an enormous impact on your company’s success. In this post I have assembled an amazing collection of fresh new creative logos for you to be inspired by. I am confident that these new logo designs will get your creative juices flowing. So with no further ado here is your latest dosage of beautifully designed logos. Enjoy!...
|
|
Scooped by
Jeff Domansky
February 2, 2017 2:48 AM
|
It’s not that often that a billboard is so absurd that it invites widespread mockery and goes viral in the process. But this one has—a full six years after it was made. The ad, from the Netherlands, was made by a Dutch agency called Etcetera for the Predictor pregnancy-test brand. With a quick glance, it’s clear something isn’t quite right. The man and woman seem extremely surprised by the reading on the pregnancy test....
|
|
Scooped by
Jeff Domansky
February 2, 2017 2:28 AM
|
Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can reach the audience that matters most to your organization whether you’re running Sponsored Content, Sponsored InMail, and Display Ads in tandem, or just testing the water with a few Text Ads. There’s no budget too small. Even no budget at all. Our team has seen success in our own LinkedIn marketing with a healthy combination of paid and organic. The free opportunities you will learn about below are easy wins for any organization. Here is an overview of seven free ways to market your business on LinkedIn, each with not-so-typical tips to make the most of them. Use these activities to expand your organization’s reach and influence, with instant ROI....
|
|
Scooped by
Jeff Domansky
February 2, 2017 1:16 AM
|
Times have changed, and the majority of consumers expect brands to deliver personalized content across every digital channel. And the rewards for brands who deliver on this expectation are enticing—78% say that personally relevant content increases their purchase intent for a brand’s products and services, and 50% say that they would pay more for products and services from brands who do a good job of providing personally relevant content. To deliver on this expectation, brands have to conceive the right content strategy to attract the right audience and also define how personalization fits into their overarching content marketing program. But to bring these two facets together, you also have to consider how technology can support your content personalization efforts now and into the future. Once you have your personalization strategy in place, the next critical step is identifying the right technology to help you execute and optimize your personalized content marketing. But with the marketing technology space being so vast, it can be challenging to figure out what you’re looking for in a content personalization platform. We’re here to help you out. Below we cover 10 critical things every content marketing personalization solution needs and how to evaluate potential vendors....
|
|
|
Scooped by
Jeff Domansky
February 4, 2017 11:49 AM
|
Does the idea of improving your search engine rankings and offering your visitors better security sound like something you’re interested in? What if I upped the ante and told you it wouldn’t cost you a penny? SSL certificates secure your website’s connection and boost its rankings in Google. And now, thanks to services like Let’s Encrypt, you can actually get a free SSL certificate for your website. Yup, all of the benefits of SSL, none of the costs! In this post, I’m going to dig into what SSL certificates are, how they benefit your site, and how you can get your very own free SSL certificate. Then, I’ll even share a super simple plugin that makes getting set up with SSL on WordPress an absolute breeze....
|
|
Scooped by
Jeff Domansky
February 4, 2017 12:22 PM
|
Under more ordinary circumstances, the cover of the issue for February 13 and 20, 2017—our Anniversary Issue, marking ninety-two years—would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley. This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.” Here is a slide show of past Anniversary Issue covers....
|
|
Scooped by
Jeff Domansky
February 4, 2017 2:09 AM
|
There are now 2.8 billion people using Social Media worldwide. This is 21% higher than 2015, and this number will continue to grow throughout the year of 2017. With so many businesses using Social Media, how are you saving time, and reaching your target customers on a daily basis? My experience as a Digital Entrepreneur and Social Media Expert has taught me that having a selection of Social Media Marketing tools that I use on a daily basis does help me save time, which in turn saves me money. Being able to increase your reach, and engagement through a Social Media Marketing tool is great, and I’m here to share with you the must-have checklist for my favourite Social Media Marketing tools....
|
|
Scooped by
Jeff Domansky
February 3, 2017 7:47 PM
|
Do your blog posts need a little pizzazz?
Have you considered using video to enhance your articles?
Combining YouTube videos with your written content can help you stand out from your competitors.
In this article, you’ll discover how to enhance your blog posts with YouTube videos....
|
|
Scooped by
Jeff Domansky
February 3, 2017 1:17 PM
|
The New York Public Library just released a treasure trove of digitized public domain images, everything from epic poetry from the 11th century to photographs of used car lots in Columbus, Ohio from the 1930s. Over 180,000 manuscripts, maps, photographs, sheet music, lithographs, postcards, and other images were released online Wednesday in incredibly high resolution, and are available to download using the library's user-friendly visualization tool. It's a nostalgist's dream come true....
|
|
Scooped by
Jeff Domansky
February 3, 2017 4:01 AM
|
In the age of hyper-digital transformation, nine additional, incremental digital technologies join the eight from the previous age. These nine start with a relatively low level of importance today but increase by an average of 145% among digital leaders by the year 2020. These nine additional digital technologies reach the threshold of having an “important to very important” business impact among at least one-fourth of digital leaders: Telepresence (Skype, Google Hangouts, etc.) (49%) Digital currency (49%) Artificial intelligence (46%) Robotic process automation (software) (41%) Sharing economy platforms like Uber (39%) Nanotechnologies (35%) Robots (hardware) (33% Telematics (29%r) Wearables (28%) When combined, these seventeen digital technologies increase their business impact among digital leaders by an average of 112% between 2016 and 2020. The predicted business impact of these digital technologies mean that the business and IT organizations you operate today will need to look very different by 2020 in order to keep up and compete successfully....
|
|
Scooped by
Jeff Domansky
February 3, 2017 3:28 AM
|
Most web designers don't have a clue when it comes to true SEO. Find out about 10 web design mistakes that can kill SEO efforts and learn how to fix them. My point is that even the so-called experts often make mistakes that have a negative impact on SEO. Sometimes because of ignorance and other times because they overlook critical details. So today, I want to help you avoid that by sharing some of the website mistakes I commonly see that kill SEOefforts. 10 design mistakes to avoid Failing to set quantifiable goals and measure your results ↓ Not thoroughly testing all design elements ↓ Not prioritizing page speed ↓ Improperly sized/unoptimized media ↓ Not prioritizing responsive design ↓ Changes in URL structure ↓ Ignoring website security ↓ Failing to test mission-critical elements ↓ Making excessive http requests ↓ Skipping the final launch checklist ↓
|
|
Scooped by
Jeff Domansky
February 3, 2017 3:08 AM
|
Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017. We should also expect to see changes in the way users engage with content on social channels; an influx of new media formats, including 360-degree video, live video, and virtual reality; and new marketing tactics as brands experiment with these new formats. Finally, we'll also start to see more automated ads and personalized ads targeting our screens as such new technologies make their way into the hands of more and more marketers. Here are seven predictions for the social media and video marketing landscape in 2017....
|
|
Scooped by
Jeff Domansky
February 2, 2017 11:39 PM
|
Will 2017 be the year agencies fall dangerously out of touch with client expectations?
How will the shift towards project-based work impact your agency's ability to retain long-term clients?
Do clients intend to move more marketing services in-house in 2017?
A new report from RSW/US examines these and other troubling trends, offering valuable insights into both agency and marketer perspectives on key topics such as spending, project work versus AORs, and the explosive rise of marketing technology....
|
|
Scooped by
Jeff Domansky
February 2, 2017 11:31 AM
|
Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was! Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people. If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result. It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....
|
|
Scooped by
Jeff Domansky
February 2, 2017 2:35 AM
|
With about 400 million users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform so utilizing LinkedIn marketing tips is eseential. In fact, it is an often overlooked but powerful marketing avenue for businesses, be it small, big, B2B, B2C, startup, or lifestyle. The amount of money a LinkedIn user makes per household is close to $109,000, which is higher than any of the other social media networks. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers – Bryan Weiner. LinkedIn is especially ideal for small business as it offers quite some cost-effective ways to market and promote your business. Here are a few LinkedIn marketing tips to help small businesses turn their LinkedIn accounts into a power marketing tool....
|
|
Scooped by
Jeff Domansky
February 2, 2017 2:16 AM
|
As Cialdini puts it, we’re in the age of information overload. We don’t have the time to process all of the information and then to make informed decisions. This incapacity makes us look for signals — signals that help us decide if we want to do something. Cialdini calls these “shortcuts”. But, if you play persuasion techniques well, you can make the most of this exposure. You can make your blog posts not just valuable, but irresistible to your audience. Cialdini suggests shortcuts to do so: Reciprocity Commitment and Consistency Social Proof Liking Authority Scarcity Here’s a breakdown of the actual principles and how you can apply them to your content marketing....
|
![5 Trends That Will Define Agency New Business in 2017 [New Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/-C_2Ck7AgmnQDng_gS3EyDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Are you a B2B marketer wondering what to focus on this year? Review this infographic to learn what your peers are prioritizing.